Some Context for Thinking
                                    About the Future


                                               Tim O’Reilly
                                             O’Reilly Media
                                      Silverchair Strategies
                                           October 28, 2011




Wednesday, November 2, 11
You may know me as a computer book publisher




Wednesday, November 2, 11
Wednesday, November 2, 11
Wednesday, November 2, 11
“The skill of writing is to
                             create a context in which
                             other people can think.”
                                    -Edwin Schlossberg




Wednesday, November 2, 11
Wednesday, November 2, 11
The Internet as Platform


Wednesday, November 2, 11
How can you call it an operating system?
                                                                               • No kernel
                                                                               • No memory
                                                                                 management
                                                                               • No processor




   Photo: Patrick Tufts http://www.flickr.com/photos/zippy/50537423/sizes/o/



Wednesday, November 2, 11
The Internet Operating System Controls Access to Data



                  An application that depends on
                  cooperating cloud data services:


                  - Location
                  - Search
                  - Speech recognition
                  - Live Traffic
                  - Imagery




Wednesday, November 2, 11
Wednesday, November 2, 11
Wednesday, November 2, 11
Intelligence Augmentation




        “One cannot hope thus to equal the speed and
        flexibility with which the mind follows an associative
        trail, but it should be possible to beat the mind
        decisively in regard to the permanence and clarity of
        the items resurrected from storage.
        Consider a future device for individual use, which is a
        sort of mechanized private file and library. It needs a
        name, and, to coin one at random, "memex" will do.”
                            -Vannevar Bush, As We May Think, 1945




Wednesday, November 2, 11
Wednesday, November 2, 11
Wednesday, November 2, 11
Wednesday, November 2, 11
What’s Next?




Wednesday, November 2, 11
3.0?
                            The Semantic Web?


Wednesday, November 2, 11
A device that augments our senses
           as well as our ability to retrieve
           information.




Wednesday, November 2, 11
A device that augments our senses
           as well as our ability to retrieve
           information.
           And a device that maps sensory
           data onto a semantic database.




Wednesday, November 2, 11
Getting Beyond “Information Retrieval”




                            Sensors + Semantics = Services




Wednesday, November 2, 11
Wednesday, November 2, 11
Artificial Intelligence




                             “the science and engineering
                            of making intelligent machines”
                                      -John McCarthy, 1956


Wednesday, November 2, 11
The Google Autonomous Vehicle




Wednesday, November 2, 11
2005: Stanley Wins the DARPA Grand Challenge




Wednesday, November 2, 11
The “intelligent” devices of the future are cloud-connected
        “We don’t have better algorithms. We just have more
        data.” - Peter Norvig, Chief Scientist, Google




Wednesday, November 2, 11
Human-Computer Symbiosis


        “The hope is that, in not too many years, human brains
        and computing machines will be coupled together very
        tightly, and that the resulting partnership will think as no
        human brain has ever thought and process data in a
        way not approached by the information-handling
        machines we know today.”


          – Licklider, J.C.R., "Man-Computer Symbiosis", IRE Transactions on Human
            Factors in Electronics, vol. HFE-1, 4-11, Mar 1960. Eprint




Wednesday, November 2, 11
Towards a global brain




Wednesday, November 2, 11
Wednesday, November 2, 11
A few key assertions
    • We are building a network-mediated global mind
    • It is not skynet
    • It is us, augmented




Wednesday, November 2, 11
Harnessing Collective Intelligence




                             “global consciousness is
                             that thing responsible for
                             deciding that pots
                             containing decaffeinated
                             coffee should be orange”


                              – Danny Hillis (via Jeff Bezos)




Wednesday, November 2, 11
Wednesday, November 2, 11
Wednesday, November 2, 11
“Would you be willing to cross the street
                            with information that was five minutes old?”
                                                        -Jeff Jonas

Wednesday, November 2, 11
“Half the money I spend on
                            advertising is wasted; the
                            trouble is I don't know
                            which half.”


                                   - John Wanamaker
                                          (1838-1922)




Wednesday, November 2, 11
Wednesday, November 2, 11
“Only 1% of healthcare spend now goes to diagnosis.
        We need to shift from the idea that you do diagnosis at
        the start, followed by treatment, to a cycle of diagnosis,
        treatment, diagnosis...as we explore what works.”
                            -Pascale Witz, GE Medical Diagnostics




Wednesday, November 2, 11
Wednesday, November 2, 11
for profit colleges




Wednesday, November 2, 11
Wednesday, November 2, 11
Wednesday, November 2, 11
• strata




Wednesday, November 2, 11
“How can applications be
                            better when they are
                            social?”
                                    -Mark Zuckerberg




