Brand Guidelines
•Download as PPTX, PDF•
0 likes•390 views
Brand guidelines are a set of rules that explain a brand's identity and ensure consistent communication. They typically include a brand's vision, values, logo usage, fonts, colors, images, and business cards. Following brand guidelines ensures the brand message is consistently conveyed across marketing channels and customer touchpoints, and provides a unified look. Examples of elements covered in brand guidelines include logos, typefaces, and color palettes.
Report
Share
Report
Share
Recommended
Analysis of three digi paks and advertisments
This document analyzes the design elements of three album covers and their corresponding advertisements. It finds that all three album covers use anchoring to visually link the artist's image and name. They also generally stick to 2-3 colors and 1-3 fonts. The advertisements similarly use colors, images and fonts from the album covers to create visual familiarity and continuity for the audience. They also include conventions like social media links and tour dates.
Pulp album analysis
This document summarizes and analyzes the album cover of Pulp's "Different Class". It notes that the cover features a black and white wedding photo depicting class differences, with the title directly referring to this. The border draws attention to the image to understand its link to the album title. The recognizable Pulp logo and their conventional album style allows viewers to easily identify it as one of their albums.
Question 2
The document discusses creating continuity and synergy across various music products for a band called The Crystal Whites, including their magazine advert, digipak, CD, and lyric booklet. Some techniques used were selecting the same front and back cover image, using consistent fonts, including promotional elements like social media logos and a music video link. Photos of the band members were also consistently featured across products to connect their identity. The goal was to connect the different products and promote the band and their album.
The Rock Genre of Music
U2 uses consistent colors, imagery, and positioning of band members on their album covers to establish their brand and create connections with audiences. Their logo and use of red and black links their album covers and marketing materials. Later albums still feature the band together, but in less prominent positioning as they became more established. Foo Fighters also use consistent colors, imagery of the band, and their logo across their album covers and videos to create a strong, cohesive image.
Magazine Advert Analysis
The magazine advertisement promotes a new album by a band. It features the album cover art as the main image, combining all four band members' faces. Text elements like the band and album names match the style and fonts used on the album cover to create synergy. Conventionally, the ad lists singles and information on where to purchase the album to encourage sales.
Analysis
The document analyzes several music album covers and promotional posters. It finds that they commonly use continuity of colors, fonts, and imagery between the album, poster, and CD to tie the materials together. This includes using the same central image and 2-color theme across all items. It also notes that posters typically feature reviews and social media information to encourage audience interaction. Overall, the analysis concludes that following simple conventions like a 2-color theme and central imagery position helps make the materials recognizable and visually cohesive.
Alaysis of albums
The document analyzes several indie album covers. It notes that they typically have simple, minimalist designs that focus on the band name and logo in plain fonts. This emphasizes the music over the artists' images. The album covers mainly use black and white with occasional splashes of color. They maintain continuity across the front and back covers as well as in the spine. The goal is a clean, easy-to-read presentation that lets the music be the central focus.
Digi Packs- Code and Conventions
This document analyzes album cover designs of bands in the grindie music genre. It notes several common conventions, including featuring the band's name in a graffiti-style font, using bold colors, having a dominant central image related to the music, and not including photos of the band members. The document discusses individual album covers from bands like Does It Offend You Yeah?, Klaxons, Linkin Park, and Gym Class Heroes to identify design similarities and differences between their covers in font, images, and styles used.
Recommended
Analysis of three digi paks and advertisments
This document analyzes the design elements of three album covers and their corresponding advertisements. It finds that all three album covers use anchoring to visually link the artist's image and name. They also generally stick to 2-3 colors and 1-3 fonts. The advertisements similarly use colors, images and fonts from the album covers to create visual familiarity and continuity for the audience. They also include conventions like social media links and tour dates.
Pulp album analysis
This document summarizes and analyzes the album cover of Pulp's "Different Class". It notes that the cover features a black and white wedding photo depicting class differences, with the title directly referring to this. The border draws attention to the image to understand its link to the album title. The recognizable Pulp logo and their conventional album style allows viewers to easily identify it as one of their albums.
Question 2
The document discusses creating continuity and synergy across various music products for a band called The Crystal Whites, including their magazine advert, digipak, CD, and lyric booklet. Some techniques used were selecting the same front and back cover image, using consistent fonts, including promotional elements like social media logos and a music video link. Photos of the band members were also consistently featured across products to connect their identity. The goal was to connect the different products and promote the band and their album.
The Rock Genre of Music
U2 uses consistent colors, imagery, and positioning of band members on their album covers to establish their brand and create connections with audiences. Their logo and use of red and black links their album covers and marketing materials. Later albums still feature the band together, but in less prominent positioning as they became more established. Foo Fighters also use consistent colors, imagery of the band, and their logo across their album covers and videos to create a strong, cohesive image.
Magazine Advert Analysis
The magazine advertisement promotes a new album by a band. It features the album cover art as the main image, combining all four band members' faces. Text elements like the band and album names match the style and fonts used on the album cover to create synergy. Conventionally, the ad lists singles and information on where to purchase the album to encourage sales.
Analysis
The document analyzes several music album covers and promotional posters. It finds that they commonly use continuity of colors, fonts, and imagery between the album, poster, and CD to tie the materials together. This includes using the same central image and 2-color theme across all items. It also notes that posters typically feature reviews and social media information to encourage audience interaction. Overall, the analysis concludes that following simple conventions like a 2-color theme and central imagery position helps make the materials recognizable and visually cohesive.
Alaysis of albums
The document analyzes several indie album covers. It notes that they typically have simple, minimalist designs that focus on the band name and logo in plain fonts. This emphasizes the music over the artists' images. The album covers mainly use black and white with occasional splashes of color. They maintain continuity across the front and back covers as well as in the spine. The goal is a clean, easy-to-read presentation that lets the music be the central focus.
Digi Packs- Code and Conventions
This document analyzes album cover designs of bands in the grindie music genre. It notes several common conventions, including featuring the band's name in a graffiti-style font, using bold colors, having a dominant central image related to the music, and not including photos of the band members. The document discusses individual album covers from bands like Does It Offend You Yeah?, Klaxons, Linkin Park, and Gym Class Heroes to identify design similarities and differences between their covers in font, images, and styles used.
