A case study presentation for a guest lecture at the University of Ulster, showcasing what Pierce Communications did for the JNWine.com website and what the results were.
Facebook advanced compressed (nx power lite)Eoin Kennedy
Eoin Kennedy presented on using Facebook for business purposes. The presentation covered an overview of Facebook in Ireland, setting up a Facebook page and timeline, uploading content like status updates and photos, promoting the page through ads and sharing, and using insights to analyze page performance. It also discussed running promotions, capturing email addresses, building a tab application, and developing an overall social media strategy.
Social Media Optimization generates relevant and desired traffic toward your website, if you want to know more about SMO services and how to promote your business through social media.
This document outlines the goals, purpose, content, features, and marketing plan for a personal portfolio website. The goals are to showcase the author's resume, projects, and skills to potential employers and build credibility. The site will feature pages for clips, multimedia, design work, a resume, and blog. For marketing, the author will use Twitter, email, and Facebook to promote the site and measure results. Based on the results, Facebook produced the most visitors initially, suggesting starting with acquaintances on social media for best early marketing success.
This document is a sample website design presentation by Yolanda Berry. It appears to showcase her skills in website design and development. The presentation likely highlights key aspects of the design such as layout, navigation, content, and functionality in an effort to attract potential clients.
A presentation given by Northwest Missouri Sate University's advertising club, AdInk. Myself, along with a team of four individuals, gave this presentation to several groups, clubs and organizations with information on how to create a successful brand for themselves.
Getting the Most Out of Facebook's Timeline for Brands WebinarSocial Candy
Facebook just made its biggest announcement for Social Media Marketing Professionals: The Introduction of Timeline for Brand Pages.
On March 5th, 2012, President of Social Candy, Mark Gordon, and Social Media Manager, Shana Ray, hosted a free webinar, sponsored by Social Candy, helping marketers navigate the new layout.
For more information about Social Candy, visit http://social-candy.com or http://facebook.com/getsocialcandy
Presentation to the Mendham Business Association on Digital Marketing Products.
Presented by Doug Doremus, Internet Marketing Manager - Recorder Community Newspapers.
Facebook advanced compressed (nx power lite)Eoin Kennedy
Eoin Kennedy presented on using Facebook for business purposes. The presentation covered an overview of Facebook in Ireland, setting up a Facebook page and timeline, uploading content like status updates and photos, promoting the page through ads and sharing, and using insights to analyze page performance. It also discussed running promotions, capturing email addresses, building a tab application, and developing an overall social media strategy.
Social Media Optimization generates relevant and desired traffic toward your website, if you want to know more about SMO services and how to promote your business through social media.
This document outlines the goals, purpose, content, features, and marketing plan for a personal portfolio website. The goals are to showcase the author's resume, projects, and skills to potential employers and build credibility. The site will feature pages for clips, multimedia, design work, a resume, and blog. For marketing, the author will use Twitter, email, and Facebook to promote the site and measure results. Based on the results, Facebook produced the most visitors initially, suggesting starting with acquaintances on social media for best early marketing success.
This document is a sample website design presentation by Yolanda Berry. It appears to showcase her skills in website design and development. The presentation likely highlights key aspects of the design such as layout, navigation, content, and functionality in an effort to attract potential clients.
A presentation given by Northwest Missouri Sate University's advertising club, AdInk. Myself, along with a team of four individuals, gave this presentation to several groups, clubs and organizations with information on how to create a successful brand for themselves.
Getting the Most Out of Facebook's Timeline for Brands WebinarSocial Candy
Facebook just made its biggest announcement for Social Media Marketing Professionals: The Introduction of Timeline for Brand Pages.
On March 5th, 2012, President of Social Candy, Mark Gordon, and Social Media Manager, Shana Ray, hosted a free webinar, sponsored by Social Candy, helping marketers navigate the new layout.
For more information about Social Candy, visit http://social-candy.com or http://facebook.com/getsocialcandy
Presentation to the Mendham Business Association on Digital Marketing Products.
Presented by Doug Doremus, Internet Marketing Manager - Recorder Community Newspapers.
This document provides an overview of key factors for search engine optimization (SEO) success. It discusses 9 important SEO factors including search intent, backlinks, page speed, user experience, content quality, site authority, security, structured data, and optimizing for voice search. For each factor, it provides best practices and techniques to improve rankings, such as keyword research, creating valuable content, link building outreach, image compression, and implementing structured data. The overall message is that SEO requires focusing on user experience and playing the long game of continuous optimization.
Request For Proposal: The Web Site RedesignLuke Robinson
At the start of 2008, Calvin College began a re-launch of its Web site spanning three phases: 1) audience research, 2) content management, and 3) continuous improvement. How did we select our goals, draft the request for proposal (RFP), pick a consultant, and bring students, faculty, and staff on board? In Boston, there will be no secrets. Gain valuable insights and a blueprint for re-launching your .EDU Web site.
This document provides an overview of FRSocialExpert, a social media management tool. It describes several key features of the tool, including social media management, engaging apps, content and posting tools, social listening stats, education resources, and visual social media services. The benefits for clients include increased brand awareness, engagement, and leads while saving time and money. Renters also benefit from an improved user experience.
Social media refers to websites that allow anyone to create, share and interact with a wide range of content. With more than 200+ major active social networking sites out there it can be hard to know what works best for you and your customer. This workshop provided participants with guidance to navigate through the social media maze and focused on the following topics and key tools:
- benefits to using social media as a marketing tool
- top 10 smart uses for social media
- overview of key social media tools e.g. Facebook, YouTube, Blogs, LinkedIn.
- setting a budget for social media
- your social media voice
This session is part of the Capital Region Digital Enterprise program. For more information visit www.crde.com.au
This workshop was presented by Threesides Marketing www.threesides.com.au
The document discusses strategies for improving website marketing and usability for seniors. It covers five elements of website design: design, content, navigation, functionality, and interactivity. It then discusses specific features that can be added to websites and provides tips on usability testing with seniors. The document concludes with recommendations for online marketing strategies including search engine optimization, paid search advertising, and social media marketing with a focus on making strategies affordable and effective for local markets.
