Binc sent a team to Mars to talk about our culture. As a team we defined the who we are, the what we do, and the how we do it. Included are the bits that make Binc whole and what will help guide us to our future. #CultureCode

1. Binc’s Mission to Mars
www.bincsearch.com
Inspired by Jim Collins’s “Aligning Action and Values” blog.

2. Five employees from Binc’s three
locations, representing various functions
in the company, were elected by their
peers.
They had a few virtual meetings leading
up to a full day in a conference room.
They started with some words on a
whiteboard, collaborated in a Google doc
and ended with what follows.
They looked at not only the Binc of the
past and the current Binc, but also the
Binc of the future.
Setting the stage . . .

3. 1. Mission - the [short] three sentence description of Binc.
Memoriz-able.
2. Values - what we live by.
3. Attributes - the words that define us. The Binc DNA.
What you’re about to see . . .

4. Q: Why values and attributes?
Answer
They are two sides of the same coin.
They complement each other.
One format may be better suited to different audiences.
They have the same essence.

5. We are Binc! A group of passionate
innovators entrenched in the technology
vertical. We deliver value to our clients;
facilitating lasting partnerships and helping
companies scale at the pace they need.
Our Mission

6. We are Binc! A group of passionate
innovators entrenched in the technology vertical. We deliver value
to our clients; facilitating lasting partnerships and helping
companies scale at the pace they need.
Our Mission Dissected
We are a group; we are a team, we are
proud!

7. We are Binc! A group of passionate
innovatorsentrenched in the technology vertical.
We deliver value to our clients; facilitating lasting partnerships and
helping companies scale at the pace they need.
Our Mission Dissected
We believe in changing the face of
recruiting; we live it, breath it, bleed it.

8. We are Binc! A group of passionate innovators
entrenched in the
technology vertical. We deliver
value to our clients; facilitating lasting partnerships and helping
companies scale at the pace they need.
Our Mission Dissected
We live and breath tech. Our children's
first words are Hadoop / Hive and we
dream in JavaScript.

9. We are Binc! A group of passionate innovators entrenched in the
technology vertical. We deliver value
to our clients; facilitating lasting partnerships and helping
companies scale at the pace they need.
Our Mission Dissected
Value is a relative term, used here to encompass not just sourcing
or hiring engineers. This can mean establishing a scalable hiring
process, bringing structure to chaos, setting proper market
expectations, helping to scope micro/macro market views, etc.

10. We are Binc! A group of passionate innovators entrenched in the
technology vertical. We deliver value to our
clients; facilitating lasting partnerships and helping
companies scale at the pace they need.
Our Mission Dissected
CLIENTS = all parties we serve including
candidates, partners, team members, etc.

11. We are Binc! A group of passionate innovators entrenched in the technology
vertical. We deliver value to our clients; facilitating
lasting partnershipsand helping companies
scale at the pace they need.
Our Mission Dissected
We’re not just filling roles! We are finding
perfect fits for both our candidates and clients,
creating mutually beneficial partnerships.

12. We are Binc! A group of passionate innovators entrenched in the technology
vertical. We deliver value to our clients; facilitating lasting partnerships and
helping companies scale at
the pace they need.
Our Mission Dissected
Whether it’s 10 hires in 4 months or 100+ hires
in a year, we’re on it. We don’t squeeze our
model into a box.

13. Values: “The Binc Commandments”
● Binc is a collective
● Loyalty comes from the top down and the bottom up
● Personalities are encouraged
● Be curious
● Know thy client, know thy candidate, know thyself
● Share when you know, ask when you don’t
● Clarity is key
● Results and hard work are valued
● What we do isn’t easy, but it sure is fun!

14. Binc is a collective
● Binc isn’t about me or you. It’s not about Sift or
Tango. Binc is much larger. It’s a vision, it’s a mission,
it’s all of us and most importantly -> it’s a solution.
● Individual targets make team targets which make
company targets.

15. Loyalty comes from the top down
and the bottom up
● People that work at Binc are dedicated to the
company and the mission we’re trying to accomplish.
● Simultaneously the leaders of this company are
dedicated to their employees and do everything to
ensure their success.
● Binc = Commitment

16. Personalities are encouraged
● Inspired by USA Networks - “characters welcome”
● Bincers are unique. We have personalities. (Check
the website!) Bring your distinct flavor to the group.

17. Be curious
● We’ve built a reputation as innovators in this industry
because we never settle for the status quo.
● We should always be pushing ourselves to come up
with unique and innovative ways to tackle hard
problems.