Conventions of digipaks
This document discusses conventions of digipaks and CD covers. It notes that while this particular digipak does not include a picture of the band on the front, it follows other conventions such as clearly listing the band name and album title. It also lists the song titles on the back, uses bright colors to stand out, and includes the band picture on the front and back. Overall, the digipak adheres to typical conventions around labeling the band, album, and tracklist while experimenting somewhat with design elements like color and imagery placement.
The 1975 ‘self titled’ digipak analysis
The 1975's self-titled album features a minimalist black and white design that establishes their signature style. The illuminated rectangle logo on the front cover is an iconic part of their brand identity. Inside, the matte black CD has only their name printed in shiny writing, reflecting their recognizable brand. The track list continues the simple theme with song titles in an "indie" font. A black and white photo of the band is displayed inside across two panels, focusing on the music rather than prominently featuring the band. The consistent black and white theme throughout the digipak maintains the band's continuity and appeals to their target audience.
Research ancillery
This document analyzes three digipaks and three advertisements. For the digipaks, it examines elements like the placement of the artist's face and name, font and color choices, and inclusion of track lists. Common elements identified across digipaks include the artist's name in big letters and the album name in a smaller font below. For the advertisements, it evaluates visual elements, positioning of the artist and album names, use of quotes and release details. Features like clear images of the artist and differentiation of name and album fonts are discussed. Overall design considerations like branding, readability and inclusion of relevant information are addressed.
A2 Media Coursework - Production/Evaluation - Final Magazine Advert
The document describes the steps taken to create a magazine advertisement. It explains that the creator first selected an image and edited it in photo editing software. They then added design elements like a black rectangle, the album cover, text for the artist name, album title, release date, and other details. Font colors and sizes were chosen intentionally to draw attention to key information. Ancillary texts provide context for each design choice and the reasoning behind the overall layout, making the final advertisement effective at its intended purpose of promoting the artist and album.
Album Poster Analysis 3 - The Strypes 'Snapshot'
This document summarizes the design of an album poster. It notes that the poster uses bold, simplistic typography typical of album posters. The text is mostly black which contrasts well with the white background, while the album name is red to further stand out. A single black and white image is centered, leaving room for the text, and has a photocopied style fitting the alternative rock genre. The content is extremely basic, including only vital information like the band name, album name, and release date, following conventions while standing out through its simplicity.
Coldplay digi packs
The album advert and album cover share various design elements to promote the album and link the two visually. Both use the same font for the band and album name, with subtle differences like fill color. This makes the name the focal point to instantly connect the advert and cover. The images on both are of graffiti, giving an urban look to potentially appeal to a younger audience interested in underground urban culture. The vibrant color scheme is meant to catch the eye, using brighter colors in the center and darker tones at the edges, representing the upbeat and emotional nature of the pop-rock music genre. The advert clearly borrows distinct features from the album like images and font to be more recognizable while focusing more on the band name.
Distorture Digipak Analysis
The document describes the design elements of a music album digipak. It highlights key identifying information included on the packaging such as the band name, album title, contact details, and song list. Graphic elements like blood-covered hands and a bold red color are discussed in relation to representing the band's dark genre and providing recognizable branding. Overall organization and visibility of information is emphasized to appeal to audiences and fans.
Media Studies: Cavalier Youth Digipak Analysis
This document analyzes the design elements of the digipak for the album "Cavalier Youth" by the band You Me At Six. Key elements discussed include the placement of the barcode, the band's name and logo displayed prominently on the front and spine for branding purposes. Inside, photos from recording sessions in LA give fans insight into the album's production. Design choices like the lighter color scheme and simpler track listing reflect the band's maturation compared to past albums.
Double page spread analysis 1
The double page spread from Kerrang! magazine features an interview with the emo/rock band My Chemical Romance. The colors used are black, red, and white, which match the band's logo and appeal to their niche audience. The spread utilizes several presentation techniques to engage readers, including a large photo of the lead singer and breakdowns of new tracks. The repeated words emphasize the band, magazine, and genre of rock/emo music.
Compare two magazine covers
The document compares two rock music magazine covers, Total Guitar and Rhythm. Total Guitar uses layering of text and images to convey importance and familiarity for regular readers. Rhythm uses a larger main image to highlight the main article focus. The magazines also differ in font styles, with Rhythm using a bold, capitalized font and Total Guitar using a mixed case title. Comparing language devices, both magazines use personal pronouns and imperative verbs to engage the audience. Analyzing the magazine covers provided inspiration for layout, techniques, target audiences, and consideration of non-traditional color schemes.
Media Second Advertisement Analysis
The document describes a band's promotional image that advertises their new singles and album. The band's name is displayed prominently at the top in their signature font. The title of their new single is shown to the left in a messy font indicating their rock genre. Small images and details of the new singles are shown at the bottom left, along with formats they will be available in. Less important information like song listings is placed in smaller font at the bottom, along with the record labels' logos. The main album image is smaller at the bottom as the focus is on promoting the new singles.
Evaluation question #2
The document discusses the importance of developing a consistent brand identity across all of an artist's media products. It emphasizes that a unique logo, graphics, colors and style allow the artist to be easily recognized and remembered by audiences. A strong visual identity fulfills key functions like being recognizable, giving the artist personality, and standing out from competitors. It also provides examples of how one artist, MK, effectively uses a simple yet memorable logo. The document asks how the respondent has created a brand identity across their own music video, album packaging, and magazine advertisement through consistent use of fonts, images and design elements.
Font Research
The document discusses artist branding through fonts and logos. It analyzes the logos of rock bands You Me At Six and James Morrison as well as singer Ed Sheeran. These logos have simple, sans-serif lettering with erosion effects on some letters. Their earthy color schemes convey passionate themes. In contrast, pop artist Katy Perry's logo uses bright colors to seem preppy and match her happy music. The author selects the "You Are Loved" font for its moderate erosion and rounded sans-serif style, feeling it has a quirky appeal.
Media Digipak Analysis
The Neighbourhood's 'Wiped Out!' album cover has a black and white aesthetic with foggy street scenery. It features the band's logo prominently and uses their signature black and white style throughout. The inner artwork continues this theme with a pixelated photo and boat imagery possibly representing California, where the band is from. The back cover repeats the street photo in a hazier version and lists the songs in white text with black highlight. The album's artwork fits the band's alternative pop rock style and maintains a consistent mysterious atmospheric theme through its design.
