Social Media Strategies to Click and ConnectLee Aase
Slides for my June 9, 2018 presentation at #RAREontheRoad in Houston, TX. This is the first in a series of three workshops this summer sponsored by GlobalGenes and the Every Life Foundation for Rare Diseases.
Getting the Most out of Linkedin for Nonprofits Debra Askanase
You need to know how to get the most out of Linkedin, and this presentation is full of best practices and examples. Learn how to optimize your personal and company Linkedin profiles, utilize the Groups and Answers features, and about the 10 things you can do to get the most out of Linkedin for you and your organization.
This workshop will discussed how to strategically evaluate areas within a nonprofit in which integrating digital tools can increase an organization’s effectiveness, while also saving time, money, and stress. The workshop concludes by zeroing in on steps a small to medium size organization can take to optimize their Facebook Page, and help to answer the ever-elusive question of how to effectively use Social Media without it becoming a full-time job.
Blogging IS a Strategy. Blogging should be relevant, targeted and strategic for your organization, and should move an organization closer towards meeting its goals. This fun, lively presentation highlights how to develop a blogging strategy, with examples of strategic blog posts from several nonprofit organizations.
The Social Website walks you through what is a social website, the goals of a social website, the categories and types of social media integration, many examples, and a DIY worksheet. This was presented at the 2011 Nonprofit Technology Conference with Seth Giammanco of Minds on Design Lab. More social website examples at http://getsocial.mod-lab.com, or submit your own.
Social Media Strategies to Click and ConnectLee Aase
Slides for my June 9, 2018 presentation at #RAREontheRoad in Houston, TX. This is the first in a series of three workshops this summer sponsored by GlobalGenes and the Every Life Foundation for Rare Diseases.
Getting the Most out of Linkedin for Nonprofits Debra Askanase
You need to know how to get the most out of Linkedin, and this presentation is full of best practices and examples. Learn how to optimize your personal and company Linkedin profiles, utilize the Groups and Answers features, and about the 10 things you can do to get the most out of Linkedin for you and your organization.
This workshop will discussed how to strategically evaluate areas within a nonprofit in which integrating digital tools can increase an organization’s effectiveness, while also saving time, money, and stress. The workshop concludes by zeroing in on steps a small to medium size organization can take to optimize their Facebook Page, and help to answer the ever-elusive question of how to effectively use Social Media without it becoming a full-time job.
Blogging IS a Strategy. Blogging should be relevant, targeted and strategic for your organization, and should move an organization closer towards meeting its goals. This fun, lively presentation highlights how to develop a blogging strategy, with examples of strategic blog posts from several nonprofit organizations.
The Social Website walks you through what is a social website, the goals of a social website, the categories and types of social media integration, many examples, and a DIY worksheet. This was presented at the 2011 Nonprofit Technology Conference with Seth Giammanco of Minds on Design Lab. More social website examples at http://getsocial.mod-lab.com, or submit your own.
Less broadcasting, more engagement! This presentation includes best practices and NGO examples of Twitter profiles, understanding who sees your @ messages, Twitter tools, examples of engaging practices by nonprofits, understanding Twitter influence, and theories of engagement.
Where's the Return on Engagement? Measuring Social Media ROEDebra Askanase
This presentation looks at how to measure real social media engagement, and defines metrics that lead to ROE and metrics that actually measure activism based on ROE. We also look at what social media activities lead to the highest ROE and how to use that information to design your programs and social media implementation. Lastly, the presentation covers three ROE supportive case studies.
As the Networking Motivator (tm) and the Chief Networking Officer of a large West Coast chamber of commerce, Beth Bridges has used social media to encourage members and friends to network more and to network for better results. This presentation was giving to the Weblink International Summit in Indianapolis in September 2010. If you would like to have Beth speak to your organization on this topic or on The Five Part Networking Success Plan (tm), contact her through Facebook (www.Facebook.com/BethBridges) or LinkedIn (http://www.linkedin.com/in/bethbridges)
50 Shades of Social Media: Navigating Policies, Laws, and Ethics Debra Askanase
Do you struggle with what you (and your colleagues) can and should say, or how you should respond to situations using social media? In this presentation for the Nonprofit Technology Conference, we consider real-world situations, walk through five ethical frameworks you may use to resolve social media conundrums, and look at ways to integrate ethical considerations into your social media policies, training, and practices. This presentation also walks through the case study of Phonedog v. Kravitz, a case involving who owns Twitter followers, and social media policy do's, don'ts, and supporting resources.
