This document discusses strategies for creating successful social media strategies. It emphasizes focusing on building relationships rather than technologies, starting by learning from community conversations, and giving up the need to be in control by preparing contingency plans and policies to help maintain order in online discussions. Key goals for social media strategies include learning from customers, engaging in dialogue with communities, and helping members support each other through social platforms. Metrics should align with these strategic goals and focus on customer feedback, engagement, satisfaction, and innovation.