Boost#14 Content marketing
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Boost Bristol networking event for small business owners. Topic content marketing, blogging, writing, publishing, creating ideas. September 2017.
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Creating new, engaging content on a continual basis through various means such as recapping local news, answering customer questions, highlighting industry events, and monitoring social media discussions can help search engine optimization, provide valuable information to clients, and position a company as a thought leader. An editorial calendar should be used to plan upcoming content and account for current events. Thirty-one specific ideas are provided to inspire new content across blogs, newsletters, videos and more that promote a business within its industry. Outsourcing content creation is suggested for those lacking time or resources.
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- It is important to have a content strategy that determines goals, types of content, and a publishing plan.
- Content should be shareable and focus on providing value to audiences. Tracking engagement and social media metrics helps improve content.
- Setting measurable campaign goals and inspecting results allows optimizing content and social media strategies over time based on what performs best.
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This document discusses key aspects of developing an effective content marketing strategy. It emphasizes starting with defining why content is being created and how it aligns with business objectives. It also stresses identifying the target audience, their preferences and problems in order to create relevant content. Finally, it recommends determining when, how and where content will be published and distributed, and setting metrics to measure success in attracting new customers, raising awareness, sharing company information or fostering community.
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As marketers, we need to consider how our customers are consuming content and where, when, and how to engage them.
A content marketing strategy should be designed to engage your audience throughout the buyer’s journey. Producing relevant content for each lifecycle stage and delivering it at the right time and place is crucial to successful content marketing.
How To Plan And Build A Successful Content Marketing Strategy
http://www.b2bmarketinginsider.com/content-marketing/plan-build-successful-content-marketing-strategy -- Did you know that every day on the internet:
There are 4.75 Billion pieces of content shared
There are 1.8 Billion photos uploaded
There are 700 Million Snapchats
There are 500 Million tweets
Marketing, as we know it, is being transformed right in front of our eyes. More and more messages are being promoted every day, on more channels, and as a result, consumers are learning to simply tune out the noise.
Because of this, brands must leverage content marketing to deliver the useful information necessary to educate and build trust with their audiences. But they often fail to document what they are trying to achieve, how they will get it done, and what measures will prove success.
Yesterday I presented to more than 600 attendees of the NewsCred #ThinkContent Webinar: "How To Plan And Build A Successful Content Marketing Strategy." I presented:
The key factors for content marketing success
The core components of a content marketing strategy
I answered the main questions of how to build a solid content marketing strategy
I shared my secret that effective content marketing was relatively simple:
"The buyer journey is nothing more than a series of questions that must be answered." ~ IDC
I shared the Content Marketing Institute's more formal definition of content marketing:
“Content marketing is the marketing and business process for creating and distributing relevant and valuable content to attract, acquire, and engage a clearly defined and understood target audience – with the objective of driving profitable customer action.” ~ Content Marketing Institute
And I shared the rallying cry for why we need to change:
"We have to stop interrupting what people are interested in, and be what people are interested in." ~ Craig Davis (former Chief Creative Office - J. Walter Thompson)
Backed by research and our own customer engagements, I covered
The 6 factors to content marketing success:
Document content strategy
Have someone in charge of content
Consistently publish quality content
Map content to buyer journey
Balance Paid, Owned, Earned Media
Track Content Marketing ROI
I provided an example and a template for anyone to develop:
Your Content Marketing Mission Statement
Become a destination for [target audience] interested in [topics]. To help them [customer value].
This will help us [your content marketing goals]
Earn your audience’s attention vs. just buying it
Reach, engage and convert NEW buyers
AmEx Open Forum Example: Help Small Businesses Do More Business. To become the largest source of inbound leads.
I provided spreadsheets to help anyone conduct a content audit and measure their content marketing results:
content marketing - 2023 -
The document provides information about content marketing and content writing. It defines content marketing as the strategic process of creating and distributing valuable content to attract a target audience and drive customer action. Content writing is described as the act of writing engaging content and preparing it for publication, including research and sourcing. The difference is that content writing is part of content marketing but not vice versa, as content marketing also includes strategic planning, publishing, promoting and analyzing content. Other topics covered include personas, storytelling, case studies, video tutorials, FAQ pages, reviews, and expert roundups.