This document promotes a service that provides targeted Facebook likes and social media exposure through manual promotion at quality prices. It directs the reader to a contact form on their website at www.backlinksfans.com to get prices for targeted Facebook likes. The document lists features but does not provide any details about them.
This document provides information on using Facebook for business purposes. It discusses growing a business's fan base on Facebook, creating and setting up a Facebook page for business, and tips for engaging fans and promoting the business through Facebook. It also outlines some changes to Facebook's interface and policies that business users should be aware of.
An orientation workshop presentation for people new to digital marketing. The first of a series of 5 workshops on web-based marketing. Contact me for worksheets on this workshop and other materials. www.ohiobusinesshelp.com
How to use Facebook to build you personal and professional brand workshop iiKarasma Media
With more than 400 million registered users, you’re probably very interested in learning how to take full advantage of one of the fastest growing social media resources in the world. Facebook sees us as connected not just to other people – our friends — but to myriad things all over the Web. These things could be favorite bands, book authors, restaurants, or finding a law firm,
It’s a potentially powerful idea – Facebook allows users to uncover all these interests and predilections and let us share them with our friends, find joint venture partners, and build relationships with strategic alliances and potential clients.
This document provides an overview of strategies for maximizing success on Facebook. It discusses creating social value by focusing on customer needs first. The foundation involves creating consistent branding across locations and growing the community organically and through paid strategies. Content is key to building engagement. Metrics like fan growth, reach, and social-assisted conversions should be monitored. Calls to action, optimized landing pages, and marketing automation can help drive conversions beyond just likes and shares. Common mistakes include a lack of preparation and not meaningfully engaging the target audience.
Laura M. Donovan
Compilation of all work provided by The Word Pro, Inc.
Social Media Marketing
Social Media Advertising
Content Marketing
Digital Media Marketing
Website Design/Hosting/Maintenance
SEO
Blogging
More important than a website, Twitter account, PPC campaign or LinkedIn profile is a web strategy. Your web strategy is what defines what you're trying to accomplish on the web -- and until you set your eyes on your goal, you're not liable to get it. This webinar discusses the questions you should ask yourself when creating a strategy and the tools you can use to make it happen.
The document provides an overview of social media and its opportunities for businesses. It discusses how social media has impacted customers and their purchasing decisions. While many businesses want to utilize social media, some lack resources, clear goals, or knowledge. The document then covers various social media platforms like Facebook, Twitter, location-based apps and online deals. It provides best practices for engagement on each platform and content creation. It emphasizes the importance of measurement to define objectives and track key metrics for each social channel.
Make Your Website Your Best Admissions Officer with Real-Time PersonalizationPercussion Software
Online research is a critical tool for students and parents choosing a college.
Personalization allows you to target students by academic, athletic, or any other interests, and to target parents with content they find most relevant such as cost and safety.
Learn more about Percussion CMS: http://www.percussion.com/products/index
Learn more about Evergage: http://www.evergage.com/
Here are 3 potential trivia questions:
1. Name the artist who painted "The Starry Night": Vincent Van Gogh
2. What art movement originated in Italy in the late 13th century and was notable for its use of perspective and realism in painting: Renaissance Art
3. This American artist is famous for his pop art paintings of iconic American products like Campbell's Soup cans. Andy Warhol
To enter: Follow us and tweet your answer with #ArtTrivia by 5pm Friday for a chance to win a $25 gift card!
The document discusses Facebook pages and how brands can utilize the new timeline feature. It provides tips on optimizing the cover, about section, pinned posts, and other components. Additional topics covered include best practices for direct messages, hashtags, consistency in posts, blogging, and YouTube analytics. The presentation provides actionable advice on using social media platforms like Facebook and YouTube to engage customers and promote brands.
General Assembly is an education company that offers classes to help people level up their careers or make career pivots. It provides courses in various fields including digital marketing, web development, product management, and data science. The document discusses search engine optimization (SEO), including how search engines work, keyword research, backlinks, tracking analytics, and SEO best practices.
This document provides details on the services offered by a social media marketing company. The company has over 7 years of experience in social media marketing and content creation. They offer full social media management including setting up and optimizing business accounts, daily updates, advertising campaigns, and analytics tracking. Their services also include blog writing, email marketing, and website design/hosting. They have experience working with both small and large businesses across various industries.
The document provides guidance on using social media for businesses, recommending establishing a brand personality on platforms like Facebook and Twitter, engaging target audiences and influencers, and using metrics like followers, comments, and website traffic to drive qualified leads and increase sales. It also stresses listening to customers and communities, determining specific social media goals, and integrating social media efforts with the overall business strategy.
What It Takes to be a Great Fundraising Database AdministratorBlackbaud
This document outlines what it takes to be a great fundraising database administrator (DBA). It discusses that DBAs should have an educated, motivated, and professional attitude. It identifies 9 key areas a great DBA needs: attitude, soft skills, hard skills, training, documentation, relationships, technology, fundraising, and advancement services. It provides many resources for DBAs to develop skills in each area, such as training programs, documentation tutorials, industry groups, and professional organizations. The conclusion emphasizes that a great DBA needs to be well-rounded and donor-oriented by developing strengths across many areas.
How to Develop a Successful Online Marketing StrategySteve Saars
I :: The Basics: What You Need to Do to Market Your Business
Establishing a solid online presence by leveraging core online initiatives (website, eNewsletter, online advertising, SEO)
II :: Social Media: How to Harness the Power of Two-Way Communication
Using online social networking tools to interact with your target audience (Facebook, Twitter, LinkedIn, blogs)
III :: Thought Leadership: How to Stand Out From Your Competitors
Communicating innovative value added information to the your target audiences (eBooks, webinars, blogs)
This document provides an overview of key factors for search engine optimization (SEO) success. It discusses 9 important SEO factors including search intent, backlinks, page speed, user experience, content quality, site authority, security, structured data, and optimizing for voice search. For each factor, it provides best practices and techniques to improve rankings, such as keyword research, creating valuable content, link building outreach, image compression, and implementing structured data. The overall message is that SEO requires focusing on user experience and playing the long game of continuous optimization.