Evaluation question 5
My target audience for the music magazine is rock and metal fans ages 14 to 25, as research showed they are the biggest buyers of music magazines. The front cover uses a unique font for the masthead to look loud and in your face, appealing fonts for cover lines to attract different ages, and dark clothes as the central image since that is what rock/metal fans typically wear. The contents page relates the three images to the main article and uses the same font as the masthead to look loud, with an editor's paragraph to appeal to the target audience. The double page spread features a large central image, changes the color scheme to avoid looking boring, and includes guitars/drums in images to indicate a rock/metal genre
Poster analysis
This document analyzes and compares three music posters:
1) A poster for The Vaccines album uses the pink album cover image and lists the album title and release date. It includes reviews from music magazines.
2) A poster for Wild Flag from a music shop features the album cover and band photo, lists the price instead of release date, and ways to obtain the album.
3) A poster for an unknown band relies primarily on an image of the band, since they are not well known, listing the band name in two fonts.
Media evaluation question 1 ancillary texts
This document discusses the conventions of digipaks and magazine advertisements for music albums. It provides details on the typical elements included on the front and back covers of digipaks, such as the artist name, album name, track listing, images, and logos. It also outlines the common components of magazine advertisements, like the artist name, album name, release date, singles, images, and record label logos. The document applies these conventions to the creation of a digipak and advertisement for an original album, including rationale for design choices.
Media evaluation task 1
The document discusses conventions used on band websites. It analyzes the homepage layout of a band website, noting the use of a group photo as the background with the band name at the top. Subtitles provide links to other pages with further information. The latest music video is prominently featured to promote the band. Lists of songs, tours, and social media pages allow audiences to engage with the band's music and events. Overall the document examines common design elements and content used across band websites.
Media Magazine Advertisement Analysis
The document analyzes an advertisement for Fall Out Boy's "Believers Never Die" greatest hits album in Kerrang! magazine. The advertisement uses the same title style and artwork as the album cover to clearly indicate what album it is advertising. It prominently features the album's five K rating from Kerrang! and bold release date to encourage fans to purchase the album. Less important details are in smaller font. The label logo is also included to give them credit for funding the band and advertisement.
Evaluation2
The document discusses the forms and conventions of CD covers, magazine advertisements, and music videos. It then examines how the student's products for an assignment adhered to or challenged these conventions. The student aimed to follow conventions to make their products cohesive and professional. Their CD cover and magazine ad included many standard elements, though missing some small print details. Their music video also incorporated common conventions like different shot types and a theme matching the song. [/SUMMARY]
1
This document discusses the conventions of digipaks and advertisements in the R&B genre. It notes several key conventions, such as featuring the artist's name prominently, including the artist's image on the front cover, listing the track titles on the back, and including product information. The document then analyzes how the author's own digipak and advertisement for an R&B album follow these conventions through consistent fonts, colors, images and information. While differing slightly in not having direct eye contact, the designs effectively link the two pieces through visual style.
Evaluation Pt2. Combination of Main and Ancillary Products
The document discusses ensuring consistency across a band's main product and ancillary texts to increase the chance of success. It focuses on using the same font, colors, graphics, costumes, and prominence of the lead singer to clearly link the album, single, and music video. This creates a cohesive marketing campaign and makes it obvious that all three products were created for the same band.
More Related Content
What's hot
Conventions of digipaks
This document discusses conventions of digipaks and CD covers. It notes that while this particular digipak does not include a picture of the band on the front, it follows other conventions such as clearly listing the band name and album title. It also lists the song titles on the back, uses bright colors to stand out, and includes the band picture on the front and back. Overall, the digipak adheres to typical conventions around labeling the band, album, and tracklist while experimenting somewhat with design elements like color and imagery placement.
The 1975 ‘self titled’ digipak analysis
The 1975's self-titled album features a minimalist black and white design that establishes their signature style. The illuminated rectangle logo on the front cover is an iconic part of their brand identity. Inside, the matte black CD has only their name printed in shiny writing, reflecting their recognizable brand. The track list continues the simple theme with song titles in an "indie" font. A black and white photo of the band is displayed inside across two panels, focusing on the music rather than prominently featuring the band. The consistent black and white theme throughout the digipak maintains the band's continuity and appeals to their target audience.
Research ancillery
This document analyzes three digipaks and three advertisements. For the digipaks, it examines elements like the placement of the artist's face and name, font and color choices, and inclusion of track lists. Common elements identified across digipaks include the artist's name in big letters and the album name in a smaller font below. For the advertisements, it evaluates visual elements, positioning of the artist and album names, use of quotes and release details. Features like clear images of the artist and differentiation of name and album fonts are discussed. Overall design considerations like branding, readability and inclusion of relevant information are addressed.
A2 Media Coursework - Production/Evaluation - Final Magazine Advert
The document describes the steps taken to create a magazine advertisement. It explains that the creator first selected an image and edited it in photo editing software. They then added design elements like a black rectangle, the album cover, text for the artist name, album title, release date, and other details. Font colors and sizes were chosen intentionally to draw attention to key information. Ancillary texts provide context for each design choice and the reasoning behind the overall layout, making the final advertisement effective at its intended purpose of promoting the artist and album.
Album Poster Analysis 3 - The Strypes 'Snapshot'
This document summarizes the design of an album poster. It notes that the poster uses bold, simplistic typography typical of album posters. The text is mostly black which contrasts well with the white background, while the album name is red to further stand out. A single black and white image is centered, leaving room for the text, and has a photocopied style fitting the alternative rock genre. The content is extremely basic, including only vital information like the band name, album name, and release date, following conventions while standing out through its simplicity.
Coldplay digi packs
The album advert and album cover share various design elements to promote the album and link the two visually. Both use the same font for the band and album name, with subtle differences like fill color. This makes the name the focal point to instantly connect the advert and cover. The images on both are of graffiti, giving an urban look to potentially appeal to a younger audience interested in underground urban culture. The vibrant color scheme is meant to catch the eye, using brighter colors in the center and darker tones at the edges, representing the upbeat and emotional nature of the pop-rock music genre. The advert clearly borrows distinct features from the album like images and font to be more recognizable while focusing more on the band name.
Distorture Digipak Analysis
The document describes the design elements of a music album digipak. It highlights key identifying information included on the packaging such as the band name, album title, contact details, and song list. Graphic elements like blood-covered hands and a bold red color are discussed in relation to representing the band's dark genre and providing recognizable branding. Overall organization and visibility of information is emphasized to appeal to audiences and fans.
