Products need customers: marketing needs marketsHugh Stephens
A presentation delivered at the Venture Entrepreneur summit in 2014 to discuss product development best practice, incorporating advice on digital and social media, determining product/market fit and more.
Starting a business is hard, especially when you're a student or recent graduate. This webinar will guide you through those early stages of starting a startup, getting early traction and attracting investment. In 2014 there is a huge amount of optimism for startups and technology with a greater amount of investment and support available than in recent years but this does not mean it is easy! This webinar will equip you with the knowledge, skills and network to be able to startup and seek the first investment necessary for your business.
Matthew is a co-founder, with Christian Jakenfelds and Nick Wheeler, of @StudentUpstarts. Student Upstarts invests up to £15,000 in exchange for up to 8% into student and graduate teams to start and run their own business. Matthew and Christian also co-founded @UpstartsConnect - a co-working space in Kings Cross, London, and Matthew is a co-founder of @9others - a global network solving the problems of business that keep entrepreneurs up at night - all over a good meal with 9others.
Our sessions make for interesting conversations that are both challenging and extremely inspiring. We would love to share our enthusiasm with you and would therefore like to welcome you to our upcoming event, where no one other than Frans himself will give his “Context drives meaning” lecture.
CitySpark Seminar - Testing your asumptionsCityStarters
The document summarizes key points from a seminar on testing business assumptions with customers. It discusses how every new business idea relies on assumptions and how entrepreneurs need to challenge assumptions through customer interviews. It provides tips on prioritizing assumptions, identifying who to interview, what questions to ask, how to conduct effective interviews, and how to analyze results. The homework is to prepare an interview guide and conduct 5-10 interviews to test important assumptions.
Start-up Learnings / My adventure for 10+ yearsRemo Uherek
This document summarizes the entrepreneurial journey and learnings of Remo Uherek over 10+ years starting companies. It describes his background, the companies he founded including Trigami AG which he sold in 2011, key successes and challenges over the years. Some of the important lessons learned included the importance of learning, perseverance, luck, focusing on customer acquisition and purpose. Uherek is now on sabbatical looking for his next opportunity after selling Trigami AG.
The document provides quotes from influential figures such as Albert Einstein, Steve Jobs, James Dyson, and Elon Musk about creativity, design, business, and problem solving. A key message is that successful products and businesses require connecting different areas such as design, technology, and business to identify and solve real problems for users. Another message is that creativity, failure, and taking risks are important parts of progress and success.
This document discusses entrepreneurial mindset and skills. It encourages thinking of many uses for everyday objects. Teams are tasked with building towers from paper and brainstorming solutions to problems. The document provides guidance on developing business ideas by identifying customer needs, costs, and how to promote products. It instructs giving feedback to others in a positive, specific, and action-oriented manner without judging personality.
The document provides guidance on creating effective elevator pitches. It discusses the structure of pitches, including introducing yourself and the problem to be solved, describing your vision and solution, and closing by calling the audience to action. Types of pitches like sales, elevator, and investor pitches are covered. The ideal elevator pitch is short, consistent, and customized for the audience. Good pitches are compelling, credible, conceptual, clear, and concrete. Effective preparation involves understanding the audience, planning the structure and timing, rehearsing, and anticipating questions. Pitches should get the audience's attention quickly by using a hook and emphasizing what makes the idea unique.
Products need customers: marketing needs marketsHugh Stephens
A presentation delivered at the Venture Entrepreneur summit in 2014 to discuss product development best practice, incorporating advice on digital and social media, determining product/market fit and more.
Starting a business is hard, especially when you're a student or recent graduate. This webinar will guide you through those early stages of starting a startup, getting early traction and attracting investment. In 2014 there is a huge amount of optimism for startups and technology with a greater amount of investment and support available than in recent years but this does not mean it is easy! This webinar will equip you with the knowledge, skills and network to be able to startup and seek the first investment necessary for your business.
Matthew is a co-founder, with Christian Jakenfelds and Nick Wheeler, of @StudentUpstarts. Student Upstarts invests up to £15,000 in exchange for up to 8% into student and graduate teams to start and run their own business. Matthew and Christian also co-founded @UpstartsConnect - a co-working space in Kings Cross, London, and Matthew is a co-founder of @9others - a global network solving the problems of business that keep entrepreneurs up at night - all over a good meal with 9others.
