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y does every personal branding evangelist talk about a major celebrity when they preach on building a personal brand? To begin with the top tier celebrity does not have a personal brand. Celebrities have well crafted personal images. The top tier celebrities like Oprah, Donald Trump, Tiger Woods (before the Viagra) arent building a personal brand. They are building a personal based image that can be leveraged to sell, endorse, and profit. I guess you could argue this is somewhat a brand but not really. These celebrities are known for what they are good at. Not because they focused on some personal marketing or corporate rejected term like personal branding. I know personal brand fan boys and girls use those as examples as to whats possible. Pursuit of excellence in skills and talent Turned that into a image that could be profited How to Build your personal brand? Dont focus on building a personal brand. Focus on being great. Focus on being the best at what you do. Focus on being YOU.

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YOU Are Your Brand! What You Say + How You Behave + How You Look = Your Brand! …Everyone has a brand. Are you managing yours or are others managing it for you? When you take ownership of your Personal Brand it fortifies you from the inside-out, inspires confidence, elevates your credibility, frees up mind-space, and empowers you to attract (or release) more of who and what you want in business and in life! ~Kim Peterson

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Your online personal brand is one the most powerful tools that you can build to accomplish your career and life goals – especially if you’re a student, a budding professional or entrepreneur. In this presentation, IABC India President, Subhamoy Das talks about fundamentals of personal brand and why it matters – while providing practical advice on how to build your personal brand with a some amazing tools and tactics. This slide deck includes a complete section on leveraging Linkedin as a personal branding platform; how to build a professional brand; get noticed through the network you build; explore careers and stay in touch with your network for the opportunities you are looking for… Don’t miss the section on the paramount role of authenticity and appropriateness in personal branding and some essential privacy and security tips to bear in mind while managing your online presence. Finally, he ends the presentation with the takeaway on why the future of branding is PERSONAL!

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This is the presentation I used in the conference "Personal Branding: a winning job-search strategy" the 11th of December 2014 at the University of La Rioja. It explores personal branding as a key element of the job-search, establishing guidelines for developing a personal brand and a Personal Branding Action Plan. To download the presentation, as well as exercises for developing your personal brand and taking charge of your career, visit www.isabelalbeldaros.com/personalbranding .

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Presentation on branding made at Ottawa University in Brookfield, WI USA on February 8, 2019. Provides practical advice on branding for startups and small businesses. Covers all aspects of branding at a high level, including understanding your brand, customer and competition; brand positioning development; brand naming; logo and brand identity development; domain naming; trademark protection; establishing brand credibility; building brand awareness; building trust; maintaining brand consistency; measuring brand performance.

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Excellent (5 pts.) Good (4 pts.) Fair (3 pts.) Below Expectations (2 pts.) Poor (1 pt.) Content  Specifically defines 3 strengths/themes in your own words.  Content is very easy to understand.  Clearly defines 3 strengths/themes in your own words though not as in-depth.  Content is easy to understand though there are a few ideas or sentences that are unclear or are wordy.  Generally defines 3 strengths/themes and/or does not thoroughly define in your own words.  Content can generally be understood but ideas are not specific and can be difficult to interpret.  Defines 3 strengths/themes but does not define them in your own words.  Content can be understood but ideas are basic, brief, and choppy.  Does not have all of the requirements of the assignment.  Content is unclear and ideas are not very well articulated. Organization  Well-organized and easy to read.  Sequence is logical and effective.  Has strong, embedded transitions.  Format is standardized with well-defined headings.  Nicely organized though the format could be easier to read.  Format is mostly standardized though some headings are not easy to define.  Attempts to organize the material though it is not easy to read and headings are not well defined.  Reflects no attempt to establish order.  Some categories are defined while others are not defined at all.  Organization causes confusion. Details/Support  Uses specific examples from professional or from personal experiences to highlight strengths/themes.  Uses interesting, varied and ample detail, which engages the reader.  Uses specific examples from class or from personal experiences to highlight strengths/themes.  Uses a great deal of interesting, varied and ample detail, but does not paint a full picture  Uses specific examples from class or from personal experiences to highlight claim/s  Uses a moderate amount of detail, but still leaves the reader with a cloudy image and more questions  Uses general examples from class or from personal experiences to highlight claim/s  Uses general examples to convey experience or personal assessment but not specific enough.  Missing specific examples or details. Professional Writing  Contains sentences that vary in beginning, structure and length.  Writing is professional.  Contains some sentences that vary in beginning, structure and length.  Writing is solid but could be more professional.  Contains limited sentences that vary in beginning structure and length.  Writing is good but uses colloquial terms.  Contains simple, repetitive sentence beginnings, structure and length.  Has short, choppy sentences.  Writing is too casual  No sentence structure.  Writing is unclear and too casual. Technical Writing  Uses correct capitali ...

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