How to make lead generation more effective

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CREATING
INTELLIGENT
DESIGN SYSTEMS

HOW TO MAKE
LEAD GENERATION
MORE EFFECTIVE.Pune | Mumbai | London
An ISO 9001:2008 Company

"You are out of business if
you don’t have a prospect."
- Zig Zigler

Lead generation is a commonly used term these days with every business, big and small. Deciding the
right lead generation strategy for your business can be difficult and will often involve some trial and
error. But there are some proven strategies out there, which we will discuss later.
© 2020 Interics Designs Pvt. Ltd | All rights reserved www.intericsdesigns.com | www.intericsdigital.com
WHAT IS LEAD GENERATION?

WHAT IS LEAD GENERATION?
Lead Generation in digital marketing is the initiation of consumer interest or inquiry into products/services of a
business through online or digital means.
Lead generation refers to the process of identifying and reaching prospective customers, or leads, for your
business.
But it’s not enough to find these individuals — one has to cultivate a relationship with them and stimulate their
interest in the product/service you have to offer.
Marketers need to build an efficient lead generation strategy to manage every stage of the buyers’ journey:
· Drive traffic to the company website
· Convert those visitors into leads
· Nurture those leads into customers

10 PROVEN LEAD GENERATION TECHNIQUES
• Keep blogging
• Webpage optimisation
• Routine website checks and
keyword updation
• Create and promote lead magnets
• Design gated content
• Create a quality e-newsletter
• Make online marketing videos
• Harness social media
• Host an online event
• Use live chats and FAQs

KEEP BLOGGING
• Blogging is probably the most effective lead generation strategy. Without it, your SEO efforts will lose their bite.
• Think from the buyer's perspective and create blogs with more personalised content.
• You could do guest blogging, talk about how your offering can help businesses indepth, and create a wide range of keyword-loaded content that can
be found in search engines.
• These blogs must then be promoted on Facebook, LinkedIn and Twitter.
• The blog post is the first step in the buyer’s journey, so be sure to include CTA buttons in the side bar and at the end of the post, as well as in-text
links.
Create keyword-
loaded blogs with
personalised
content
Promote on
Facebook,
LinkedIn and
Twitter
Do guest
blogging
Include CTA
buttons as well
as in-text links

WEBSITE
OPTIMISATION
Since it all starts with driving traffic to your website, you
need to ensure your website is functioning properly. On
the user’s smartphone as well!
Loading errors, lagging speed, poor user interface can
negatively impact traffic.
A lead generating website is user-friendly with easy
navigation and clear CTAs, designed to make it easy for
visitors to search and find what they want, understand
your value proposition, request a quotation, etc.
This also helps you to know who visited your website so
a precise follow-up conversation can be taken up by a
sales rep.
Functions
properly,
on all devices
Has no loading
errors,
lagging speed, poor
user interface
Is user-friendly
with easy
navigation &
clear CTAs

ROUTINE WEBSITE CHECKS
AND KEYWORD UPDATION
It's not enough to check only for bugs or when complaints come.
Broken links, 404 error pages will drive visitors away forever. Routine checks are crucial to ensure the system is running smoothly.
It's also important to make changes, improve user interface whenever required, and keep updating keywords based on researching the
competition, adding long-tailed keywords, etc. to optimise content.
No broken links,
404 error pages,
etc.
Keep updating
keywords to
optimise content
Run routine checks
Make changes,
improve user
interface whenever
required

CREATE AND
PROMOTE
LEAD MAGNETS
Lead magnets are bits of content like PDF or recorded files that can be seen and downloaded by visitors in exchange for their contact
information.
You could also offer a discount, free trial or gift coupon as your lead magnet.
Promote your lead magnet around your website by highlighting it on the homepage as a call-to-action, in the sidebar or a hello bar.
You could also promote lead magnets at the end of blog posts and pages, and create a resource library full of gated content.
Lead magnets are content that can be
seen in exchange for contact
information
Promote it on the
homepage as a CTA
in the sidebar or a
hello bar
Promote it at the end of
blog posts and pages
Could also offer a
discount, free trial
or gift coupon as
lead magnet
Create a resource library
of gated content

Gated content includes white papers, e-books, reports, courses, online tools, etc. that are accessible to users only after they fill out a lead capture
form.
Gated content helps to attract high quality leads that are genuinely interested in subjects related to your offerings, while giving them something of
value for free.
DESIGN GATED
CONTENT
Accessible to
users only after
they fill out a lead
capture form
Attracts high quality
leads; gives them
something of
value for free
White papers,
e-books, reports,
courses, online
tools, etc.