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Content strategy for a business
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This document discusses content marketing strategies. It defines content marketing as creating and sharing media and publishing content to acquire customers. It stresses the importance of creating engaging content for your audience by finding ways to relate to them through multiple formats like podcasts, infographics, and both online and offline content. The document provides tips for creating a strong content strategy, such as assessing your current strategy, defining your tone and style, setting goals, and using psychological techniques. It also notes that disruption can help you stand out from the crowd.
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This document discusses content marketing strategies for nonprofits. It defines content marketing as a strategic approach focused on creating and distributing valuable, relevant content to attract and retain an audience and drive action. The document outlines various content marketing tactics including e-newsletters, photos, video, infographics, microsites, reports, events, webinars, podcasts and print newsletters. It emphasizes the importance of clearly defining the target audience and publishing relevant, valuable content on a consistent basis to achieve measurable goals. The document promotes an online course and free training about starting a better nonprofit blog.
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The document discusses the benefits of exercise for mental health. Regular physical activity can help reduce anxiety and depression and improve mood and cognitive function. Exercise causes chemical changes in the brain that may help protect against mental illness and improve symptoms.
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Content Marketing is the strategic marketing approach focused on creating and distributing valuable, relevant and consistent content to attract and retain a clearly-defined audience in order to drive profitable customer action. It is the most coined word today, whose foundation lies on the 4 C’s, that include, Create, Captivate, Community and Convert.
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This document provides an overview of content marketing strategies and best practices. It discusses why businesses should implement content marketing, including benefits like increasing brand awareness, generating leads, and building relationships. It also outlines the key aspects of developing an effective content marketing strategy such as planning, creating different types of content, distributing content across multiple channels, and measuring performance using key performance indicators. Additionally, it showcases some award-winning content marketing campaigns and provides lessons for creating successful initiatives.
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The document discusses why some companies' content marketing strategies are not working and what leading companies are doing successfully. It identifies three key things leaders do: 1) use content in nurture campaigns to move buyers closer to purchase, 2) focus on improving targeting of content through personalization and situational content, and 3) increase quantity of relevant content published on their website. It provides additional tips for successful content marketing such as aligning content to personas and stages of the buyer's journey, integrating the CMS and marketing systems, and measuring incremental lift from specific content.
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Kat Liendgens presented on agile marketing and content strategy. Some key points include:
- Agile marketing takes an iterative approach to continuously optimize campaigns based on measuring results.
- It is important to have a content strategy that determines goals, types of content, and a publishing plan.
- Content should be shareable and focus on providing value to audiences. Tracking engagement and social media metrics helps improve content.
- Setting measurable campaign goals and inspecting results allows optimizing content and social media strategies over time based on what performs best.
Smart insights about content marketing strategy
This document discusses key aspects of developing an effective content marketing strategy. It emphasizes starting with defining why content is being created and how it aligns with business objectives. It also stresses identifying the target audience, their preferences and problems in order to create relevant content. Finally, it recommends determining when, how and where content will be published and distributed, and setting metrics to measure success in attracting new customers, raising awareness, sharing company information or fostering community.
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As marketers, we need to consider how our customers are consuming content and where, when, and how to engage them.
A content marketing strategy should be designed to engage your audience throughout the buyer’s journey. Producing relevant content for each lifecycle stage and delivering it at the right time and place is crucial to successful content marketing.
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Because of this, brands must leverage content marketing to deliver the useful information necessary to educate and build trust with their audiences. But they often fail to document what they are trying to achieve, how they will get it done, and what measures will prove success.