Our sessions make for interesting conversations that are both challenging and extremely inspiring. We would love to share our enthusiasm with you and would therefore like to welcome you to our upcoming event, where no one other than Frans himself will give his “Context drives meaning” lecture.
CitySpark Seminar - Testing your asumptionsCityStarters
The document summarizes key points from a seminar on testing business assumptions with customers. It discusses how every new business idea relies on assumptions and how entrepreneurs need to challenge assumptions through customer interviews. It provides tips on prioritizing assumptions, identifying who to interview, what questions to ask, how to conduct effective interviews, and how to analyze results. The homework is to prepare an interview guide and conduct 5-10 interviews to test important assumptions.
Start-up Learnings / My adventure for 10+ yearsRemo Uherek
This document summarizes the entrepreneurial journey and learnings of Remo Uherek over 10+ years starting companies. It describes his background, the companies he founded including Trigami AG which he sold in 2011, key successes and challenges over the years. Some of the important lessons learned included the importance of learning, perseverance, luck, focusing on customer acquisition and purpose. Uherek is now on sabbatical looking for his next opportunity after selling Trigami AG.
The document provides quotes from influential figures such as Albert Einstein, Steve Jobs, James Dyson, and Elon Musk about creativity, design, business, and problem solving. A key message is that successful products and businesses require connecting different areas such as design, technology, and business to identify and solve real problems for users. Another message is that creativity, failure, and taking risks are important parts of progress and success.
This document discusses entrepreneurial mindset and skills. It encourages thinking of many uses for everyday objects. Teams are tasked with building towers from paper and brainstorming solutions to problems. The document provides guidance on developing business ideas by identifying customer needs, costs, and how to promote products. It instructs giving feedback to others in a positive, specific, and action-oriented manner without judging personality.
The document provides guidance on creating effective elevator pitches. It discusses the structure of pitches, including introducing yourself and the problem to be solved, describing your vision and solution, and closing by calling the audience to action. Types of pitches like sales, elevator, and investor pitches are covered. The ideal elevator pitch is short, consistent, and customized for the audience. Good pitches are compelling, credible, conceptual, clear, and concrete. Effective preparation involves understanding the audience, planning the structure and timing, rehearsing, and anticipating questions. Pitches should get the audience's attention quickly by using a hook and emphasizing what makes the idea unique.
What is an Elevator Pitch?
The Elevator Pitch is a concept inspired from the world of business. Supposed you are in an elevator with a wealthy and influence person that you want to seduce into supporting your project. What do you say?
Well you need to present your idea intelligently, briefly and attractively. That's the Elevator Pitch. By Joelle Hatem
Жак Базен, Saxion University - Створення бізнесу на вартісних ланцюжкахOleksandra Tryboi
У своєму виступі на Нідерландсько-українському форумі "Ринок біопалива в Україні: крок назустріч енергетичній незалежності" Жак Базен з Саксонського університету поділився корисною інформацією про те, як побудувати бізнес-модель на основі міжнародного партнерства.
Dr. Tony Ratliff - "Smartups Startups Presentation - Investor Relations"Tony Ratliff
This document provides guidance for startups on fundraising, pitching to investors, and life lessons. It outlines the essential elements for a successful fundraising presentation, including an elevator pitch, executive summary, PowerPoint, prototype or demo, and financial projections. For the pitch itself, the goals are to give investors an overview, excite them about the company/idea/product, and get them to take the next step. Key slides to include are introducing the problem and solution, demonstrating the product, outlining the market opportunity and competition, highlighting the team's competitive advantages, and reviewing risks, financial projections, and future milestones. Some life lessons emphasized are focusing on passion, surrounding yourself with smart people, listening more than talking, keeping it simple
The number one cause of startup death is premature scaling. In this session, we talk about the importance of customer validation and timing in your go-to-market strategy. The most effective growth strategy for your startup will depend on the market in which you operate and the stage of your business, and knowing which lever for growth you can pull. We’ll cover all this and more in Scaling Your Startup.
Key topics: Growth strategy, calculating risk, accessing new markets
Discovering Your Strengths and Dominating at a NicheJames Dalman
The Discovering Your Strengths and Dominating at a Niche webinar was offered by FreelancingSuccess.com. This webinar discusses the importance of discovering your strengths as a freelancer and then how to dominate at a niche or in the marketplace.