Request For Proposal: The Web Site RedesignLuke Robinson
At the start of 2008, Calvin College began a re-launch of its Web site spanning three phases: 1) audience research, 2) content management, and 3) continuous improvement. How did we select our goals, draft the request for proposal (RFP), pick a consultant, and bring students, faculty, and staff on board? In Boston, there will be no secrets. Gain valuable insights and a blueprint for re-launching your .EDU Web site.
This document provides an overview of FRSocialExpert, a social media management tool. It describes several key features of the tool, including social media management, engaging apps, content and posting tools, social listening stats, education resources, and visual social media services. The benefits for clients include increased brand awareness, engagement, and leads while saving time and money. Renters also benefit from an improved user experience.
Social media refers to websites that allow anyone to create, share and interact with a wide range of content. With more than 200+ major active social networking sites out there it can be hard to know what works best for you and your customer. This workshop provided participants with guidance to navigate through the social media maze and focused on the following topics and key tools:
- benefits to using social media as a marketing tool
- top 10 smart uses for social media
- overview of key social media tools e.g. Facebook, YouTube, Blogs, LinkedIn.
- setting a budget for social media
- your social media voice
This session is part of the Capital Region Digital Enterprise program. For more information visit www.crde.com.au
This workshop was presented by Threesides Marketing www.threesides.com.au
The document discusses strategies for improving website marketing and usability for seniors. It covers five elements of website design: design, content, navigation, functionality, and interactivity. It then discusses specific features that can be added to websites and provides tips on usability testing with seniors. The document concludes with recommendations for online marketing strategies including search engine optimization, paid search advertising, and social media marketing with a focus on making strategies affordable and effective for local markets.
This document promotes a service that provides targeted Facebook likes and social media exposure through manual promotion at quality prices. It directs the reader to a contact form on their website at www.backlinksfans.com to get prices for targeted Facebook likes. The document lists features but does not provide any details about them.
This document provides information on using Facebook for business purposes. It discusses growing a business's fan base on Facebook, creating and setting up a Facebook page for business, and tips for engaging fans and promoting the business through Facebook. It also outlines some changes to Facebook's interface and policies that business users should be aware of.
An orientation workshop presentation for people new to digital marketing. The first of a series of 5 workshops on web-based marketing. Contact me for worksheets on this workshop and other materials. www.ohiobusinesshelp.com
How to use Facebook to build you personal and professional brand workshop iiKarasma Media
With more than 400 million registered users, you’re probably very interested in learning how to take full advantage of one of the fastest growing social media resources in the world. Facebook sees us as connected not just to other people – our friends — but to myriad things all over the Web. These things could be favorite bands, book authors, restaurants, or finding a law firm,
It’s a potentially powerful idea – Facebook allows users to uncover all these interests and predilections and let us share them with our friends, find joint venture partners, and build relationships with strategic alliances and potential clients.
This document provides an overview of strategies for maximizing success on Facebook. It discusses creating social value by focusing on customer needs first. The foundation involves creating consistent branding across locations and growing the community organically and through paid strategies. Content is key to building engagement. Metrics like fan growth, reach, and social-assisted conversions should be monitored. Calls to action, optimized landing pages, and marketing automation can help drive conversions beyond just likes and shares. Common mistakes include a lack of preparation and not meaningfully engaging the target audience.
Laura M. Donovan
Compilation of all work provided by The Word Pro, Inc.
Social Media Marketing
Social Media Advertising
Content Marketing
Digital Media Marketing
Website Design/Hosting/Maintenance
SEO
Blogging
More important than a website, Twitter account, PPC campaign or LinkedIn profile is a web strategy. Your web strategy is what defines what you're trying to accomplish on the web -- and until you set your eyes on your goal, you're not liable to get it. This webinar discusses the questions you should ask yourself when creating a strategy and the tools you can use to make it happen.
The document provides an overview of social media and its opportunities for businesses. It discusses how social media has impacted customers and their purchasing decisions. While many businesses want to utilize social media, some lack resources, clear goals, or knowledge. The document then covers various social media platforms like Facebook, Twitter, location-based apps and online deals. It provides best practices for engagement on each platform and content creation. It emphasizes the importance of measurement to define objectives and track key metrics for each social channel.
Make Your Website Your Best Admissions Officer with Real-Time PersonalizationPercussion Software
Online research is a critical tool for students and parents choosing a college.
Personalization allows you to target students by academic, athletic, or any other interests, and to target parents with content they find most relevant such as cost and safety.
Learn more about Percussion CMS: http://www.percussion.com/products/index
Learn more about Evergage: http://www.evergage.com/
Here are 3 potential trivia questions:
1. Name the artist who painted "The Starry Night": Vincent Van Gogh
2. What art movement originated in Italy in the late 13th century and was notable for its use of perspective and realism in painting: Renaissance Art
3. This American artist is famous for his pop art paintings of iconic American products like Campbell's Soup cans. Andy Warhol
To enter: Follow us and tweet your answer with #ArtTrivia by 5pm Friday for a chance to win a $25 gift card!
The document discusses Facebook pages and how brands can utilize the new timeline feature. It provides tips on optimizing the cover, about section, pinned posts, and other components. Additional topics covered include best practices for direct messages, hashtags, consistency in posts, blogging, and YouTube analytics. The presentation provides actionable advice on using social media platforms like Facebook and YouTube to engage customers and promote brands.
