The document outlines a social media workshop led by Jessica Miller-Merrell and Carrie Corbin, focusing on the role of social media in HR, including tools, strategies, and legal implications. Key topics discussed include the use of various platforms like LinkedIn, Facebook, and Twitter, as well as the legal concerns associated with social media in the workplace. The workshop also highlights best practices for leveraging social media for recruitment and employee engagement.

1. Social Media 101 Workshop
Jessica Miller-Merrell, SPHR
Carrie Corbin, SPHR, MBA
•June 24, 2012
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3. Your Presenters
Jessica Miler-Merrell, SPHR Carrie Corbin, MBA, SPHR
@blogging4jobs @thealphafemme
#socialhr

4. Text to Join the Community
#socialhr

5. Workshop Objectives
– Foundational Understanding of Social
Media
– Tools to Use & Advanced Strategies
– Best Practices
– Laws, Union Trends, HR & Corporate Pitfalls
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#socialhr

6. Social Media & the Law
• Group Activity -- How Social
Media Involves HR?
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#socialhr

7. What does HR do?
#socialhr

8. What is Social Media?
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#socialhr

9. What is Social Media?
• Brand Management Tool
• Candidate Channels & Pools
• 24/7 Focus Group
• News & Information Source
• Conversations
#socialhr

10. The Science of Social
#socialhr

11. The Case for Social
#socialhr

12. Not Just Social but Mobile
83% of Millenials sleep with their
cell phone.
#socialhr

13. Mobile + Social
#socialhr

14. Tate, Taint Publishing
#socialhr

15. Sweet Social Channels
≈ #socialhr

16. Overview of Social Media Tools
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17. Leveraging LinkedIn
• LinkedIn Offers Many Features Including
– Company Profile Pages
– Groups
– Q&A
• 70% of Recruiters visit LinkedIn First
• Over 100 Million Business Profiles
• Linked In Apply Button
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#socialhr

18. More LinkedIn
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19. 5 Uses of Facebook for HR
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20. #1 Job Distribution
#socialhr

21. #2 Engagement
#socialhr

22. #3 Sourcing
#socialhr

23. #4 Social Share
#socialhr

24. # #5 Employment Brand
#socialhr

25. Twittertopia
• There are 340 million tweets
per day
#socialhr

26. Twitter Explained
• Tweet
• RT (retweet)
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27. Twitter Explained
• @ (at reply)
• # (hash tag)
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28. Pinning & Winning
#socialhr

29. Pinning Tips
• Pins searched by keywords
• Drives website traffic
• Community 97% female 24-35 yo
#socialhr

30. Other Social Sites
#socialhr

31. #socialhr

32. Peeling Back the Layers
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33. Social Tools
#socialhr

34. Social Tools
#socialhr

35. Social Tools
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36. Social Tools
#socialhr

37. Analytics by Google
#socialhr

38. Peeling Back Social
#socialhr

39. Social Media & the Law
• Background Checks
• Social Media & Discrimination
• Defamation & Liable
• Social Media & HR
Investigations
• Unions & ULPs
• Social Media Policy
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#socialhr

40. Social Media & the Law
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#socialhr

41. Social Media & the Law
• 6 Billion Googles ea.
Month
• Potential discrimination
liability
• Disparate & Adverse
Impact
• Unconscious Bias
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#socialhr

42. Social Media & the Law
• Employment Law Cases
Involving Social Media
– Romano v. Steelcase Inc.
– EEOC v. Simply Storage Mangt.
– TEK Systems, Inc. v. Hammerick
– Maryland State Senate (S.B. 971)
in March 2011
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#socialhr

43. Social Media & the Law
• NLRB v. American
Medial Response of
Connecticut
• “Facebook Firing”
• Employees right for
concerted protected
activity extends to
Facebook
• And now. . .
– NLRB v. Thomas
Reuters Corp.
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#socialhr

44. Social Media and the Law
o Concerted Protected Activity
o Shared opinion among 2 or more
employees
o Conversations around “working
conditions”
o NLRB released a social media
corporate case summary
o http://b4j.co/NLRBsocialmedia
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45. Stats About Social Media
• 7/10 employees have „friended‟ their
boss or co-worker.
• 1/3 employees use at least 3 devices for
work.
• 50% of mobile users access blogs, social
media via their mobile device.
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#socialhr

46. More Resources
• More HR Resources
www.blogging4jobs.com/toolboxhr
• Top HR Blogs: www.hrblogger.info
• Download the 3rd NLRB Social Media Brief
http://b4j.co/NLRB-sm3
#socialhr

47. Orange You Google Us
Jessica Miller-Merrell Carrie Corbin
www.blogging4jobs.com www.about.me/carriecorbin
@Blogging4Jobs @thealphafemme
(405) 293-2564
#socialhr