1) boAt is an Indian company that markets audio products like headphones, earbuds, speakers, and accessories. It was founded to create affordable, fashionable audio products for millennials.
2) boAt focuses on understanding customers' needs, desires, and behaviors. It markets directly to millennials online and through social media influencers. Customers feel a sense of community as "boAtheads".
3) boAt has seen great success and recognition, becoming the top audio brand in India. It plans to raise $500 million in an IPO to further expand its product lines and global market share.
1) Marketing Strategies of BOAT and SONY 2) Axis Bank Savings AccountAnsh Shah
1) (BOAT and SONY ) Compare marketing strategies adopted by two different companies of the same industry (FMCG / Telecommunication/media/education industry etc.) keeping in mind the following: − Product mix − Price Mix − Place Mix − Promotion Mix
2) (Axis Bank) Visit a commercial Bank. Find out the procedure to open a savings account. Find out the details of various Agency & General utility services provided by the bank.
- overview of mamaearth
- about of mamaearth
- mission of mamaearth
- Award
- history of mama earth
- product category
- market strategy
- SWOT Analysis
- Competitors
- growth of mamaearth
- Future Plane
1) Marketing Strategies of BOAT and SONY 2) Axis Bank Savings AccountAnsh Shah
1) (BOAT and SONY ) Compare marketing strategies adopted by two different companies of the same industry (FMCG / Telecommunication/media/education industry etc.) keeping in mind the following: − Product mix − Price Mix − Place Mix − Promotion Mix
2) (Axis Bank) Visit a commercial Bank. Find out the procedure to open a savings account. Find out the details of various Agency & General utility services provided by the bank.
- overview of mamaearth
- about of mamaearth
- mission of mamaearth
- Award
- history of mama earth
- product category
- market strategy
- SWOT Analysis
- Competitors
- growth of mamaearth
- Future Plane
The entrepreneur Aman Gupta success story and the company performance of BoAt. BoAt CMO Aman Gupta's personal infomation and Sharktank one of shark Aman Gupta's Investments and all about his life will let you know by this presentation. This is under created by Entrepreneurship Development, Asst. Prof. Dr. G Renuka Rayalaseema University, Kurnool. Published by Tarlada Ramesh. It is a part of our MBA Finance Curriculum. Thanks each and every one who helped me Directly, Indirectly to publish this Presentation.
PPt on Product Mix of HUl
Introduction
Product mix of hul and Bru Coffee
their width,length,depth,consistenct in detail
Bru coffee product and their categorization in detail
Lenskart.com was founded in November 2010 by Peyush Bansal. Lenskart raised its first round of funding from IDG Ventures India (IDGVI) in 2011. IDGVI invested around INR22 crore (US$3.6 million) in Valyoo Technologies, the parent company of Lenskart.com. In February 2013, Unilazer Ventures invested around Rs. 30 crores in their first ever e-commerce portfolio. Lenskart has used the funding to invest in expansion to smaller towns and cities, build offline franchisees and range development.[citation needed] It has 7 offline franchise owned stores under the brand name ‘Lenskart’ in Chandigarh, Pune, Agartala, Delhi and Goa. Lenskart plans to set up 100 retail stores across India to strengthen its offline presence
http://en.wikipedia.org/wiki/Lenskart
The entrepreneur Aman Gupta success story and the company performance of BoAt. BoAt CMO Aman Gupta's personal infomation and Sharktank one of shark Aman Gupta's Investments and all about his life will let you know by this presentation. This is under created by Entrepreneurship Development, Asst. Prof. Dr. G Renuka Rayalaseema University, Kurnool. Published by Tarlada Ramesh. It is a part of our MBA Finance Curriculum. Thanks each and every one who helped me Directly, Indirectly to publish this Presentation.