General Assembly is an education company that offers classes to help people level up their careers or make career pivots. It provides courses in various fields including digital marketing, web development, product management, and data science. The document discusses search engine optimization (SEO), including how search engines work, keyword research, backlinks, tracking analytics, and SEO best practices.
This document provides details on the services offered by a social media marketing company. The company has over 7 years of experience in social media marketing and content creation. They offer full social media management including setting up and optimizing business accounts, daily updates, advertising campaigns, and analytics tracking. Their services also include blog writing, email marketing, and website design/hosting. They have experience working with both small and large businesses across various industries.
The document provides guidance on using social media for businesses, recommending establishing a brand personality on platforms like Facebook and Twitter, engaging target audiences and influencers, and using metrics like followers, comments, and website traffic to drive qualified leads and increase sales. It also stresses listening to customers and communities, determining specific social media goals, and integrating social media efforts with the overall business strategy.
What It Takes to be a Great Fundraising Database AdministratorBlackbaud
This document outlines what it takes to be a great fundraising database administrator (DBA). It discusses that DBAs should have an educated, motivated, and professional attitude. It identifies 9 key areas a great DBA needs: attitude, soft skills, hard skills, training, documentation, relationships, technology, fundraising, and advancement services. It provides many resources for DBAs to develop skills in each area, such as training programs, documentation tutorials, industry groups, and professional organizations. The conclusion emphasizes that a great DBA needs to be well-rounded and donor-oriented by developing strengths across many areas.
How to Develop a Successful Online Marketing StrategySteve Saars
I :: The Basics: What You Need to Do to Market Your Business
Establishing a solid online presence by leveraging core online initiatives (website, eNewsletter, online advertising, SEO)
II :: Social Media: How to Harness the Power of Two-Way Communication
Using online social networking tools to interact with your target audience (Facebook, Twitter, LinkedIn, blogs)
III :: Thought Leadership: How to Stand Out From Your Competitors
Communicating innovative value added information to the your target audiences (eBooks, webinars, blogs)
Intensive training presentation newstartnewstartmark
The document discusses various digital marketing strategies including optimizing websites, search engine optimization, pay-per-click advertising, social media promotion, and conversion analysis testing. It provides examples of testing email subject lines and landing pages to maximize response rates and profits. The training emphasizes the importance of testing different elements of campaigns using A/B testing and multivariate testing to determine the most effective approaches.
There are many marketing tools to pick from: Search Optimisation, Social Media, Paid Ads, Email and Blogging for small and mid sized businesses.
Learn from a seasoned pro the pitfalls of marketing in the digital age and how you can implement real solutions within your budget.
What you'll learn:
• The major marketing errors made by small business
• Practical solutions to implement
• How to figure out what is important and what is not
• Action steps to develop a marketing plan
Wd & im session b1 _digital communication_april 26,2010Mahesh Panchal
This document discusses using the internet and social media as communication mediums for marketing. It notes that the internet reached an audience of 50 million people within 4 years, faster than other mediums like radio and TV. Common communication mediums on the internet include email, blogs, social networks like Twitter, Facebook and LinkedIn. The document then focuses on using LinkedIn for business, outlining its targeted demographic and strategies like joining groups, using status updates, applications and event promotion to engage the LinkedIn network. The key is finding the target demographic and providing compelling, consistent content.
TechAmerica :: How to Develop an Effective Online Marketing StrategySteve Saars
The document provides an overview of developing a successful online marketing strategy. It discusses evaluating current online marketing efforts, the evolution of online marketing, and a marketing pyramid with three levels - core, interactive, and dynamic. The core level includes basics like websites, email newsletters, SEO, and online advertising. The interactive level incorporates social media and customized websites. The dynamic level focuses on innovative content, advanced social media, and fully integrated marketing initiatives. Examples are given for different online marketing tactics at each level like websites, blogs, social media, and how some companies are successfully utilizing them.
Website Redesign ROI - 10 Ideas to Make the Most of Your Website InvestmentSkoda Minotti
Idea #1: Website Strategy
Idea #2: Web Design
Idea #3: Search Engine Optimization
Idea #4: Mobile vs. Responsive
Idea #5: Inbound Marketing
Idea #6: Content Management System
Idea #7: E-Newsletters
Idea #8: Analytics
Idea #9: Ongoing Maintenance
Idea #10: Your Design Team
Increase Traffic, Increase Return on InvestmentVQC Designs LLC
A presentation performed for the Lancaster Chamber’s Professional Development series. Focusing on the benefits of increasing traffic to your website, this presentation is intended to provide you with actionable tips that you can implement right away.
The document discusses how multi-channel digital marketing can help law firms generate more cases in today's complex online environment. It notes that online marketing now requires a comprehensive strategy that includes search engine optimization, social media, video, reviews, paid search/display ads, and marketing automation to convert visitors into leads and cases. The author argues that focusing only on search is no longer sufficient, and law firms need to market themselves across multiple digital channels to reach consumers where they spend their time online and on mobile.
This document discusses options and strategies for online commerce. It covers website format choices, internal and external marketing tactics, and tools to utilize. Formats include informational or e-commerce sites. Internal strategies involve email, blogs, product descriptions and reviews. External strategies are social media, SEO and daily deals websites. The document also outlines personnel needs and services to support an e-commerce site.
Case Studies in Web Design, Usability and SEOcampone
This document provides two case studies on web design and SEO:
1) A redesign of JNWine.com focused on usability, with the new design emphasizing the company's expertise and simplifying navigation. It resulted in increased revenue.
2) Advanced on-site SEO work for Bedeckhome.com, an e-commerce site, involving keyword targeting, technical SEO like sitemaps, and addressing duplicate content from faceted navigation.
Small business workshop to getting found online via content marketing. We discuss how changing consumer behavior online affects how small business owners/marketers market themselves; what content is, why it is important. The presentation outlines goal setting, content mission, and how to optimize the content to get found.