Kevin Dewalt's Helpful Marketing Webinar at University of OmahaKevin Dewalt
The document summarizes a webinar on helpful marketing presented by Kevin Dewalt. The webinar teaches entrepreneurs how to get customers to find them by focusing content on solving customers' problems. It recommends creating a target persona named "Dave" and then developing free content like a blog post that directly addresses one of Dave's problems, such as whether he should stay in his hometown or move to a startup hub. The content should ask others for advice to spread the word to potential customers. The webinar argues that this helpful marketing approach will help entrepreneurs succeed by proving they help customers rather than just promoting themselves or their products.
Cate Conference 2014 Two Trees Marketing
"Entrepreneurship and the Defeat of Fear"...
A recent workshop we gave at Mount Manuganui's 2014 CATE Conferences for educators and businesses to work together.
Our speech centres around entrepreneurship and how we feel it should evolve in the school system
Fola Daniel Adelesi charges you to get your finances right and also shows you a few things you are doing that may not be helping your finances to align as you expect it to.
This document provides guidance on designing and validating customer personas through primary research methods like interviews and surveys. It discusses choosing a target customer segment and finding those customers through online forums, social media, introductions, and focus groups. Validation methods covered include ethnography, netnography, surveys, and interviews. Key tips for interviews emphasize adopting a beginner's mindset, listening more than talking, asking factual questions not opinions, focusing on learning not selling, and keeping doors open to find more potential customers to speak with. Sample interview questions aim to uncover customer needs, pain points, wishes, and responsibilities.
Rob Fitzpatrick is a tech entrepreneur and author who has built globally used products for companies like MTV and Sony. He has raised funding in the US and UK and crowdfunded a card game. The Mom Test is a guide for using consumer development conversations to learn if a business idea is good from customers, as people often lie to seem helpful. It recommends talking about a customer's life instead of ideas, listening more than talking, and asking about specific past problems rather than generic future scenarios. Customers should be terrified of at least one question per interview. The tips are to keep conversations casual, collect real commitments, and build products early.
The number one cause of startup death is premature scaling. In this session, we talk about the importance of customer validation and timing in your go-to-market strategy. The most effective growth strategy for your startup will depend on the market in which you operate and the stage of your business, and knowing which lever for growth you can pull. We’ll cover all this and more in Scaling Your Startup.
Key topics: Growth strategy, calculating risk, accessing new markets
This document provides 10 things for founders to remember when starting a business. It emphasizes that most startups fail, even for successful entrepreneurs, and stresses the importance of execution. Key points include prototyping ideas quickly, understanding the business model and how the company makes money, leveraging available technologies, having the right team, developing an effective marketing strategy, establishing a solid operations plan, focusing on sales, and creating a thorough financial plan. Overall, the document advises entrepreneurs to test ideas quickly and adapt based on feedback in order to successfully launch a new venture.
This presentation discusses the importance of understanding people in order to succeed. It argues that companies sometimes fail despite having great ideas, processes, and people because they did not understand their own employees or clients. The key is to listen effectively to understand people's motivations, mindsets, and communication styles. Understanding who you are working with and for is essential. Various tools like DISC profiles can help with understanding people but should be evaluated critically. The overall message is that success requires listening to and understanding both internal colleagues and external customers.
Lean startup & customer development with Javelin Experiment BoardTaavi Lindmaa
This document discusses lean startup methodology and customer development. It emphasizes defining problems through customer interviews and validation rather than predetermining solutions. The author advocates getting out of the building to talk to potential customers, looking for patterns in their responses, and iterating based on feedback until finding the right customer with the right problem to address. The goal is to collect leads and test assumptions rather than immediately acquiring customers. Techniques mentioned include A/B testing, heatmaps, crowdfunding, screen recording and eye tracking.
Create Your Elevator Pitch - Pat Drew and Ivy ExecIvy Exec
Unless you can communicate your value quickly and in a compelling way, you are letting opportunities pass you by. Would you knowingly give up an opportunity for the perfect job or fantastic assignment? That is what you are doing if you do not have at your fingertips a well-practiced, very brief statement of who you are, what you are up to and what a UNIQUE contribution you make.
No matter how experienced and polished we are, most of us from time to time pass up opportunities to let others know who we are and what a unique contribution we make. We fail to get the conversation started which can lead to new positions and assignments.