This presentation was developed and presented at the 2014 Nonprofit Technology Conference by Debra Askanase (Community Organizer 2.0, National Brain Tumor Society), Farra Trompeter (Big Duck), Carly Leinheiser (Perlman and Perlman), and Ashley Lusk (Threespot). The presentation design was created by Threespot.
The key to moving people to action online is the personal connection, but organizations struggle to be personal online. This presentation reviews specific strategies that allow organizations to become personal online, by platform. Includes examples of nonprofits getting personal and connecting on Facebook, Twitter, blogs, and Linkedin.
Guide to Getting Social presentation at the Association of Fundraising Professionals, Northern New England Annual Conference. November 3, 2012. Stowe, VT.
Religion Communicators DC 2012 WorkshopMeg Biallas
What does it take to execute an effective social media campaign? How does it dovetail with traditional media strategies, and what tools are specifically helpful to the faith community? Meg Biallas from the nonprofit Shepherding the Next Generation will outline characteristics of a social media campaign using examples from the Blue Sunday campaign, which mobilized churches to recognize a national day of prayer for abused and neglected children.
Matterness is a way to make people feel known, acknowledged and invited to participate in all your organizational efforts. Passive audiences become active, and passionate supporters then become your best ambassadors. Supporters enthusiastically contribute their knowledge, networks and funds to support your cause. This presentation, given at a Valley Gives 1.5 hr in-person workshop, covers the principles of Matterness to make your people feel acknowledged, empowered and activated using social media, along with examples and a deep case study. Slide deck includes discussion prompts for nonprofits around fundraising and organizational behavior.
Developed in collaboration with Allison Fine, my partner in MatternessConsulting.com
Understanding What Matters: Social Media Workshop for the Vermont Arts CouncilDebra Askanase
Why does your organization use social media, and is it helping you to accomplishing your goals? This slide deck was used in a presentation with Vermont Arts organizations, and explores the fundamentals of what it takes to meaningfully engage in social media as a nonprofit organization, and use it to move stakeholders to action. It will cover the concepts of Matterness, understanding the online conversation that your stakeholders want to have with you, the importance of personal social media use, how to unleash the hidden capital within your online community by using social media for engagement, ladders of engagement, and critical practices for social media success.
Creating an Effective Social Media Strategy for your NonprofitDonorPath
Social media expert Beth Kanter walks through creating an effective social strategy for your nonprofit.
It includes practical tips, case studies, and fundamental advice to creating a networked and socially active nonprofit
Social enterprise and charities networking evening 2nd julyIan Gibbins
How can Charities use social media to promote their organisation? In this presentation Ian Gibbins delivers tips and strategies on how charities can integrate a successful social media campaign to promote their organisation effectively. This presentation was delivered to the Cambridgeshire Chamber of Commerce, Social Enterprise and Charities sector on their very first meeting.
Congressman beyer's women's economic conference using social networking for...Dagny Evans
As of January 2014, 74% of online adults use social networking sites. As of September 2014, 71% of online adults are using Facebook, with only 28% using LinkedIn. Is this the optimal mix for the advancement of your career? Are you presenting your best image for potential business partners or recruiters?
In the social networking & your career session, we will
review social media trends as it relates to business;
review what it means to use social media to develop & promote your brand; and review the Dos and Don’ts of leveraging social media for career development
Less broadcasting, more engagement! This presentation includes best practices and NGO examples of Twitter profiles, understanding who sees your @ messages, Twitter tools, examples of engaging practices by nonprofits, understanding Twitter influence, and theories of engagement.
Where's the Return on Engagement? Measuring Social Media ROEDebra Askanase
This presentation looks at how to measure real social media engagement, and defines metrics that lead to ROE and metrics that actually measure activism based on ROE. We also look at what social media activities lead to the highest ROE and how to use that information to design your programs and social media implementation. Lastly, the presentation covers three ROE supportive case studies.