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The key factors for content marketing success
The core components of a content marketing strategy
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I shared my secret that effective content marketing was relatively simple:
"The buyer journey is nothing more than a series of questions that must be answered." ~ IDC
I shared the Content Marketing Institute's more formal definition of content marketing:
“Content marketing is the marketing and business process for creating and distributing relevant and valuable content to attract, acquire, and engage a clearly defined and understood target audience – with the objective of driving profitable customer action.” ~ Content Marketing Institute
And I shared the rallying cry for why we need to change:
"We have to stop interrupting what people are interested in, and be what people are interested in." ~ Craig Davis (former Chief Creative Office - J. Walter Thompson)
Backed by research and our own customer engagements, I covered
The 6 factors to content marketing success:
Document content strategy
Have someone in charge of content
Consistently publish quality content
Map content to buyer journey
Balance Paid, Owned, Earned Media
Track Content Marketing ROI
I provided an example and a template for anyone to develop:
Your Content Marketing Mission Statement
Become a destination for [target audience] interested in [topics]. To help them [customer value].
This will help us [your content marketing goals]
Earn your audience’s attention vs. just buying it
Reach, engage and convert NEW buyers
AmEx Open Forum Example: Help Small Businesses Do More Business. To become the largest source of inbound leads.
I provided spreadsheets to help anyone conduct a content audit and measure their content marketing results:
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The document provides information about content marketing and content writing. It defines content marketing as the strategic process of creating and distributing valuable content to attract a target audience and drive customer action. Content writing is described as the act of writing engaging content and preparing it for publication, including research and sourcing. The difference is that content writing is part of content marketing but not vice versa, as content marketing also includes strategic planning, publishing, promoting and analyzing content. Other topics covered include personas, storytelling, case studies, video tutorials, FAQ pages, reviews, and expert roundups.
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Join our Content Marketing Newsletter for weekly insights, industry news, best practices and tips: http://eepurl.com/VDUEn
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The document discusses planning content marketing by mapping content to buyer personas and buying journeys. It emphasizes the importance of understanding audiences through developing buyer personas, which are fictional representations of customers created through research. Personas help define the types of content needed, tones and styles to use, topics to cover, and how content should be delivered. They uncover audiences' concerns, goals and preferences to create engaging content. The document provides guidance on conducting research and interviews to gather information to develop multidimensional personas in narrative form with details about backgrounds, goals, challenges, and preferences. Fleshed out personas can then be used to strategically plan content that resonates with specific buyer groups.
The definitive guide to engaging content marketing 141111
This document provides an overview of content marketing and outlines a process for planning, creating, designing, publishing, and measuring content. It discusses defining buyer personas and mapping content to different stages in the buyer's journey. The planning section emphasizes developing personas, brainstorming content ideas, and creating an editorial calendar. Subsequent sections cover hiring teams, outlining content, designing for different channels, promotion strategies, and metrics. The overall document provides a framework to strategically develop and execute an effective content marketing program.
EworksWSI Cyprus 2016 Content Marketing Whitepaper
Content marketing has given small businesses in Cyprus the opportunity to become their own publishers of news and content. It has leveled the playing field between small and large businesses due to the fact that it’s now affordable for all of us to publish and curate content. But the challenge that many businesses usually face is finding the time and developing a mindset to create a consistent flow of new, interesting information.
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Content Marketing Strategies_ A Comprehensive Guide.pdf
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What Every Content Marketer Needs To Know About Content Curation
What Every Content Marketer Needs To Know About Content Curation
The definitive guide to engaging content marketing 141111
The definitive guide to engaging content marketing 141111
EworksWSI Cyprus 2016 Content Marketing Whitepaper
EworksWSI Cyprus 2016 Content Marketing Whitepaper
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Boost#6 Top Tips for Social media
Boost Bristol networking event for business owners. How to build a social media strategy with hints and tips for busy business owners. July 2015
Boost#7 - Successful networking for small business owners.
Boost Bristol networking event for small business owners. ~Topic: tips for how to make the most from networking
Boost#12 creating powerful presentations & public speaking
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Boost#13 Building Value in your business
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Boost#14 Sales & Marketing
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Boost#11 Wellness in the Workplace
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Boost#10 - The Importance of Branding
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Boost#4 CRM systems & cloud based accounting software
In this event we discussed the options available to small business owners considering cloud based accounting software and CRM systems.
