boAt is an Indian electronics company founded by Sameer Mehta and Aman Gupta that focuses on audio products like wireless speakers, earbuds, headphones, and accessories. The company started as a cable manufacturer and has expanded into other product categories, serving over 800,000 customers as of 2020. boAt sells its products online through major Indian retailers as well as offline through a three-level distribution channel. The company is known for its affordable yet high-quality products and premium packaging. In 2021, boAt generated Rs 1,511.7 crore in revenue and had a 41.7% market share for true wireless earphones. The company focuses on customer retention through service centers, reliable customer support, and quick
This PowerPoint presentation likely explores the journey and evolution of boAt as a brand known for its innovative approach in the consumer electronics industry. The presentation may cover several key aspects:
Introduction to boAt:
Overview of the company's founding, vision, and initial products.
Innovation Highlights:
Exploration of boAt's innovative strategies in product design, technology integration, and market positioning.
Market Impact:
Discussion on how boAt has disrupted the audio electronics market with its unique offerings and consumer-centric approach.
Brand Building:
Insights into the marketing and branding strategies employed by boAt to create a strong and recognizable brand identity.
Growth Trajectory:
Analysis of boAt's growth story, including milestones, challenges faced, and strategies for expansion.
Future Outlook:
Speculation or plans for the future of boAt, including potential areas of innovation and growth opportunities.
Lessons Learned:
Takeaways and lessons that can be gleaned from boAt's success story, particularly in the context of entrepreneurship and innovation.
1) Marketing Strategies of BOAT and SONY 2) Axis Bank Savings AccountAnsh Shah
1) (BOAT and SONY ) Compare marketing strategies adopted by two different companies of the same industry (FMCG / Telecommunication/media/education industry etc.) keeping in mind the following: − Product mix − Price Mix − Place Mix − Promotion Mix
2) (Axis Bank) Visit a commercial Bank. Find out the procedure to open a savings account. Find out the details of various Agency & General utility services provided by the bank.
Boat Marketing Strategy discussed about 4 ps
Place
Price
Promotion
Product
Discussing the boat strategy of product, price, place and promotion.
Introduction
A consumer electronics firm called Boat offers millennials reasonably priced, dependable, and stylish audio equipment and accessories.
Aman Gupta and Sameer Mehta, the co-founders of boAt and the owner of Redwood Interactive, recognised a market opportunity for reasonably priced, high-quality audio devices in India. Prior to joining JBL in 2012, Aman Gupta worked as a CA and Assistant Manager at Citi Bank.
When Aman Gupta and Sameer Sharma decided to sell iPhone charging cords that couldn't break, they established boAt lifestyle. Aman was ambitious as a result of his prior experience working for JBL because he had a stronger understanding of the audio industry.
Product
BoAt first sold solely accessories, but company now sells a variety of audio goods, such as wireless speakers, earbuds, headphones, and other accessories for boats, homes, and other places. They are a market leader for consumer electrical devices at competitive rates or in the high-end gear range, and they have something for everyone.
The boAt brand is renowned for providing great audio in terms of sound quality. This company's products are intended to give an immersive listening experience, and they frequently use high-end materials to guarantee the best possible sound quality.
In general, boAt's items are well-made and provide excellent value. As a result, they may offer high-quality products at competitive prices compared to the competition in this sector, advancing their boat marketing strategy.
Place
When it comes to marketing, the boAT distribution marketing strategy generally takes a three-pronged approach: online, offline, and word of mouth.
The business substantially invested in search engine positioning for online digital marketing so that they show up as the first result when users search for terms associated with their products.
The success of boAT also depends on word-of-mouth advertising. They have utilised their substantial and devoted consumer base to promote their goods through community-building activities. Also, they have made care to interact with their clients directly, particularly on social media sites. They were able to receive favourable reviews as a result, which increased sales even further.
Promotion
BoAt needed to become one of the major luxury brands in order to enter the audio industry. To do this, it made considerable investments in influencer marketing and digital marketing.
Digital content creation for its target audience, advertising on popular social media sites like Instagram and YouTube, and collaboration with online influencers all formed part of boAt's digital marketing initiatives.
BoAt worked with famous people and content producers, including YouTube phenomenon Prajakta Koli and actors Ranbir Kapoor and Kartik Aaryan, who could help promote their stylish audio products.
This PowerPoint presentation likely explores the journey and evolution of boAt as a brand known for its innovative approach in the consumer electronics industry. The presentation may cover several key aspects:
Introduction to boAt:
Overview of the company's founding, vision, and initial products.
Innovation Highlights:
Exploration of boAt's innovative strategies in product design, technology integration, and market positioning.
Market Impact:
Discussion on how boAt has disrupted the audio electronics market with its unique offerings and consumer-centric approach.
