Learn how to tap into the power of personal branding and social media to help jump start your job search using some simple tips and strategies.

1. Jessica Miller-Merrell
Jessica Miller-Merrell, @blogging4jobs

2. Jessica Miller-Merrell, SPHR is an author, HR
consultant, new media strategist, and
author who writes at Blogging4Jobs.com.
Her company, Xceptional HR offers social
media strategies, human resources, and
recruiting consulting with an eye on digital
media. She’s the author of Tweet This!
Twitter for Business, a how-to business guide
for Twitter.

3. What’s a Brand?

4. Your Most Important Marketing
Campaign
YOU

5. Your Marketing Arsenal
• Resume
• Cover Letter
• Business Card
• Social Profiles
• Blog

6. Some Facts
• 73% of recruiters & HR plan on using social media in
hiring.
• 80% of jobs openings go unadvertised.
• 21 million job seekers are planning to change jobs in
2012.
• 70% of recruiters visit LinkedIn first.

7. Reputation Management

8. Reputation Management

9. Reputation Management
What does your BRAND say about YOU?

10. Blog

11. Twitter Resources
Download a chapter of Tweet
This! Twitter for Business
Visit http://b4j.co/tweetthisbook

12. Connect
o Connect with Jessica Miller-Merrell, SPHR
o @blogging4jobs
o www.xceptionalhr.com
o jessica@xceptionalhr.com
o Visit the Job Seeker Toolkit at
http://b4j.co/toolkitjobs
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