Boost #2 Top tips for taking on your first employee
This document provides information and guidance for employers on hiring employees. It discusses the key factors that determine whether a worker is an employee or self-employed, including personal service, control, and mutuality of obligations. It also outlines important considerations for employers such as payroll, contracts, insurance, holidays, pensions, and PAYE tax. Finally, it promotes a government growth voucher program that provides matched funding for small businesses to obtain strategic advice.
Boost Your Business, top tips for business funding and growth 150714
This document provides information from a business growth workshop on growing a business. It includes a GROW model for business growth, 10 tips for business growth such as opening new locations or targeting new markets. It also discusses traditional and specific sources of financing like grants, loans, equity investment. Finally it covers topics like the Seed Enterprise Investment Scheme tax incentives for startups and investors, and 10 marketing tips such as using online presence, customer testimonials, and strategic partnerships.
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一比一原版澳洲纽卡斯尔大学毕业证（UoN学位证）如何办理
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4:这个认证书并且可以归档倒地方
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办理澳洲纽卡斯尔大学毕业证（UoN学位证）学位证【微信：WP101A 】格式相对统一，各专业都有相应的模板。通常包括以下部分：
校徽：象征着学校的荣誉和传承。
校名:学校英文全称
授予学位：本部分将注明获得的具体学位名称。
毕业生姓名：这是最重要的信息之一，标志着该证书是由特定人员获得的。
颁发日期：这是毕业正式生效的时间，也代表着毕业生学业的结束。
其他信息：根据不同的专业和学位，可能会有一些特定的信息或章节。
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一比一原版英国南安普顿大学毕业证（Soton学位证）如何办理
原件一模一样【微信：WP101A】【英国南安普顿大学毕业证（Soton学位证）学位证）成绩单】【微信：WP101A】（留信学历认证永久存档查询）采用学校原版纸张、特殊工艺完全按照原版一比一制作（包括：隐形水印，阴影底纹，钢印LOGO烫金烫银，LOGO烫金烫银复合重叠，文字图案浮雕，激光镭射，紫外荧光，温感，复印防伪）行业标杆！精益求精，诚心合作，真诚制作！多年品质 ,按需精细制作，24小时接单,全套进口原装设备，十五年致力于帮助留学生解决难题，业务范围有加拿大、英国、澳洲、韩国、美国、新加坡，新西兰等学历材料，包您满意。
【业务选择办理准则】
一、工作未确定，回国需先给父母、亲戚朋友看下文凭的情况，办理一份就读学校的毕业证【微信：WP101A】文凭即可
二、回国进私企、外企、自己做生意的情况，这些单位是不查询毕业证真伪的，而且国内没有渠道去查询国外文凭的真假，也不需要提供真实教育部认证。鉴于此，办理一份毕业证【微信：WP101A】即可
三、进国企，银行，事业单位，考公务员等等，这些单位是必需要提供真实教育部认证的，办理教育部认证所需资料众多且烦琐，所有材料您都必须提供原件，我们凭借丰富的经验，快捷的绿色通道帮您快速整合材料，让您少走弯路。
留信网认证的作用:
1:该专业认证可证明留学生真实身份【微信：WP101A】
2:同时对留学生所学专业登记给予评定
3:国家专业人才认证中心颁发入库证书
4:这个认证书并且可以归档倒地方
5:凡事获得留信网入网的信息将会逐步更新到个人身份内，将在公安局网内查询个人身份证信息后，同步读取人才网入库信息
6:个人职称评审加20分
7:个人信誉贷款加10分
8:在国家人才网主办的国家网络招聘大会中纳入资料，供国家高端企业选择人才
→ 【关于价格问题（保证一手价格）
我们所定的价格是非常合理的，而且我们现在做得单子大多数都是代理和回头客户介绍的所以一般现在有新的单子 我给客户的都是第一手的代理价格，因为我想坦诚对待大家 不想跟大家在价格方面浪费时间
对于老客户或者被老客户介绍过来的朋友，我们都会适当给一些优惠。
选择实体注册公司办理，更放心，更安全！我们的承诺：可来公司面谈，可签订合同，会陪同客户一起到教育部认证窗口递交认证材料，客户在教育部官方认证查询网站查询到认证通过结果后付款，不成功不收费！
办理英国南安普顿大学毕业证（Soton学位证）学位证）学位证【微信：WP101A 】外观非常精致，由特殊纸质材料制成，上面印有校徽、校名、毕业生姓名、专业等信息。
办理英国南安普顿大学毕业证（Soton学位证）学位证）学位证【微信：WP101A 】格式相对统一，各专业都有相应的模板。通常包括以下部分：
