This document discusses the importance of personal branding for career success. It defines personal branding as promoting yourself as a "product" and controlling how others perceive you through your actions, communications, and online presence. The key to strong personal branding is having emotional intelligence, business integrity, industry knowledge, and measurable skills, which gives you a competitive edge. Your brand is assessed from first impressions during interviews to ongoing job performance and business communications. Exercises provide tips on avoiding branding missteps and describing your strengths in 10 words.
Jim Jacobus - Mastering the Art of SalesmanshipChris Schultz
The document discusses how top sales professionals consistently succeed. It identifies 23 critical skills that determine sales success, including resiliency, personal accountability, continuous learning, and self-management. It also describes a client process that benchmarks, assesses, compares, and selects, develops, and retains talent based on these critical skills. The goal is to help clients decide talent matters, commit to selection, development, and retention of top sales professionals.
This document provides techniques for developing strong branding and understanding customers. It includes exercises on creating customer profiles, developing market maps, establishing brand principles, and creating a business model and value proposition. Statistics are provided on customer loyalty, showing most customers will use a different supplier and unhappy customers will tell others rather than the company. Techniques are presented for creating products to meet customer needs, gaining customer insights, and valuing invisible customers. The goal is to help businesses focus on effectiveness over busyness by prioritizing important tasks like building a great brand and understanding customers.
This document provides guidance on how to be an effective salesperson. It discusses that salesmanship is an art of persuading others and helping customers achieve their goals by solving their problems. It then lists and describes 10 key qualities of top salespeople, which include being focused, outgoing, relationship-oriented, good listeners, ambitious, courageous, committed to continuous learning, prepared, and confident. Finally, it provides tips for being an effective salesperson, such as believing in your product, preparing a sales plan, targeting the right buyers, knowing your competitors, engaging customers where they are, paying attention to prospects, and using some humor in presentations.
This document provides a summary of key principles for becoming a successful salesperson as outlined in the book "The Greatest Sales Training in the World". It discusses 10 sections: 1) Success Habits, 2) Love, 3) Persistence, 4) Self-Esteem, 5) Time, 6) Emotions, 7) Humor, 8) Progress, 9) Action, and 10) Prayer. For each section, it lists habits and mindsets that salespeople should develop, such as starting fresh, choosing optimism, developing people skills, ignoring rejection, controlling emotions, using humor, setting goals, developing an action habit, and praying for guidance. The overall message is that sales success comes from mastering these principles
The document provides advice on entrepreneurial success and overcoming competitors. It emphasizes the importance of understanding the market and competition, differentiating your product or service to stand out, and exceeding customer expectations. Examples are given of companies that analyzed their industry, identified unmet needs, and grew significantly by developing innovative offerings and focusing on customer satisfaction.
Many small businesses fail in the first five years due to a lack of sales, if you do not choose a driven salesperson that is capable of consistently bringing in new customers and create a culture & reputation of your company as you want.
The document provides an overview of techniques for effective sales interactions. It discusses four main personality styles (Talkers, Doers, Plodders, Controllers) and strategies for communicating with each style. Examples are given of body language and behaviors associated with each style. The document also outlines a six-step process for successful sales interactions: Approach, Interview, Demonstrate, Validate, Negotiate, Close.
This document provides an overview of key marketing and sales concepts. It discusses that the primary purpose of business is to create customers. Marketing is about continuously creating products and services for customers that are better than competitors and profitable. Marketing aims to match products to customer needs in design, price, performance and being better than competitors. Sales is an integral part of marketing that provides the "push" to complement marketing's "pull". The document outlines important sales strategies and concepts like prospecting, managing a sales funnel, closing techniques, and recruiting/motivating a sales team.
Jim Jacobus - Mastering the Art of SalesmanshipChris Schultz
The document discusses how top sales professionals consistently succeed. It identifies 23 critical skills that determine sales success, including resiliency, personal accountability, continuous learning, and self-management. It also describes a client process that benchmarks, assesses, compares, and selects, develops, and retains talent based on these critical skills. The goal is to help clients decide talent matters, commit to selection, development, and retention of top sales professionals.
This document provides techniques for developing strong branding and understanding customers. It includes exercises on creating customer profiles, developing market maps, establishing brand principles, and creating a business model and value proposition. Statistics are provided on customer loyalty, showing most customers will use a different supplier and unhappy customers will tell others rather than the company. Techniques are presented for creating products to meet customer needs, gaining customer insights, and valuing invisible customers. The goal is to help businesses focus on effectiveness over busyness by prioritizing important tasks like building a great brand and understanding customers.
This document provides guidance on how to be an effective salesperson. It discusses that salesmanship is an art of persuading others and helping customers achieve their goals by solving their problems. It then lists and describes 10 key qualities of top salespeople, which include being focused, outgoing, relationship-oriented, good listeners, ambitious, courageous, committed to continuous learning, prepared, and confident. Finally, it provides tips for being an effective salesperson, such as believing in your product, preparing a sales plan, targeting the right buyers, knowing your competitors, engaging customers where they are, paying attention to prospects, and using some humor in presentations.