Media Studies: Cavalier Youth Digipak Analysis
This document analyzes the design elements of the digipak for the album "Cavalier Youth" by the band You Me At Six. Key elements discussed include the placement of the barcode, the band's name and logo displayed prominently on the front and spine for branding purposes. Inside, photos from recording sessions in LA give fans insight into the album's production. Design choices like the lighter color scheme and simpler track listing reflect the band's maturation compared to past albums.
Double page spread analysis 1
The double page spread from Kerrang! magazine features an interview with the emo/rock band My Chemical Romance. The colors used are black, red, and white, which match the band's logo and appeal to their niche audience. The spread utilizes several presentation techniques to engage readers, including a large photo of the lead singer and breakdowns of new tracks. The repeated words emphasize the band, magazine, and genre of rock/emo music.
Compare two magazine covers
The document compares two rock music magazine covers, Total Guitar and Rhythm. Total Guitar uses layering of text and images to convey importance and familiarity for regular readers. Rhythm uses a larger main image to highlight the main article focus. The magazines also differ in font styles, with Rhythm using a bold, capitalized font and Total Guitar using a mixed case title. Comparing language devices, both magazines use personal pronouns and imperative verbs to engage the audience. Analyzing the magazine covers provided inspiration for layout, techniques, target audiences, and consideration of non-traditional color schemes.
Media Second Advertisement Analysis
The document describes a band's promotional image that advertises their new singles and album. The band's name is displayed prominently at the top in their signature font. The title of their new single is shown to the left in a messy font indicating their rock genre. Small images and details of the new singles are shown at the bottom left, along with formats they will be available in. Less important information like song listings is placed in smaller font at the bottom, along with the record labels' logos. The main album image is smaller at the bottom as the focus is on promoting the new singles.
Evaluation question #2
The document discusses the importance of developing a consistent brand identity across all of an artist's media products. It emphasizes that a unique logo, graphics, colors and style allow the artist to be easily recognized and remembered by audiences. A strong visual identity fulfills key functions like being recognizable, giving the artist personality, and standing out from competitors. It also provides examples of how one artist, MK, effectively uses a simple yet memorable logo. The document asks how the respondent has created a brand identity across their own music video, album packaging, and magazine advertisement through consistent use of fonts, images and design elements.
Font Research
The document discusses artist branding through fonts and logos. It analyzes the logos of rock bands You Me At Six and James Morrison as well as singer Ed Sheeran. These logos have simple, sans-serif lettering with erosion effects on some letters. Their earthy color schemes convey passionate themes. In contrast, pop artist Katy Perry's logo uses bright colors to seem preppy and match her happy music. The author selects the "You Are Loved" font for its moderate erosion and rounded sans-serif style, feeling it has a quirky appeal.
Media Digipak Analysis
The Neighbourhood's 'Wiped Out!' album cover has a black and white aesthetic with foggy street scenery. It features the band's logo prominently and uses their signature black and white style throughout. The inner artwork continues this theme with a pixelated photo and boat imagery possibly representing California, where the band is from. The back cover repeats the street photo in a hazier version and lists the songs in white text with black highlight. The album's artwork fits the band's alternative pop rock style and maintains a consistent mysterious atmospheric theme through its design.
Evaluation question 5
My target audience for the music magazine is rock and metal fans ages 14 to 25, as research showed they are the biggest buyers of music magazines. The front cover uses a unique font for the masthead to look loud and in your face, appealing fonts for cover lines to attract different ages, and dark clothes as the central image since that is what rock/metal fans typically wear. The contents page relates the three images to the main article and uses the same font as the masthead to look loud, with an editor's paragraph to appeal to the target audience. The double page spread features a large central image, changes the color scheme to avoid looking boring, and includes guitars/drums in images to indicate a rock/metal genre
Poster analysis
This document analyzes and compares three music posters:
1) A poster for The Vaccines album uses the pink album cover image and lists the album title and release date. It includes reviews from music magazines.
2) A poster for Wild Flag from a music shop features the album cover and band photo, lists the price instead of release date, and ways to obtain the album.
3) A poster for an unknown band relies primarily on an image of the band, since they are not well known, listing the band name in two fonts.
Media evaluation question 1 ancillary texts
This document discusses the conventions of digipaks and magazine advertisements for music albums. It provides details on the typical elements included on the front and back covers of digipaks, such as the artist name, album name, track listing, images, and logos. It also outlines the common components of magazine advertisements, like the artist name, album name, release date, singles, images, and record label logos. The document applies these conventions to the creation of a digipak and advertisement for an original album, including rationale for design choices.
Media evaluation task 1
The document discusses conventions used on band websites. It analyzes the homepage layout of a band website, noting the use of a group photo as the background with the band name at the top. Subtitles provide links to other pages with further information. The latest music video is prominently featured to promote the band. Lists of songs, tours, and social media pages allow audiences to engage with the band's music and events. Overall the document examines common design elements and content used across band websites.
Media Magazine Advertisement Analysis
The document analyzes an advertisement for Fall Out Boy's "Believers Never Die" greatest hits album in Kerrang! magazine. The advertisement uses the same title style and artwork as the album cover to clearly indicate what album it is advertising. It prominently features the album's five K rating from Kerrang! and bold release date to encourage fans to purchase the album. Less important details are in smaller font. The label logo is also included to give them credit for funding the band and advertisement.
What's hot (19)
A2 Media Coursework - Production/Evaluation - Final Magazine Advert
A2 Media Coursework - Production/Evaluation - Final Magazine Advert
Similar to Brand Guidelines
Evaluation2
The document discusses the forms and conventions of CD covers, magazine advertisements, and music videos. It then examines how the student's products for an assignment adhered to or challenged these conventions. The student aimed to follow conventions to make their products cohesive and professional. Their CD cover and magazine ad included many standard elements, though missing some small print details. Their music video also incorporated common conventions like different shot types and a theme matching the song. [/SUMMARY]
1
This document discusses the conventions of digipaks and advertisements in the R&B genre. It notes several key conventions, such as featuring the artist's name prominently, including the artist's image on the front cover, listing the track titles on the back, and including product information. The document then analyzes how the author's own digipak and advertisement for an R&B album follow these conventions through consistent fonts, colors, images and information. While differing slightly in not having direct eye contact, the designs effectively link the two pieces through visual style.
Evaluation Pt2. Combination of Main and Ancillary Products
The document discusses ensuring consistency across a band's main product and ancillary texts to increase the chance of success. It focuses on using the same font, colors, graphics, costumes, and prominence of the lead singer to clearly link the album, single, and music video. This creates a cohesive marketing campaign and makes it obvious that all three products were created for the same band.
