2. Panel introduction Marc Paulenich Managing Director of Insights Teach for America [email_address] www.teachforamerica.org Scott Hauman shauman@daggerfin.com Director, Brand Strategy www.daggerfin.com Daggerfin @twitter.com/daggerfin Lori Dixon, PhD. Principal Great Lakes Marketing ldixon@greatlakesmartketing.com www.greatlakesmarketing.com
6. Simple, cost effective insight-gathering tools Kluster is a group decision-making platform that helps bubble up new ideas and see which ones fly. Kluster.com | Free to $27/month Huddle provides simple, secure online workspaces containing project and collaboration tools. Huddle.net | Free to $98/month Zoomerang is an online survey provider with access to advanced reporting tools. Zoomerang.com | Free to $199/year IdeaScale powers feedback communities. Users submit ideas while the community comments and votes on the ideas. Ideascale.com | Free to $100/month Competitous is a web-based service that provides your company with the ability to collaboratively share and manage competitive knowledge. Competitious.com | Free The Archivist is a tool for mining for Tweets, saving them and exporting them to Excel for reporting purposes. Flotzam.com/archivist | Free
7. Great, free listening tools Google Alerts allows you to easily target keywords that are important to your brand and receive streaming or batched reports. Google.com | Free Technorati is the leading blog search engine. Technorati.com | Free Jodange. Through its TOM (Top of Mind) app, you can track consumer sentiment about your brand or product across the Web. Jodange.com |Free for 30 days Trendrr allows you to know how your brand or product is trending. It uses comparison graphing to show relationships and discover trends in real time. Use the free account, or bump it up to the Enterprise level for more functionality. Trendrr.com | Free Lexicon searches Facebook walls for keywords and provides a snapshot of the chatter volume around those terms. Facebook.com/lexicon | Free Monitter. Beyond the integrated search of Twitter apps like Twhirl and TweetDeck, Monitter provides real-time monitoring of the Twittersphere. Monitter.com | Free