This document provides a summary of key principles for becoming a successful salesperson as outlined in the book "The Greatest Sales Training in the World". It discusses 10 sections: 1) Success Habits, 2) Love, 3) Persistence, 4) Self-Esteem, 5) Time, 6) Emotions, 7) Humor, 8) Progress, 9) Action, and 10) Prayer. For each section, it lists habits and mindsets that salespeople should develop, such as starting fresh, choosing optimism, developing people skills, ignoring rejection, controlling emotions, using humor, setting goals, developing an action habit, and praying for guidance. The overall message is that sales success comes from mastering these principles
The document provides advice on entrepreneurial success and overcoming competitors. It emphasizes the importance of understanding the market and competition, differentiating your product or service to stand out, and exceeding customer expectations. Examples are given of companies that analyzed their industry, identified unmet needs, and grew significantly by developing innovative offerings and focusing on customer satisfaction.
Many small businesses fail in the first five years due to a lack of sales, if you do not choose a driven salesperson that is capable of consistently bringing in new customers and create a culture & reputation of your company as you want.
The document provides an overview of techniques for effective sales interactions. It discusses four main personality styles (Talkers, Doers, Plodders, Controllers) and strategies for communicating with each style. Examples are given of body language and behaviors associated with each style. The document also outlines a six-step process for successful sales interactions: Approach, Interview, Demonstrate, Validate, Negotiate, Close.
This document provides an overview of key marketing and sales concepts. It discusses that the primary purpose of business is to create customers. Marketing is about continuously creating products and services for customers that are better than competitors and profitable. Marketing aims to match products to customer needs in design, price, performance and being better than competitors. Sales is an integral part of marketing that provides the "push" to complement marketing's "pull". The document outlines important sales strategies and concepts like prospecting, managing a sales funnel, closing techniques, and recruiting/motivating a sales team.
Is marketing necessary? How can we market effectively as microISVs? Is it possible to market effectively without being evil? Marketing myths, positioning, brand, pricing, promotion...and as much else as I could fit into 45 minutes.
Characteristics of Successful SalespeopleJohn Mayfield
This PowerPoint is part of my Membership Site, Easy Sales Meetings – www.EasySalesMeetings.com. As a member of Easy Sales Meetings, you have access to talking points outlines, handouts for your team, PowerPoint’s, recorded webinars and much more!
Have more questions about Easy Sales Meetings? Please feel free to contact me.
The document provides guidance on planning and executing effective sales techniques. It recommends planning mass awareness programs and one-to-one sales by calculating the number of sessions and households that can be covered each day. It also outlines the components of a successful sales call, including preparation, introduction, discovery, demonstration, convincing the customer, and closing the sale. After-sales activities like updating records and providing customer service are also discussed.
5 Amazing Ways To Get Staff Fired Up
How fired up are your staff, are they as fired up as you?
If you answered yes or no to these questions,
you will probably want to know "how do you get your staff fired up?" and when they are "how do you keep them fired up?"
Here are 5 ways that make the difference
Dimensional Design provides marketing quotes and exercises to energize marketing teams. Some key ideas include: differentiation is critical for survival; marketing is a system that needs fuel; be authentic and ask questions to spark curiosity; evaluate your strategy through whiteboarding exercises; and lead the curve through persistence and listening to customers. The document encourages marketing teams to refine what works, innovate, and design with emotion and the customer's context in mind.
Karthik Kompella is a founder and brand consultant at Purposeful Brands. As a brand consultant, his main responsibilities include understanding his clients' brands and enhancing their value by researching brand performance, competition, consumer behavior, and more. A typical week involves meeting with clients, reading about their industries, and staying up to date on trends. He enjoys the intellectual and creative aspects of his work in transforming brands.
Personal branding involves consciously managing one's behavior, knowledge, skills, reputation, achievements, and appearance to position oneself as a distinct brand. Parents unintentionally launch a personal brand for their child at birth by giving them a name, and life choices are like choices brands make when marketing products. To develop a strong personal brand, one should create a written brand position statement clarifying values and goals, actively promote that brand, and measure success over time.
If you asked a customer what they think about your business, how would they respond? Would they recognize your logo or be able to recite your slogan? Would they talk about the quality of your product? Maybe they'd talk about how much they love working with your employees.
These perceptions – both positive and negative – are what form your brand, your company image. A memorable brand will define your business, separate you from the pack, and create loyal customers. So how you do you build a effective brand?
This presentation will help you:
1. UNDERSTAND YOUR BRAND. We’ll learn what comprises your brand and how you already have one... whether you knew it or not!
2. BUILD YOUR BRAND. Your brand is far more than just your logo. We’ll discuss how to discover your brand and make a “brand promise.”
3. STICK WITH IT. The biggest branding challenge is getting enough exposure. You’ll learn why consistency – and patience – are key.
The document discusses the importance of sales training and provides steps for door-to-door sales training. It outlines objectives like understanding the sales process and tools for motivation. It also provides tips for door-to-door sales like preparing for different weather, building a pitch in 6 steps, selecting territories, and setting goals to stay motivated. The overall importance of sales training is to develop skills to successfully meet sales goals and drive revenue growth.