Brand Building:
Insights into the marketing and branding strategies employed by boAt to create a strong and recognizable brand identity.
Growth Trajectory:
Analysis of boAt's growth story, including milestones, challenges faced, and strategies for expansion.
Future Outlook:
Speculation or plans for the future of boAt, including potential areas of innovation and growth opportunities.
Lessons Learned:
Takeaways and lessons that can be gleaned from boAt's success story, particularly in the context of entrepreneurship and innovation.
1) Marketing Strategies of BOAT and SONY 2) Axis Bank Savings AccountAnsh Shah
1) (BOAT and SONY ) Compare marketing strategies adopted by two different companies of the same industry (FMCG / Telecommunication/media/education industry etc.) keeping in mind the following: − Product mix − Price Mix − Place Mix − Promotion Mix
2) (Axis Bank) Visit a commercial Bank. Find out the procedure to open a savings account. Find out the details of various Agency & General utility services provided by the bank.
Boat Marketing Strategy discussed about 4 ps
Place
Price
Promotion
Product
Discussing the boat strategy of product, price, place and promotion.
Introduction
A consumer electronics firm called Boat offers millennials reasonably priced, dependable, and stylish audio equipment and accessories.
Aman Gupta and Sameer Mehta, the co-founders of boAt and the owner of Redwood Interactive, recognised a market opportunity for reasonably priced, high-quality audio devices in India. Prior to joining JBL in 2012, Aman Gupta worked as a CA and Assistant Manager at Citi Bank.
When Aman Gupta and Sameer Sharma decided to sell iPhone charging cords that couldn't break, they established boAt lifestyle. Aman was ambitious as a result of his prior experience working for JBL because he had a stronger understanding of the audio industry.
Product
BoAt first sold solely accessories, but company now sells a variety of audio goods, such as wireless speakers, earbuds, headphones, and other accessories for boats, homes, and other places. They are a market leader for consumer electrical devices at competitive rates or in the high-end gear range, and they have something for everyone.
The boAt brand is renowned for providing great audio in terms of sound quality. This company's products are intended to give an immersive listening experience, and they frequently use high-end materials to guarantee the best possible sound quality.
In general, boAt's items are well-made and provide excellent value. As a result, they may offer high-quality products at competitive prices compared to the competition in this sector, advancing their boat marketing strategy.
Place
When it comes to marketing, the boAT distribution marketing strategy generally takes a three-pronged approach: online, offline, and word of mouth.
The business substantially invested in search engine positioning for online digital marketing so that they show up as the first result when users search for terms associated with their products.
The success of boAT also depends on word-of-mouth advertising. They have utilised their substantial and devoted consumer base to promote their goods through community-building activities. Also, they have made care to interact with their clients directly, particularly on social media sites. They were able to receive favourable reviews as a result, which increased sales even further.
Promotion
BoAt needed to become one of the major luxury brands in order to enter the audio industry. To do this, it made considerable investments in influencer marketing and digital marketing.
Digital content creation for its target audience, advertising on popular social media sites like Instagram and YouTube, and collaboration with online influencers all formed part of boAt's digital marketing initiatives.
BoAt worked with famous people and content producers, including YouTube phenomenon Prajakta Koli and actors Ranbir Kapoor and Kartik Aaryan, who could help promote their stylish audio products.
BoAt is an India-based consumer electronics brand established in 2015 that markets earphones, headphones stereos, travel chargers, and premium rugged cables.
This document brings together a set of latest data points and publicly available information relevant for Retail & Consumer Goods Industry. We are very excited to share this content and believe that readers will benefit from this periodic publication immensely.
PATEO - Automobile Artificial Intelligence (AI) in China, a Digital Marketing...Kate Gilchrist
A Digital Marketing Case Study of IT corporation PATEO (based in Shanghai), exploring the market for smart automobiles and the emergence of AI in the automobile industry.
BoAt is an India-based consumer electronics brand established in 2015 that markets earphones, headphones stereos, travel chargers and premium rugged cables. Imagine Marketing Services Private Limited, which does business as BoAt, was incorporated in November 2013 by co-founders Sameer Ashok Mehta and Aman Gupta.
It is globally the fifth largest wearable brand and India's number one earwear brand.boAt left no stone left unturned regarding influencing people with influencer marketing. boAt has not struck the deal only with influencers but also with celebrity endorsements, cricketers, content creators, and even, stylists.Celebs like Jacqueline Fernandes, Kartik Aryan, Kiara Advani, as well as content creators like Prajakta Koli, Harsh Beniwal, and Bhuvan Bam are on board to promote the products of boAt.
Lead generation is a commonly used term these days with every business, big and small. Deciding the right lead generation strategy for your business can be difficult and will often involve some trial and error. But there are some proven strategies out there, which we will discuss later.
