Birla Ghanshyamdas Birla founded Hindustan Motors in 1942. He established India's first indigenous car manufacturing facility which began assembling Morris cars under license in 1948. Hindustan Motors is best known for manufacturing the iconic Ambassador car, which was first launched in 1957. The Ambassador became a popular choice for government officials and taxi services due to its durability and suitability for Indian road conditions. However, Hindustan Motors struggled in recent decades facing increased competition and failing to significantly update the Ambassador model. There are now discussions of Hindustan Motors potentially partnering with Peugeot to develop an electric version of the Ambassador.

3. ABOUT THE FOUNDER:
Birla, the youngest son of philanthropist Ghanshyam Das Birla, was born on 12 January
1921. By the age of fifteen, he was already actively associated with a large number of
companies and eventually became the chairman of Kesoram Industries.
 On 13 April 1942, he married Sarla, daughter of activist and writer Brijlal Biyani.
In 1959, he established the Indo Ethiopian Textiles Share Company, the first major joint
venture by any Indian industrialist.
He was the chairman of Krishnarpan Charity Trust
He also founded Birla Public School in Qatar and Birla College of Arts, Science &
Commerce in Kalyan near Mumbai.

4. Continued…….
Birla died on 3 July 2019 at the age of 98.
1942 – started a company called Hindustan motors
1948 – manufactured ambassador car.
The Ambassador was perhaps best suited to the treacherous Indian terrain (back in the day).
The Times of India in its edition dated 25 May 2014 published an article headlined "End of
trip for Ambassador".
Industry experts say that HM (Hindustan Motors) is stuck in time and history and now its
history has become a liability.

5. AUTOMOTIVE INDUSTRY
The first time in India that a vehicle came on road was in 1897
Till 1930, India did not have any manufacturing facility and cars were imported directly from other
countries.
Great depression effects
Make in India(1940s)- Birlas, Walchands, Tatas
THE BEGINNING…
Brij Mohan’s interest on western world’s Auto Industry
1942, Port Okha, Gujarath.
HM had to wait due to war.
Ganga Prasad got it in Family Distribution.
Shifted HM to Uttarpa, WB

6. MORRIS MOTORS
 1949, HM signed with Studebaker, Morris Motors.
 The company decided to manufacture MM under a licence agreement.
 Launched Hindustan 10 in 1949.
 1954- collaborated with MM to assemble them in India.
 1957- The Fourteen was replaced by the Hindustan Landmaster (the Morris Oxford Series II)

7. AMBASSADOR ENTRY
HINDUSTAN AMBASSADOR MK1
1953-1963
Hindustan Ambassador MK 2
1963-1975
Hindustan Ambassador MK 3
1975-1979 Hindustan Ambassador MK 4
1979-1990

8. MODERNISED AMBASSADORS
Hindustan Ambassador “NOVA”
1990-1999
Hindustan Ambassador “CLASSIC”
1992-2011
Hindustan Ambassador “Grand”

9. Hindustan Ambassador “AVIGO”
2004 to 2007
Hindustan Ambassador Encore
2013 to 2014
 First car to follow “Make in India”
 Longest production car of India
 World’s best taxi award
 Until entry of Maruti in 1983, it was the only car
manufactured in India.
 Designed with a monocoque chassis
FEW FACTS ABOUT
AMBASSADOR

10. What happened next?...
 Due to competitors (mainly people’s car Maruthi because ambassador is premium car).
 Faced problems due to licence Raj.
 Due to liberalisation foreign companies entered.
 No major changes in model.

11. President’s choice…
 Dr. Abdul kalam was the president of india. Dr kalam is known for simple living.
 He preferred to travel in old ambassador car without a beacon light and VIP cap. The
pilot vehicles were asked to follow the traffic rules.
 The prime ministerial motorcade consists of ambassadors and the more than 40-year-old
workhorse remains the official vehicle of senior politicians, top civil servants, judges,
and generals.
…The 80’s
 Until the 1980’s, Ambassador and Premier Automobiles Ltd’s (PAL) Padmini were the only 2
cars available in the Indian market.
 There was no executive order that the government departments have to buy only
ambassador cars. Still all were buying as a prestige to own it.
 HM derived a major part of its sales from senior politicians, top civilians, bank managers and
defense personnel.
 Ambassador was very popular in the taxi segments because of the perception that the
ambassador was better suited for the rough Indian roads and its strong structure

12. The Come Back of HM
Hindustan Motors could soon bring back
the beloved HM Ambassador in an EV
guise.
A report suggesting HMFCI’s MoU with
French automaker Peugeot has triggered the
possibility of an Amby EV.
Hindustan Motors might be having an
electric two-wheeler planned at first.

13. I AM WAITING….
THANK YOU.