The document provides an overview of a textbook chapter on personal selling and sales careers. It defines personal selling, discusses the sales process and skills needed to succeed, and outlines different types of sales jobs. It emphasizes treating customers with the "Golden Rule" of doing unto others as you would have them do unto you to build long-term relationships. The chapter also examines whether a sales career may be suitable and discusses the future of sales in terms of required skills.
The document provides guidance on running a brand workshop to clarify a company's brand strategy. It outlines exercises to determine the company's vision, audiences, value proposition, personality, and design preferences. The workshop is facilitated and includes roles like a decider to make final calls. Exercises include creating a 5-year roadmap, identifying tensions the brand can address, and selecting core values. The goal is to gather input to develop a comprehensive brand foundation document.
This presentation introduces the basics of needs-based selling processes. If you or your sales team is struggling to achieve your objectives, then this presentation is a must view. For more information contact us at dave.gregory@inspiredperformancesolutions.com
Selling skills involve focusing on customers' needs, listening to them, and helping find solutions rather than pressuring sales. Objectives of selling skills are to increase product knowledge, understand how behavior impacts sales and service, and develop communication and listening skills. For managers, selling skills are important to create differentiation in high competition, have a point of difference, and build a reputation to attract new customers. Key ways to acquire selling skills include developing confidence, listening well, being persuasive by focusing on benefits, building strong relationships, and self-motivation.
Selling skills and customer satisfactionAshish Jain
This document discusses various skills and concepts related to selling and customer satisfaction. It covers topics such as the definition of selling, success formulas in selling, sales professionalism, customer service statistics, reasons why customers stop doing business, steps in the selling process (including prospecting, approaching customers, overcoming objections and closing), listening skills, negotiation, customer service phrases, and rewards for excellent customer service. The document provides guidance to salespeople on how to improve their skills and increase customer satisfaction.
Like building a house, building a successful brand is a collaborative project. It takes a small village of people to collaborate. So, let’s collaborate! Worth visiting www.knowledgeandmagic.com
This document provides tips and advice for improving selling skills. It discusses key characteristics of good sellers such as being a good speaker and listener, having strong product knowledge, and focusing on solving clients' problems rather than just selling. It emphasizes listening to clients, understanding their needs, and building trust and rapport. Other sections provide advice on setting clear goals and ambitions, maintaining motivation, being disciplined, and developing confidence. The importance of preparation, having a plan, and following up are stressed.
The document provides a summary of the key concepts from the book "Positioning: The Battle for Your Mind" by Al Ries and Jack Trout. It discusses positioning as owning a piece of the consumer's mind rather than what is done to the product. It also covers finding unique positions inside the consumer's mind, positioning strategies for leaders and followers, the importance of simplicity, insight, and creating a distinctive positioning through clear, consumer-focused branding.
With a strong, clear brand, decision-making is easy, your value is clear, and you can charge your worth with confidence and certainty. When you have brand clarity and know exactly who you are selling to, what you need to say, and how to communicate the important details, your sales marketing efforts will become less stressful and more enjoyable.
In this hands-on workshop session, we'll cover what a brand is, the difference between a brand and branding, the difference between branding and marketing, why brand clarity matters, building your reputation, creating an ideal client persona, using emotional brand triggers, creating benefit/risk statements for your marketing, and crafting a powerful brand marketing message.
(Slides used for a 2 hour hands-on branding workshop.)
The 6 Toxic Beliefs That Will Kill Your Cleaning CompanyService Autopilot
The document discusses 6 toxic beliefs that can negatively impact a cleaning business:
1) Believing you must be perfect every time or your business is ruined. Focus on continuous improvement rather than perfection.
2) Thinking that failure is permanent and will prevent future progress. Learn from mistakes and forgive yourself.
3) Letting emotions skew your perception of reality and big picture view of the business. Remain objective when problems arise.
4) Thinking your self-worth comes from what others say. Define your purpose and don't let praise or criticism change your goals.
5) Believing you should just blend in instead of differentiating yourself and leading. Have confidence and take initiative.
6) Thinking
The document provides an overview of a sales training presentation by Albert Bellington of Sandler Training Institute. The presentation aims to help sales teams grow revenue by 50% in 12 months by addressing common sales weaknesses and teaching prospecting strategies. It outlines Bellington's background and credentials, defines key sales concepts, and details a 5-step process for setting solid appointments with prospects.
This document discusses branding basics and the importance of personal branding. It defines a brand as the expectations and experiences customers associate with a company beyond just logos or slogans. Strong personal brands can strengthen an organizational brand, while poor personal brands can damage an organization. The document provides exercises to help individuals assess their personal brand attributes and develop a brand promise. Building a strong personal brand requires understanding how others perceive you and finding ways to continuously improve your personal brand value.
The document discusses various aspects of developing a traditional marketing strategy for a business, including defining the brand, creating an effective tagline, developing marketing collateral, measuring return on investment (ROI), and creating a marketing plan. It provides tips on defining the brand in terms of customer perception rather than company definition, creating a memorable and distinctive tagline, developing consistent branding across marketing materials, tracking metrics to measure ROI, and investing 5-10% of annual revenue into marketing.
Is marketing necessary? How can we market effectively as microISVs? Is it possible to market effectively without being evil? Marketing myths, positioning, brand, pricing, promotion...and as much else as I could fit into 45 minutes.