校徽：象征着学校的荣誉和传承。
校名:学校英文全称
授予学位：本部分将注明获得的具体学位名称。
毕业生姓名：这是最重要的信息之一，标志着该证书是由特定人员获得的。
颁发日期：这是毕业正式生效的时间，也代表着毕业生学业的结束。
其他信息：根据不同的专业和学位，可能会有一些特定的信息或章节。
办理英国南安普顿大学毕业证（Soton学位证）学位证）学位证【微信：WP101A 】价值很高，需要妥善保管。一般来说，应放置在安全、干燥、防潮的地方，避免长时间暴露在阳光下。如需使用，最好使用复印件而不是原件，以免丢失。
综上所述，办理英国南安普顿大学毕业证（Soton学位证）学位证）学位证【微信：WP101A 】是证明身份和学历的高价值文件。外观简单庄重，格式统一，包括重要的个人信息和发布日期。对持有人来说，妥善保管是非常重要的。
Universal Merit Awards Sri Lanka Marketing by Franchise Batao.pdf
Universal Merit Awards 2024: Celebrating Global Talent in Colombo
The vibrant city of Colombo, Sri Lanka, will host the Universal Merit Awards 2024 on August 7 at the BMICH International Convention Centre. This prestigious event will celebrate exceptional talents from around the world.
Chief Guest: Former President and Prime Minister of Sri Lanka, His Excellency Shri Mahinda Rajapaksa.
Organizers:
Prof. Kartik Rawal, founder of Allso Group
Ashish Kumar Aggarwal, founder of Franchise Batao
Dushyant Pratap Singh, Bollywood director
Praveen Kumar Joshi, astrologer
Local Arrangements: Sri Lankan music composer and singer, Priyantha Ratnayake.
The event will honour individuals from 12 countries for their outstanding contributions. Attendees can expect a night of glitz, glamour, and inspiring performances, providing a valuable platform for networking and collaboration.
Join us in Colombo for an extraordinary celebration of global excellence on August 7, 2024!
一比一原版美国加利福尼亚大学旧金山分校毕业证如何办理
原版一模一样【微信：741003700 】【美国加利福尼亚大学旧金山分校毕业证成绩单】【微信：741003700 】学位证，留信认证（真实可查，永久存档）原件一模一样纸张工艺/offer、雅思、外壳等材料/诚信可靠,可直接看成品样本，帮您解决无法毕业带来的各种难题！外壳，原版制作，诚信可靠，可直接看成品样本。行业标杆！精益求精，诚心合作，真诚制作！多年品质 ,按需精细制作，24小时接单,全套进口原装设备。十五年致力于帮助留学生解决难题，包您满意。
本公司拥有海外各大学样板无数，能完美还原。
1:1完美还原海外各大学毕业材料上的工艺：水印，阴影底纹，钢印LOGO烫金烫银，LOGO烫金烫银复合重叠。文字图案浮雕、激光镭射、紫外荧光、温感、复印防伪等防伪工艺。材料咨询办理、认证咨询办理请加学历顾问Q/微741003700
【主营项目】
一.毕业证【q微741003700】成绩单、使馆认证、教育部认证、雅思托福成绩单、学生卡等！
二.真实使馆公证(即留学回国人员证明,不成功不收费)
三.真实教育部学历学位认证（教育部存档！教育部留服网站永久可查）
四.办理各国各大学文凭(一对一专业服务,可全程监控跟踪进度)
如果您处于以下几种情况：
◇在校期间，因各种原因未能顺利毕业……拿不到官方毕业证【q/微741003700】
◇面对父母的压力，希望尽快拿到；
◇不清楚认证流程以及材料该如何准备；
◇回国时间很长，忘记办理；
◇回国马上就要找工作，办给用人单位看；
◇企事业单位必须要求办理的
◇需要报考公务员、购买免税车、落转户口
◇申请留学生创业基金
留信网认证的作用:
1:该专业认证可证明留学生真实身份
2:同时对留学生所学专业登记给予评定
3:国家专业人才认证中心颁发入库证书
4:这个认证书并且可以归档倒地方
5:凡事获得留信网入网的信息将会逐步更新到个人身份内，将在公安局网内查询个人身份证信息后，同步读取人才网入库信息
6:个人职称评审加20分
7:个人信誉贷款加10分
8:在国家人才网主办的国家网络招聘大会中纳入资料，供国家高端企业选择人才
办理美国加利福尼亚大学旧金山分校毕业证【微信：741003700 】外观非常简单，由纸质材料制成，上面印有校徽、校名、毕业生姓名、专业等信息。
办理美国加利福尼亚大学旧金山分校毕业证【微信：741003700 】格式相对统一，各专业都有相应的模板。通常包括以下部分：
校徽：象征着学校的荣誉和传承。
校名:学校英文全称
授予学位：本部分将注明获得的具体学位名称。
毕业生姓名：这是最重要的信息之一，标志着该证书是由特定人员获得的。
颁发日期：这是毕业正式生效的时间，也代表着毕业生学业的结束。
其他信息：根据不同的专业和学位，可能会有一些特定的信息或章节。
办理美国加利福尼亚大学旧金山分校毕业证【微信：741003700 】价值很高，需要妥善保管。一般来说，应放置在安全、干燥、防潮的地方，避免长时间暴露在阳光下。如需使用，最好使用复印件而不是原件，以免丢失。
综上所述，办理美国加利福尼亚大学旧金山分校毕业证【微信：741003700 】是证明身份和学历的高价值文件。外观简单庄重，格式统一，包括重要的个人信息和发布日期。对持有人来说，妥善保管是非常重要的。