In this webinar, you will actively participate and "log out" with a new statement of who you are and your value. In this session, you will learn:
- How to communicate your value in a compelling way in 20 seconds.
- Four key questions to answer, to engage anyone anywhere, anytime – in YOU!
- To craft, practice and perfect your own Elevator Pitch.
- How do to make yourself interesting, memorable and start the conversation, which will open doors for you.
Pat Drew’s areas of expertise include top-level coaching, senior team alignment and preparing executives and organizations for transitions. For over twenty years, she has coached executives in the media, pharmaceutical companies, consumer product companies, financial and professional services, real estate, communications, not-for-profit organizations and academia.
Pat’s experience in helping executives achieve strong business results was acquired as Director in Human Resources at The New York Times for 20 years, as Manager of Training at the New York Psychiatric Institute of Columbia University and, most recently, with Guttman Development Strategies, a leadership-development firm.
The document provides lessons for entrepreneurs seeking venture capital funding based on experiences in 2008. It advises that enthusiasm should be backed by solid knowledge and not be annoying. Entrepreneurs should thoroughly research investors to ensure fit and avoid those who could damage their startup. Business plans are unnecessary for web/tech companies that evolve quickly, and entrepreneurs shouldn't get frustrated by due diligence investigations. The goal in pitching should be to convince investors to fund the company regardless of partner opinions.
I was recently asked to be a guest speaker at UNSW's Centre for Innovation & Entrepreneurship. If you're interested in finding out more or have any questions, feel free to contact me via @mishymash
In this presentation, I share my insights and lessons learned through 10 years of owning a business — including my own personal growth lessons and milestones. What were the things I wish I’d known? What is the advice I’m glad I took? And what am I still learning as we head into the next ten years?
The document outlines 7 steps for developing a product before seeking venture capital (VC) funding: 1) Find a co-founder, 2) Build an MVP or prototype, 3) Promote the product, 4) Get user feedback, 5) Fix issues, 6) Stand out from competitors, 7) Start earning money. It then recommends founders ask themselves 3 questions to determine if they are ready to seek an investor: if they can still develop, grow, and sell the product alone without raising money. If the answer is no to any question, it's time to look for an investor.
This document provides guidance on raising money from investors. It explains that investors want to see a clear path to a profitable exit within 3-5 years by disrupting an existing market. Early money can come from friends and family, while angel investors may invest $25,000-$50,000 if provided with clear key performance indicators (KPIs) and traction in the form of real users and customers. Professional investors like venture capitalists will invest larger sums but require strong KPIs, contracts, and quarterly results. The document advises starting small with proofs of concept before seeking funding and presents a 10-slide template for pitching to investors focused on company purpose, problem, solution, market opportunity, competition, product, business
What is an Elevator Pitch?
The Elevator Pitch is a concept inspired from the world of business. Supposed you are in an elevator with a wealthy and influence person that you want to seduce into supporting your project. What do you say?
Well you need to present your idea intelligently, briefly and attractively. That's the Elevator Pitch. By Joelle Hatem
Жак Базен, Saxion University - Створення бізнесу на вартісних ланцюжкахOleksandra Tryboi
У своєму виступі на Нідерландсько-українському форумі "Ринок біопалива в Україні: крок назустріч енергетичній незалежності" Жак Базен з Саксонського університету поділився корисною інформацією про те, як побудувати бізнес-модель на основі міжнародного партнерства.
Dr. Tony Ratliff - "Smartups Startups Presentation - Investor Relations"Tony Ratliff
This document provides guidance for startups on fundraising, pitching to investors, and life lessons. It outlines the essential elements for a successful fundraising presentation, including an elevator pitch, executive summary, PowerPoint, prototype or demo, and financial projections. For the pitch itself, the goals are to give investors an overview, excite them about the company/idea/product, and get them to take the next step. Key slides to include are introducing the problem and solution, demonstrating the product, outlining the market opportunity and competition, highlighting the team's competitive advantages, and reviewing risks, financial projections, and future milestones. Some life lessons emphasized are focusing on passion, surrounding yourself with smart people, listening more than talking, keeping it simple
The number one cause of startup death is premature scaling. In this session, we talk about the importance of customer validation and timing in your go-to-market strategy. The most effective growth strategy for your startup will depend on the market in which you operate and the stage of your business, and knowing which lever for growth you can pull. We’ll cover all this and more in Scaling Your Startup.