Characteristics of Successful SalespeopleJohn Mayfield
This PowerPoint is part of my Membership Site, Easy Sales Meetings – www.EasySalesMeetings.com. As a member of Easy Sales Meetings, you have access to talking points outlines, handouts for your team, PowerPoint’s, recorded webinars and much more!
Have more questions about Easy Sales Meetings? Please feel free to contact me.
The document provides guidance on planning and executing effective sales techniques. It recommends planning mass awareness programs and one-to-one sales by calculating the number of sessions and households that can be covered each day. It also outlines the components of a successful sales call, including preparation, introduction, discovery, demonstration, convincing the customer, and closing the sale. After-sales activities like updating records and providing customer service are also discussed.
5 Amazing Ways To Get Staff Fired Up
How fired up are your staff, are they as fired up as you?
If you answered yes or no to these questions,
you will probably want to know "how do you get your staff fired up?" and when they are "how do you keep them fired up?"
Here are 5 ways that make the difference
Dimensional Design provides marketing quotes and exercises to energize marketing teams. Some key ideas include: differentiation is critical for survival; marketing is a system that needs fuel; be authentic and ask questions to spark curiosity; evaluate your strategy through whiteboarding exercises; and lead the curve through persistence and listening to customers. The document encourages marketing teams to refine what works, innovate, and design with emotion and the customer's context in mind.
Karthik Kompella is a founder and brand consultant at Purposeful Brands. As a brand consultant, his main responsibilities include understanding his clients' brands and enhancing their value by researching brand performance, competition, consumer behavior, and more. A typical week involves meeting with clients, reading about their industries, and staying up to date on trends. He enjoys the intellectual and creative aspects of his work in transforming brands.
Personal branding involves consciously managing one's behavior, knowledge, skills, reputation, achievements, and appearance to position oneself as a distinct brand. Parents unintentionally launch a personal brand for their child at birth by giving them a name, and life choices are like choices brands make when marketing products. To develop a strong personal brand, one should create a written brand position statement clarifying values and goals, actively promote that brand, and measure success over time.
If you asked a customer what they think about your business, how would they respond? Would they recognize your logo or be able to recite your slogan? Would they talk about the quality of your product? Maybe they'd talk about how much they love working with your employees.
These perceptions – both positive and negative – are what form your brand, your company image. A memorable brand will define your business, separate you from the pack, and create loyal customers. So how you do you build a effective brand?
This presentation will help you:
1. UNDERSTAND YOUR BRAND. We’ll learn what comprises your brand and how you already have one... whether you knew it or not!
2. BUILD YOUR BRAND. Your brand is far more than just your logo. We’ll discuss how to discover your brand and make a “brand promise.”
3. STICK WITH IT. The biggest branding challenge is getting enough exposure. You’ll learn why consistency – and patience – are key.
The document discusses the importance of sales training and provides steps for door-to-door sales training. It outlines objectives like understanding the sales process and tools for motivation. It also provides tips for door-to-door sales like preparing for different weather, building a pitch in 6 steps, selecting territories, and setting goals to stay motivated. The overall importance of sales training is to develop skills to successfully meet sales goals and drive revenue growth.
The document provides an overview of a textbook chapter on personal selling and sales careers. It defines personal selling, discusses the sales process and skills needed to succeed, and outlines different types of sales jobs. It emphasizes treating customers with the "Golden Rule" of doing unto others as you would have them do unto you to build long-term relationships. The chapter also examines whether a sales career may be suitable and discusses the future of sales in terms of required skills.
The document provides guidance on running a brand workshop to clarify a company's brand strategy. It outlines exercises to determine the company's vision, audiences, value proposition, personality, and design preferences. The workshop is facilitated and includes roles like a decider to make final calls. Exercises include creating a 5-year roadmap, identifying tensions the brand can address, and selecting core values. The goal is to gather input to develop a comprehensive brand foundation document.
This presentation introduces the basics of needs-based selling processes. If you or your sales team is struggling to achieve your objectives, then this presentation is a must view. For more information contact us at dave.gregory@inspiredperformancesolutions.com
Selling skills involve focusing on customers' needs, listening to them, and helping find solutions rather than pressuring sales. Objectives of selling skills are to increase product knowledge, understand how behavior impacts sales and service, and develop communication and listening skills. For managers, selling skills are important to create differentiation in high competition, have a point of difference, and build a reputation to attract new customers. Key ways to acquire selling skills include developing confidence, listening well, being persuasive by focusing on benefits, building strong relationships, and self-motivation.
Selling skills and customer satisfactionAshish Jain
This document discusses various skills and concepts related to selling and customer satisfaction. It covers topics such as the definition of selling, success formulas in selling, sales professionalism, customer service statistics, reasons why customers stop doing business, steps in the selling process (including prospecting, approaching customers, overcoming objections and closing), listening skills, negotiation, customer service phrases, and rewards for excellent customer service. The document provides guidance to salespeople on how to improve their skills and increase customer satisfaction.