18. Know thy client, know thy candidate,
and know thyself
● It’s our mission to ensure we know our clients.
Everything from their roles and process to the little
nuances and what makes them tick.
● The same can be said for our candidates. We know
why they’re looking, what their perfect role is and how
to help them get that role.
● Be aware of yourself - play up your strengths, learn
from your mistakes.

19. Share when you know, ask when you don’t
● ABL - Always be Learning.
● We want an environment where Binc’ers are
constantly learning from one another. You should
never have to BS an answer, if you don’t know
something ask. If you do know something, share.
● We are stronger together than as individuals; work
together, collaborate.

20. Clarity is key
● Transparency is great - but understanding is better.
● Context puts everything in perspective.
● We have clear goals and plans to get there.
● Clarity in decision making, objectives, responsibilities,
etc.

21. Results and hard work are valued
● Success will never be overlooked.
● It’s important to the success of Binc and your own
personal growth

22. What we do isn’t easy, but it sure is fun!
● We work our butts off and go above and beyond to
ensure we succeed on our projects. We set up
interviews on Saturdays, close deals on Sundays and
don’t stop until the ball drops on New Years Eve.
● But… even with this hard work, we know how to have
fun. We make jokes, go on picnics and bowling and
rent giant pink party busses.

23. Attributes: “The Binc DNA”
Who We Are What We Do How We Do It
Leaders Deliver with Respect
Confident Collaborate with Proactivity
Fun Innovate with Flexibility
Effective Close with Diligence
Hungry with Clarity

24. Who We Are . . .
Leaders
Confident
Fun
Effective
Hungry
We take the bull by the horns.
We don’t wait to be told.
We clear the path for others to
follow.

25. Who We Are . . .
Leaders
Confident
Fun
Effective
Hungry
We know we can do anything.
And everyone knows that about
us.
We are mentally tough and go
into even the most unknown
situation with the knowledge that
we will deliver.

26. Who We Are . . .
Leaders
Confident
Fun
Effective
Hungry
Karaoke is a thing here.
Michigan sends snow to those
less fortunate in LA.
People do backflips.
We work hard and play hard.

27. Who We Are . . .
Leaders
Confident
Fun
Effective
Hungry
We aren’t just smart. We aren’t
just capable. We are effective.
We channel our knowledge and
skills to produce results.

28. Who We Are . . .
Leaders
Confident
Fun
Effective
Hungry
We ain’t talking about the country.
We want more! More hires, more
info, more responsibility.
We’re not happy unless we’re
pushing to the next level.
We don’t stop.

29. What We Do . . .
Deliver
Collaborate
Innovate
Close
By any means necessary . . . The
service we provide is dynamic but
the end goal is always the same.
Give the people what they
want/need.

30. What We Do . . .
Deliver
Collaborate
Innovate
Close
We have different functions, we
work on different projects, but we
are one Binc.
It takes a village to raise the
recruiting game.

31. What We Do . . .
Deliver
Collaborate
Innovate
Close
Change is a constant; innovation
(accelerating the rate of change
to achieve goals beyond your
reach) is hard.
We do not do it like everyone
else.
We are changing the face of
recruiting.

32. What We Do . . .
Deliver
Collaborate
Innovate
Close
ABC…….
https://www.youtube.com/watch?
v=wVQPY4LlbJ4
Nobody wants a set of steak
knives.
Closing is a state of mind, a way
of life. It’s more than just closing a
candidate.

33. How We Do It . . .
with Respect
with Proactivity
with Flexibility
with Diligence
with Clarity
Respect for each other.
Respect for the client.
Respect for the candidate.

34. How We Do It . . .
with Respect
with
Proactivity
with Flexibility
with Diligence
with Clarity
Something needs to get done?
We’ll do it.
We’re not the kind to wait on the
sidelines.
We love being in the fight. Heck,
we probably started it.

35. How We Do It . . .
with Respect
with Proactivity
with
Flexibility
with Diligence
with Clarity
No two projects are the same.
We don’t put square pegs in
round holes.
We tailor our service to the needs
of our client.

36. How We Do It . . .
with Respect
with Proactivity
with Flexibility
with
Diligence
with Clarity
We work hard - what we do isn’t
easy.
We’re careful - we’ve not only got
our own brand and reputation to
protect, but that of every client
and candidate we interact with.

37. How We Do It . . .
with Respect
with Proactivity
with Flexibility
with Diligence
with Clarity
Clear communication keeps us all
on the same path.
Transparency is great,
understanding is better.
We understand the problems and
the solutions.

38. Check us out!