Key topics: Growth strategy, calculating risk, accessing new markets
Discovering Your Strengths and Dominating at a NicheJames Dalman
The Discovering Your Strengths and Dominating at a Niche webinar was offered by FreelancingSuccess.com. This webinar discusses the importance of discovering your strengths as a freelancer and then how to dominate at a niche or in the marketplace.
Kevin Dewalt's Helpful Marketing Webinar at University of OmahaKevin Dewalt
The document summarizes a webinar on helpful marketing presented by Kevin Dewalt. The webinar teaches entrepreneurs how to get customers to find them by focusing content on solving customers' problems. It recommends creating a target persona named "Dave" and then developing free content like a blog post that directly addresses one of Dave's problems, such as whether he should stay in his hometown or move to a startup hub. The content should ask others for advice to spread the word to potential customers. The webinar argues that this helpful marketing approach will help entrepreneurs succeed by proving they help customers rather than just promoting themselves or their products.
Cate Conference 2014 Two Trees Marketing
"Entrepreneurship and the Defeat of Fear"...
A recent workshop we gave at Mount Manuganui's 2014 CATE Conferences for educators and businesses to work together.
Our speech centres around entrepreneurship and how we feel it should evolve in the school system
Fola Daniel Adelesi charges you to get your finances right and also shows you a few things you are doing that may not be helping your finances to align as you expect it to.
This document provides guidance on designing and validating customer personas through primary research methods like interviews and surveys. It discusses choosing a target customer segment and finding those customers through online forums, social media, introductions, and focus groups. Validation methods covered include ethnography, netnography, surveys, and interviews. Key tips for interviews emphasize adopting a beginner's mindset, listening more than talking, asking factual questions not opinions, focusing on learning not selling, and keeping doors open to find more potential customers to speak with. Sample interview questions aim to uncover customer needs, pain points, wishes, and responsibilities.
Rob Fitzpatrick is a tech entrepreneur and author who has built globally used products for companies like MTV and Sony. He has raised funding in the US and UK and crowdfunded a card game. The Mom Test is a guide for using consumer development conversations to learn if a business idea is good from customers, as people often lie to seem helpful. It recommends talking about a customer's life instead of ideas, listening more than talking, and asking about specific past problems rather than generic future scenarios. Customers should be terrified of at least one question per interview. The tips are to keep conversations casual, collect real commitments, and build products early.
The number one cause of startup death is premature scaling. In this session, we talk about the importance of customer validation and timing in your go-to-market strategy. The most effective growth strategy for your startup will depend on the market in which you operate and the stage of your business, and knowing which lever for growth you can pull. We’ll cover all this and more in Scaling Your Startup.
Key topics: Growth strategy, calculating risk, accessing new markets
This document provides 10 things for founders to remember when starting a business. It emphasizes that most startups fail, even for successful entrepreneurs, and stresses the importance of execution. Key points include prototyping ideas quickly, understanding the business model and how the company makes money, leveraging available technologies, having the right team, developing an effective marketing strategy, establishing a solid operations plan, focusing on sales, and creating a thorough financial plan. Overall, the document advises entrepreneurs to test ideas quickly and adapt based on feedback in order to successfully launch a new venture.
This presentation discusses the importance of understanding people in order to succeed. It argues that companies sometimes fail despite having great ideas, processes, and people because they did not understand their own employees or clients. The key is to listen effectively to understand people's motivations, mindsets, and communication styles. Understanding who you are working with and for is essential. Various tools like DISC profiles can help with understanding people but should be evaluated critically. The overall message is that success requires listening to and understanding both internal colleagues and external customers.
Lean startup & customer development with Javelin Experiment BoardTaavi Lindmaa
This document discusses lean startup methodology and customer development. It emphasizes defining problems through customer interviews and validation rather than predetermining solutions. The author advocates getting out of the building to talk to potential customers, looking for patterns in their responses, and iterating based on feedback until finding the right customer with the right problem to address. The goal is to collect leads and test assumptions rather than immediately acquiring customers. Techniques mentioned include A/B testing, heatmaps, crowdfunding, screen recording and eye tracking.