BOAT is one the most incredible brands in the Indian startupYeshwanthRaoR
BOAT is one the most incredible brands in the Indian startup ecosystem and the most astonishing thing about this company is that within just 5 years such a strong position in the market.
Biz bol presentation_ Comprehensive StudyJ Prakash
‘Market timing, ‘demand certain innovation and strategy to out master competition and a continuum to
be winner and market leaders. In a racing digital age it always about content: at the right time / at the
right place / to the right people to take action on it .If you could control this flow of information , tap on
interactions between Brand and consumers at local global level through a product will unlock new
avenues for growth in markets and sectors worldwide.
Orgapp Technologies was always an Advertisement / PR / Market research company. However to get
all odds into even, you have to Innovate. Hence, Phase 1:
Phase 1 is BizBol.com to get Brand and Consumer interactions, under a roof, directly through middle
men, Local Retailers and bring this whole experience through a cloud base online platform, in a web
savvy tomorrow market structure. If you could control this flow of information you out master
competition and have a say in how, what, when inform was exchange, acted upon and where. Than
unlocking new avenues for growth into markets and sectors worldwide:
http://www.orgapp.com/whatwedo.html
Other Products
HealthBol.com :sector healthcare (under development)
It provide a platform for Patients / Doctors / Hospitals / Pharmacy to interact exchange information.
BoAt is an India-based consumer electronics brand established in 2015 that markets earphones, headphones stereos, travel chargers, and premium rugged cables.
This document brings together a set of latest data points and publicly available information relevant for Retail & Consumer Goods Industry. We are very excited to share this content and believe that readers will benefit from this periodic publication immensely.
PATEO - Automobile Artificial Intelligence (AI) in China, a Digital Marketing...Kate Gilchrist
A Digital Marketing Case Study of IT corporation PATEO (based in Shanghai), exploring the market for smart automobiles and the emergence of AI in the automobile industry.
BoAt is an India-based consumer electronics brand established in 2015 that markets earphones, headphones stereos, travel chargers and premium rugged cables. Imagine Marketing Services Private Limited, which does business as BoAt, was incorporated in November 2013 by co-founders Sameer Ashok Mehta and Aman Gupta.
It is globally the fifth largest wearable brand and India's number one earwear brand.boAt left no stone left unturned regarding influencing people with influencer marketing. boAt has not struck the deal only with influencers but also with celebrity endorsements, cricketers, content creators, and even, stylists.Celebs like Jacqueline Fernandes, Kartik Aryan, Kiara Advani, as well as content creators like Prajakta Koli, Harsh Beniwal, and Bhuvan Bam are on board to promote the products of boAt.
Lead generation is a commonly used term these days with every business, big and small. Deciding the right lead generation strategy for your business can be difficult and will often involve some trial and error. But there are some proven strategies out there, which we will discuss later.
BOAT is one the most incredible brands in the Indian startupYeshwanthRaoR
BOAT is one the most incredible brands in the Indian startup ecosystem and the most astonishing thing about this company is that within just 5 years such a strong position in the market.
Biz bol presentation_ Comprehensive StudyJ Prakash
‘Market timing, ‘demand certain innovation and strategy to out master competition and a continuum to
be winner and market leaders. In a racing digital age it always about content: at the right time / at the
right place / to the right people to take action on it .If you could control this flow of information , tap on
interactions between Brand and consumers at local global level through a product will unlock new
avenues for growth in markets and sectors worldwide.
Orgapp Technologies was always an Advertisement / PR / Market research company. However to get
all odds into even, you have to Innovate. Hence, Phase 1:
Phase 1 is BizBol.com to get Brand and Consumer interactions, under a roof, directly through middle
men, Local Retailers and bring this whole experience through a cloud base online platform, in a web
savvy tomorrow market structure. If you could control this flow of information you out master
competition and have a say in how, what, when inform was exchange, acted upon and where. Than
unlocking new avenues for growth into markets and sectors worldwide:
http://www.orgapp.com/whatwedo.html
Other Products
HealthBol.com :sector healthcare (under development)
It provide a platform for Patients / Doctors / Hospitals / Pharmacy to interact exchange information.
Synthetic Fiber Construction in lab .pptxPavel ( NSTU)
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http://sandymillin.wordpress.com/iateflwebinar2024
Published classroom materials form the basis of syllabuses, drive teacher professional development, and have a potentially huge influence on learners, teachers and education systems. All teachers also create their own materials, whether a few sentences on a blackboard, a highly-structured fully-realised online course, or anything in between. Despite this, the knowledge and skills needed to create effective language learning materials are rarely part of teacher training, and are mostly learnt by trial and error.