PPt on Product Mix of HUl
Introduction
Product mix of hul and Bru Coffee
their width,length,depth,consistenct in detail
Bru coffee product and their categorization in detail
Lenskart.com was founded in November 2010 by Peyush Bansal. Lenskart raised its first round of funding from IDG Ventures India (IDGVI) in 2011. IDGVI invested around INR22 crore (US$3.6 million) in Valyoo Technologies, the parent company of Lenskart.com. In February 2013, Unilazer Ventures invested around Rs. 30 crores in their first ever e-commerce portfolio. Lenskart has used the funding to invest in expansion to smaller towns and cities, build offline franchisees and range development.[citation needed] It has 7 offline franchise owned stores under the brand name ‘Lenskart’ in Chandigarh, Pune, Agartala, Delhi and Goa. Lenskart plans to set up 100 retail stores across India to strengthen its offline presence
http://en.wikipedia.org/wiki/Lenskart
BoAt is an India-based consumer electronics brand established in 2015 that markets earphones, headphones stereos, travel chargers and premium rugged cables. Imagine Marketing Services Private Limited, which does business as BoAt, was incorporated in November 2013 by co-founders Sameer Ashok Mehta and Aman Gupta.
It is globally the fifth largest wearable brand and India's number one earwear brand.boAt left no stone left unturned regarding influencing people with influencer marketing. boAt has not struck the deal only with influencers but also with celebrity endorsements, cricketers, content creators, and even, stylists.Celebs like Jacqueline Fernandes, Kartik Aryan, Kiara Advani, as well as content creators like Prajakta Koli, Harsh Beniwal, and Bhuvan Bam are on board to promote the products of boAt.
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BoAt is an India-based consumer electronics brand established in 2015 that markets earphones, headphones stereos, travel chargers, and premium rugged cables.
Boat Marketing Strategy discussed about 4 ps
Place
Price
Promotion
Product
Discussing the boat strategy of product, price, place and promotion.
Introduction
A consumer electronics firm called Boat offers millennials reasonably priced, dependable, and stylish audio equipment and accessories.
Aman Gupta and Sameer Mehta, the co-founders of boAt and the owner of Redwood Interactive, recognised a market opportunity for reasonably priced, high-quality audio devices in India. Prior to joining JBL in 2012, Aman Gupta worked as a CA and Assistant Manager at Citi Bank.
When Aman Gupta and Sameer Sharma decided to sell iPhone charging cords that couldn't break, they established boAt lifestyle. Aman was ambitious as a result of his prior experience working for JBL because he had a stronger understanding of the audio industry.
Product
BoAt first sold solely accessories, but company now sells a variety of audio goods, such as wireless speakers, earbuds, headphones, and other accessories for boats, homes, and other places. They are a market leader for consumer electrical devices at competitive rates or in the high-end gear range, and they have something for everyone.
The boAt brand is renowned for providing great audio in terms of sound quality. This company's products are intended to give an immersive listening experience, and they frequently use high-end materials to guarantee the best possible sound quality.
In general, boAt's items are well-made and provide excellent value. As a result, they may offer high-quality products at competitive prices compared to the competition in this sector, advancing their boat marketing strategy.
Place
When it comes to marketing, the boAT distribution marketing strategy generally takes a three-pronged approach: online, offline, and word of mouth.
The business substantially invested in search engine positioning for online digital marketing so that they show up as the first result when users search for terms associated with their products.
The success of boAT also depends on word-of-mouth advertising. They have utilised their substantial and devoted consumer base to promote their goods through community-building activities. Also, they have made care to interact with their clients directly, particularly on social media sites. They were able to receive favourable reviews as a result, which increased sales even further.
Promotion
BoAt needed to become one of the major luxury brands in order to enter the audio industry. To do this, it made considerable investments in influencer marketing and digital marketing.
Digital content creation for its target audience, advertising on popular social media sites like Instagram and YouTube, and collaboration with online influencers all formed part of boAt's digital marketing initiatives.
BoAt worked with famous people and content producers, including YouTube phenomenon Prajakta Koli and actors Ranbir Kapoor and Kartik Aaryan, who could help promote their stylish audio products.
This PowerPoint presentation likely explores the journey and evolution of boAt as a brand known for its innovative approach in the consumer electronics industry. The presentation may cover several key aspects:
Introduction to boAt:
Overview of the company's founding, vision, and initial products.
Innovation Highlights:
Exploration of boAt's innovative strategies in product design, technology integration, and market positioning.
Market Impact:
Discussion on how boAt has disrupted the audio electronics market with its unique offerings and consumer-centric approach.
Brand Building:
Insights into the marketing and branding strategies employed by boAt to create a strong and recognizable brand identity.
Growth Trajectory:
Analysis of boAt's growth story, including milestones, challenges faced, and strategies for expansion.
Future Outlook:
Speculation or plans for the future of boAt, including potential areas of innovation and growth opportunities.
