The document discusses the concept of customer equity, which recognizes customers as the primary source of current and future profits. There are three drivers that contribute to customer equity: value equity, brand equity, and relationship equity. These drivers can be enhanced through specific actions to maximize the net present value of current and future customer pools. Understanding the key drivers of customer equity for a firm allows it to develop strategies focused on retaining existing customers and attracting new customers in order to grow the long-term value of the business.
A brand value chain is a structured approach to assessing the sources and outcomes of brand equity and the manner by which marketing activities create brand value.
NEED OF BRAND VALUATION: A brand can be valued anytime and for many reasons, that includes- Brand strategy, Financial Reporting, Mergers and acquisitions, value reporting, licensing, legal transaction, accounting, strategic planning, management information, taxation planning and compliance, liquidation.
A brand value chain is a structured approach to assessing the sources and outcomes of brand equity and the manner by which marketing activities create brand value.
NEED OF BRAND VALUATION: A brand can be valued anytime and for many reasons, that includes- Brand strategy, Financial Reporting, Mergers and acquisitions, value reporting, licensing, legal transaction, accounting, strategic planning, management information, taxation planning and compliance, liquidation.
Brand management involves a number of important aspects such as cost, customer satisfaction, in-store presentation, and competition. Brand management is built on a marketing foundation, but focuses directly on the brand and how that brand can remain favorable to customers. Proper brand management can result in higher sales of not only one product, but on other products associated with that brand.
Designing Marketing Programs to Build Brand Equity
Leroy J. Ebert DipM, MCIM, MSLIM,
Chartered Marketer
Content Extracted from “Strategic Brand Management” 3rd Edition
Authors:
Kevin Lane Keller
M.G. Parameswaran
Issac Jacob
Presentation developed from SLIM Diploma In Brand Management Students
Presentation developed by Leroy J. Ebert (19th April, 2014)
Brand management involves a number of important aspects such as cost, customer satisfaction, in-store presentation, and competition. Brand management is built on a marketing foundation, but focuses directly on the brand and how that brand can remain favorable to customers. Proper brand management can result in higher sales of not only one product, but on other products associated with that brand.
Designing Marketing Programs to Build Brand Equity
Leroy J. Ebert DipM, MCIM, MSLIM,
Chartered Marketer
Content Extracted from “Strategic Brand Management” 3rd Edition
Authors:
Kevin Lane Keller
M.G. Parameswaran
Issac Jacob
Presentation developed from SLIM Diploma In Brand Management Students
Presentation developed by Leroy J. Ebert (19th April, 2014)
5 tips for customer experience transformationTarang Rai
Customer experience is not immobile, it’s a process that needs to be transformed with innovation. You need to keep on innovating customer experience by developing new product ideas, making processes and policies that are convenient for your users and creating new ways for customers to access value. So, what you deliver to our customers is not just enough, it’s how you deliver.
Affordable Stationery Printing Services in Jaipur | Navpack n PrintNavpack & Print
Looking for professional printing services in Jaipur? Navpack n Print offers high-quality and affordable stationery printing for all your business needs. Stand out with custom stationery designs and fast turnaround times. Contact us today for a quote!
Buy Verified PayPal Account | Buy Google 5 Star Reviewsusawebmarket
Buy Verified PayPal Account
Looking to buy verified PayPal accounts? Discover 7 expert tips for safely purchasing a verified PayPal account in 2024. Ensure security and reliability for your transactions.
PayPal Services Features-
🟢 Email Access
🟢 Bank Added
🟢 Card Verified
🟢 Full SSN Provided
🟢 Phone Number Access
🟢 Driving License Copy
🟢 Fasted Delivery
Client Satisfaction is Our First priority. Our services is very appropriate to buy. We assume that the first-rate way to purchase our offerings is to order on the website. If you have any worry in our cooperation usually You can order us on Skype or Telegram.
24/7 Hours Reply/Please Contact
usawebmarketEmail: support@usawebmarket.com
Skype: usawebmarket
Telegram: @usawebmarket
WhatsApp: +1(218) 203-5951
USA WEB MARKET is the Best Verified PayPal, Payoneer, Cash App, Skrill, Neteller, Stripe Account and SEO, SMM Service provider.100%Satisfection granted.100% replacement Granted.