From there we explore the four steps to content marketing: Attract, engage, nurture, and measure/refine.
Social Media is playing a bigger role in SEO and one\'s online marketing strategy. But how best can the social media platforms be leveraged to help grow your business online?
Here are some tips for image editing for web usage:
- Use JPEG file format for photos
- Optimize file size - no larger than 500KB per image
- Resize images to around 1000 pixels on the long side for high resolution displays
- Compress and optimize images without losing too much quality
- Remove backgrounds or excess whitespace
- Adjust brightness, contrast and color balance if needed
- Add watermarks or logos if desired
- Save optimized copies of images for web use
Today's retail operations include more venues than ever before. As websites compete with brick and mortar stores and catalogs, new media marketing channels such as blogs, Facebook, and Twitter are rapidly growing to compete with traditional advertising. In this seminar, you'll learn to utilize all of these marketing channels to drive traffic to your retail store. You'll learn new ways to grow your retail business and reach new customers now. From the basics of driving web traffic through search engine marketing to landing page optimization, this seminar will prepare you to navigate the new retail marketing landscape to maximize your reach.
Jodell Raymond of Black Cat Plus describes her experience in e-commerce retailing and social media and provides retailers with insight as to how to balance it all.
Optimizing Your Website 2014 -Class #2 HubSpot Inbound Academy Certification Sorin Magureanu
The document discusses optimizing websites for search engines and users. It defines website optimization as making a site as fully functional and effective as possible by focusing on search engine optimization, user experience, conversions, acquisitions and customer satisfaction. The document outlines best practices for optimization, including understanding searchers and search engine goals. It recommends optimizing for cognitive fluency through simple designs, relevant content and formatting. Key aspects of optimization in practice are highlighted, like using clear calls to action and buyer persona language. The document stresses that optimization is an ongoing process and quality over chasing individual ranking factors.
Social Media Marketing - How can you make the most of it?Claire Lancaster
Social media marketing expert Claire Lancaster presented on how to effectively use social media for business. She discussed the scale of major social networks, why not to fear social media, assessing if a brand is ready for social media, creating profiles, examples of successful social media strategies, and ways brands can leverage social media including Facebook, Twitter, LinkedIn, blogs, and videos. The presentation aimed to simplify social media and provide actionable strategies for businesses.
Madhouse Seminar - April 17 2012
Social Media Marketing: How can you make the most of it?
Claire Lancaster of Social Boutique delved into the depths of social media marketing, looking at how it can be used in a B2B environment as well as B2C.
Social media marketing is the use of social media platforms like Facebook, Twitter, YouTube, and blogs to promote products and services. It began in the 1970s with early social networks and gained popularity in the 2000s as companies recognized its marketing potential. Now over 90% of marketers use social media strategies for branding, lead generation, customer retention, and reducing expenses. The main applications are Facebook, Twitter, YouTube, blogs, and customer review sites. The advantages include increased brand recognition, loyalty, and conversion rates while the disadvantages are that it is time consuming and negative users are hard to control.
TTL Presents: Producing Performance during a PandemicThe Tomorrow Lab
As part of the #TTLPresents webinar series, UX Planner from Fathom, Melissa Boyle, hosted a webinar focused on 'Producing Performance during a Pandemic'. Check out our blog for more info.
TTL Presents: Marketing that Matters in a Clients WorldThe Tomorrow Lab
As part of the #TTLPresents webinar series, our Head of Digital Strategy, Jess Orr, hosted a webinar focused on ‘Marketing that Matter’s in a Client’s World’. Check out our blog for more info.
Hannah will look at how we cut through a sea of ‘unprecedented times’ and ‘new normals’ to develop creative solutions to the challenges presented by COVID-19. We will delve into the importance of being reactive, knowing your brand’s purpose and listening to your audience. With lots of practical takeaways and learnings, this webinar perfect for anyone creating social media content.
Jasmine Granton - TTLP - Media relations for link building The Tomorrow Lab
The document provides tips for effective link building through digital PR outreach. It recommends being highly organized by creating a prospecting list with relevant publication and journalist contact details. It also stresses the importance of crafting targeted, concise email pitches that get straight to the point and make it easy for journalists to understand the value of the content at a glance. Additional tips include A/B testing subject lines, following up within a few days, and thanking journalists for any coverage. The overall message is that link building requires specificity, tailored outreach, and following best practices for email formatting and follow up.
Gareth Dunlop - TTLP - The problem with content marketing is still contentThe Tomorrow Lab
The document discusses the importance of content marketing and provides strategies for an effective content marketing approach. It notes that while "content is king", damaging content can negatively impact brands, while positive content supports sales. It then outlines a three step process to plan content: 1) define goals, audiences and strategies, 2) write the content according to an editorial calendar, and 3) spread the content through different distribution channels. The document concludes by providing an example of how the UX agency Fathom uses content marketing to achieve its objectives, such as increasing traffic and generating leads, and sees outcomes like speaking invitations, training opportunities and new clients.
Steve Neil - Social media is an Extension of your Brand storyThe Tomorrow Lab
The document provides tips for finding a brand's voice and developing a consistent tone across marketing channels. It encourages brands to choose descriptive adjectives for their personality, write from the customer's perspective using an informal tone, and ensure consistency in messaging. Key steps outlined include finding adjectives to define the brand, writing like you speak to customers, seeing things from the customer's point of view, and maintaining a uniform voice across all channels. The purpose is to help brands develop a clear, distinctive personality and style of communication that will resonate with audiences.
TTLPresents - IMPROVING YOUR SEO: TURNING DATA IN TO ACTIONS THAT DRIVE RESUL...The Tomorrow Lab
While many consider SEO to be a dark art that requires advanced and costly tools, the most important data sources for SEO are in fact freely available to every website owner. In this talk, Barry Adams will show how to find the right data from free or affordable tools to measure your SEO performance. Moreover, he will show you how to use that data to make the right decisions for your website to improve traffic and sales from organic search.
