The presentation summarizes Samsung's business operations, products, strategies, and marketing plan. It includes details on Samsung's company overview, vision, objectives, product lines, sales performance, distribution, positioning, customer analysis, market analysis, competitors, SWOT analysis, and marketing strategies, objectives, budget, and conclusion. The presentation provides an in-depth overview of Samsung's business and marketing approach across different areas.

2. Summary of the presentation.
• Company over view
• Vision and mission statement
• Company objectives
• Product line of smart phone
• Company Sales quarter
• Samsung Distribution Strategy
• Positioning and Branding
• Customer Analysis
• PESTEL Analysis
• Market analysis
• Competitor Analysis
• Swot analysis
• Marketing Objectives
• Marketing Strategies
• Segmentation Strategies
• Targeting Strategies
• Action Plan
• Marketing Budgeting
• Conclusion

3. Company overview
Samsung is a multinational South Korean company it was
established in 1938 funded by Lee Byung-Chul. Samsung firstly
started its business as grocery trading around the city. Samsung
Electronics co. ltd is a subsidiary of Samsung Group in Suwon-Si.
Samsung entered the electronic industry in 1969 as a result of
Samsung Electronic co.ltd was registered on January 1, 1969.
Samsung Electronics Co.Ltd produced Black and white television as
its first product. During 1970S company was expanded rapidly and
representing 70% of revenue from the group in 2012.
• President – Co. Ceo and director: Kinam Kim

4. Vision statement of the company
“Inspire the world, create the future.” In 2020
Mission statement of the company
“Inspire the world with our innovative
technologies, product and design that enrich
people’s lives and contribute to social prosperity
by creating a new future.”

5. Company objectives
– Attainment of a leadership position in the electronics
industry in the world.
– To beat our significant rival apple.
– Improve customer brand loyalty.
– To provide a healthful, productive, gratifying, and
pleasant workplace for all employers in skills,
development.
– Carrier advancement opportunities.
– To recognize and fulfill our obligations towards the
stakeholders and lenders by providing a wonderful come
back on their investment.
– To produce unique and high-quality products with the latest
technology.

6. Product line of smartphone

7. Company Sales quarter from first quarter 2010 to
second quarter 2020

8. Samsung Distribution Strategy

9. Positioning and Branding
Positioning is the act of coming up with the company's supply so
it couples as a distinct and valued place within the target
customer's mind" Kotler (2000). Therefore, positioning is the act
of developing with the company's providing and image to occupy
a particular place at intervals the minds of the target market.
Positioning ends up in flourishing creation of a client-centered
worth proposition a cogent reason why the merchandise ought to
be bought by the client. Samsung smartphone positions its
merchandise as innovative, customer-friendly, and stylish
merchandise with complete giving.
• Brand Logo of the company
• Brand Slogan of the company - “Do what you can’t ”

10. Customer Analysis
• What do they buy?
• Why do they buy?
• When do they buy?
• How do they buy?
• Buying decision process

11. PESTEL Analysis
P – political factors
E – economic factors
S - social factors
T – technological factors
E – environmental factors
L – legal factors

12. Market analysis
The smartphone has an immense potential to
contribute considerably to world economic
development. Currently, in 2020 first quarter,
Samsung smartphone is representing 20% of
market share in the global world and it is a source
of wide-ranging employment opportunities.

13. Competitor Analysis
• Apple iPhone
• Huawei
• sony
• LG
• HTC

15. Marketing Objectives
 Increasing the sales revenue by 15% within
next year.
 Increase the market share up to 25% within
next year.
 Increase brand awareness by 40%
 Increase and maintain customer satisfaction
more than 95%

16. Marketing Strategies

17. Segmentation Strategies

18. Targeting Strategies

19. Action Plan
* Planning to Introduce wireless charger with smart
phone
* Increase of 5G networks
* Market promotion
* Reduce price
* Social action for COVID 19

20. Marketing Budgeting
Forecast Revenue 270.00
Planning to Introduce
wireless charger with
smart phone
(55.00)
Increase of 5G networks (27.00)
Market promotion ( 5.00)
Reduce price (2.00)
Social action for COVID 19 (1.00)
Forecast Profit 180.00
2021 USD Billion

21. Conclusion
According to our marketing plan as suggested action
plan if starting to do all action can achieve all the
objectives as the above we mentioned. Another
thing efficient distribution, promotion, and rating
ways can facilitate increase sales and profit.

22. Reference
• Anon., n.d. Samsung Newsroom Media Library. [Online]
Available at: https://www.samsung.com/global/galaxy/galaxy-
watch3/
• Anon., n.d. Statista Telecommunication. [Online]
Available at:
https://www.statista.com/statistics/330695/number-of-
smartphone-users-worldwide/
• Anon., n.d. Wikipedia, the free encyclopedia. [Online]
Available at: https://en.wikipedia.org/wiki/Samsung_Electronics
• Bondarenko, P., n.d. Samsung. [Online]
Available at: https://www.britannica.com/topic/Samsung-
Electronics
• Juneja, P., n.d. Management Study Guide. [Online]
Available at:
https://www.managementstudyguide.com/business-strategies-
to-beat-the-downturn.htm

23. Charuki Perera - 00008166
Hiruni Aroshi - 00007985
Yuthmi Binara - 00008152