Knowledge and skills frameworks, generally called competency frameworks, for ELT teachers, trainers and managers have existed for a few years now. However, until I created one for my MA dissertation, there wasn’t one drawing together what we need to know and do to be able to effectively produce language learning materials.
This webinar will introduce you to my framework, highlighting the key competencies I identified from my research. It will also show how anybody involved in language teaching (any language, not just English!), teacher training, managing schools or developing language learning materials can benefit from using the framework.
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Ethnobotany and Ethnopharmacology:
Ethnobotany in herbal drug evaluation,
Impact of Ethnobotany in traditional medicine,
New development in herbals,
Bio-prospecting tools for drug discovery,
Role of Ethnopharmacology in drug evaluation,
Reverse Pharmacology.
2. • Introduction
• The Boat is an Indian firm that sells electronic devices with an emphasis
on music, including wireless speakers, earbuds (Airdopes), wired and
wireless headphones and earphones, home audio equipment, quality
tough cables, and a variety of other technological accessories.
• The founders wanted to create a lifestyle brand, which would bring
fashionable audio products and accessories to the millennials.
• The company began its journey as a cable manufacturer and seller,
which had rapidly expanded its categories to serve over 800,000
customers, as reported in 2020.
• Boat started as a bootstrapped startup.
• Boat - Founders
• The founders of the Boat are Sameer Mehta and Aman Gupta.
3.
4. Branding
boAt is the best
affordable earbuds
brand in India in 2022.
Other latest brands like
Nothing have also taken
up a spot. The target
audience of boAt
is mainly youth so they
find it perfect to invest
in.
Apart from that, even
being affordable, boAt
has taken special care of
the quality of its
products; it hasn't
compromised with it
even a bit.
The current revenue of
boAt as per the 2021
financial year is Rs
1,511.7 crore. The 36-
year-old co-founder
Aman Gupta points to
the brand's tagline, 'plug
into nirvana', placed in
large letters
5. DISTRIBUTION
• Boat products are sold on various popular platforms like
Amazon, myntra , flipkart, croma exclusive , Sangeetha etc.
• Boat also sells its product offline through a three-level
channel which is Manufacturer agent wholesaler retailer
consumer.
PACKAGING
• It is one of the key takeaways of BoAt . Boat packaging is
premium . It is eye-catching even premium brands like Sony
don’t provide such kind of packaging for their products with
a price tag as the same as boat. No other company at this
level focus on packaging as much as boat does which is
very impressive from point of view of the consumer.
6. MARKET STUDY
boAt secured a 41.7% market share in true wireless
(TWS) earphones as well. The start-up also had the
third-biggest market share in the smartwatches
category, with a 19.1% market share.
Other companies in the top five included Noise,
Fire-Boltt, OnePlus and realme.
This comes as boAt’s chief marketing officer (CMO)
and cofounder Aman Gupta has repeatedly talked
about the D2C electronics brand’s shift in focus from
earwear to smartwatches.
At Inc42’s The D2C Summit 3.0, Gupta said, “We
are doing well. We have invested in a lot of
wearables [technology] and the next year, we will be
focussing more on the category.” As of now, boAt’s
website has a portfolio of around 40 smartwatches.
9. CRM is Customer Relationship Management. A CRM strategy is a company-wide plan for
your business to grow revenues and profit, reduce costs and enhance customer
relationships.
It typically involves a business's sales, marketing, and customer support functions.
BENEFITS OF CRM
• Aggregating essential customer info
• Tracking customer interactions
• Keep up with sales performance goals
• Making customer info available throughout an organization
10. CRM STRATEGY OF BOAT
• BoAt is good at retaining its customers so as to maintain loyalty and
its market position.
• BoAt has made collaborations with several service centers where
customers can go and get their products repaired or serviced.
• BoAt also has a customer service where they can claim their
warranty/check the warranty policy and can also contact their
customer support, This method is very reliable and hassle-free.
• During the warranty period customers can claim their products and
the boat will replace their products at no additional charge,
• One can also claim a warranty as many as times required if the
product is within the warranty period.
• BoAt customers can also write an Email to the support team and the
issue is resolved quickly.
• BoAt is good at maintaining its customers and clients at ease.
• BoAt is good at retaining its customers so as
to maintain loyalty and its market position.
• BoAt has made collaborations with several
service centers where customers can go and
get their products repaired or serviced.
• BoAt also has a customer service where they
can claim their warranty/check the warranty
policy and can also contact their customer
support, This method is very reliable and
hassle-free.
• During the warranty period customers can
claim their products and the boat will
replace their products at no additional
charge,
• One can also claim a warranty as many as
times required if the product is within the
warranty period.
• BoAt customers can also write an Email to
the support team and the issue is resolved
quickly.
• BoAt is good at maintaining its customers
and clients at ease.