Wednesday, November 2, 11
Wednesday, November 2, 11
The Web Has an “Architecture of Participation”
   • Small, modular pieces
   • Joined by open communications protocols
   • An open, standard data format
   • Extensibility by design




Wednesday, November 2, 11
The Web Has an “Architecture of Participation”
   • Small, modular pieces
   • Joined by open communications protocols
   • An open, standard data format
   • Extensibility by design


        This is also true of open source software projects
        like Linux and Apache
        This is what makes emergent behavior possible,
        with no prior agreement between the parties




Wednesday, November 2, 11
Wednesday, November 2, 11
Wednesday, November 2, 11
wikipedia




Wednesday, November 2, 11
Wednesday, November 2, 11
Wednesday, November 2, 11
Wednesday, November 2, 11
“Wikipedia is not an
                            encyclopedia. It is a
                            virtual city, a city whose
                            main export to the world
                            is its encyclopedia
                            articles, but with an
                            internal life of its own.”




Wednesday, November 2, 11
“The architecture of
                            attention”




Wednesday, November 2, 11
Kasparov vs. The World (1999)

                                   “The greatest game in
                                   the history of chess.”
                                             -Gary Kasparov


                                   “Although Krush was
                                   inferior to Kasparov in
                                   nearly all areas of chess,
                                   in this particular area of
                                   microexpertise, she
                                   surpassed even him”




Wednesday, November 2, 11
Getting Beyond “Information Retrieval”




                            Don’t forget about the community
                                that creates your content




Wednesday, November 2, 11
Wednesday, November 2, 11
Software as a Service


                            Von Kempelen's Mechanical Turk




Wednesday, November 2, 11
Wednesday, November 2, 11
Wednesday, November 2, 11
Software Above The Level of A Single Device




Wednesday, November 2, 11
Wednesday, November 2, 11
The spread of sensors
    • sensor platform slide




Wednesday, November 2, 11
Getting Beyond “Information Retrieval”




                  Is there an opportunity for a standard data and
                  connectivity platform for these UI-less devices?




Wednesday, November 2, 11
The power of platforms: Create value for others




Wednesday, November 2, 11
The power of platforms: Create value for others




                            4
Wednesday, November 2, 11
Wednesday, November 2, 11
Steve Jobs on Design


                            “In most people’s vocabularies,
                            design means veneer. It’s interior
                            decorating. It’s the fabric of the
                            curtains and the sofa. But to
                            me...design is the fundamental
                            soul of a man-made creation that
                            ends up expressing itself in
                            successive outer layers of the
                            product or service."


                            http://www.nytimes.com/2011/10/08/business/how-steve-jobs-infused-passion-into-a-
                            commodity.html?hp=&pagewanted=all