TTLPresents - PSYCHOLOGY OF SEARCH, from Vikas Arora, Microsoft/BingThe Tomorrow Lab
The document discusses how search is evolving from keywords to more natural interactions using voice, images, and artificial intelligence. Some key points:
- By 2020, 50% of search will come from image or voice, and 85% of the customer relationship will be without human interaction.
- Advancements in speech recognition, machine learning, and augmented/virtual reality are changing how users interact with search engines.
- New technologies like Cortana and HoloLens are transforming industries like retail, science, education and disaster recovery through more personalized and predictive search experiences.
After a generation of waiting, could Northern Ireland football see success once again and qualify for a major tournament? Heather’s presentation will take a look at the strategy, research and inspiration behind the ground-breaking Irish FA campaign that helped the fans, team and country come together and #DareToDream.
#TTLPresents - 7 APPROACHES TO BOOSTING YOUR BOTTOM LINE WITH DIGITAL ADVERTI...The Tomorrow Lab
Ruth’s presentation outlines what results mean to different companies and organisations, from raising brand awareness, to driving leads and ecommerce revenue. Her presentation will take a deep-dive into each objective and provide strategic and actionable tips to improve online presence and to meet goals and objectives. Ruth will also discuss some of her recent projects and case studies to inspire creative digital advertising approaches.
#TTLPresents - START WITH THE CUSTOMER AND WORK BACKWARDS, from Gareth Dunlop...The Tomorrow Lab
Making the case for investing in your users and talk about how the relationship between how well you treat your customers, and their likelihood of buying, being loyal or recommending you to friends and family has never been closer. Gareth shares some of the design principles of the world’s most successful digital products and leave you with five key actions you can implement straightaway.
#TTLPresents - Understanding Your Audience from Richard McKnight, Groundswell...The Tomorrow Lab
Understand how to segment your audience across digital channels, create effective segments via both Google Analytics & Facebook and to create smart lists to help engage with potential and previous customers across the Google Display Network and Facebook platform.
#TTLPresents - Tourism Ireland - Crafting the ConversationThe Tomorrow Lab
At The Tomorrow Lab Presents on 25th May 2017, Brian Harte from Tourism Ireland talked about how they craft the conversation around tourism in Ireland on social media, particularly their Game of Thrones campaign.
#TTLPresents - Social Chain - The Evolution of LiveThe Tomorrow Lab
The document discusses the evolution of social media and live streaming. It notes that the average person spends nearly 2 hours per day on social media, equaling over 5 years of a person's life. It then discusses the origins of social media and challenges of standing out, including the need for content to be contextual, relatable, and shareable. It also addresses strategies for user engagement and retention such as incorporating scarcity, practical value, and anticipation in live video content.
#TTLPresents - Electric Ireland - Justifying SocialThe Tomorrow Lab
At The Tomorrow Lab Presents on 25th May 2017, Eoin Young talked about how Electric Ireland justify social media marketing as part of their digital marketing strategy.
#TTLPresents - The Tomorrow Lab - Under the influenceThe Tomorrow Lab
The document discusses influencer marketing and how individuals with personal brands and engaged followers can promote other brands. It notes that influencer marketing is everywhere across different media and platforms. While some criticize influencer marketing as inauthentic or a "fad", the document argues that influencers are content creators with skills who deserve compensation for sponsored posts that add value. It provides tips for brands to identify the right influencers for their audience and collaborate with them strategically through research, evaluating engagement and content style, and tactical outreach.
Five simple steps to developing a digital marketing strategy - Digital DNAThe Tomorrow Lab
Andi Jarvis's presentation from Digital DNA in Belfast. Covering the A STAR model of digital marketing, this presentation shows the key steps in producing a digital strategy.
B2B Content Marketing Insights - What Does The Data Tell Us?The Tomorrow Lab
We recently welcomed Stephen Walsh from Buzzsumo to our digital marketing event 'The Tomorrow Lab Presents', and Stephen shared some insights into B2B content marketing, and what the data shows.
For the full video of this presentation, please visit: https://www.edge-ai-vision.com/2024/06/building-and-scaling-ai-applications-with-the-nx-ai-manager-a-presentation-from-network-optix/
Robin van Emden, Senior Director of Data Science at Network Optix, presents the “Building and Scaling AI Applications with the Nx AI Manager,” tutorial at the May 2024 Embedded Vision Summit.
In this presentation, van Emden covers the basics of scaling edge AI solutions using the Nx tool kit. He emphasizes the process of developing AI models and deploying them globally. He also showcases the conversion of AI models and the creation of effective edge AI pipelines, with a focus on pre-processing, model conversion, selecting the appropriate inference engine for the target hardware and post-processing.
van Emden shows how Nx can simplify the developer’s life and facilitate a rapid transition from concept to production-ready applications.He provides valuable insights into developing scalable and efficient edge AI solutions, with a strong focus on practical implementation.
AI 101: An Introduction to the Basics and Impact of Artificial IntelligenceIndexBug
Imagine a world where machines not only perform tasks but also learn, adapt, and make decisions. This is the promise of Artificial Intelligence (AI), a technology that's not just enhancing our lives but revolutionizing entire industries.
Driving Business Innovation: Latest Generative AI Advancements & Success StorySafe Software
Are you ready to revolutionize how you handle data? Join us for a webinar where we’ll bring you up to speed with the latest advancements in Generative AI technology and discover how leveraging FME with tools from giants like Google Gemini, Amazon, and Microsoft OpenAI can supercharge your workflow efficiency.
During the hour, we’ll take you through:
Guest Speaker Segment with Hannah Barrington: Dive into the world of dynamic real estate marketing with Hannah, the Marketing Manager at Workspace Group. Hear firsthand how their team generates engaging descriptions for thousands of office units by integrating diverse data sources—from PDF floorplans to web pages—using FME transformers, like OpenAIVisionConnector and AnthropicVisionConnector. This use case will show you how GenAI can streamline content creation for marketing across the board.