Improving profitability for small businessBen Wann
In this comprehensive presentation, we will explore strategies and practical tips for enhancing profitability in small businesses. Tailored to meet the unique challenges faced by small enterprises, this session covers various aspects that directly impact the bottom line. Attendees will learn how to optimize operational efficiency, manage expenses, and increase revenue through innovative marketing and customer engagement techniques.
Falcon stands out as a top-tier P2P Invoice Discounting platform in India, bridging esteemed blue-chip companies and eager investors. Our goal is to transform the investment landscape in India by establishing a comprehensive destination for borrowers and investors with diverse profiles and needs, all while minimizing risk. What sets Falcon apart is the elimination of intermediaries such as commercial banks and depository institutions, allowing investors to enjoy higher yields.
Cracking the Workplace Discipline Code Main.pptxWorkforce Group
Cultivating and maintaining discipline within teams is a critical differentiator for successful organisations.
Forward-thinking leaders and business managers understand the impact that discipline has on organisational success. A disciplined workforce operates with clarity, focus, and a shared understanding of expectations, ultimately driving better results, optimising productivity, and facilitating seamless collaboration.
Although discipline is not a one-size-fits-all approach, it can help create a work environment that encourages personal growth and accountability rather than solely relying on punitive measures.
In this deck, you will learn the significance of workplace discipline for organisational success. You’ll also learn
• Four (4) workplace discipline methods you should consider
• The best and most practical approach to implementing workplace discipline.
• Three (3) key tips to maintain a disciplined workplace.
Digital Transformation and IT Strategy Toolkit and TemplatesAurelien Domont, MBA
This Digital Transformation and IT Strategy Toolkit was created by ex-McKinsey, Deloitte and BCG Management Consultants, after more than 5,000 hours of work. It is considered the world's best & most comprehensive Digital Transformation and IT Strategy Toolkit. It includes all the Frameworks, Best Practices & Templates required to successfully undertake the Digital Transformation of your organization and define a robust IT Strategy.
Editable Toolkit to help you reuse our content: 700 Powerpoint slides | 35 Excel sheets | 84 minutes of Video training
This PowerPoint presentation is only a small preview of our Toolkits. For more details, visit www.domontconsulting.com
3.0 Project 2_ Developing My Brand Identity Kit.pptxtanyjahb
A personal brand exploration presentation summarizes an individual's unique qualities and goals, covering strengths, values, passions, and target audience. It helps individuals understand what makes them stand out, their desired image, and how they aim to achieve it.
[Note: This is a partial preview. To download this presentation, visit:
https://www.oeconsulting.com.sg/training-presentations]
Sustainability has become an increasingly critical topic as the world recognizes the need to protect our planet and its resources for future generations. Sustainability means meeting our current needs without compromising the ability of future generations to meet theirs. It involves long-term planning and consideration of the consequences of our actions. The goal is to create strategies that ensure the long-term viability of People, Planet, and Profit.
Leading companies such as Nike, Toyota, and Siemens are prioritizing sustainable innovation in their business models, setting an example for others to follow. In this Sustainability training presentation, you will learn key concepts, principles, and practices of sustainability applicable across industries. This training aims to create awareness and educate employees, senior executives, consultants, and other key stakeholders, including investors, policymakers, and supply chain partners, on the importance and implementation of sustainability.
LEARNING OBJECTIVES
1. Develop a comprehensive understanding of the fundamental principles and concepts that form the foundation of sustainability within corporate environments.
2. Explore the sustainability implementation model, focusing on effective measures and reporting strategies to track and communicate sustainability efforts.
3. Identify and define best practices and critical success factors essential for achieving sustainability goals within organizations.