As the Networking Motivator (tm) and the Chief Networking Officer of a large West Coast chamber of commerce, Beth Bridges has used social media to encourage members and friends to network more and to network for better results. This presentation was giving to the Weblink International Summit in Indianapolis in September 2010. If you would like to have Beth speak to your organization on this topic or on The Five Part Networking Success Plan (tm), contact her through Facebook (www.Facebook.com/BethBridges) or LinkedIn (http://www.linkedin.com/in/bethbridges)
50 Shades of Social Media: Navigating Policies, Laws, and Ethics Debra Askanase
Do you struggle with what you (and your colleagues) can and should say, or how you should respond to situations using social media? In this presentation for the Nonprofit Technology Conference, we consider real-world situations, walk through five ethical frameworks you may use to resolve social media conundrums, and look at ways to integrate ethical considerations into your social media policies, training, and practices. This presentation also walks through the case study of Phonedog v. Kravitz, a case involving who owns Twitter followers, and social media policy do's, don'ts, and supporting resources.
This presentation was developed and presented at the 2014 Nonprofit Technology Conference by Debra Askanase (Community Organizer 2.0, National Brain Tumor Society), Farra Trompeter (Big Duck), Carly Leinheiser (Perlman and Perlman), and Ashley Lusk (Threespot). The presentation design was created by Threespot.
The key to moving people to action online is the personal connection, but organizations struggle to be personal online. This presentation reviews specific strategies that allow organizations to become personal online, by platform. Includes examples of nonprofits getting personal and connecting on Facebook, Twitter, blogs, and Linkedin.
Guide to Getting Social presentation at the Association of Fundraising Professionals, Northern New England Annual Conference. November 3, 2012. Stowe, VT.
Religion Communicators DC 2012 WorkshopMeg Biallas
What does it take to execute an effective social media campaign? How does it dovetail with traditional media strategies, and what tools are specifically helpful to the faith community? Meg Biallas from the nonprofit Shepherding the Next Generation will outline characteristics of a social media campaign using examples from the Blue Sunday campaign, which mobilized churches to recognize a national day of prayer for abused and neglected children.
Matterness is a way to make people feel known, acknowledged and invited to participate in all your organizational efforts. Passive audiences become active, and passionate supporters then become your best ambassadors. Supporters enthusiastically contribute their knowledge, networks and funds to support your cause. This presentation, given at a Valley Gives 1.5 hr in-person workshop, covers the principles of Matterness to make your people feel acknowledged, empowered and activated using social media, along with examples and a deep case study. Slide deck includes discussion prompts for nonprofits around fundraising and organizational behavior.
Developed in collaboration with Allison Fine, my partner in MatternessConsulting.com
Understanding What Matters: Social Media Workshop for the Vermont Arts CouncilDebra Askanase
Why does your organization use social media, and is it helping you to accomplishing your goals? This slide deck was used in a presentation with Vermont Arts organizations, and explores the fundamentals of what it takes to meaningfully engage in social media as a nonprofit organization, and use it to move stakeholders to action. It will cover the concepts of Matterness, understanding the online conversation that your stakeholders want to have with you, the importance of personal social media use, how to unleash the hidden capital within your online community by using social media for engagement, ladders of engagement, and critical practices for social media success.
Creating an Effective Social Media Strategy for your NonprofitDonorPath
Social media expert Beth Kanter walks through creating an effective social strategy for your nonprofit.
It includes practical tips, case studies, and fundamental advice to creating a networked and socially active nonprofit
Social enterprise and charities networking evening 2nd julyIan Gibbins
How can Charities use social media to promote their organisation? In this presentation Ian Gibbins delivers tips and strategies on how charities can integrate a successful social media campaign to promote their organisation effectively. This presentation was delivered to the Cambridgeshire Chamber of Commerce, Social Enterprise and Charities sector on their very first meeting.