Ollama Use Case: Learn how Scenario Specialist Dmitri Bagh has utilized Ollama within FME to input data, create custom models, and enhance security protocols. This segment will include demos to illustrate the full capabilities of FME in AI-driven processes.
Custom AI Models: Discover how to leverage FME to build personalized AI models using your data. Whether it’s populating a model with local data for added security or integrating public AI tools, find out how FME facilitates a versatile and secure approach to AI.
We’ll wrap up with a live Q&A session where you can engage with our experts on your specific use cases, and learn more about optimizing your data workflows with AI.
This webinar is ideal for professionals seeking to harness the power of AI within their data management systems while ensuring high levels of customization and security. Whether you're a novice or an expert, gain actionable insights and strategies to elevate your data processes. Join us to see how FME and AI can revolutionize how you work with data!
Programming Foundation Models with DSPy - Meetup SlidesZilliz
Prompting language models is hard, while programming language models is easy. In this talk, I will discuss the state-of-the-art framework DSPy for programming foundation models with its powerful optimizers and runtime constraint system.
GraphSummit Singapore | The Future of Agility: Supercharging Digital Transfor...Neo4j
Leonard Jayamohan, Partner & Generative AI Lead, Deloitte
This keynote will reveal how Deloitte leverages Neo4j’s graph power for groundbreaking digital twin solutions, achieving a staggering 100x performance boost. Discover the essential role knowledge graphs play in successful generative AI implementations. Plus, get an exclusive look at an innovative Neo4j + Generative AI solution Deloitte is developing in-house.
HCL Notes and Domino License Cost Reduction in the World of DLAUpanagenda
Webinar Recording: https://www.panagenda.com/webinars/hcl-notes-and-domino-license-cost-reduction-in-the-world-of-dlau/
The introduction of DLAU and the CCB & CCX licensing model caused quite a stir in the HCL community. As a Notes and Domino customer, you may have faced challenges with unexpected user counts and license costs. You probably have questions on how this new licensing approach works and how to benefit from it. Most importantly, you likely have budget constraints and want to save money where possible. Don’t worry, we can help with all of this!
We’ll show you how to fix common misconfigurations that cause higher-than-expected user counts, and how to identify accounts which you can deactivate to save money. There are also frequent patterns that can cause unnecessary cost, like using a person document instead of a mail-in for shared mailboxes. We’ll provide examples and solutions for those as well. And naturally we’ll explain the new licensing model.
Join HCL Ambassador Marc Thomas in this webinar with a special guest appearance from Franz Walder. It will give you the tools and know-how to stay on top of what is going on with Domino licensing. You will be able lower your cost through an optimized configuration and keep it low going forward.
These topics will be covered
- Reducing license cost by finding and fixing misconfigurations and superfluous accounts
- How do CCB and CCX licenses really work?
- Understanding the DLAU tool and how to best utilize it
- Tips for common problem areas, like team mailboxes, functional/test users, etc
- Practical examples and best practices to implement right away
Maruthi Prithivirajan, Head of ASEAN & IN Solution Architecture, Neo4j
Get an inside look at the latest Neo4j innovations that enable relationship-driven intelligence at scale. Learn more about the newest cloud integrations and product enhancements that make Neo4j an essential choice for developers building apps with interconnected data and generative AI.
Essentials of Automations: The Art of Triggers and Actions in FMESafe Software
In this second installment of our Essentials of Automations webinar series, we’ll explore the landscape of triggers and actions, guiding you through the nuances of authoring and adapting workspaces for seamless automations. Gain an understanding of the full spectrum of triggers and actions available in FME, empowering you to enhance your workspaces for efficient automation.
We’ll kick things off by showcasing the most commonly used event-based triggers, introducing you to various automation workflows like manual triggers, schedules, directory watchers, and more. Plus, see how these elements play out in real scenarios.
Whether you’re tweaking your current setup or building from the ground up, this session will arm you with the tools and insights needed to transform your FME usage into a powerhouse of productivity. Join us to discover effective strategies that simplify complex processes, enhancing your productivity and transforming your data management practices with FME. Let’s turn complexity into clarity and make your workspaces work wonders!
Threats to mobile devices are more prevalent and increasing in scope and complexity. Users of mobile devices desire to take full advantage of the features
available on those devices, but many of the features provide convenience and capability but sacrifice security. This best practices guide outlines steps the users can take to better protect personal devices and information.
Observability Concepts EVERY Developer Should Know -- DeveloperWeek Europe.pdfPaige Cruz
Monitoring and observability aren’t traditionally found in software curriculums and many of us cobble this knowledge together from whatever vendor or ecosystem we were first introduced to and whatever is a part of your current company’s observability stack.
While the dev and ops silo continues to crumble….many organizations still relegate monitoring & observability as the purview of ops, infra and SRE teams. This is a mistake - achieving a highly observable system requires collaboration up and down the stack.
I, a former op, would like to extend an invitation to all application developers to join the observability party will share these foundational concepts to build on:
How to Get CNIC Information System with Paksim Ga.pptxdanishmna97
Pakdata Cf is a groundbreaking system designed to streamline and facilitate access to CNIC information. This innovative platform leverages advanced technology to provide users with efficient and secure access to their CNIC details.
TrustArc Webinar - 2024 Global Privacy SurveyTrustArc
How does your privacy program stack up against your peers? What challenges are privacy teams tackling and prioritizing in 2024?
In the fifth annual Global Privacy Benchmarks Survey, we asked over 1,800 global privacy professionals and business executives to share their perspectives on the current state of privacy inside and outside of their organizations. This year’s report focused on emerging areas of importance for privacy and compliance professionals, including considerations and implications of Artificial Intelligence (AI) technologies, building brand trust, and different approaches for achieving higher privacy competence scores.
See how organizational priorities and strategic approaches to data security and privacy are evolving around the globe.