Create Your Elevator Pitch - Pat Drew and Ivy ExecIvy Exec
Unless you can communicate your value quickly and in a compelling way, you are letting opportunities pass you by. Would you knowingly give up an opportunity for the perfect job or fantastic assignment? That is what you are doing if you do not have at your fingertips a well-practiced, very brief statement of who you are, what you are up to and what a UNIQUE contribution you make.
No matter how experienced and polished we are, most of us from time to time pass up opportunities to let others know who we are and what a unique contribution we make. We fail to get the conversation started which can lead to new positions and assignments.
In this webinar, you will actively participate and "log out" with a new statement of who you are and your value. In this session, you will learn:
- How to communicate your value in a compelling way in 20 seconds.
- Four key questions to answer, to engage anyone anywhere, anytime – in YOU!
- To craft, practice and perfect your own Elevator Pitch.
- How do to make yourself interesting, memorable and start the conversation, which will open doors for you.
Pat Drew’s areas of expertise include top-level coaching, senior team alignment and preparing executives and organizations for transitions. For over twenty years, she has coached executives in the media, pharmaceutical companies, consumer product companies, financial and professional services, real estate, communications, not-for-profit organizations and academia.
Pat’s experience in helping executives achieve strong business results was acquired as Director in Human Resources at The New York Times for 20 years, as Manager of Training at the New York Psychiatric Institute of Columbia University and, most recently, with Guttman Development Strategies, a leadership-development firm.
The document provides lessons for entrepreneurs seeking venture capital funding based on experiences in 2008. It advises that enthusiasm should be backed by solid knowledge and not be annoying. Entrepreneurs should thoroughly research investors to ensure fit and avoid those who could damage their startup. Business plans are unnecessary for web/tech companies that evolve quickly, and entrepreneurs shouldn't get frustrated by due diligence investigations. The goal in pitching should be to convince investors to fund the company regardless of partner opinions.
I was recently asked to be a guest speaker at UNSW's Centre for Innovation & Entrepreneurship. If you're interested in finding out more or have any questions, feel free to contact me via @mishymash
In this presentation, I share my insights and lessons learned through 10 years of owning a business — including my own personal growth lessons and milestones. What were the things I wish I’d known? What is the advice I’m glad I took? And what am I still learning as we head into the next ten years?
The document outlines 7 steps for developing a product before seeking venture capital (VC) funding: 1) Find a co-founder, 2) Build an MVP or prototype, 3) Promote the product, 4) Get user feedback, 5) Fix issues, 6) Stand out from competitors, 7) Start earning money. It then recommends founders ask themselves 3 questions to determine if they are ready to seek an investor: if they can still develop, grow, and sell the product alone without raising money. If the answer is no to any question, it's time to look for an investor.
This document provides guidance on raising money from investors. It explains that investors want to see a clear path to a profitable exit within 3-5 years by disrupting an existing market. Early money can come from friends and family, while angel investors may invest $25,000-$50,000 if provided with clear key performance indicators (KPIs) and traction in the form of real users and customers. Professional investors like venture capitalists will invest larger sums but require strong KPIs, contracts, and quarterly results. The document advises starting small with proofs of concept before seeking funding and presents a 10-slide template for pitching to investors focused on company purpose, problem, solution, market opportunity, competition, product, business
DMIEXPO - Barry Plaskow - How To Generate $500,000+ In A Fully Automated Webi...Morning Dough
This document outlines how to generate over $500,000 through fully automated webinars without selling. It discusses how the presenter discovered the power of webinars 10 years ago when building an online business. Webinars allowed selling the same products for 10x more, attracting better clients worth $3,500 each compared to $400 previously. A formula for successful webinars is presented: build relationships through expertise, establish authority and trust, show solutions to pain points emotionally, address objections, and provide an irresistible offer. Attendees are left demanding to purchase before any offer is made. The benefits of webinars are automating sales, creating amazing relationships with returning clients, and entertainment.
This document provides information about a sales trainer named Qusai Nsour. It includes details about his educational background, work experience, roles and responsibilities in various organizations. It also touches upon some of the topics he covers as a sales trainer such as the sales process, types of buyers, product lifecycles and pricing strategies.
Above The Code: Early Stage PR for Palestinian StartupsAlan Weinkrantz
The document provides tips for early stage startups on using public relations (PR) strategies to build their brand narrative and connect with potential customers, partners, investors and media. It emphasizes using storytelling over pitches, treating the startup like a media company that creates and shares content, and developing a body of work to demonstrate expertise to media. The speaker believes narrative is a defensible business strategy and that following some basic PR principles can help startups get media coverage and succeed.