Conventions of a ad media a2
The document outlines the typical elements found in a magazine advertisement for a music album. These usually include: 1) The artist's name in large, eye-catching font to promote who is performing; 2) The album name, also in prominent font similar to the artist name; 3) A main image relating in style to the album or digipak being promoted; and 4) The album release date in clearly visible text to inform audiences of when the product can be purchased. Additional common elements are links to singles, the record label logo, websites and social media links, and positive reviews or ratings.
Media logo analysis
The document discusses logo analysis for a record label project. It begins by explaining that the author researched existing record label logos to understand how companies designed logos to reflect their products' styles, genres, or size. The author then created a mood board of inspirational logos and analyzed trends in color, size, and themes used. Most concluded that today's record label logos are generic to represent a wide range of music tastes, though some directly reference the label or music produced. The author designed their logo with initials for a personal touch, and images of a sun and blue font to reference the themes and lyrics of the song for their music video.
Evaluation Question 1
This document discusses the conventions used in real media products like album digipaks and advertising campaigns and how the student's media products challenge or develop those conventions. It explains that the digipak uses consistent fonts, photos of the artist, a recurring motif, and the artist/album name. The advertising campaign similarly features the artist/album name, links to the digipak, the release date, consistent fonts, and bright colors. The student aims to follow conventions like these to appeal to their target audience while developing conventions through elements like a recurring doodling motif rather than an official logo.
Digipak Research
An important part of a band's identity is how they present themselves through their album artwork and merchandise. This establishes a consistent style that fans will recognize. The band All Time Low evolved their album covers over time but maintained similarities like the font of their name and cartoon-like drawings. When creating merchandise, bands also try to maintain consistent elements like color schemes, patterns, or always including the lead singer. The student demonstrated this by keeping the same font, watercolor stains and branch patterns on posters and shirts to establish the band's style.
Evaulation presentation media
This document summarizes the process and key learnings of a student who created a pop music magazine as part of a class project. The student conducted research on existing music magazine conventions related to layout, design elements, and representation of different genres. For their pop magazine, the student challenged conventions by using bright colors, unconventional photo angles, and imagery to portray a happy, psychedelic atmosphere. Through the process, the student learned how to effectively use Adobe tools like Photoshop and Illustrator to manipulate images and apply effects to represent their target audience and intended genre. The student felt they made progress in applying techniques to better interact with readers compared to their preliminary work.
Question 2 Evaluation
This document discusses the importance of maintaining brand identity across ancillary products that promote a main product. The author uses consistent color schemes, typography, and imagery of band members across a music video, digipak, and magazine advert to effectively promote the artist. Specifically, the black and white color scheme and sans serif fonts are used throughout to create continuity and easily associate all the products with the band. Imagery of the band members at the center of each ancillary product also helps strengthen the brand identity and promotion of the artist.
Brand Guidelines
Brand guidelines provide essential information about an artist's brand, including their history, vision, personality, and values to ensure consistency. The document discusses guidelines created for an artist, including a simple block font logo to appeal to all genders without conforming to a specific style. The logo's bold letters and dark background contrast with bright text to convey the song's dark undertone but positive message. Muted tones rather than bold colors were chosen for most elements like clothing, logo, and ads to fit the song's pop genre while departing from typical bright conventions through consistency and a cohesive theme.
Evaluation q 2
The document discusses brand identity for an artist named Jake Dylan. It examines how the artist's logo, font, colors, photography style, and location choices help create a recognizable brand. For Jake Dylan, the logo uses a soft font in white to appeal to the pop-soul genre. Photographs feature the artist in casual clothing against countryside backdrops. While the music video does not include these branding elements to better portray the song's message, the poster and album digitally feature consistent logos, fonts, locations and costumes to clearly identify them with the Jake Dylan brand. In conclusion, the document evaluates how these branding techniques help create a recognizable identity that can increase sales and connect various media pieces to the same artist.
Question 2
The document discusses how maintaining consistency across ancillary products helps strengthen a brand identity. The creator used similar color schemes, fonts, and band imagery on a music video, digipak, and magazine advert to promote the band P.O.D. Black, white, and bold fonts are used throughout to make the products recognizable as part of the same brand and to draw attention. Featuring the band members prominently also helps promote the band as many alternative rock artists rely on their own marketing through ancillary products.
Evaluation Question 1
The document discusses how a student's media magazine product reflects or challenges conventions of real music magazines. The student believes their magazine successfully reflects conventions through its layout, design, use of a central cover image, masthead, cover lines, and inclusion of price and barcode. Color scheme choices of black, white and red are analyzed for their symbolic meanings relating to indie rock music. The student did not use parody or pastiche and intended to appeal to the target audience without challenging genre expectations. In conclusion, the student feels the magazine design would appeal to and compete well within the target indie rock music magazine market.
Duran lawrence brand_identity_guide
The document provides details on establishing a brand identity for a new record label called M.A.F.I.A. Entertainment. It discusses selecting the name and logo, developing a tagline, and defining the corporate culture and mission. The name is an acronym that represents "Music Artists Finest In Association." While catchy, it may face concerns from Italians or be confused for a gangster label. The logo uses the letters in a graffiti font reflecting the initial hip-hop focus. The tagline "Music artists finest in association" descriptively captures the brand. The mission is to make positive music that encourages education while reflecting the artist's experiences.
Student ancillary analysis
This document analyzes and summarizes several student-created album covers and advertisements. It finds that the designs effectively represent the genres and artists through their use of colors, fonts, imagery and layouts. However, some designs may raise copyright issues by being too similar to existing professional works. Overall, the critiques praise the clear brand identities and necessary information conveyed while also providing constructive feedback.
Unit 14 LO1 PowerPoint
The document provides details on the layout and design choices for two magazine covers - a front cover and a double page spread.
For the front cover, it describes placing the barcode on the columns to allow more room for the cover design and make the barcode less prominent. It also discusses placing the masthead, main image, strapline, cover lines, headlines and other elements.
For the double page spread, it highlights using one of the photo images for the spread with an effective layout that draws attention through a large side image, overlaying pull quote and embedded quote box in the text.
The document then discusses color choices, font selection, potential magazine names, inspiration from other magazines, and finalizing the two
Branding
1) Branding involves creating a name, symbol, or design that identifies and differentiates a product or artist from others in order to build recognition and stand out.
2) Record companies spend significant effort developing defined brands for artists, particularly manufactured pop bands, to convey an image and influence audience perception.