CONTENTS
1. Introduction and Key Concepts of Sustainability
2. Principles and Practices of Sustainability
3. Measures and Reporting in Sustainability
4. Sustainability Implementation & Best Practices
To download the complete presentation, visit: https://www.oeconsulting.com.sg/training-presentations
Skye Residences | Extended Stay Residences Near Toronto Airportmarketingjdass
Experience unparalleled EXTENDED STAY and comfort at Skye Residences located just minutes from Toronto Airport. Discover sophisticated accommodations tailored for discerning travelers.
Website Link :
https://skyeresidences.com/
https://skyeresidences.com/about-us/
https://skyeresidences.com/gallery/
https://skyeresidences.com/rooms/
https://skyeresidences.com/near-by-attractions/
https://skyeresidences.com/commute/
https://skyeresidences.com/contact/
https://skyeresidences.com/queen-suite-with-sofa-bed/
https://skyeresidences.com/queen-suite-with-sofa-bed-and-balcony/
https://skyeresidences.com/queen-suite-with-sofa-bed-accessible/
https://skyeresidences.com/2-bedroom-deluxe-queen-suite-with-sofa-bed/
https://skyeresidences.com/2-bedroom-deluxe-king-queen-suite-with-sofa-bed/
https://skyeresidences.com/2-bedroom-deluxe-queen-suite-with-sofa-bed-accessible/
#Skye Residences Etobicoke, #Skye Residences Near Toronto Airport, #Skye Residences Toronto, #Skye Hotel Toronto, #Skye Hotel Near Toronto Airport, #Hotel Near Toronto Airport, #Near Toronto Airport Accommodation, #Suites Near Toronto Airport, #Etobicoke Suites Near Airport, #Hotel Near Toronto Pearson International Airport, #Toronto Airport Suite Rentals, #Pearson Airport Hotel Suites
Kseniya Leshchenko: Shared development support service model as the way to ma...Lviv Startup Club
Kseniya Leshchenko: Shared development support service model as the way to make small projects with small budgets profitable for the company (UA)
Kyiv PMDay 2024 Summer
Website – www.pmday.org
Youtube – https://www.youtube.com/startuplviv
FB – https://www.facebook.com/pmdayconference
Memorandum Of Association Constitution of Company.pptseri bangash
www.seribangash.com
A Memorandum of Association (MOA) is a legal document that outlines the fundamental principles and objectives upon which a company operates. It serves as the company's charter or constitution and defines the scope of its activities. Here's a detailed note on the MOA:
Contents of Memorandum of Association:
Name Clause: This clause states the name of the company, which should end with words like "Limited" or "Ltd." for a public limited company and "Private Limited" or "Pvt. Ltd." for a private limited company.
https://seribangash.com/article-of-association-is-legal-doc-of-company/
Registered Office Clause: It specifies the location where the company's registered office is situated. This office is where all official communications and notices are sent.
Objective Clause: This clause delineates the main objectives for which the company is formed. It's important to define these objectives clearly, as the company cannot undertake activities beyond those mentioned in this clause.
www.seribangash.com
Liability Clause: It outlines the extent of liability of the company's members. In the case of companies limited by shares, the liability of members is limited to the amount unpaid on their shares. For companies limited by guarantee, members' liability is limited to the amount they undertake to contribute if the company is wound up.
https://seribangash.com/promotors-is-person-conceived-formation-company/
Capital Clause: This clause specifies the authorized capital of the company, i.e., the maximum amount of share capital the company is authorized to issue. It also mentions the division of this capital into shares and their respective nominal value.
Association Clause: It simply states that the subscribers wish to form a company and agree to become members of it, in accordance with the terms of the MOA.
Importance of Memorandum of Association:
Legal Requirement: The MOA is a legal requirement for the formation of a company. It must be filed with the Registrar of Companies during the incorporation process.
Constitutional Document: It serves as the company's constitutional document, defining its scope, powers, and limitations.
Protection of Members: It protects the interests of the company's members by clearly defining the objectives and limiting their liability.
External Communication: It provides clarity to external parties, such as investors, creditors, and regulatory authorities, regarding the company's objectives and powers.
https://seribangash.com/difference-public-and-private-company-law/
Binding Authority: The company and its members are bound by the provisions of the MOA. Any action taken beyond its scope may be considered ultra vires (beyond the powers) of the company and therefore void.