Lessons Learned:
Takeaways and lessons that can be gleaned from boAt's success story, particularly in the context of entrepreneurship and innovation.
Internship report-on-marketing-mix-of-Bata-shoe-company- Main part.Rizwan Khan
The purpose of this report is to analysis the marketing mix strategy of Bata Bangladesh. Bata business policy is the segmentation of retail outlets according to allover country. Bata offers a number of product lines to the prospective consumers in the existing market as depend on culture and customer. Bata Shoe Company is the market leader in the footwear industry since its operation in Bangladesh.
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OiiO International is the leading business conglomerate in BangladeshOiiO International
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www.seribangash.com
A Memorandum of Association (MOA) is a legal document that outlines the fundamental principles and objectives upon which a company operates. It serves as the company's charter or constitution and defines the scope of its activities. Here's a detailed note on the MOA:
Contents of Memorandum of Association:
Name Clause: This clause states the name of the company, which should end with words like "Limited" or "Ltd." for a public limited company and "Private Limited" or "Pvt. Ltd." for a private limited company.
https://seribangash.com/article-of-association-is-legal-doc-of-company/
Registered Office Clause: It specifies the location where the company's registered office is situated. This office is where all official communications and notices are sent.
Objective Clause: This clause delineates the main objectives for which the company is formed. It's important to define these objectives clearly, as the company cannot undertake activities beyond those mentioned in this clause.
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Liability Clause: It outlines the extent of liability of the company's members. In the case of companies limited by shares, the liability of members is limited to the amount unpaid on their shares. For companies limited by guarantee, members' liability is limited to the amount they undertake to contribute if the company is wound up.
https://seribangash.com/promotors-is-person-conceived-formation-company/
Capital Clause: This clause specifies the authorized capital of the company, i.e., the maximum amount of share capital the company is authorized to issue. It also mentions the division of this capital into shares and their respective nominal value.
Association Clause: It simply states that the subscribers wish to form a company and agree to become members of it, in accordance with the terms of the MOA.
Importance of Memorandum of Association:
Legal Requirement: The MOA is a legal requirement for the formation of a company. It must be filed with the Registrar of Companies during the incorporation process.
Constitutional Document: It serves as the company's constitutional document, defining its scope, powers, and limitations.
Protection of Members: It protects the interests of the company's members by clearly defining the objectives and limiting their liability.
External Communication: It provides clarity to external parties, such as investors, creditors, and regulatory authorities, regarding the company's objectives and powers.
https://seribangash.com/difference-public-and-private-company-law/
Binding Authority: The company and its members are bound by the provisions of the MOA. Any action taken beyond its scope may be considered ultra vires (beyond the powers) of the company and therefore void.
Amendment of MOA:
While the MOA lays down the company's fundamental principles, it is not entirely immutable. It can be amended, but only under specific circumstances and in compliance with legal procedures. Amendments typically require shareholder
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Who might benefit? Anyone and everyone leading folks from the shop floor to top floor.
Dr. William Harvey is a seasoned Operations Leader with extensive experience in chemical processing, manufacturing, and operations management. At Michelman, he currently oversees multiple sites, leading teams in strategic planning and coaching/practicing continuous improvement. William is set to start his eighth year of teaching at the University of Cincinnati where he teaches marketing, finance, and management. William holds various certifications in change management, quality, leadership, operational excellence, team building, and DiSC, among others.
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India Orthopedic Devices Market: Unlocking Growth Secrets, Trends and Develop...Kumar Satyam
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India Orthopedic Devices Market: Unlocking Growth Secrets, Trends and Develop...
boAt lifestyle Success Story.pptx
1. Listen to the Music :
boAt
plug into nirvana
A Case Study on boAt headphones:
Principles of Marketing
(MKTG103)
Under the guidance of
Dr. Manish Prasad Rajak
Amity University Jharkhand
Presented by:
Aayush Dayal Bareeda Fatima Abhishek Kr. Giri Yuvraj Kanishk Arya Zaid Eqbal
2. Introduction
• boAt is an Indian company that
markets audio-focused electronic
gadgets like wireless speakers, earbuds
(Airdopes), wired and wireless
headphones and earphones, home
audio equipment, premium rugged
cables, and a selection of other
technological accessories.
