Marketing strategy of Boat Company

1. Imagine Marketing Service
Private Limited
Aman Gupta & Sameer Mehta
(Founders)
Presented by :- Kashish Khandelwal
Enrollment no. :- 122122016
Fundamentals of Marketing Management

2. About the Company
boAt set sail in 2014
During one of their many explorations, our founders Aman Gupta and Sameer
Mehta discovered that the dopest people of our land were in search
of affordable, durable and ultra fashionable audio products to groove to.
Thus, in 2014, they kickstarted a great voyage in Indian consumer waters.
boAt is an Indian company that markets audio-focused electronic gadgets like
wireless speakers, earbuds ( Airdopes ), wired and wireless headphones and
earphones, home audio equipment, premium rugged cables, and a selection of
other technological accessories.

3. Marketing Strategies Of boAt

4. Product Strategy
boAt started with a focus on audio accessories, such as earphones
and headphones.
As the company grew, it expanded its product range to include
wireless speakers, smartwatches, and other wearables.
boAt products are known for their good sound quality, stylish
design, and affordable price.

5. The product aspect refers to the range of audio products and
lifestyle accessories offered by boAt lifestyle. This includes
headphones, earphones, speakers, smartwatches, charging
cables, and other related products. The design, quality, features,
and technology incorporated into these products play a
significant role in attracting customers.

6. Categories offered by boAt

8. boAt products are priced competitively, making them
accessible to a wide range of consumers.
The company offers a variety of discounts and promotions
to attract new customers and encourage repeat purchases.
Price refers to the cost of boAt lifestyle products. The
brand positions itself as affordable and value-for-money,
targeting a wide range of consumers.
Pricing strategies consider factors such as production
costs, competitor prices, market demand, and the
perceived value of the products. boAt lifestyle aims to
provide quality products at competitive prices.
Price Strategy

9. Place Strategy
Place in this context refers to the distribution channels
where boAt products are made available.
This includes both online and offline platforms such as the
brand's official website, e-commerce platforms, retail stores,
and authorized resellers. The brand ensures that its
products are easily accessible to its target audience through
various channels.

10. Online mode :-
boAt sells its products through its own website, as well as through e-commerce platforms such as
Amazon, Flipkart, and Myntra. The company also has a strong presence on social media, where it uses
platforms such as Facebook, Instagram, and Twitter to reach its target audience.
Offline mode :-
boAt products are also available through a network of offline retailers, including electronics stores,
mobile stores, and department stores. The company has a strong presence in tier 1 and tier 2 cities in
India, and it is expanding its distribution network to reach more customers in smaller towns and
villages.
BoAt's place and distribution strategy has been successful in helping the company to grow its market
share. The company's products are now available in over 100,000 retail outlets across India, and it is
the leading audio brand in the country.

11.  Strong focus on online channels: boAt has been a pioneer in the use of online channels to
sell its products. The company was one of the first audio brands to launch its own
website, and it has also been successful in selling its products through e-commerce
platforms.
 Broad offline distribution network: boAt has a strong offline distribution network that
reaches customers across India. The company has a network of over 100,000 retail
outlets, and it is constantly expanding its reach.
 Effective marketing campaigns: boAt has launched a number of effective marketing
campaigns that have helped to raise awareness of its brand and its products. The
company has partnered with celebrities and influencers, and it has also used social
media to reach its target audience.
The key factors that have contributed to the success of BoAt Lifestyle's place
and distribution strategy.

12. Promotion Strategy
 boAt Lifestyle heavily relies on digital marketing and social media
platforms for promotion.
 They actively engage with their target audience through social
media channels, influencer collaborations, and online marketing
campaigns. boAt emphasizes lifestyle-centric marketing, leveraging
popular culture and trends to connect with their consumers.
 They also participate in events, sponsorships, and tie-ups to
enhance brand visibility and reach.

13.  Focus on digital marketing:- boAt Lifestyle has been a pioneer in the use of digital marketing
to promote its products. The company has a strong presence on social media, and it uses a
variety of other digital marketing channels to reach its target audience.
 Partnerships with influencers:- boAt Lifestyle's partnerships with influencers have been a
key factor in the success of its promotion strategy. The company has partnered with a variety
of influencers who have a large following on social media. These influencers help to reach
boAt Lifestyle's target audience and to generate excitement about the company's products.
 Celebrity endorsements:- boAt Lifestyle's celebrity endorsements have also been a key factor
in the success of its promotion strategy. The company has worked with celebrities who are
popular with the target audience. These celebrities help to give boAt Lifestyle's products a
sense of prestige and to appeal to a wider audience.
The key factors that have contributed to the success
of boAt Lifestyle's promotion strategy:

14. Major Competitors or boAt in India
These are just a few of the major competitors of boAt Lifestyle. The audio market is very competitive, and
there are many other brands that are vying for a share of the market. However, boAt Lifestyle has been able
to maintain its position as one of the leading brands in the market by offering affordable, stylish, and
feature-rich audio products.

15. Future Planning of The Company
 Expanding into new markets: boAt Lifestyle is planning to expand into new markets, both in India
and abroad. The company is targeting markets such as the Middle East, Southeast Asia, and Africa.
 Launching new product categories: boAt Lifestyle is planning to launch new product categories,
such as wearables, smart home devices, and personal care products. The company is also planning
to expand its existing product categories, such as audio products and accessories.
 Investing in research and development: boAt Lifestyle is planning to invest in research and
development in order to develop new technologies and products. The company is also planning to
partner with other companies in order to bring new products to market.
 Strengthening its brand: boAt Lifestyle is planning to strengthen its brand by investing in
marketing and advertising. The company is also planning to launch new brand initiatives, such as
its "Made for India" campaign.

16. The company assembled around 15 million products in India, which includes 70% of its audio
products and around 98% of its smartwatches Boat has a host of contract manufacturers
Including Dixon Technologies with which it has a manufacturing joint venture set to become
operational later this year.
Over the next few years, Mehta said boat will be procuring the majority of the components
for audio products locally from India including the mechanics, plastic molds, speaker
drivers and batteries.
Boat completes its record breaking revenue target in FY23 and that is $500 million
(approximately Rs 4000 crore) in net sales for the first time.
Now they were excepting around 25% revenue grown in FY24 vs $500 million in FY23

17. Achievements of the Company

18. Thank
you