Like building a house, building a successful brand is a collaborative project. It takes a small village of people to collaborate. So, let’s collaborate! Worth visiting www.knowledgeandmagic.com
This document provides tips and advice for improving selling skills. It discusses key characteristics of good sellers such as being a good speaker and listener, having strong product knowledge, and focusing on solving clients' problems rather than just selling. It emphasizes listening to clients, understanding their needs, and building trust and rapport. Other sections provide advice on setting clear goals and ambitions, maintaining motivation, being disciplined, and developing confidence. The importance of preparation, having a plan, and following up are stressed.
The document provides a summary of the key concepts from the book "Positioning: The Battle for Your Mind" by Al Ries and Jack Trout. It discusses positioning as owning a piece of the consumer's mind rather than what is done to the product. It also covers finding unique positions inside the consumer's mind, positioning strategies for leaders and followers, the importance of simplicity, insight, and creating a distinctive positioning through clear, consumer-focused branding.
With a strong, clear brand, decision-making is easy, your value is clear, and you can charge your worth with confidence and certainty. When you have brand clarity and know exactly who you are selling to, what you need to say, and how to communicate the important details, your sales marketing efforts will become less stressful and more enjoyable.
In this hands-on workshop session, we'll cover what a brand is, the difference between a brand and branding, the difference between branding and marketing, why brand clarity matters, building your reputation, creating an ideal client persona, using emotional brand triggers, creating benefit/risk statements for your marketing, and crafting a powerful brand marketing message.
(Slides used for a 2 hour hands-on branding workshop.)
The 6 Toxic Beliefs That Will Kill Your Cleaning CompanyService Autopilot
The document discusses 6 toxic beliefs that can negatively impact a cleaning business:
1) Believing you must be perfect every time or your business is ruined. Focus on continuous improvement rather than perfection.
2) Thinking that failure is permanent and will prevent future progress. Learn from mistakes and forgive yourself.
3) Letting emotions skew your perception of reality and big picture view of the business. Remain objective when problems arise.
4) Thinking your self-worth comes from what others say. Define your purpose and don't let praise or criticism change your goals.
5) Believing you should just blend in instead of differentiating yourself and leading. Have confidence and take initiative.
6) Thinking
The document provides an overview of a sales training presentation by Albert Bellington of Sandler Training Institute. The presentation aims to help sales teams grow revenue by 50% in 12 months by addressing common sales weaknesses and teaching prospecting strategies. It outlines Bellington's background and credentials, defines key sales concepts, and details a 5-step process for setting solid appointments with prospects.
This document discusses branding basics and the importance of personal branding. It defines a brand as the expectations and experiences customers associate with a company beyond just logos or slogans. Strong personal brands can strengthen an organizational brand, while poor personal brands can damage an organization. The document provides exercises to help individuals assess their personal brand attributes and develop a brand promise. Building a strong personal brand requires understanding how others perceive you and finding ways to continuously improve your personal brand value.
The document discusses various aspects of developing a traditional marketing strategy for a business, including defining the brand, creating an effective tagline, developing marketing collateral, measuring return on investment (ROI), and creating a marketing plan. It provides tips on defining the brand in terms of customer perception rather than company definition, creating a memorable and distinctive tagline, developing consistent branding across marketing materials, tracking metrics to measure ROI, and investing 5-10% of annual revenue into marketing.
The document discusses personal branding and provides tips for building a professional brand. It recommends seven steps: 1) self-reflection to identify strengths and areas for growth, 2) continuous learning through mentors and coaches, 3) preparing a marketing strategy with a vision statement, 4) building relationships through networking, 5) creating marketing pieces highlighting one's vision and references, 6) developing an effective pitch, and 7) following up with contacts to strengthen relationships. The overall message is that personal branding helps one stand out, build trust, and position themselves for different career opportunities throughout life changes.
This document provides marketing advice for startups with limited budgets. It discusses defining your target market and positioning statement, leveraging word-of-mouth through social media and blogs, and focusing on customer service. Common mistakes like poor communication and relying solely on buzz are highlighted. Tactics like evaluating your strengths and weaknesses, developing a marketing plan and strategy, and telling your company story are recommended for effective "startup marketing".
xTuple.com Supports Innovation: From blueprints to buildouts, xTuple helps foster startups in the heart of the Mid-Atlantic technology corridor between Research Triangle, North Carolina and Washington D.C. As a committed, passionate member of the Greater Norfolk tech community, xTuple is a financial sponsor as well as mentor at Hatch Norfolk, an intense accelerator program, and other events where entrepreneurs showcase their ideas. www.HatchNorfolk.com
Your brand isn't a logo, color scheme, tag line or PR campaign. Your brand is what your publics/stakeholders/constituents perceive it to be. This presentation reveals secrets to help non-profits in their branding process.
The brand is not a logo, design package, advertising tag line or public relations campaign, rather it is the perception which your constituents hold of you. This presentation provides informative suggestions as to how non-profits can successfully establish and maintain their brand.
5 Common Challenges Faced by Entrepreneurs and How to Overcome ThemSujoy Mukherji
Every entrepreneur wants sustainable growth for their brand. Unfortunately, the first few years of being an entrepreneur often come with different challenges. Discover these 5 Common Challenges faced by Entrepreneurs and how to overcome them.
