Entrepreneur to author

ENTREPRENEUR TO AUTHOR
Buildyourbrand | Makemoremoney | Becomeathoughtleader

What do you want your book to do
for you?

Not every entrepreneur is this successful…

Idea
Blueprint
Writing
Editing
Cover design
Internal layoutPrinting
eBook
Distribution
Marketing
Fame and fortune!
Entrepreneur to Author
The 30-week author incubator

www.bigthinkbusinessbooster.com jd@bigthinkbusinessbooster.com
John Di Natale
BIGthink! Business Booster®
create your BIG!
vision
don’t just make a living,
build an awesome life…

“Astronaut With Laser That Shrinks The Moon”
We’re not taught BIGthink!-ing

Historical BIGthink!-ers

 If only I had more…
 If only I had more…
 If only I could find the
right…
 I don’t know if I can
 I don’t know how
 My accountant said…
 What if I get it wrong?
Why do we resist thinking BIG?

What’s the worst that can happen?

What’s your why?

788

What’s your super power?
What do you want to be remembered for?
What are the big questions that drive you?
What problem are you trying to solve?
How will you change your industry? The world?
How will you know when you’ve succeeded?
Create your BIG and compelling vision

Create your BIG and compelling vision
 Step into the future – what do you
see?
 Don’t limit your imagination
 Make it BIG!
 Make it inspiring
 Make it compelling
 Use the Vision and Values Map

MORE LESS
Time
Money
Freedom
Fun
Stress
Uncertainty
Hassle
Worry
Crafting your value proposition?

Refining your pitch
 Tap into your why
 What’s your key message?
 What’s your desired
outcome?
 Keep it short – Twitter style

Have a plan, but know that you
will probably get punched in the
mouth…

Be consistent. Be persistent.

No vision
Lost
No Goals
Scattered
No Plan
Stuck
Doubt
Flat
Same Same
Vision
Passion
Goals
Focus
Plan
Action
Confidence
Energetic
Awesome!
The up/down spiral of business and life

Live your vision!
Book your FREE Triage Call at
bigthinkbusinessbooster.com/breakthrough
Join our Facebook group:
www.facebook.com/groups/bigthinkersofsmallbusin
ess

Meet Sam

The three tests of a bestselling book idea

How can you find a the right book
idea for your business?

Will you still want to talk about this
in three years?

A book with no knowledge behind it is
like a bad massage…

• Name, age and gender
• Marital status and children
• Where they live
• Their occupation/business and their income
• What they do in their free time
• What they value/believe
• What they read, watch and listen to (books,
magazines, online, TV, radio)
1. Who are your target readers?

• What do they fear?
• What frustrates them?
• What causes them the most stress?
• Then, think about their greatest desires:
• What do they want?
• What are they really trying to get done?
2. What are their greatest problems and desires?

At the moment everything is just
theory – you need to test it.
What do they really want?

Does your business offer a logical
next step to your readers?

• Your idea is the foundation of everything – get that right,
and everything else will be so much easier.
• Your idea needs to consider you, your readers and your
business.
• Homework – for any of your remaining ideas, do a mind
map!
Let’s recap…

What do you want you book to do
for you?

• Fill out the registration form in the Entrepreneur to Author
brochure
• Visit the crew at the back of the room to make a time
To register for a publish strategy session

Avoid the major publishing mistakes

‘I just read Chloe’s book and I'm really not
impressed. It was highly theoretical, had
no flow, and a bit drab.
It has a captivating title, promises a lot,
has a cool cover, but just doesn't deliver on
any of it.’

The editing continuum
The human spell check

The human spell check Spell check + advice

The human spell check Spell check + advice Do it for me

• Six New York Times Bestsellers
• Two Amazon #1 Romance Bestsellers
• Over 1.5 million books sold
The results?

How can you design a cover that
sells?

• Look at the other books in your genre
– Do they use certain colours?
– Which font styles do they use?
– Do they use a lot of text or do they have images too?
– Are the images photos or illustrations?
– Is the author on the cover?
How to design a cover that sells

The objective: Print SIBO Family
Favourites in time for SIBO
conference in the US

The challenge: Tight time frames

Problem #1: The job started late

Problem #3: More laminate issues!

Problem #4: Blaming the client

Problem #5: Her clients started
returning books

• She has now gone through 8 reprints, and there have
been issues every single time
• The printer has refused to give her a refund, insisting
that he can print the book
• This has been a time consuming, frustrating and
expensive process that has taken time away from her
business
The end result

• Choose a printer who is experienced in printing
books
• Choose a printer who is experienced in working with
first-time authors
• Get referrals from other clients (who have written
similar books to yours)
• Give yourself plenty of time
How can you avoid this?

Empowering Possibility
We create powerful and profitable
connections

Passion – Creativity -
Integrity - Reliability - Karma
WHO WE ARE

WHY WRITE A BOOK?
• 7500 recruitment agencies
in the Australian market
• Opportunity to highlight
what makes Chorus
different
• Be a key influencer in the
industry

Today Extra – Nine Network
MEDIA

• Modern Business
• Accounting
Technician
• Women in Focus
• Daily Mercury
• Inside Small
Business
• My Business
• Modern Business
• NETT
• Acuity
• Insurance Business
• HR Director
• Morning Bulletin
• The Observer
• Northern StarSensis
• Herald Sun
• Latte
• The Weekend
Australian
• The Age
• Modern Business
• The CEO Institute
• 2SSR
• 2UE
• Radio National
• ABC Riverland
• Business Blueprint
• CEO Magazine
• Mortgage
Professional
• Accounting
Technician
• The Courier Mail
• The Daily Telegraph
• NETT
• News.com.au
• Open Forum
• Kochie’s Business
Builders
• Women’s Agenda
• Inside HR
• Open Forum
• Anthill
• Australian Institute of
Management
• Training &
Development
• Public Service News
• ABC Capricornia
• 2GB – Saturday
Mornings
• Learning &
Development
Professionals
• ABC QLD –
Syndicated
• Inside Small
Business
• The Advertiser
• Shortlist
• Sydney Morning
Herald
• The Huffington Post
MEDIA

HOW HAS THE BOOK
IMPACTED CHORUS?
• Powerful marketing tool – credible business card
• Opening doors
• Attracting staff
• Speaking events
• Onboarding tool for our staff.

Last year
of merged
business
Chorus
Executive
Year 2014
Chorus
Executive
Year 2015
Chorus
Executive
Year 2016 -
Now
Chorus
Executive
Year 2017–
The Future
Revenue -5% -3% +32% +40%
Gross Margin -11% +4% +38% +43%
EBIT Growth loss +88% +1257% +79% +92%
Client
Satisfaction
Qual Qual Qual NPS 80
Candidate
Satisfaction
97% 100% 97% 94%
Engagement
score
Not
collected.
Not
collected.
Not
collected.
91% of staff
love coming
to work
THE
RESULTS

Only 3% of the people who want to
write and publish a book do it.

One year from now, you’ll be
another year older.
Where will you be?

Entrepreneur to author

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