ARD 2018 So you want to be an entrepreneur? Nanne Migchels
Stop waiting for that big idea to arrive. Get out there and find the sweet spot between your goals, competencies and market opportunities. You will then be able to work on stuff that you are good at, that is in demand and which has meaning to you. That has the sound of a winning combination.
Above the code story telling : branded content for bio medical Alan Weinkrantz
This document provides guidance on using storytelling and branded content to promote startups and companies. It discusses establishing an online presence and sharing a company's narrative to connect with customers, partners, and investors. Tips include writing like you speak, focusing on how you help others, and thinking of yourself as a media company that creates and shares content across various online platforms. The goal is to get discovered online and be ready to engage with media to help recruitment, fundraising, and business development.
The document provides advice on developing multiple income streams through creating and marketing information products online. It encourages the reader to think bigger, stop wasting time only relying on "active income," and start creating digital products to sell passively. It discusses starting with a core program in your area of expertise, breaking it into clear steps, and marketing it effectively online. The goal is to generate recurring passive income through selling templates, shortcuts, and formulas that help solve people's problems. It also outlines a "Fast Track Program" and three membership levels to help readers implement these strategies.
Effective Presentation and Pitching - Mr. Sohan B. KhatriMobileNepal
The participants were spellbound by the presentation of Mr. Sohan B. Khatri. He trained them on how to pitch their idea in front of judges or potential investors giving all the necessary ingredients to prepare for their presentation.
How to Pitch Your Shareholders Like the Media (and get support for your ideas) Terri Trespicio
The document provides tips for pitching ideas to shareholders or other stakeholders in a way that engages their attention and meets their needs. It advises framing the pitch around what the stakeholder wants, not what you want, by highlighting how the idea solves their problems or helps them achieve their goals. Pitches are more likely to succeed by making the idea intriguing rather than complicated, focusing on benefits for the stakeholder rather than your own efforts, and offering a range of solutions rather than a single idea.
Above The Code - Successful Startup Communications StrategiesAlan Weinkrantz
Sponsored by Rackspace Hosting's Startup Program, Tech PR and Startup Communications advisor, Alan Weinkrantz, shares his insights and 5 key ways to get your communications mojo on for 2015. Presentation given at the HAC - Accelerator in Herzliya, Israel on December 23, 2014
Standing Out in a Crowded Marketplace - Lakelands Real Estate Association - 2015Neil Thornton HBA, MA
This document summarizes a presentation on standing out in a crowded marketplace. Some of the key points covered include the importance of defining your value proposition and brand, developing your online presence through social media, and focusing on your customers. Tips are provided such as telling stories, understanding body language, and consistently sharing useful content online. The goal is to help people leave thinking differently about how they can distinguish themselves and their business from others.
This document provides guidance on converting strangers into friends and friends into business partners. It outlines a 6-step sales funnel process: 1) Create awareness of your product or service, 2) Provide value and solutions for free, 3) Offer a low-cost purchase, 4) Over-deliver on the purchase, 5) Offer a higher-priced item, and 6) Repeat the process daily. The key is to establish trust through meaningful conversations, provide valuable expertise and solutions before making sales pitches, and position yourself as an expert in your field. Committing to this process, even if it takes a long time, is important for building a successful business.
This document discusses how to approach sales in a more positive way by focusing on understanding the customer's needs and problems. It begins with a check-in from the presenter about their background in sales. It then addresses why sales is often seen negatively and presents an alternative "cleaner" approach. This approach involves problem finding rather than problem solving, asking questions to understand the customer, and telling stories about past successes rather than focusing on features. The document suggests researching the customer, competitors, suppliers and focusing the discussion on why and how a product or service helps rather than what it is. It concludes with proposing a role playing game to demonstrate these cleaner sales techniques.
Startup 101 for students and aspiring entrepreneursRakesh Soni
This presentation provides an overview of entrepreneurship and the process of taking an idea to a startup. It discusses that entrepreneurship involves creating value by building a business and notes that most startups fail. It then outlines an 8 step process for taking an idea to a startup, including identifying a problem, finding co-founders, validating the problem and potential solution, defining a minimum viable product (MVP), and getting early customer feedback on the MVP. The goal is to help students and aspiring entrepreneurs understand entrepreneurship and how to successfully launch a new venture.