Congressman beyer's women's economic conference using social networking for...Dagny Evans
As of January 2014, 74% of online adults use social networking sites. As of September 2014, 71% of online adults are using Facebook, with only 28% using LinkedIn. Is this the optimal mix for the advancement of your career? Are you presenting your best image for potential business partners or recruiters?
In the social networking & your career session, we will
review social media trends as it relates to business;
review what it means to use social media to develop & promote your brand; and review the Dos and Don’ts of leveraging social media for career development
Presentation given to the Human Services Coalition of Prince George's County on how nonprofits can best utilize social media. Most content is not original, but rather borrowed through social media tools, like Slideshare, Twitter, and LinkedIn!
Social Media Networking for Non ProfitsKristen Bonk
On August 24th, United Way South-Southwest Suburban Metropolitan Chicago invited me to present to non-profit management about online social networking.
I LOVED using www.slideshare.net throughout the entire process and hope this helps someone else as much as it helped me.
Understand your options with respect to various social media platforms and which ones are likely to enhance your fundraising campaigns and philanthropy program in general.
A presentation by Darlene Fichter, Librarian at the University of Saskatchewan, and Jeff Wisniewski, Web Services Librarian at the University of Pittsburgh, about creating and evaluating social media campaigns for libraries.
Community Network for Youth Development (CNYD) in San Francisco, in partnership with Redwood City 2020, is sponsoring Managing for Quality, a 5-part training series for leaders in the youth development movement. This second session focuses on building your community through asset-mapping to increase access to resources, people, and learning opportunities for youth. The series is facilitated by Lynn Johnson, Director of Community Field Work for CNYD. This session, she is joined by her brother, Mike Johnson of EASports and PlaygroundDad.com.
On August 24, 2011, United Way South-Southwest Suburban invited me to present information about online social networking.
I benefit from www.slideshare.net tremendously and maybe this will help someone also.
How to Create and Manage Your Online Presence
The internet plays a critical role in shaping your impressions about companies, products and people. So, what impression are you creating online about yourself? Whether you need to do some damage control to your online reputation or want to establish an online presence, Viveka Von Rosen (Larimer County Workforce Center) will present relevant and valuable information. She will discuss how you can pro-actively create a professional, powerful, positive, and consistent online presence for yourself and how to develop your personal brand.
8. Social Media Goals: Build relationship with users, donors, volunteers Engage in Conversation Share Information about organization & cause Learn Mobilization Action Just-in Time environment
21. Andrea Snyder Enoch Pratt Free Library / State Library Resource Center (410)396-5320 grc@prattlibrary.org Tw: grants_pratt
Editor's Notes
http://www.youtube.com/watch?v=lFZ0z5Fm-Ng
Show video -socialnomics
Share how org is using social media currently
NOT STATIC!!
Brainstorm…..Having to give up control of the conversationsComfort level with technologyOrganization vs personal identityTime & resources neededFlexibility Feeling like you’re always playing catchupROISelling it to boss upper managementUnderstanding technology & terminolgoyLearning curve
http://www.atlascorps.org/homepage.htmlhttp://www.focushope.edu/www.bcf.orgPurpose?Donor friendlyMedia friendlyVolunteer friendlyWhite spaceDonate now button?Stories, videos, photosLink to all social media venueswww.bcf.org --- can easily share infohttp://www.focushope.edu/
Events, causes, recruitmentPush people back to websiteFan page rather than group info shows up in feedhttp://www.facebook.com/pages/BARCS-Animal-Shelter/72260644868?ref=ts
http://www.flickr.com/photos/enochprattlibrary/http://dariusgoeswest.org/Goslabichallenge/freedvd/Upload photos of volunteers & eventsCan easily be sharedYou tube: Flip cam is easy way to recordCan also use regular cameraGet youtube nonprofit channelEmbed videos on websiteCan easily be shared
Volunteers, clients & staff blog about events to generate buzz –Embed photos & videos from eventsLink blog to website and vise versahttp://www.kiva.org/bloghttp://www.aspca.org/blog/
Brainstorm…..Having to give up control of the conversationsComfort level with technologyOrganization vs personal identityTime & resources neededFlexibility Feeling like you’re always playing catchupROISelling it to boss upper managementUnderstanding technology & terminolgoyLearning curve