3) Choosing an appropriate font that reinforces the band's image and ideas is important for branding. Fonts should fit the band's genre and style while remaining recognizable.
Evaluation (2)
The combination of the main product (album) and ancillary texts (digipak and poster) is effective due to consistent branding elements. The digipak and poster feature the artist's image with a dark, brooding style that represents the explicit lyrics and aggressive emotions of the hip-hop genre. This cohesive visual style across formats establishes recognizability for the target audience. Color schemes, fonts, and visual effects are replicated to clearly link the ancillary texts back to the main product and reinforce the artistic vision.
Conventions
The document discusses conventions used in magazine design and how the student's media product follows or challenges these conventions. The student analyzed existing music magazines to identify conventions for elements like the masthead, photography, headlines, color scheme, price, and barcode. For most elements, the student's design follows conventions by using stylistic treatments common in music magazines, such as a bold masthead, studio photography of artists, and high contrast colors. However, the student also developed some conventions, like adding a prop to the cover photo and modifying the masthead font, to better suit their magazine concept.
Evaluation question 1
This document compares the student's media magazine to the conventions used in established music magazines like Vibe. It summarizes the key similarities between the magazines' front covers, contents pages, and double page spreads. The front cover uses a bold masthead, cover lines, barcode, and model photo like Vibe. The contents page includes sections, page numbers, and masthead for navigation. The double page spread copies an interview layout with a quote, photos, and drop capital for the headline. Consistency is maintained through color schemes, fonts, and the recurring record prop across pages.
Similar to Brand Guidelines (20)
Evaluation Pt2. Combination of Main and Ancillary Products
Evaluation Pt2. Combination of Main and Ancillary Products
More from chelseaharper
Risk Assessment
Chelsea Harper is producing a music video for Chelsea's song. There are several risks to consider including personal injury to the actors, health and safety issues across various filming locations, and potential damage to equipment. To minimize risks, the producer will ensure actors are aware of dangers, conduct health and safety checks of all locations, carefully set up and handle equipment, and take responsibility along with staff for any issues that arise.
Research into the Rock Genre
The document discusses several rock music genres including hard rock, heavy rock, alternative rock, and post-grunge. Hard rock originated in the 1960s and incorporates distorted electric guitars, aggressive vocals, and heavy use of drums and bass. Alternative rock emerged from indie music in the 1980s and gained widespread popularity in the 1990s, known for its distinctive guitar sounds and lyrics addressing social issues. Post-grunge is a derivative of grunge and alternative rock that became commercially successful in the late 1990s, featuring thicker distorted guitars but in a more radio-friendly style.
Research Into Equipment
The document discusses the key equipment that will be used to film a music video, including a Canon 550D camera for its excellent image quality and video recording abilities. A tripod will also be used to allow for smooth panning and tilting shots to give the video a professional look. Adobe Premiere Pro and Photoshop software will be used to edit the video footage and images respectively, with Premiere used to assemble the final sequenced video and Photoshop for touch-ups, removing backgrounds, and color adjustments before placing footage into Premiere. Experience with this equipment will help ensure the best possible outcome for the music video.
Lyrical Analysis
The song "You" by The Pretty Reckless is about heartbreak and unrequited love. The lyrics describe the singer's desperation to be loved in return by someone who does not love or need her the same way. Throughout the song, the repetition of lines emphasizes her continued pain and inability to stop loving this person, despite knowing they are not right for her. The simple and direct language allows the singer to clearly convey her feelings of wanting and needing this person in her life, yet realizing there is no hope since they cannot see or feel for her the same way.
Music labels
Universal Music Group is the largest music corporation in the world, owning labels like Island Def Jam and operating out of California and other global locations. It has a long history originating from Decca Records and has acquired many other labels. Warner Music Group is the third largest global record company and owns labels like Warner Bros and Atlantic, starting as the music label of Warner Bros studio. Sony BMG was a joint venture between Sony Music and Bertelsmann Music Group that merged their labels until Sony bought out Bertelsmann's share and it became Sony Music Entertainment.
Linguistic breakdown of my investigation texts
The document provides a linguistic analysis of the traditional Rapunzel story and Disney's Tangled film script. It analyzes differences in lexis, semantics and grammar between the original 1812 story and the modern adaptation. Key differences noted include the replacement of archaic words like "tresses" and "ells" with more modern terms, less frequent use of figurative language, and shorter sentences in the Disney version compared to the original story. The analysis also identifies new words and meanings that have emerged since the 1800s through processes like compounding, borrowing, and contraction. Some language theorists view changes between the versions critically as a "decay" or simplification of language over time.
Music channels
Music television channels focus on playing music videos for viewers. The first and most well-known channel is MTV, launched in 1981, which helped establish the genre. MTV now includes various non-music programs alongside music videos. Other major music channels include 4Music, launched in the UK in 2008, and Viva, launched across Europe in 2009, both of which similarly mix music videos with reality and drama programming. Kerrang TV is another music channel linked to a magazine, airing nu metal and pop punk videos requested by viewers via text.
Postmodern Music Video
The music video starts with Rita Ora and her boyfriend entering a diner where Iggy Azalea works as a waitress. When the boyfriend complains about his food, there is a reference to the song "what does the fox say?". Iggy then daydreams of getting revenge on the boyfriend in a parody of Kill Bill, seeking revenge while dressed in jumpsuits and fighting in the same style. Throughout the video, Iggy and Rita portray a strong female message as they train and use weapons to ultimately kill the boyfriend by black widow spider bite, referencing how black widows sometimes kill males after mating.
Genre
Genres are categories of media texts that are recognizable through repeated codes and conventions. Different genre theories propose that genres derive their form from social occasions or help media produce consistently for audiences. Genres can be instances of repetition or difference and influence audience expectations and production standardization. Music videos are analyzed as belonging to genres through their narrative, themes, characters, and visual elements.
Audience
This document discusses audience theory related to media consumption. It outlines different types of audiences and their potential reactions. Several theories are described, including cultivation theory, which suggests heavy media consumption can shape viewers' perspectives; and uses and gratifications theory, which examines how audiences utilize media for purposes like diversion, surveillance, relationships, and identity. Reception theory holds that audiences interpret media through their own experiences and knowledge. The document analyzes Cheryl Cole's "Fight for This Love" music video in light of these theories, exploring how the audience for the genre and artist is targeted and may emulate or discuss the content.