3. Start-up Story
• The founders wanted to create
a lifestyle brand, which would bring
fashionable audio products and
accessories for the millennials. Boat is
the brainchild of this idea. The
company began its journey as a cable
manufacturer and seller, which had
rapidly expanded its categories to
serve over 800,000 customers, as
reported in 2020. Boat started as a
bootstrapped startup with a capital of
around Rs 3000000 lacs that came
from the founders
4. Business and Revenue
Model
• The company focused on 3 important market strategies
to create a good consumer base -
• Consumer's Needs
• Consumer's Desires
• Consumer's Behavior Pattern
• The founders implemented their research on the
products and made the products affordable, durable,
and fashionable. boAt focuses on building a customer-
brand relationship where it considers the buyers as a
member of the Boat family. They also focused a lot on
the brand Boat and presented it as an Indian brand.
5. The Success Story
• Consumer-first approach &
Improvisations The company has a
specific term for its community of
users. Anyone who owns a boAt
product is anointed as boAthead and
made a part of the clan. This gives
users a feeling of belongingness. The
company believes in closely
observing the needs of users and
developing products accordingly.
6. The Success Story
• Right targeting boat lifestyles are reckoned as millennials’ brands. The
company provides stylish and affordable products that attract the youth.
Also, the brand ambassadors are all young faces. Much of the buzz
boAt has picked up can be attributed to its brand ambassadors who
represent India’s most-followed passions (and obsessions) - Bollywood
and cricket. The company even develops products specifically for
young people. For instance, Sports Earphones and Bluetooth Speakers
have caught the fancy of India’s increasingly fitness-focussed
millennials. Consumers choose accessories that fit their workouts,
trails, hikes, and their lifestyle.
• Online marketing The company has stuck to online modes to market
its products. The brand has stayed away from conventional media such
as TV and print. They have mostly run their campaigns on Facebook
and other social media networks. One of the founders cited the reason
being millennials are mostly online. Pankaj Mirchandani, the managing
partner at Rhythm Corner Alaknanda (RCA), a marketer and distributor
of electronics in India, says, “What has worked for boAt is the
community of fans they have built online, which is quite
commendable”. There is now an online community of boAtheads with
around 80,000 members at present. The company also uses Celebs
word-of-mouth as their marketing strategy
7. Awards and Recognitions
• Boat was awarded and recognized on numerous occasions by
a list of organizations, here's a look at some of the most
prominent awards and recognition of the brand:
•
The company was declared as the "number 1 brand for truly
wireless and earwear in India in 2020“
•
It was noted as the "5th largest wearable brand in the world
in 2020"
Boat boasts of being the official audio partner for 6 Indian
Premier League (IPL) teams in 2021
•
It has partnered with a wide range of celebrities and
cricketers from Hardik Pandya to Diljit Dosanjh and
Jacqueline Fernandez.
8. Competitors
• The top competitors of the Boat are:-
• Gonoise, Mivi, and Skullcandy.
• Gonoise:-
• Genoise is the biggest rival of Boat. It is headquartered in
Gurgaon, Haryana, India, and was founded in 2014. Gonoise
competes in the electronic equipment industry.
• Mivi:-
• Mivi is one of the biggest rivals of Boat. It is headquartered
in Telangana, Andhra Pradesh, India, and was founded in 2015.
Mivi also operates in the electronic equipment industry.
• Skullcandy:-
• Skullcandy is also one of the top competitors of Boat. It is
headquartered in Park City, Utah, and was founded in 2003.
Skullcandy also works in the electronics industry.
9. Funding and Investors
• boAt is eyeing IPO early next year. The company
is currently looking to raise up to $500 Mn (Rs
3500 crores) at a valuation of $1.4 bn and then
list itself between March and June 2022. Boat
becomes the first Indian D2C brand to file for a
Rs 2,000 crore-IPO, which plans to file its DRHP
with SEBI in the last week of January 2022, as per
the reports dated January 18, 2022. According to
the sources close to the company, Boat is looking
to have a fresh issue of shares and an offer for
sale, both of which would be worth Rs 1,000
crore each.
10. Future Plans
• The company believes that there is
always a trend of buying earphones
along with the new smartphones. Boat
finds this concept to be a channel of
success for them. According to the
reports, the major phone makers are in
the process of stitching new relations
with audio companies. For example -
Samsung has got JBL and Harman,
Apple has Beats, and so on. These
manufacturers are attracting consumers
with hot deals so that the users don't
buy earphones or headphones
separately.