This document provides biographical information about Pocholo Gonzales. It notes that he is the son of Henry Sy, the richest Filipino, and highlights some of his accomplishments such as being awarded by the International Youth Foundation. It also provides details about his voice acting career including his production company CreatiVoices Productions and lists some prominent people he has worked with. The document promotes his motto of believing in yourself and being available. It concludes by providing contact information for his company.
Business development involves creating long-term value for a company through customers, markets, and relationships. This includes generating cash, opportunities, sustainability, competitive advantage, customer discovery, debt repayment, problem solving, and building strategic alliances. Business development is a strategic activity focused on growth, not just sales. Effective communication, both personal and professional, is important for business development and relies more on how something is said rather than just what is said. Key factors like employee and customer satisfaction, productivity, efficiency, and culture are also essential for business growth and success.
This document provides an overview of branding and the branding process. It begins by establishing that design shapes every aspect of our lives and defines branding as a means to focus development towards an informed goal. It then discusses the history of branding as a way to provide protection for both producers and consumers. The document outlines the key elements of an effective branding system including visual identity, brand positioning, and creating an experience. It provides examples of strong and weak brands like Apple and McDonald's. The remainder of the document details the branding process from insight and positioning to creation, promotion, and growth. It emphasizes understanding the target market and competition. The process concludes with taking action to brand and build a business.
The document provides an overview of a presentation on attracting ideal customers. The presentation covers:
- Keys to attracting ideal customers such as understanding customer needs and having a clear marketing strategy.
- Developing a clear understanding of who the target customers are, what problems the business solves for them, and the benefits provided.
- Implementing a lead generation system to actively attract potential customers through activities like content marketing, social media, and community involvement.
What is the employer brand?
Employer branding is the process of managing and influencing your reputation as an employer among job applicants, employees, and key stakeholders. It covers everything you do to position your organization as the employer of choice.
Personal branding in life sciences industry institut du monde arabeBioValley Basel
Personal branding is relevant for those in life sciences careers as perception influences opportunities more than skills alone. Developing a personal brand involves self-reflection to understand strengths and values, continuous learning to build expertise, and marketing strategies like networking, visibility in projects, and authenticity to establish trust. Maintaining an up-to-date online presence and word-of-mouth from references helps qualify candidates beyond technical skills.
Branding refers to developing a name, symbol or design that identifies and differentiates a product or service from competitors. It involves defining a company's mission, values, and benefits to customers. Developing an effective brand requires understanding customers, creating consistent branding elements like logos and taglines, integrating the brand across all aspects of the business, and delivering on brand promises to build loyalty. Maintaining consistency is essential to successfully establishing a brand.
This document discusses principles for managing one's career through personal branding. It outlines a three step process: 1) Define your unique value and brand identity by understanding yourself and your target audience. Develop a brand statement and profile. 2) Communicate your brand through an online presence and career communications plan. 3) Maintain brand consistency in all that you do and visually represent your brand. Personal branding is an ongoing process of evolving one's career in the desired direction through distinguishing oneself from others.
Build Your Brand: Ace the Recruitment ProcessUBC Imprint
The BCC and Imprint are pleased to present the second workshop in Imprint's Build Your Brand series.
Ace the Recruitment Process will teach you how to maintain a consistent and professional personal brand by designing an effective business card, resume, and cover letter.
Chloe Tarbet is a Marketing and Human Resources graduate of Sauder’s 2014 class. She is extremely passionate about university involvements and has interned in Vancouver’s start-up scene and at Canada Post. Her experiences throughout university have taught her the value of understanding what’s important to you and how to translate that into a creative, unique, and genuine personal brand. To learn more about Chloe, check out her LinkedIn profile: http://ca.linkedin.com/in/chloetarbet
Rosa Newman is a freelance designer, writer, and visual artist passionate about bringing together art and science in the urban realm to expand environmental awareness in today’s cities. She is also a UBC graduate from the Environmental Design Program at UBC’s School of Architecture and Landscape Architecture. Rosa has worked for various local design firms and is excited to share her design expertise with everyone here today. To learn more about Rosa, check out her website: http://rosanewman.com/
The document discusses personal branding and career distinction. It outlines 4 principles of adopting a career distinction mindset: standing out, being your own boss, forgetting the career ladder and thinking like a brand. It provides steps to brand yourself for career success, including extracting your unique value, defining your brand community, and communicating your brand. It emphasizes the importance of assessing your online identity, creating career communications, and managing your brand environment consistently over time. Personal branding is presented as an ongoing career management strategy.
Branding is the process of investigating, designing, and adding to your company a distinctive feature or collection of features so that customers can start associating your brand with your goods or services. Branding is an iterative process that involves getting in touch with the hearts of your clients and your company.
This document discusses principles for managing one's career through personal branding. It outlines a three step process: 1) Define your unique value and brand identity by understanding yourself and your target audience. Develop a brand statement and profile. 2) Communicate your brand through an online presence and career communications plan. 3) Maintain brand consistency in all that you do and visually represent your brand. Personal branding is an ongoing process of evolving one's career in the desired direction through distinguishing oneself from others.