Media language
This document discusses several key aspects of media language in music videos. It addresses how media conventions and symbols cue audience understanding, and how elements like editing, camerawork, sound, and mise-en-scene impact meaning and provide pleasure. Specific techniques are examined, including thought beats, narrative, performance, star image, and the relationship between visuals and song. Semiotics, the study of signs, is also introduced. An analysis of the Katy Perry music video "Roar" is then provided to demonstrate these concepts.
Language of the 2000s
The growth of the internet in the 2000s led to increased globalization and new ways of communicating across the world. Major events like 9/11 and the Iraq War occurred, as well as scientific advancements like the Mars Rover mission. Technology advanced with wireless internet and social media sites like MySpace and Facebook. Slang expanded due to more internet and mobile phone use, introducing abbreviations and new words. New inventions brought new technical language while borrowing continued from other languages. Examples of 2000s slang include "buzz," "cougar," and terms related to technology like "tweet."
G325 question 1b
This document discusses key concepts related to genre, narrative, representation, audience, and media language. It defines genre as a categorization based on common elements like plot points. Narrative refers to the story and structure, such as linear or circular. Representation is how media presents versions of reality intentionally through production choices. Audience theories explore how media affects or is interpreted by viewers. Media language includes signs like camera shots and editing that convey meaning.
G325 question 1a
Digital technology and creativity were essential to the completion of the student's AS coursework magazine project. Software like Photoshop and InDesign were used to edit images and layout the magazine, while a Canon SLR took high-quality photos of the model. Researching existing magazines informed the design and conventions employed. Creativity was shown in original shots and makeup styles captured with the camera to portray the artist for readers. The digital tools both facilitated post-production improvements and allowed experimentation that enhanced the work.
History of music videos
The history of music videos began with abstract films by Oscar Fischinger that were synchronized to music tracks. Early music videos were displayed on Panaroms and Scopitones, film reels shown in public spaces and bars that featured short films set to popular songs. In the 1960s, British TV shows began airing music promos to feature bands. The concept of a cable TV channel dedicated to music videos was proposed by Mike Nesmith in the late 1970s. MTV launched in 1981 and helped break new artists, especially British new wave bands. The channel initially focused on white rock acts but later played more black artists and genres like rap and R&B. By the mid-1980s, MTV had become a
Digipak
The document analyzes and compares the album packaging (digipaks) of several popular artists. It discusses design elements like images, colors, fonts and layouts used on the front and back covers as well as inside panels of the CDs. Specific elements that contribute to effective designs are highlighted, such as using bold images that represent the theme or genre of the album. Consistent use of colors, fonts and other stylistic elements helps create a cohesive look and reinforce the artist's brand. Imaginative or symbolic imagery can make an album more memorable compared to straightforward photos of the artist.
Digipak Research
The document summarizes the design elements used on the album packaging, or digipak, of three different albums:
1) Britney Spears' "Femme Fatale" album uses bold makeup and hair on the front cover to portray her as a sex symbol. Gold is prominently featured to portray her as strong. Images of Spears draw attention to her popularity and the tracklisting.
2) Imagine Dragons' "Night Visions" uses dark, earthy colors on the cover to match the album's mysterious theme. An unusual font builds recognition of their name. The inside is plain to focus on the cover.
3) The Fray's "How to Save a Life" uses symbolic
Magazine key concepts
Music magazines aim their content at passionate music fans who enjoy learning about their favorite genres and artists. They provide news, in-depth articles, and social media connections to help readers explore the music industry. Magazines represent different genres in style-appropriate ways through fonts, images, and clothing. They make money through advertisements tailored to their target audiences as well as magazine sales, subscriptions, and promotional efforts. Standard codes and conventions across music magazines include mastheads, covers, contents pages, article layouts, and consistent color schemes.
Audience Feedback
The document summarizes feedback from a survey given to the target audience of a magazine. For the question about what aspect of the magazine could be improved, most responders answered "Layout." For the question about the best part of the magazine, most responders liked the "Images." The survey also asked about different sections of the magazine and garnered various comments and suggestions.
More from chelseaharper (20)
Recently uploaded
PCOS corelations and management through Ayurveda.
This presentation includes basic of PCOS their pathology and treatment and also Ayurveda correlation of PCOS and Ayurvedic line of treatment mentioned in classics.
How to Add Chatter in the odoo 17 ERP Module
In Odoo, the chatter is like a chat tool that helps you work together on records. You can leave notes and track things, making it easier to talk with your team and partners. Inside chatter, all communication history, activity, and changes will be displayed.
How to Setup Warehouse & Location in Odoo 17 Inventory
In this slide, we'll explore how to set up warehouses and locations in Odoo 17 Inventory. This will help us manage our stock effectively, track inventory levels, and streamline warehouse operations.
LAND USE LAND COVER AND NDVI OF MIRZAPUR DISTRICT, UP
This Dissertation explores the particular circumstances of Mirzapur, a region located in the
core of India. Mirzapur, with its varied terrains and abundant biodiversity, offers an optimal
environment for investigating the changes in vegetation cover dynamics. Our study utilizes
advanced technologies such as GIS (Geographic Information Systems) and Remote sensing to
analyze the transformations that have taken place over the course of a decade.
The complex relationship between human activities and the environment has been the focus
of extensive research and worry. As the global community grapples with swift urbanization,
population expansion, and economic progress, the effects on natural ecosystems are becoming
more evident. A crucial element of this impact is the alteration of vegetation cover, which plays a
significant role in maintaining the ecological equilibrium of our planet.Land serves as the foundation for all human activities and provides the necessary materials for
these activities. As the most crucial natural resource, its utilization by humans results in different
'Land uses,' which are determined by both human activities and the physical characteristics of the
land.
The utilization of land is impacted by human needs and environmental factors. In countries
like India, rapid population growth and the emphasis on extensive resource exploitation can lead
to significant land degradation, adversely affecting the region's land cover.
Therefore, human intervention has significantly influenced land use patterns over many
centuries, evolving its structure over time and space. In the present era, these changes have
accelerated due to factors such as agriculture and urbanization. Information regarding land use and
cover is essential for various planning and management tasks related to the Earth's surface,
providing crucial environmental data for scientific, resource management, policy purposes, and
diverse human activities.