Amendment of MOA:
While the MOA lays down the company's fundamental principles, it is not entirely immutable. It can be amended, but only under specific circumstances and in compliance with legal procedures. Amendments typically require shareholder
Memorandum Of Association Constitution of Company.ppt
Customer Equity
1. EXECUTIVE SUMMARY
Traditional marketing has evolved through direct marketing paradigm in the center of which
new marketing concept is developed. This is the concept of customer, where customer
orientation is no longer marketing form but company strategies. The new customer concept
concerns the creation and design of superior customer value for company’s selected targets in
order to obtain long term profits. New marketing activities such as creation of customer life
time value, attraction and retention of customers are developed, thus matching the customer
preferences of product and services to prices, facilitated communication, promotion, specified
distribution channels.
The customer equity paradigm recognizes customers as the primary source of both
current and future cash-flow. In this frame work, the firm is interested in maximizing the net
present value of both current and future pools of customers, which is considered a good proxy
for the value of a firm. There are three drivers of customer equity – value equity, brand equity
and relationship equity. These drivers work independently and together. Within each of these
drivers are specific, incisive actions, or drivers the firm can take to enhance its overall customer
equity.
The customer equity paradigm recognizes customers as the primary source of both
current and future cash-flow. In this frame work, the firm is interested in maximizing the net
present value of both current and future pools of customers, which is considered a good proxy
for the value of a firm.
In short, customer equity offers a powerful new approach to marketing strategy
replacing product based strategy with a competitive strategy approach based on growing the
long term value of the firm.
2. MARKETING- WHEN CUSTOMER EQUITY MATTERS
“Gone are those days when customers satisfaction was crucial, today it is the value and delight
apart from satisfaction that consumer are looking forward to form a product”.
In this new globalize world There are lot of company who offering similar kind of product. It is
difficult for any company to retain their present customer as well as to attract new customers.
Now the question arises how I do manage the brand? How will my customers react to change in
product or services offering? Should I raise price? What is the best way to enhance the
relationship with my current customers? Where should I focus my efforts? For all these
question there is one answer that is “customer equity”.
The customer equity paradigm recognizes customers as the primary source of both
current and future cash-flow. In this frame work, the firm is interested in maximizing the net
present value of both current and future pools of customers, which is considered a good proxy
for the value of a firm. Although it may seem obvious that customer equity is key to long term
success, understanding how to grow and manage customer equity is more complex. How to
grow it is of utmost importance, and doing it well can create a significant competitive
advantage. There are three drivers of customer equity – value equity, brand equity and
relationship equity. These drivers work independently and together. Within each of these
drivers are specific, incisive actions, or drivers the firm can take to enhance its overall customer
equity.
Value equity: Value is the key stone of the customer relationship with the firm. If the firm’s
products and services do not meet the customer’s needs and expectation, the best plan
strategy and the strongest retention and relationship marketing strategies will be insufficient.
Value equity is defined as the customer’s objective assessment of the utility of a brand based
on perceptions of what is given up for what is received. There are three key livers influence
value equity; quality, price, and convenience.
Quality can be thought of as encompassing the objective physical and non physical aspects of
the product and service offering under the firm’s control. As example: product line of a HUL
3. (surf excel), different product of a product line represent different quality ant target different
segment.
Price represents the aspects of “what is given by the customer”. As example: different firm
offers different price for a similar product that make number of choice for customer.
Convenience related to action that help reduce the customers time cost, search cost, and
efforts to do business with firms.
Value equity matters to most customers most of the time but it will be most important under
specific circumstances. First, value equity will be most critical when clear difference exist
between competing products. As example: new anti-wrinkle cream from Himalaya clearly
differentiates from others cream. Value equity will be central for purchases with complex
decision process as example: soft drink mountain dew, positioned as energiest soft drink for
hard working people. Value equity will be important for most business to business purchases. A
firm has the opportunity to grow value equity when it offers innovative product and services.
As example: Tata do Como comes with first innovative revolution concept of one paisa per
second call charges. Value equity will be key for firms adapting to revitalize mature products. As
example: Colgate toothpaste.