Webinar how do I Research my Market - 2022Neil Infield
The document provides guidance on how to research a market before starting a new business. It discusses the importance of conducting both desk research and field research to understand customer needs and gather market intelligence on competitors, trends, and opportunities. Specific sources of information are recommended, such as industry reports, company databases, news articles, social media, questionnaires, trade shows, and crowdfunding campaigns. Rules for effective questionnaire design are also outlined.
Taurus Zodiac Sign: Unveiling the Traits, Dates, and Horoscope Insights of th...my Pandit
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Dpboss Matka Guessing Satta Matta Matka Kalyan Chart Satta Matka
Entrepreneurship - the ariadne's thread
1. By Dr. George Christou
Associate Professor
Computer Science
2. Associate Professor – Computer Science
Consultant – Software Engineering Projects
Serial Entrepreneur
Start-up Builder since 1999
• First web development company in Cyprus
• First online flight booking company from Cyprus (raised 5
million in capital)
• First start-up from European University Cyprus
• Ascanio Entertainment -> Began at my lab!
Who am I?
9. “Only the giant pumpkin draws a crowd and lives on holiday
cards, refrigerators and grainyYouTube videos . . . forever.The
giant pumpkin is legend. And when you’ve grown one . . . you
will be a legend, too.”
- Mike Michalowicz,The Pumpkin Plan
Now get my attention
10. So what? Did you convince me?
B2B
•You sell PEACE OF MIND
B2C
•You sell EMOTIONS
Well… you have my attention
11. Your idea MUST solve a problem OR provoke an EMOTION
You need to have a case study
Or a really emotional story
… so that you can make me care enough
… so that I’ll turn my head to see something so irresistible like a
giant pumpkin!!!
BTW this is MARKETING!!!
• Thus you just found out you need a marketeer…
Putting it all together
12. FastER is the new fast
You have the same idea as many people
You must move FASTER than them
You must build it before them
… but you need resources…
From Ideation to Construction in Δt
13. How do you raise capital?
FIGURE IT OUT!
Sell stuff, get a loan, get an investor,
but get this out of the way…
And WHO will be the safekeeper of
your capital?
You just found out you need an
Accountant…
Capital
14. Did you have people that saw your idea sign an NDA
(Non-Disclosure Agreement)?
IT DOESN’T MATTER!!!
No cases were won in court because of an NDA
But still… you need to understand lawyerese…
You just found out you need a Lawyer…
And you pitched your idea…
15. But who will sell for you?
Did you study sales? Great!
If not -You just found out you need a salesman…
And you have a vision…
16. The ONLY resources you need are people
You are the Visionary/Entrepreneur
But you may not be very management oriented…
You just found out you need a Project Manager…
Oh… and another problem…
17. You have the vision and you are also the technician (or
maybe you need one!)
You need an Accountant
You need a Lawyer
You need a Marketeer
You need a Salesman
You need a Project Manager
So let’s put things in perspective
18. You don’t need one person for each role…
But you need people…
If you are in a university environment…
• Everyone is here!
Ask your professors for help
If not, then go out and meet people in meet-ups,
etc.
And always LISTEN!!!
Realistically…
19. So what can you do even at the ideation
stage?
1. Work on building a solid team as much as
you work building your product
2. Use Javelin.com
• Examine your market
• Fine tune your product
• Have customers already in place
3. Read that third point again and again…
OK not that simple then…
20. Unfortunately this is the ONE TRUTH
You need to have customers BEFORE the product
comes out
So through your market analysis, you are already
positioned to sell
Without customers BEFORE the product, I bid you
“good night”…
Customers before product
21. Your customers many times don’t realize
their problems
You need to educate them
See your role as a customer
mentor
Tell them about your solution
Seriously, they don’t care about the
features
Educate your customers
22. Have you created a
company yet?
Create a company and use
ONLY the company to
contact people
I am not a Lawyer, so ask
your Lawyer about
implications (good and bad)
Oh, and something else…
23. What next?
Grow your customer base
Scale up accordingly
Sustain the company
AND ALWAYS HAVE AN EXIT STRATEGY!!!
And now you have a company
24. Do you have questions?
(Hint:You should!)
Thank you