A value-packed monthly e-newsletter with interesting educational and informative content goes a long way in encouraging prospects to connect and
stay in touch with your brand.
You can also fill your newsletter with new blog posts and recommended reading from other thought leaders, announce new services, upcoming events
and specific offers.
CREATE A QUALITY
E-NEWSLETTER
Include new blog posts
and recommended
reading from other
thought leaders
Encourages prospects
to stay connected
with your brand
Add interesting
educational and
informative
content
Announce new
services upcoming
events and specific
offers

Today, everybody is on YouTube and Vimeo, the leading online video platforms with millions of viewers every day.
Take advantage of video marketing for lead generation.
Make videos to present your company, explain complex services, demonstrate new products, present case studies and testimonials, etc.
MAKE ONLINE
MARKETING VIDEOS
demonstrate
new products
present your
company
explain
complex
services
present
case studies,
testimonials,
etc.

HARNESS SOCIAL
MEDIA
Many businesses have benefitted by social media marketing.
While the style and content may vary from Twitter to LinkedIn to
Facebook, social media helps you to connect and network with
the people who matter for your business.
Record podcasts, upload them on iTunes or SoundCloud.
Spend on social media advertising or hire marketing bloggers to
promote your company in a subtle manner.
If you have a valuable lead magnet, highlight it on your social
profiles.
Leverage call-to-action buttons by linking them to your lead
magnet instead of your home page.
Record podcasts,
upload them on
iTunes or SoundCloud
Connect and
network with the
people who matter
Spend on social
media advertising
Highlight your lead
magnet on social
profiles
Hire marketing
bloggers to promote
your company
Leverage CTA buttons
by linking them to
your lead magnet

HOST AN
ONLINE EVENT
An online event to attract your target audience is a sound lead
generation strategy.
It could be a webinar, workshop or conference
Choose topics that of interest and value for your ideal prospect.
Such events will help you capture contact information through
event registration, and help connect with customers so you can
answer questions, learn about your audience, address their
queries, share information, etc.
Record podcasts,
upload them on
iTunes or SoundCloud
Connect and
network with the
people who matter
Spend on social
media advertising
Hire marketing
bloggers to promote
your company

• A live chat helps you engage with your potential customer on the spot.
• Live chats prompt visitors to ask questions about your products/services when visiting your website - and will help you gauge what most visitors are
really looking for.
• By requiring users to provide contact details to submit a question, a live chat becomes a good lead generation technique.
• Using customer emails and live chats, you can also compile a list of frequently asked questions and answer them as clearly as possible. This will help
customers and increase trust.
USE LIVE CHATS
AND FAQS
Helps you gauge
what most
visitors are
really looking
for
A live chat helps you
engage with your
potential customer
on the spot
Live chats prompt
visitors to ask
questions about your
products/services
By requiring users to
provide contact
details, a live chat
becomes a good
lead generation
technique
By requiring users
to provide contact
details, a live chat
becomes a good
lead generation
technique

CONCLUSION
Successful lead generation is an ongoing process.
It does not happen overnight or even within a week. An evolving process, it needs
continuous inspection and evaluation.
With the techniques suggested, you could build a robust digital marketing strategy to
engage more traffic for your website and guide them through the marketing funnel with
improved conversion rates.

LEAD GENERATION WITH
INTERICS IN-DIGITAL
Interics IN-DIGITAL offers an exclusive strategy for digital marketing to engage a community of professionals to
drive actions that are relevant to your market and products.
Interics IN-DIGITAL conducts continuous improvement, additions and optimisation of touch-points for qualified lead
generation and sales nurturing.
IoT (Internet of Things) is improving data processing, making it possible for industries to analyse and distribute the
data in an approachable way.
Artificial Intelligence (AI) enabled solutions convert huge amounts of customer data into actionable insight that
helps improve the quantity and quality of leads generated.
From chatbots to predictive analysis to extra-precise targeting for content delivery across multiple interaction points
– the potential of AI is ever-growing.

LEAD GENERATION WITH
INTERICS IN-DIGITAL (contd)
Interics Digital harnesses these evolving technologies to expand your audience, pinpoint your leads and optimise
digital marketing efforts.
Interics IN-DIGITAL is a full services Digital agency specialising in digital marketing solutions that cover:
· digital brand positioning
· digital advertising
· website design
· lead generation
· reputation management
· content marketing and more.

DISCLAIMER :
This document is intended for presentation purpose only. It contains information that is strictly confidential. You are notified that any use, dissemination, distribution or
copying of its images, concepts and content of any slide, is prohibited.
Connect with us
020 46304200 | +91 8744819236
www.intericsdesigns.com | www.intericsdigital.com

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