Boat Marketing Strategy discussed about 4 ps Place Price Promotion Product Discussing the boat strategy of product, price, place and promotion. Introduction A consumer electronics firm called Boat offers millennials reasonably priced, dependable, and stylish audio equipment and accessories. Aman Gupta and Sameer Mehta, the co-founders of boAt and the owner of Redwood Interactive, recognised a market opportunity for reasonably priced, high-quality audio devices in India. Prior to joining JBL in 2012, Aman Gupta worked as a CA and Assistant Manager at Citi Bank. When Aman Gupta and Sameer Sharma decided to sell iPhone charging cords that couldn't break, they established boAt lifestyle. Aman was ambitious as a result of his prior experience working for JBL because he had a stronger understanding of the audio industry. Product BoAt first sold solely accessories, but company now sells a variety of audio goods, such as wireless speakers, earbuds, headphones, and other accessories for boats, homes, and other places. They are a market leader for consumer electrical devices at competitive rates or in the high-end gear range, and they have something for everyone. The boAt brand is renowned for providing great audio in terms of sound quality. This company's products are intended to give an immersive listening experience, and they frequently use high-end materials to guarantee the best possible sound quality. In general, boAt's items are well-made and provide excellent value. As a result, they may offer high-quality products at competitive prices compared to the competition in this sector, advancing their boat marketing strategy. Place When it comes to marketing, the boAT distribution marketing strategy generally takes a three-pronged approach: online, offline, and word of mouth. The business substantially invested in search engine positioning for online digital marketing so that they show up as the first result when users search for terms associated with their products. The success of boAT also depends on word-of-mouth advertising. They have utilised their substantial and devoted consumer base to promote their goods through community-building activities. Also, they have made care to interact with their clients directly, particularly on social media sites. They were able to receive favourable reviews as a result, which increased sales even further. Promotion BoAt needed to become one of the major luxury brands in order to enter the audio industry. To do this, it made considerable investments in influencer marketing and digital marketing. Digital content creation for its target audience, advertising on popular social media sites like Instagram and YouTube, and collaboration with online influencers all formed part of boAt's digital marketing initiatives. BoAt worked with famous people and content producers, including YouTube phenomenon Prajakta Koli and actors Ranbir Kapoor and Kartik Aaryan, who could help promote their stylish audio products.

1. MARKETING
MARKETING
MIX (4PS)
MIX (4PS) OF
OF
BO
BOA
AT
T
NAME - ALAFIYA SAMIWALA
ROLL - VU21LAWS0200036
BBA LL.B 2ND YEAR

2. Table
Table
of Contents
of Contents
Introduction
1
1
Concept of 4Ps
2
2
Product
3
3
Price
4
4
Place
5
5
Promotions
6
6
Acheivement
7
7
Conclusions
8
8
Thank you
9
9

3. A consumer electronics firm called Boat offers millennials reasonably
priced, dependable, and stylish audio equipment and accessories.
Aman Gupta and Sameer Mehta, the co-founders of boAt and the owner of
Redwood Interactive, recognised a market opportunity for reasonably
priced, high-quality audio devices in India. Prior to joining JBL in 2012,
Aman Gupta worked as a CA and Assistant Manager at Citi Bank.
When Aman Gupta and Sameer Sharma decided to sell iPhone charging
cords that couldn't break, they established boAt lifestyle. Aman was
ambitious as a result of his prior experience working for JBL because he
had a stronger understanding of the audio industry.

5. BoAt first sold solely accessories, but company now sells a variety of audio goods,
BoAt first sold solely accessories, but company now sells a variety of audio goods,
such as wireless speakers, earbuds, headphones, and other accessories for boats,
such as wireless speakers, earbuds, headphones, and other accessories for boats,
homes, and other places. They are a market leader for consumer electrical devices
homes, and other places. They are a market leader for consumer electrical devices
at competitive rates or in the high-end gear range, and they have something for
at competitive rates or in the high-end gear range, and they have something for
everyone.
everyone.
The boAt brand is renowned for providing great audio in terms of sound quality. This
The boAt brand is renowned for providing great audio in terms of sound quality. This
company's products are intended to give an immersive listening experience, and
company's products are intended to give an immersive listening experience, and
they frequently use high-end materials to guarantee the best possible sound quality.
they frequently use high-end materials to guarantee the best possible sound quality.
In general, boAt's items are well-made and provide excellent value. As a result, they
In general, boAt's items are well-made and provide excellent value. As a result, they
may offer high-quality products at competitive prices compared to the competition in
may offer high-quality products at competitive prices compared to the competition in
this sector, advancing their boat marketing strategy.
this sector, advancing their boat marketing strategy.

