The document discusses the transformative impact of social media on communication and marketing, highlighting the shift from traditional marketing to more interactive, customer-centric approaches. It explores various social media platforms and their features, emphasizing the importance of engagement and community building. Additionally, it suggests incorporating social media into educational settings to enhance learning and collaboration.

1. social media 101
the new wave in communication

3. social media
it’s not just new. it’s a paradigm shift.

4. traditional
marketing
aka “interruption
marketing”

5. an added problem
audiences are censoring

6. traditional marketing blocks
“Spam” (print marketing)
Caller ID / National Do Not Call registry
TiVo
Sirius Satellite Radio
Can Spam Act for email

7. the great migration?
from print to social

8. why the shift?
more educated customers
enhanced access to options & opinions
desire for convenience (24/7 access)
sustainability = trending away from paper
desire for listening & relevance
desire for speed (quick reads | executive summaries)

9. Permission marketing
eNewsletters, search engines, social media

10. what’s the
difference?
company-centric or
customer-centric

11. power to the
people

12. what about social media?
what is it, anyway?

13. social media =
any format designed to build community &
create relevant conversation

14. what does it look like?
something like this...

16. or it might look like this
wait for it ...

18. it’s not really a contest, tho
maybe in market share. but not in purpose.

19. it is a two-way conversation
where you speak based on what you hear

20. it is a symptom of web 2.0
any online resource with collaborative possibilities

21. social media categories
network | share | recommend

22. network
Facebook, LinkedIn, MySpace

23. what’s the difference?
“LinkedIn is the office. Facebook is the
barbeque. MySpace is the bar.”
(Reid Hoffman, LinkedIn founder)

24. share
blogging, twitter, YouTube, flickr

25. another semi-helpful contrast
“LinkedIn is my Rolodex. Facebook is my
scrapbook. Twitter is my lifestream idea
generator.”
Mark Drapeau (@cheeky_geeky)

26. recommend
digg, delicious, reddit, StumbleUpon

27. that’s nice.
now how do I use them?

28. Facebook
network & share with ‘friends’

29. feature: writing on the wall
it’s not as foreboding as it sounds

30. feature: notes
from memos to blog posts to memes to rants

31. feature: photos & tagging
surprise - you’re on candid camera!

32. feature: companies
foster evangelists, convert complainers

33. LinkedIn
connect and interact with ‘connections’

34. feature: résumé
nunchuck skills, bow hunting skills, computer
hacking skills...

35. feature: recommendations
you scratch my back, I say thank you.

36. feature: groups
join, discuss, answer questions, plan events

37. feature: companies
what, where, who, networks & stats.

38. benefit: strategic networking
it helped Red Scarf Equestrian take off

39. twitter
140 characters or less, please

40. features? ... yes.
but meanwhile, enjoy the Fail Whale

41. features?... yes.
get a helpful walkthrough in this other preso

42. feature: twitter search
the new Google?

43. twitter does ...
updates
sharing links (yours or others’)
networking
breaking news
promotions
help

44. twitter does ...
solving problems
asking questions
getting feedback or a pulse on a topic
live-blogging
thought leadership
top of mind

45. twitter for business
too many success stories to count

46. YouTube
it’s not just home videos anymore

47. feature: news
breaking news, local news, highlights

48. feature: embedding
get YouTube hosting + viral capability

49. feature: companies
demonstrations, commercials, insight

50. social media & business
an oxymoron? or the marriage of the future?

51. Flood the market
Skittles’ bravery paid off

52. Create social tension
Would people dump 10 FB friends for a burger?

53. Generate demand
It worked for Paranormal Activity

54. Craft a community
Fiskars proved even scissors can go social.

55. Get customers involved
Cisco launched a social media “Newsroom”

56. Nab customer ideas
Saved money & creativity.
Generated warm & happy feelings.

57. social media
in the Advanced Writing classroom

58. 1. Give a presentation like this.
you’d be surprised at how little students know.
or maybe you wouldn’t be.

59. 2. Correspond over SM.
use it as email, to assign projects, or to give
feedback. (LinkedIn, YouTube, etc.)

60. 3. Suggest SM for homework.
delicious as search engine.
Google docs/wikis for projects.
YouTube feedback or assignments.

61. 4. Transform a project into a
SM project.
1. Instead of a hard copy résumé project, have
them set up a LinkedIn page.
2. Create a project that gets uploaded via SM.
3. Create a writing project on a private wiki —
allows student & professor feedback.

62. 5. Even consider
conducting a class via SM.
Manage a project long-distance.
or
Simply use the medium to teach.

63. Q&A
this means you.