Accurate understanding of land use and cover is imperative for the development planning
of any area. Consequently, a wide range of professionals, including earth system scientists, land
and water managers, and urban planners, are interested in obtaining data on land use and cover
changes, conversion trends, and other related patterns. The spatial dimensions of land use and
cover support policymakers and scientists in making well-informed decisions, as alterations in
these patterns indicate shifts in economic and social conditions. Monitoring such changes with the
help of Advanced technologies like Remote Sensing and Geographic Information Systems is
crucial for coordinated efforts across different administrative levels. Advanced technologies like
Remote Sensing and Geographic Information Systems
9
Changes in vegetation cover refer to variations in the distribution, composition, and overall
structure of plant communities across different temporal and spatial scales. These changes can
occur natural.
South African Journal of Science: Writing with integrity workshop (2024)
South African Journal of Science: Writing with integrity workshop (2024)Academy of Science of South Africa
A workshop hosted by the South African Journal of Science aimed at postgraduate students and early career researchers with little or no experience in writing and publishing journal articles.The Diamonds of 2023-2024 in the IGRA collection
A review of the growth of the Israel Genealogy Research Association Database Collection for the last 12 months. Our collection is now passed the 3 million mark and still growing. See which archives have contributed the most. See the different types of records we have, and which years have had records added. You can also see what we have for the future.
Executive Directors Chat Leveraging AI for Diversity, Equity, and Inclusion
Let’s explore the intersection of technology and equity in the final session of our DEI series. Discover how AI tools, like ChatGPT, can be used to support and enhance your nonprofit's DEI initiatives. Participants will gain insights into practical AI applications and get tips for leveraging technology to advance their DEI goals.
How to Fix the Import Error in the Odoo 17
An import error occurs when a program fails to import a module or library, disrupting its execution. In languages like Python, this issue arises when the specified module cannot be found or accessed, hindering the program's functionality. Resolving import errors is crucial for maintaining smooth software operation and uninterrupted development processes.
Chapter 4 - Islamic Financial Institutions in Malaysia.pptx
Chapter 4 - Islamic Financial Institutions in Malaysia.pptxMohd Adib Abd Muin, Senior Lecturer at Universiti Utara Malaysia
This slide is special for master students (MIBS & MIFB) in UUM. Also useful for readers who are interested in the topic of contemporary Islamic banking.
RPMS TEMPLATE FOR SCHOOL YEAR 2023-2024 FOR TEACHER 1 TO TEACHER 3
RPMS Template 2023-2024 by: Irene S. Rueco
DRUGS AND ITS classification slide share
Any substance (other than food) that is used to prevent, diagnose, treat, or relieve symptoms of a
disease or abnormal condition
Hindi varnamala | hindi alphabet PPT.pdf
हिंदी वर्णमाला पीपीटी, hindi alphabet PPT presentation, hindi varnamala PPT, Hindi Varnamala pdf, हिंदी स्वर, हिंदी व्यंजन, sikhiye hindi varnmala, dr. mulla adam ali, hindi language and literature, hindi alphabet with drawing, hindi alphabet pdf, hindi varnamala for childrens, hindi language, hindi varnamala practice for kids, https://www.drmullaadamali.com
ANATOMY AND BIOMECHANICS OF HIP JOINT.pdf
it describes the bony anatomy including the femoral head , acetabulum, labrum . also discusses the capsule , ligaments . muscle that act on the hip joint and the range of motion are outlined. factors affecting hip joint stability and weight transmission through the joint are summarized.
Community pharmacy- Social and preventive pharmacy UNIT 5
Covered community pharmacy topic of the subject Social and preventive pharmacy for Diploma and Bachelor of pharmacy
The History of Stoke Newington Street Names
Presented at the Stoke Newington Literary Festival on 9th June 2024
www.StokeNewingtonHistory.com
Recently uploaded (20)
How to Setup Warehouse & Location in Odoo 17 Inventory
How to Setup Warehouse & Location in Odoo 17 Inventory
Pride Month Slides 2024 David Douglas School District
Pride Month Slides 2024 David Douglas School District
LAND USE LAND COVER AND NDVI OF MIRZAPUR DISTRICT, UP
LAND USE LAND COVER AND NDVI OF MIRZAPUR DISTRICT, UP
South African Journal of Science: Writing with integrity workshop (2024)
South African Journal of Science: Writing with integrity workshop (2024)
Executive Directors Chat Leveraging AI for Diversity, Equity, and Inclusion
Executive Directors Chat Leveraging AI for Diversity, Equity, and Inclusion
Chapter 4 - Islamic Financial Institutions in Malaysia.pptx
Chapter 4 - Islamic Financial Institutions in Malaysia.pptx
RPMS TEMPLATE FOR SCHOOL YEAR 2023-2024 FOR TEACHER 1 TO TEACHER 3
RPMS TEMPLATE FOR SCHOOL YEAR 2023-2024 FOR TEACHER 1 TO TEACHER 3
Community pharmacy- Social and preventive pharmacy UNIT 5
Community pharmacy- Social and preventive pharmacy UNIT 5
Brand Guidelines
- 2. What are brand guidelines? Brand guidelines are a set of rules, explaining how your brand works. They typically include general information about the brand including their vision, history and key values. They essentially summarise what the brand stands for and also provide guidance on how the brand identity elements such as how logo and fonts should be used and communicated. Some essentials brand guidelines include the brand’s message, a recognisable logo, a colour scheme or colour palette, a type style/font, an image style and a business card. Overall these types of guidelines ensure that your brand message is communicated consistently across all marketing channels and customer touch points. They also ensure a unified look for the brand as a whole. Some examples include:
- 3. Logo I believe the logo will be an important part of my brand guidelines as this will be the most recognisable aspect within my two ancillary tasks. My logo will be the name of the band ‘The Pretty Reckless’ presented in the same particular typeface over both tasks, creating a type of house style. I believe the font I have used connects to the rock genre and music fans will instantly recognise this logo belongs to a rock band. On my ancillary tasks, I may present my logo in different colours depending on the background image. My aim is to make my logo/ the name of the band stand out as much as possible therefore it is also presented in red on some occasions. However, as these two colours are part of my house style, the logo still link with the overall look of my products.
- 4. Typeface This is my primary typeface that will appear on both of my ancillary tasks – my magazine album advert and my digipak. I think it is important to include the same font over different platforms which belong to the same band/album so they become instantly recognisable to the audience and the fans, and so they can link this type of typeface to their music.
- 5. Colour Swatches C=18 M=100 Y=100 K=0 C=0 M=0 Y=0 K=0 These are the two primary colour swatches I used for my ancillary tasks as part of my house style. I believe these colours are quite simple yet they go well with the rock genre and also with the album’s name ‘Light Me Up’ as red can connote fire for example.