How mindfulness relates to content marketing and why being mindful is important. 5 tips on how to practice mindfulness to create inspiring content.

1. Mindful
Content Marketing
5 Tips for

2. Content Creation
Massive amounts of content
are being created every year!
MILLION
$211
Every
Minute
BILLION
$304
Every
Day
GAZILLION
$???
Every
Year
How much of it is meaningful?
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3. Being Mindful:
How Does it Relate to Content Marketing?
We are not thinking machines that feel, we are feeling machines
that think.
– Antonio R. Damasio
o Customers are human beings with feelings; these feelings
are what make or break our content marketing strategies.
They dictate how a customer interacts with our efforts.
o All humans have psychological reasons behind what they
do or how they feel, and being mindful of these reasons
will help us understand them on a deeper level.
o When a human being feels that they are not being
understood somewhere in their life, it is a problem, they
will then go in search of what or who will provide them
with that feeling of being understood to solve this problem.
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4. 02.17.20194
Content GoalsOriginal What is different about
it?
What does it mean to
them?
What will it prompt them
to do?
What will get their
attention?
Meaningful
Inspiring
Entertaining
And questions to
ask yourself!

5. 5 Tips
5
How to create a successful
content marketing strategy
with humans in mind!

6. Be Human
o Being mindful of others starts by being mindful of
yourself first. Before catering to human beings, we need
to first be human ourselves.
o It is not all about business, money, and data. Yes, these
are important, but not more important that the human
you are trying to attract.
o The following 3 tips will help you be more human!
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7. Have Empathy
o Do unto others as you would have done to you!
Always imaging how you would feel.
o Remember, without them, there is no you! Your
customer audience is more important than your
brand; their feelings come first.
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8. Stay Focused
o Stay focused on what is most important, which in this
case, is your customer audience.
o Focus on their problems and how to solve them.
o Assuming you have based your core values on making
your customer audience happy, stay focused on these
core values, and do not stray away from them unless it is
for a good reason.
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9. Strip Down
o In order for people to open up and be vulnerable
with you, you must first open up and be vulnerable
with them. No one likes shady business!
o Allow your core values to shine through for people
to see.
o Let your customer audience be a part of your
brand or business.
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10. Build Trust
o No relationship can thrive without trust. Period.
o Build trust by diligently practicing the previous 4 tips.
o Trust is what will keep your customer audience loyal to
you.
o No matter what anyone says, when trust is broken, it
never comes back together in its original form.
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11. Quotes
There is no more
B2B, B2C. It’s
H2H: Human to
Human.
Bryan
Kramer
CEO PureMatter
Keynote Speaker
Instead of using
technology to
automate processes,
think about using
technology to enhance
human interaction.
Tony
Zambito
Founder of Buyer
Personas
Even when you are
marketing to your entire
audience or customer
base, you are still simply
speaking to a single
human at any given time.
Ann
Handley
Marketer, Writer
Keynote Speaker
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12. References
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o Slide 2: www.littlejackmarketing.com 211 Million: This is How Much Online Content is Created
Every Minute. By: JAKE (April 3, 2015)
o Slide 11: https://www.goodreads.com/quotes for Quotes