The document discusses Google+, a social media platform launched by Google. It provides an overview of Google+'s features such as Circles for organizing contacts, Hangouts for video chatting, and Sparks for personalized content. The document also outlines how Google+ can benefit businesses through features like improved analytics and customer engagement capabilities. However, it notes some criticisms of Google+ including that the mobile apps are only available on Android and iPhone and that it has been in beta testing too long.

1. Presented by Michael Kusters
@MKusters1
November 14, 2011
“If Facebook and Twitter had a baby, they’d call it Google+.”
Olaf Wempe, Web Developer

2. Google+ is…
• The latest social media innovation
• Clean and user-friendly
• A better way to share
• Circles
• Hangouts
• Sparks
• More private than other social networking services
• Take control of your online environment
http://www.youtube.com/watch?v=hC_M6PzXS9g

3. Main Focus
• Making content more usable and personalized
• Improving technology
• Improving website SEO for brands, bloggers,
etc…

4. For Business
• Blog promotion
• B2B sales
• An innovative approach to customer service and
engagement
• Superior data and analytics
• Organize and segment brand enthusiasts/customers

5. Pros
• Privacy settings
• Sharing options
• Friends options
• Mobile app is faster and more user-friendly
• Notification bar

6. Cons
• Mobile app for Android and iPhone only
• Search results
• Been on beta for too long

7. Successes

8. Failures
• Steve Yegge, a senior engineer at
Google, accidentally and publicly posted a critical
analysis about Google’s understanding of
platforms, calling Google Plus a “complete failure.”

9. References
http://www.buzzom.com/wp-content/uploads/2011/07/google-plus-
growth.png
http://www.ibtimes.com/articles/230203/20111012/google-plus-
engineer-complete-failure-fail-hate-steve-yegee-reasons.htm
http://www.probloggingsuccess.com/google-circles-and-sparks-what-
do-bloggers-have-in-them/
http://www.slideshare.net/jbell99/google-for-brandsogilvy
http://www.youtube.com/watch?v=hC_M6PzXS9g