Brand equity: Brand equity is built through image and meaning. The brand serves three vital
roles; it act as a magnet to attract new customers to the firm, it can serve as a reminder to
customers about the firm’s product and services, it can become the customers emotional tie to
the firm. Brand equity has often been defined very broadly to include an extensive set of
attributes that influence customer choice. However, In our effort to separate the specific
drivers of customer equity. Brand equity is an intangible assessment of the brand, above and
beyond its objectively perceived value. The actionable levers of brand equity are brand
awareness, attitude toward the brand, and corporate ethics. As example: brand awareness
comes through the channel of advertisement, it’s the important tools that can influence and
enhance brand awareness. Attitude towards the brand encompasses the extent to which the
firm is able to create close connection or emotional ties with the consumer. As example: Bata
4. footwear. The corporate ethics includes specific actions that can influence customer perception
of the organization. As example: community sponsorship, donation and employee relationship.
Brand equity matters most in certain situations like low involvement purchases with simple
decision process. As example: frequently purchase customer packaged goods (require little
customer attention or involvement, as coca-cola). Brand equity is essential when customer’s
use of the product is highly visible to others as example: Adidas and Reebok shoes. Brand
equity will be vital when experiences associated with the product can be passed from one
generation to another. As example: a father teaching his son for use of Bata footwear. The role
of brand will be critical for credence goods, when it’s difficult to evaluate quality prior to
consumption. As example: Haldiram bhujiya.
Relationship equity: Relationship equity is defined as the tendency of the customer to stick
with the brand, above and beyond the customer. The key levers, under the firm’s control that
may enhance relationship equity are loyalty programs, special recognition and treatment,
affinity programs, community building programs, and knowledge -building programs. Loyalty
program include actions that reward customer for specific behaviors with tangible benefit. As
example: coca-cola provide bumper prize for loyal customers. Special recognition and
treatment refers to actions that recognize customers for specific behavior with intangible
benefits. As example: big bazaar offers membership card for special discount. Affinity programs
seek to create strong emotional connections with the customers linking the customer’s
relationship with the firm to the other important aspect of the customer’s life. As example: Visa
master card. Community- buildings programs seek to cement the customer- firm relationship by
linking the customer to a larger community of like customers. As example: Amway marketing
strategy. Knowledge-building programs increase relationship equity by creating structural
bonds between the customers and the firm making the customer less willing to recreate a
relationship with an alternative provider. As example: dove soap. Relationship equity will be the
most important influence on customer equity. Relationship equity will be critical when the
benefits the customer associate with the firm’s loyalty programs are significantly greater than
the actual “cash value” of the benefits received. The “aspiration value” of a loyalty programs
5. present a solid opportunity for firms to strengthen relationship equity by creating a strong
incentive for the customer to return to the firm for the future purchases. As example firms offer
foreign tours. Relationship equity will be key when the community associated with the product
or service is an important as the product or service itself. As example: green power.
Relationship equity will be vital when firm have the opportunity to create learning relationship
with customers. As example: dell computer. Relationship equity becomes crucial in situation
where action is required to discontinue the service as example book clubs, insurance, internet
service providers.
Conclusion: How it’s possible to gain insight into the key drivers of customers equity for an
individual firm within an industry. Once a firm understands the critical drivers of customer
equity for its industry and for its key customers, the firms can respond to its customers and the
marketplace with strategies that maximize its performance on element that matter. Taken
down most fundamental level, customers choose to do business with a firm because(a) it offers
better value,(b) it has a strong brand, or(c) switching away from it has too costly. Customer
equity provides the diagnostic tool to enable the marketing executive to understand which of
these three motivators is most critical to the firm’s customer and will be most effective in
getting the customer to stay with the firm, and to buy more. Based on this understanding the
firm can identify the key opportunities for growth and illuminate unforeseen vulnerabilities. In
short, customer equity offers a powerful new approach to marketing strategy replacing product
based strategy with a competitive strategy approach based on growing the long term value of
the firm. Author: Dewasish Ghoshal (PGDMA)
NAARM, Hyderabad