This webinar will review:
- The top 10 privacy insights from the fifth annual Global Privacy Benchmarks Survey
- The top challenges for privacy leaders, practitioners, and organizations in 2024
- Key themes to consider in developing and maintaining your privacy program
Climate Impact of Software Testing at Nordic Testing DaysKari Kakkonen
My slides at Nordic Testing Days 6.6.2024
Climate impact / sustainability of software testing discussed on the talk. ICT and testing must carry their part of global responsibility to help with the climat warming. We can minimize the carbon footprint but we can also have a carbon handprint, a positive impact on the climate. Quality characteristics can be added with sustainability, and then measured continuously. Test environments can be used less, and in smaller scale and on demand. Test techniques can be used in optimizing or minimizing number of tests. Test automation can be used to speed up testing.
Cosa hanno in comune un mattoncino Lego e la backdoor XZ?Speck&Tech
ABSTRACT: A prima vista, un mattoncino Lego e la backdoor XZ potrebbero avere in comune il fatto di essere entrambi blocchi di costruzione, o dipendenze di progetti creativi e software. La realtà è che un mattoncino Lego e il caso della backdoor XZ hanno molto di più di tutto ciò in comune.
Partecipate alla presentazione per immergervi in una storia di interoperabilità, standard e formati aperti, per poi discutere del ruolo importante che i contributori hanno in una comunità open source sostenibile.
BIO: Sostenitrice del software libero e dei formati standard e aperti. È stata un membro attivo dei progetti Fedora e openSUSE e ha co-fondato l'Associazione LibreItalia dove è stata coinvolta in diversi eventi, migrazioni e formazione relativi a LibreOffice. In precedenza ha lavorato a migrazioni e corsi di formazione su LibreOffice per diverse amministrazioni pubbliche e privati. Da gennaio 2020 lavora in SUSE come Software Release Engineer per Uyuni e SUSE Manager e quando non segue la sua passione per i computer e per Geeko coltiva la sua curiosità per l'astronomia (da cui deriva il suo nickname deneb_alpha).
3. Shameless self-promotion
Pierce Communications
• Marketing services agency with emphasis on branding,
design, and digital
• Emerged from RW Pierce group in 2008
• Twitter: @PierceComms
Barry Adams
• Dutch (yes really) digital marketer with specialisation in SEO
• Previous employers include: Philips Electronics, Honeywell,
Quotezone, Independent News & Media
• Twitter: @badams (parental warning: explicit content)
8. The old design
• Based on “search for wine” use case
– Wine search function is most prominent feature of
the site
– Additional functions in top navigation – but not
always clearly named
• Many core features and promotions linked in
images
9. Redesign by
Pierce Communications
• Part 1: Start with the user
– Identify the most common use cases of the
JNWine.com website’s target audience
1. Users want professional advice and
recommendations
2. Users want special offers
3. Wine search turned out to be tertiary use case
10. Redesign by
Pierce Communications
• Part 2: Make the navigation and structure as
self-evident as possible
– Name things how the user expects them to be
named (Information Architecture)
– Tell the user what they can do on the site
• Strong calls-to-action
12. Redesign by
Pierce Communications
• Part 3: Make it pretty
The “look and feel” of a website has the greatest impact on
users’ credibility assessments, with professional site
designs heavily influencing credibility perceptions.
Once users have seen a web page, it is difficult to overcome the
first impressions they form based on the professional
appearance of a page’s design.
[Fogg, B.J., Soohoo, C., Danielson, D.R., Marable, L., Stanford, J., and Tauber, E.R. -How do users
evaluate the credibility of Web sites?: A study with over 2,500 participants. DUX 2003, 1-15.]
[McKnight, D. and Kacmar, C. -Factors and effects of information credibility. ICEC 2007, 423-432.]
21. Traffic Generation via
Internet Marketing
The four most effective tactics are:
• Search Engine Optimisation
• Email Marketing
• Social Media Marketing
• Pay Per Click Advertising
23. SEO - 1. Keyword Research
Finding the right keywords to optimise for
What keywords are users typing in to Google
to find wine merchants?
Which keywords have sufficient search volume
to make then worthwhile?
Which keywords are feasible to compete on
with SEO?
24. Selected keywords
buy fine wine online
fine wine merchants
fine wine merchants uk
fine wine online
independent wine merchant
online wine merchants
wine gifts online
wine merchants uk
25. SEO - 2. On-Site Optimisation
• Title tags
• On-page content
• Meta description
• Image alt attributes
• Internal links
26. SEO - 2. On-Site Optimisation
• Optimised site structure for full indexation
Technical constraint:
website platform
Workaround:
HTML sitemap
27. SEO - 3. Link Building
• Launched the JN Wine blog and filled it with
great content
• Approached other wine bloggers and asked
for input and, eventually, links
• Basic linkbuilding: directory
submissions, article marketing, social
bookmarking
28. Email Marketing
• Emphasis on building
the email database
• Fresh new design
• Content focused on
recommendations
and events
• Regular schedule
29. Social Media Marketing
Twitter:
• Focus on James
Nicholson’s personal
reputation and
expertise.
• Engage in conversations
– never a one-way
stream.
• Utilise popular #tags
31. Summarised
• Website Redesign with greater emphasis on
wine expertise and recommendations
• Search Engine Optimisation on a set of 10 core
keywords
• Email Marketing with a strong design and
regular fresh content
• Social Media Marketing on Twitter and
Facebook
34. Your turn
1. Think of 3 Social Media Marketing campaign
ideas for JN Wine
More Twitter followers & Facebook likes
How to monetise this traffic?
2. How would you further improve the JN Wine
website (UX, SEO, aesthetics) and how would
this contribute to the site’s performance?
Editor's Notes
How:clickpath analysis in web analytics, asking users what they used the website for
Platform was built as stock mngmt system, internal links hard to follow for Googlebot – JS navigation.