Wednesday, November 2, 11

Silverchair Strategies

  • 1.
    Some Context forThinking About the Future Tim O’Reilly O’Reilly Media Silverchair Strategies October 28, 2011 Wednesday, November 2, 11
  • 2.
    You may knowme as a computer book publisher Wednesday, November 2, 11
  • 3.
  • 4.
  • 5.
    “The skill ofwriting is to create a context in which other people can think.” -Edwin Schlossberg Wednesday, November 2, 11
  • 6.
  • 7.
    The Internet asPlatform Wednesday, November 2, 11
  • 8.
    How can youcall it an operating system? • No kernel • No memory management • No processor Photo: Patrick Tufts http://www.flickr.com/photos/zippy/50537423/sizes/o/ Wednesday, November 2, 11
  • 9.
    The Internet OperatingSystem Controls Access to Data An application that depends on cooperating cloud data services: - Location - Search - Speech recognition - Live Traffic - Imagery Wednesday, November 2, 11
  • 10.
  • 11.
  • 12.
    Intelligence Augmentation “One cannot hope thus to equal the speed and flexibility with which the mind follows an associative trail, but it should be possible to beat the mind decisively in regard to the permanence and clarity of the items resurrected from storage. Consider a future device for individual use, which is a sort of mechanized private file and library. It needs a name, and, to coin one at random, "memex" will do.” -Vannevar Bush, As We May Think, 1945 Wednesday, November 2, 11
  • 13.
  • 14.
  • 15.
  • 16.
  • 17.
    3.0? The Semantic Web? Wednesday, November 2, 11
  • 18.
    A device thataugments our senses as well as our ability to retrieve information. Wednesday, November 2, 11
  • 19.
    A device thataugments our senses as well as our ability to retrieve information. And a device that maps sensory data onto a semantic database. Wednesday, November 2, 11
  • 20.
    Getting Beyond “InformationRetrieval” Sensors + Semantics = Services Wednesday, November 2, 11
  • 21.
  • 22.
    Artificial Intelligence “the science and engineering of making intelligent machines” -John McCarthy, 1956 Wednesday, November 2, 11
  • 23.
    The Google AutonomousVehicle Wednesday, November 2, 11
  • 24.
    2005: Stanley Winsthe DARPA Grand Challenge Wednesday, November 2, 11
  • 25.
    The “intelligent” devicesof the future are cloud-connected “We don’t have better algorithms. We just have more data.” - Peter Norvig, Chief Scientist, Google Wednesday, November 2, 11
  • 26.
    Human-Computer Symbiosis “The hope is that, in not too many years, human brains and computing machines will be coupled together very tightly, and that the resulting partnership will think as no human brain has ever thought and process data in a way not approached by the information-handling machines we know today.” – Licklider, J.C.R., "Man-Computer Symbiosis", IRE Transactions on Human Factors in Electronics, vol. HFE-1, 4-11, Mar 1960. Eprint Wednesday, November 2, 11
  • 27.
    Towards a globalbrain Wednesday, November 2, 11
  • 28.
  • 29.
    A few keyassertions • We are building a network-mediated global mind • It is not skynet • It is us, augmented Wednesday, November 2, 11
  • 30.
    Harnessing Collective Intelligence “global consciousness is that thing responsible for deciding that pots containing decaffeinated coffee should be orange” – Danny Hillis (via Jeff Bezos) Wednesday, November 2, 11
  • 31.
  • 32.
  • 33.
    “Would you bewilling to cross the street with information that was five minutes old?” -Jeff Jonas Wednesday, November 2, 11
  • 34.
    “Half the moneyI spend on advertising is wasted; the trouble is I don't know which half.” - John Wanamaker (1838-1922) Wednesday, November 2, 11
  • 35.
  • 36.
    “Only 1% ofhealthcare spend now goes to diagnosis. We need to shift from the idea that you do diagnosis at the start, followed by treatment, to a cycle of diagnosis, treatment, diagnosis...as we explore what works.” -Pascale Witz, GE Medical Diagnostics Wednesday, November 2, 11
  • 37.
  • 38.
  • 39.
  • 40.
  • 41.
  • 42.
    “How can applicationsbe better when they are social?” -Mark Zuckerberg Wednesday, November 2, 11
  • 43.
  • 44.
    The Web Hasan “Architecture of Participation” • Small, modular pieces • Joined by open communications protocols • An open, standard data format • Extensibility by design Wednesday, November 2, 11
  • 45.
    The Web Hasan “Architecture of Participation” • Small, modular pieces • Joined by open communications protocols • An open, standard data format • Extensibility by design This is also true of open source software projects like Linux and Apache This is what makes emergent behavior possible, with no prior agreement between the parties Wednesday, November 2, 11
  • 46.
  • 47.
  • 48.
  • 49.
  • 50.
  • 51.
  • 52.
    “Wikipedia is notan encyclopedia. It is a virtual city, a city whose main export to the world is its encyclopedia articles, but with an internal life of its own.” Wednesday, November 2, 11
  • 53.
    “The architecture of attention” Wednesday, November 2, 11
  • 54.
    Kasparov vs. TheWorld (1999) “The greatest game in the history of chess.” -Gary Kasparov “Although Krush was inferior to Kasparov in nearly all areas of chess, in this particular area of microexpertise, she surpassed even him” Wednesday, November 2, 11
  • 55.
    Getting Beyond “InformationRetrieval” Don’t forget about the community that creates your content Wednesday, November 2, 11
  • 56.
  • 57.
    Software as aService Von Kempelen's Mechanical Turk Wednesday, November 2, 11
  • 58.
  • 59.
  • 60.
    Software Above TheLevel of A Single Device Wednesday, November 2, 11
  • 61.
  • 62.
    The spread ofsensors • sensor platform slide Wednesday, November 2, 11
  • 63.
    Getting Beyond “InformationRetrieval” Is there an opportunity for a standard data and connectivity platform for these UI-less devices? Wednesday, November 2, 11
  • 64.
    The power ofplatforms: Create value for others Wednesday, November 2, 11
  • 65.
    The power ofplatforms: Create value for others 4 Wednesday, November 2, 11
  • 66.
  • 67.
    Steve Jobs onDesign “In most people’s vocabularies, design means veneer. It’s interior decorating. It’s the fabric of the curtains and the sofa. But to me...design is the fundamental soul of a man-made creation that ends up expressing itself in successive outer layers of the product or service." http://www.nytimes.com/2011/10/08/business/how-steve-jobs-infused-passion-into-a- commodity.html?hp=&pagewanted=all Wednesday, November 2, 11