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Boost#14 Content marketing
- 1. A WHIRLWIND GUIDE TO CONTENT MARKETING
- 2. What is content marketing? PART 1:
- 3. What is content marketing? “Content marketing is a strategic marketing approach focused on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly defined audience - and, ultimately, to drive profitable customer action.” Content Marketing Institute
- 4. What is content marketing? “Content marketing is a strategic marketing approach focused on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly defined audience - and, ultimately, to drive profitable customer action.” Content Marketing Institute
- 5. What is content marketing? “Content marketing is a strategic marketing approach focused on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly defined audience - and, ultimately, to drive profitable customer action.” Content Marketing Institute
- 6. What is content marketing? “Content marketing is a strategic marketing approach focused on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly defined audience - and, ultimately, to drive profitable customer action.” Content Marketing Institute
- 7. What is content marketing? “Content marketing is a strategic marketing approach focused on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly defined audience - and, ultimately, to drive profitable customer action.” Content Marketing Institute
- 8. What is content marketing? “Content marketing is a strategic marketing approach focused on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly defined audience - and, ultimately, to drive profitable customer action.” Content Marketing Institute
- 9. What is content marketing?
- 10. How to find great content ideas PART 2:
- 11. 2) How to find great content ideas Think about your clients’ problem
- 12. 2) How to find great content ideas Think about your clients’ problem Look at what others are doing
- 13. 2) How to find great content ideas Think about your clients’ problem Look at what others are doing Think outside your subject
- 14. 2) How to find great content ideas Think about your clients’ problem Look at what others are doing Think outside your subject Break it down into categories
- 15. 2) How to find great content ideas Think about your clients’ problem Look at what others are doing Think outside your subject Break it down into categories Get specific with your subjects
- 16. How to share content for success PART 3:
- 17. 3) How to share content for success
- 18. 3) How to share content for success
- 19. 3) How to share content for success
- 20. 3) How to share content for success
- 21. 3) How to share content for success
- 22. 3) How to share content for success
- 23. 3) How to share content for success
- 24. Any questions?