Similar to Branding Yourself as Indispensable (20)
LA HUG - Video Testimonials with Chynna Morgan - June 2024Lital Barkan
Have you ever heard that user-generated content or video testimonials can take your brand to the next level? We will explore how you can effectively use video testimonials to leverage and boost your sales, content strategy, and increase your CRM data.🤯
We will dig deeper into:
1. How to capture video testimonials that convert from your audience 🎥
2. How to leverage your testimonials to boost your sales 💲
3. How you can capture more CRM data to understand your audience better through video testimonials. 📊
Implicitly or explicitly all competing businesses employ a strategy to select a mix
of marketing resources. Formulating such competitive strategies fundamentally
involves recognizing relationships between elements of the marketing mix (e.g.,
price and product quality), as well as assessing competitive and market conditions
(i.e., industry structure in the language of economics).
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2. Why Brand Yourself?
In today’s economy, personal branding can help you:
get a job,
keep a job, and/or
advance in your career.
3. What is Your Brand?
What “product” are you promoting? (You!)
You have a brand (good or bad).
Is your brand known? Is your brand consistent? Is it
positive? Is it damaged?
4. Brand Yourself or
Others Will
We (humans) like to brand things. We label things
(and people).
Your actions lead to your brand. Your inaction also
leads to your brand. You need to brand yourself,
promote that brand, and measure up to the brand you
are promoting.
5. Brand Power
When building your brand, remember this formula:
Emotional Intelligence + Business Integrity + Business
and Industry Knowledge + A Measurable Skills Set = A
Competitive Edge in the Workplace!
6. First Impressions
Your brand is being measured/identified:
when interviewing with a perspective employer or client
for the first time (via branding words, attire, handshake,
etc.)
through your resume, and
via your online presence.
7. Branding Exercises
Exercise 1: These are branding issues from the past
15 years that are related to interviews. What part of the
formula did these candidates miss, and what “label”
would you give them?
Exercise 2: What 10 words describe you?
8. Second Impressions
Your brand is not only measured when you are applying
for a job or trying to get a project, it is also measured:
on the job, continuously, and
through all business communications you create.
9. Build a Business Case
Provide a one-page analysis for management:
Write down what you request, how it will benefit the
company, how much it will cost, and where you will get it
(or how you propose doing it if it is a process
improvement).
Do not bring a problem to management, without
proposing a solution in this manner.
10. Brands that Don’t Wear Off
Stories from “the Front” on avoiding brand damage that
you often can't recover from…
11. Your Brand – Your Choice
How you brand yourself is one of the few things that
you have control over in your job!
You need to brand yourself as emotionally balanced,
self-confident, able to get along with others, honest,
loyal, knowledgeable, business-savvy, progressive,
solutions-oriented, and able to excel in a variety of
measurable skills.
Editor's Notes
Although the economy provides challenges(and some decisions are made in higher circles than at your manager’s level), knowing how to brand yourself can help you become someone who is seen as an integral part of the core operations of a company (someone who is part of the creative solutions process, and is too much of a contributor to let go).
Examples from my experience: Apple vs. Dell (Company that was going down, but rebuilt its image vs. company that damaged its brand in our eyes, through our customer experience; Honda vs. Toyota (Companies that were highly competitive and thought to be equally good until Toyota experienced some brand damage re “runaway cars.” Their reaction to this issue helped rebuild their brand.
We call our best engine “Old Reliable,” and the one that gives us a lot of issues “Temperamental Old Lizzy!” (If you had two great highly productive engines and only needed one (and they cost the same amount to purchase) would you choose the one that needs a lot of maintenance or the one that starts and runs every time, with minimum intervention on your part?) Managers spend a lot of time in maintenance mode. The more of a self-starter you are as an employee, and the better you get along with your team (and do not present emotional issues in the workplace), the easier our jobs are…and we LIKE our jobs to be easy! The more we have to stroke your feelings, prevent friction between you and other employees, and check to make sure you are operating in the way you should be,the less time we have for the actual business of the business.
Emotional intelligence = the ability to identify, assess, and control your emotions and the emotions of others.Business integrity = Ethical (honest, truthful) and consistent actions, values, principles, expectations, and performance in business. (Business integrity is applying the principals of integrity and ethics to business actions, while resisting the normal “spin” (half truths, omissions, and practice of putting your best foot forward while failing to talk about the stuff under the rug) that is generally deemed as acceptable in business circles. Does your “underbelly match your surface?”Business & Industry Knowledge = Knowledge of your business market, customers, suppliers, employees, subcontractors, costs, services, etc. as they relate to your competitors’ businesses, and to cutting-edge developments in your industry such as new technologies, processes, and procedures.Measurable Skills Sets = Software skills, business communications skills, sales abilities, etc. One of the key words here is “measurable.” Can you demonstrate superior competencies?