6. boAt offers quality prdoucts at an
boAt offers quality prdoucts at an
affordable price this has allowed
affordable price this has allowed
them to become the biggest audio
them to become the biggest audio
superstore in india
superstore in india
boAt provides extreme best quality
boAt provides extreme best quality
with a wide range of products from
with a wide range of products from
earbuds to speakers and this has
earbuds to speakers and this has
made a craze in the market
made a craze in the market
boAt acheieved their aim of being
boAt acheieved their aim of being
the biggest brand in india in smart
the biggest brand in india in smart
audiostore and keeps higher goals
audiostore and keeps higher goals
to acheive the customer trust
to acheive the customer trust

7. When it comes to marketing, the boAT distribution marketing strategy
When it comes to marketing, the boAT distribution marketing strategy
generally takes a three-pronged approach: online, offline, and word of
generally takes a three-pronged approach: online, offline, and word of
mouth.
mouth.
The business substantially invested in search engine positioning for
The business substantially invested in search engine positioning for
online digital marketing so that they show up as the first result when
online digital marketing so that they show up as the first result when
users search for terms associated with their products.
users search for terms associated with their products.
The success of boAT also depends on word-of-mouth advertising. They
The success of boAT also depends on word-of-mouth advertising. They
have utilised their substantial and devoted consumer base to promote
have utilised their substantial and devoted consumer base to promote
their goods through community-building activities. Also, they have made
their goods through community-building activities. Also, they have made
care to interact with their clients directly, particularly on social media
care to interact with their clients directly, particularly on social media
sites. They were able to receive favourable reviews as a result, which
sites. They were able to receive favourable reviews as a result, which
increased sales even further.
increased sales even further.

8. BoAt needed to become one of the major luxury brands in order to enter the
BoAt needed to become one of the major luxury brands in order to enter the
audio industry. To do this, it made considerable investments in influencer
audio industry. To do this, it made considerable investments in influencer
marketing and digital marketing.
marketing and digital marketing.
Digital content creation for its target audience, advertising on popular social
Digital content creation for its target audience, advertising on popular social
media sites like Instagram and YouTube, and collaboration with online
media sites like Instagram and YouTube, and collaboration with online
influencers all formed part of boAt's digital marketing initiatives.
influencers all formed part of boAt's digital marketing initiatives.
BoAt worked with famous people and content producers, including YouTube
BoAt worked with famous people and content producers, including YouTube
phenomenon Prajakta Koli and actors Ranbir Kapoor and Kartik Aaryan, who
phenomenon Prajakta Koli and actors Ranbir Kapoor and Kartik Aaryan, who
could help promote their stylish audio products. As a result, BoAt products
could help promote their stylish audio products. As a result, BoAt products
gained a sense of exclusivity and were widely recognised as a brand.
gained a sense of exclusivity and were widely recognised as a brand.

9. 1
1
2
2
3
3
4
4

10. boAt has made a huge name for itself in the last 4 years. It’s
boAt has made a huge name for itself in the last 4 years. It’s
reputation and popularity was bolstered after the appearance of one of
reputation and popularity was bolstered after the appearance of one of
its co-founders, Aman Gupta, on Shark Tank India season 1. On the
its co-founders, Aman Gupta, on Shark Tank India season 1. On the
marketing, pricing and styling front, the company has left no stone
marketing, pricing and styling front, the company has left no stone
unturned in outsmarting the existing competition. The impact has been
unturned in outsmarting the existing competition. The impact has been
such that renowned brands like JBL had to cut down on its prices in
such that renowned brands like JBL had to cut down on its prices in
order to stay relevant in the industry.
order to stay relevant in the industry.
The future of the company looks quite promising, courtesy of a
The future of the company looks quite promising, courtesy of a
dedicated R&D team, millions in funding and the zeal to stay
dedicated R&D team, millions in funding and the zeal to stay
appealing to the youth. Notably, Aman Gupta’s present net worth is
appealing to the youth. Notably, Aman Gupta’s present net worth is
INR 10,500 crore.
INR 10,500 crore.