Shrm12 social-media-101 copy
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Slides from the 2012 SHRM Conference for the 4 hour workshop "Social Media 101 for HR." Speakers, Carrie Corbin & Jessica Miller-Merrell discuss how social media is being used to recruit, retail, and engage candidates, customers, and employees. Learn more at http://www.blogging4jobs.com/toolbox-hr
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Shrm12 social-media-101 copy
- 1. Social Media 101 Workshop Jessica Miller-Merrell, SPHR Carrie Corbin, SPHR, MBA •June 24, 2012 1
- 3. Your Presenters Jessica Miler-Merrell, SPHR Carrie Corbin, MBA, SPHR @blogging4jobs @thealphafemme #socialhr
- 4. Text to Join the Community #socialhr
- 5. Workshop Objectives – Foundational Understanding of Social Media – Tools to Use & Advanced Strategies – Best Practices – Laws, Union Trends, HR & Corporate Pitfalls 5 #socialhr
- 6. Social Media & the Law • Group Activity -- How Social Media Involves HR? 6 #socialhr
- 7. What does HR do? #socialhr
- 8. What is Social Media? 8 #socialhr
- 9. What is Social Media? • Brand Management Tool • Candidate Channels & Pools • 24/7 Focus Group • News & Information Source • Conversations #socialhr
- 10. The Science of Social #socialhr
- 11. The Case for Social #socialhr
- 12. Not Just Social but Mobile 83% of Millenials sleep with their cell phone. #socialhr
- 13. Mobile + Social #socialhr
- 14. Tate, Taint Publishing #socialhr
- 15. Sweet Social Channels ≈ #socialhr
- 16. Overview of Social Media Tools 16 #socialhr
- 17. Leveraging LinkedIn • LinkedIn Offers Many Features Including – Company Profile Pages – Groups – Q&A • 70% of Recruiters visit LinkedIn First • Over 100 Million Business Profiles • Linked In Apply Button 17 #socialhr
- 18. More LinkedIn 18 #socialhr
- 19. 5 Uses of Facebook for HR 19 #socialhr
- 20. #1 Job Distribution #socialhr
- 21. #2 Engagement #socialhr
- 22. #3 Sourcing #socialhr
- 23. #4 Social Share #socialhr
- 24. # #5 Employment Brand #socialhr
- 25. Twittertopia • There are 340 million tweets per day #socialhr
- 26. Twitter Explained • Tweet • RT (retweet) 26 #socialhr
- 27. Twitter Explained • @ (at reply) • # (hash tag) 27 #socialhr
- 28. Pinning & Winning #socialhr
- 29. Pinning Tips • Pins searched by keywords • Drives website traffic • Community 97% female 24-35 yo #socialhr
- 30. Other Social Sites #socialhr
- 31. #socialhr
- 32. Peeling Back the Layers 32 #socialhr
- 33. Social Tools #socialhr
- 34. Social Tools #socialhr
- 35. Social Tools 35 #socialhr
- 36. Social Tools #socialhr
- 37. Analytics by Google #socialhr
- 38. Peeling Back Social #socialhr
- 39. Social Media & the Law • Background Checks • Social Media & Discrimination • Defamation & Liable • Social Media & HR Investigations • Unions & ULPs • Social Media Policy 39 #socialhr
- 40. Social Media & the Law 40 #socialhr
- 41. Social Media & the Law • 6 Billion Googles ea. Month • Potential discrimination liability • Disparate & Adverse Impact • Unconscious Bias 41 #socialhr
- 42. Social Media & the Law • Employment Law Cases Involving Social Media – Romano v. Steelcase Inc. – EEOC v. Simply Storage Mangt. – TEK Systems, Inc. v. Hammerick – Maryland State Senate (S.B. 971) in March 2011 42 #socialhr
- 43. Social Media & the Law • NLRB v. American Medial Response of Connecticut • “Facebook Firing” • Employees right for concerted protected activity extends to Facebook • And now. . . – NLRB v. Thomas Reuters Corp. 43 #socialhr
- 44. Social Media and the Law o Concerted Protected Activity o Shared opinion among 2 or more employees o Conversations around “working conditions” o NLRB released a social media corporate case summary o http://b4j.co/NLRBsocialmedia 44 #socialhr
- 45. Stats About Social Media • 7/10 employees have „friended‟ their boss or co-worker. • 1/3 employees use at least 3 devices for work. • 50% of mobile users access blogs, social media via their mobile device. 45 #socialhr
- 46. More Resources • More HR Resources www.blogging4jobs.com/toolboxhr • Top HR Blogs: www.hrblogger.info • Download the 3rd NLRB Social Media Brief http://b4j.co/NLRB-sm3 #socialhr
- 47. Orange You Google Us Jessica Miller-Merrell Carrie Corbin www.blogging4jobs.com www.about.me/carriecorbin @Blogging4Jobs @thealphafemme (405) 293-2564 #socialhr
Editor's Notes
- What do you want to cover during this session ?
- HR Investigations
- What is social media?
- 40% of FB users use mobile to access FB.
- 734 Applicants Received in 2011 YTDCareers section is customizeable and includes employee testimonials and video.
- Screenshot of AT&T’s new fan page goes here. This is an example of the All Children’s Hospital Florida HR page used to communicate with their employees.
- Screenshot of Branchout, Glassdoor, Beknown here
- Carrie can mention this with AT&T’s pages and how sharing content with friends is important to drive passive referrals
- Another example of how facebook can be used for candidates and customers.
- Adding steps to google alerts
- Addpinnerly to this list
- Adding screen shot
- Law photo will go here.
- Carrie will talk about background checks here and lead discussion.
- Carrie can talk about background checks here. Social media discrimination
- Defamation, Liable, privacy
- NLRB and Unions