In interviews: I use a unique interview process to help reveal a candidate’s emotional I.Q. As part of that process, I ask for “10 words to describe you.” I have gotten answers like:* “difficult,” (rubs Hotei belly before touching computer or leaving a room), * “recovering” (from spouse abuse), * “obsessive” (about work process) etc. Good interview words? This is how people branded themselves! You also brand yourself in first impressions by what you wear, how organized you are in terms of samples, etc., and even by how you shake hands.Attire: Religious camp shirt/ ex-military button up –“yes ma’amDisclaimer: I respect candidates’ religious beliefs, but I question whether advertising them in an interview is a good idea. Even though the candidate wore a golf shirt, it was too casual for an interview. Do not wear clothing with advertising! Also, re military, I respect our military, however, if you appear too rigid, employers may question whether you can relax and be productive in a less formal work environment. My staff liked to have fun. The candidate in question looked like he might be allergic to fun. Employers hire for the personality fit as well as the skills set. Know what environments you would work well in. When you shake hands: limp hand/soft grip is thought to represent being unsure of yourself tight grip is thought to represent someone who has a controlling personality firm handshake is thought to represent balanced person if you grip the firm handshake with your additional hand, it is thought to represent sincerity. Well, bless your heart!Through your resume: Are you truthful? Do you claim personal accomplishments that belong to a whole team? Have you identified your specific contribution? Do you have an actual brand/personal logo/name treatment on your resume? Have you let the employer see your personality, or are you candidate number 467?Online: (which Hannah and Ben are talking about this weekend, so I won’t go too deeply into this, however, I will tell you how I research/stalk potential new hires). I do not even have to be a “friend” of theirs. I Google them and go back several pages in search results. I go to their Facebook profile and look at photos (which generally are open access). I see who their top friends are and go on their friends’ pages to see if my potential candidate has any compromising photos there. I look up their immediate family members and any groups they show that they are affiliated with. By the time I am finished, I have a pretty good idea of the character of the person in question.Be careful what you post. You are branding yourself!
Exercise 1: Candidate with samples from articles on personal experience with spouse abuse. In interview with potential male client, expressed to me that she did not feel “safe.” –Pet agendas and issues/E.I.QNothing will interfere for the next year baby accommodations—lying/B.I.I don’t have to prove anything blow up re stand-up—E.I.Q/B.K./Skills?Here’s my contract – plagiarism – lying/B.I.The instant writing test/essay (Samples vs. what is actually produced when present.) lying—B.I./SkillsExercise 2: What 10 words describe you? (I need a brave volunteer. The rest of you can do this at your seat, in 30 seconds or so.) Be prepared to explain/defend your 10 words if asked. (I am measuring your ability to know yourselves, and to think quickly.)
On the job: You build your brand by the job skills you demonstrate, the team interaction you have, the way you dress and conduct yourself, the way you interact with management about projects and tasks, and also how you contribute to the business as a whole, including how you build solutions to existing business problems.Learn about your company, your project, and your co-workers (in terms of what they do in the company). Stay on the cutting edge of your industry, and new technology and skills. Learn as much as possible about how your company makes its money, who its customers are, etc.Begin to see the business issues in your work environment, and how can you step up as a professional and integrate yourself into the business issues (not just the project issues) of your company. You can begin to see the whole picture regarding your company, and can become part of the process of building business solutions, so you are seen as a business-savvy professional, a visionary, and a profit center instead of a cost center.In Business Communications: Always chek your business communications for spelling and grammer errors. People will think less of you if you do not write effectevely. Also, watch boundaries. Certain things should not be addressed in written communications. Have a conversation! Read and reread any communications where you are communicating problems and issues. Could your message be misconstrued? Did you keep the communications professional (without emotional barbs such as complaints, sarcasm, anger, competitiveness)?Do you feel like you are not advancing and may be in danger of being downsized? Some downsizing is due to the economy, but when an employer is choosing who should go, your “brand” may play a significant role in whether you make the “cut” and stay.
These are stories of real scenarios that have taken place over the past 20 years. Many of these people had great skills, but were not rehired for new projects. If you damage your brand with one person, it can spread.The BearThe HomeSchoolerThe Stay-at-Home Mom Raise We Formed a Company – What’s it to You? Mystery Electrical Storm Padding Time and Stealing HoursConflict of Interest – (Contracting with my client, and my client’s competitor) End RunThe Process of Processing InfoSandbox DuelsControlling Horse (Runs in many lanes)Horses that Bite and Horses that Sit --I just don’t know if I am doing a good job. Didn’t I tell you that I liked what you did? Yes, but I haven’t talked to you in a few days. And? Well, I don’t know if you are happy with what I am doing. Did I tell you I was unhappy with what you are doing? No. Well, did I compliment you on your last project? Yes. Did you do anything extremely different in the last two days? No. I just wasn’t sure whether you needed any more from me. Wouldn’t I ask you if I did? Well, yes, I guess so…but I just wanted to be sure that you were okay with what I was doing. and the BEST:B.P. Wars
If your first impression wasn't good or you do not feel that you are being noticed when it comes to promotions, build a better (second) impression by improving your brand, and providing better communications, and damage control measures where needed). Take responsibility for any past failures and tell your employer what you plan to do proactively (to change that behavior) in the future.Do not brand yourself as good or even great at your job. Brand yourself as indispensable because you contribute to innovative ideas and solutions to the “bottom line” for the company. Brand yourself as the glue that holds the team together. Brand yourself as the one who takes the time to analyze problems and potential fixes, and to suggest why certain solutions might be better than others. Brand yourself as the one who understands the pressures of management and strives to make your boss’s job easier. Brand yourself as the one who understands the products, customers, and business issues of your company. Brand yourself as the one person who is so integrated into various aspects of the business, that you absolutely cannot be the one that they let go (because too many things would fall apart)!