In his BlogWell presentation, Cargill's Internet Marketing Manager, Chris Obray, shares how their Truvia brand uses social media to find the sweet spot among consumers.
Millennials and the Speciality Food SectorClaire Brumby
I was invited to deliver a presentation at this year's Speciality & Fine Food Fair, the subject I decided on was 'Millennials'. Following a number of requests for the information here is my presentation.
Millennials and the Speciality Food SectorClaire Brumby
I was invited to deliver a presentation at this year's Speciality & Fine Food Fair, the subject I decided on was 'Millennials'. Following a number of requests for the information here is my presentation.
2015 Consumer Trends in Food and Beverage - Insights from SIAL Paris Hamutal Schieber
-- Thank you for downloading! Excited to announce a new 2016 presentation - check out our Slideshare! --
The Sial presentation features the trends we believe will shape 2015 in the food & beverage industry, along with examples from the SIAL Paris 2014 exhibition, which in our opinion best express those trends.
We believe that today's consumer wants to avoid stress as much as possible, while enjoying any consumption opportunity and managing to turn those events into exciting experiences. The SIAL innovations featured in this presentation demonstrate some of the marketers' responses to these needs.
Point of View Document for Newman's Own Lauren Hasse
From the research my team and I conducted and the consumer insight we created, we created a point of view document to help guide the future advertising efforts.
Emerging Trends Changing Grocery Marketing
Through our experience with Fresh & Easy and an analysis of new consumer behaviors driving today's grocery marketplace, we've assembled an informative 17-page report that helps grocers connect with consumers, remain culturally relevant and drive store traffic.
For Public Relations, we had to design a public relations plan for a Bulgarian Yogurt brand, Trimona. My main part of the project was to design and create the whole book.
This proposal includes a full analysis of the Trimona Yogurt brand as well as strategies that the company could take advantage of moving forward. It was produced in the Fall 2014 Public Relations class at Ithaca College.
Innovative processing of cassava peels to livestock feeds—A collaborative pro...ILRI
Presented by Anandan Samireddypalle, Peter Kulakow (IITA), Graham Thiele (CIP), Iheanacho Okike and Michael Blümmel at the Global Forum for Innovations in Agriculture (Africa), Durban, South Africa, 1-2 December 2015
BlogWell Seattle Case Study: The Clorox Company, presented by Greg PicheSocialMedia.org
In his BlogWell presentation, The Clorox Company's Social Network Architect, Greg Piche, shares how they are empowering their community of consumers to develop ideas and build buzz around upcoming launches.
BlogWell Philadelphia Social Media Case Study: BlackRock, presented by Jonath...SocialMedia.org
In his BlogWell Philadelphia Presentation, "The Power of Social: The Secret Formula for Uncovering Social Solutions," BlackRock's Director of eBusiness, Jonathan Haley, shares how they used the power of social media for internal collaboration - and in turn, paved the path for an external strategy.
2015 Consumer Trends in Food and Beverage - Insights from SIAL Paris Hamutal Schieber
-- Thank you for downloading! Excited to announce a new 2016 presentation - check out our Slideshare! --
The Sial presentation features the trends we believe will shape 2015 in the food & beverage industry, along with examples from the SIAL Paris 2014 exhibition, which in our opinion best express those trends.
We believe that today's consumer wants to avoid stress as much as possible, while enjoying any consumption opportunity and managing to turn those events into exciting experiences. The SIAL innovations featured in this presentation demonstrate some of the marketers' responses to these needs.
Point of View Document for Newman's Own Lauren Hasse
From the research my team and I conducted and the consumer insight we created, we created a point of view document to help guide the future advertising efforts.
Emerging Trends Changing Grocery Marketing
Through our experience with Fresh & Easy and an analysis of new consumer behaviors driving today's grocery marketplace, we've assembled an informative 17-page report that helps grocers connect with consumers, remain culturally relevant and drive store traffic.
For Public Relations, we had to design a public relations plan for a Bulgarian Yogurt brand, Trimona. My main part of the project was to design and create the whole book.
This proposal includes a full analysis of the Trimona Yogurt brand as well as strategies that the company could take advantage of moving forward. It was produced in the Fall 2014 Public Relations class at Ithaca College.
Innovative processing of cassava peels to livestock feeds—A collaborative pro...ILRI
Presented by Anandan Samireddypalle, Peter Kulakow (IITA), Graham Thiele (CIP), Iheanacho Okike and Michael Blümmel at the Global Forum for Innovations in Agriculture (Africa), Durban, South Africa, 1-2 December 2015
BlogWell Seattle Case Study: The Clorox Company, presented by Greg PicheSocialMedia.org
In his BlogWell presentation, The Clorox Company's Social Network Architect, Greg Piche, shares how they are empowering their community of consumers to develop ideas and build buzz around upcoming launches.
BlogWell Philadelphia Social Media Case Study: BlackRock, presented by Jonath...SocialMedia.org
In his BlogWell Philadelphia Presentation, "The Power of Social: The Secret Formula for Uncovering Social Solutions," BlackRock's Director of eBusiness, Jonathan Haley, shares how they used the power of social media for internal collaboration - and in turn, paved the path for an external strategy.
BlogWell New York Social Media Case Study: Nokia, presented by Molly SchonthalSocialMedia.org
BlogWell is the only conference where social media executives from large companies come together to share their case studies, offer practical how-to advice, and answer your questions.
To learn more about BlogWell, visit http://gaspedal.com/blogwell/
In her BlogWell New York case study presentation, "How Nokia is Connecting People with Social Media," North American Social Media Communications Representative Molly Schonthal explains that, for the world’s largest manufacturer of cell phones, ‘connecting people’ is much more than a tag line - it’s a focus of business. Social Media Communication is a top priority for Nokia, both internally and externally. Learn how Nokia is incorporating the latest social media tools and trends into their practices as a way of working rather than just a competence area.
Measuring ROI, managing teams, legal issues, B-to-B, working with agencies and creating great content are central themes at BlogWell. This event is the best opportunity available for anyone looking to get started or improve their corporate social media efforts. Learn more at http://gaspedal.com/blogwell
BlogWell Dallas Social Media Case Study: UnitedHealth Group, presented by Rac...SocialMedia.org
In her BlogWell Dallas presentation, UnitedHealth Group's Senior Communications Specialist, Rachel Medina, shares how they are using social media to manage customer service in a highly regulated industry.
She talks about building their Social Customer Care 2.0 team and how their @myUHC Twitter account handles customer issues.
BlogWell Seattle Social Media Case Study: Nokia, presented by Molly SchonthalSocialMedia.org
In her BlogWell Seattle presentation, "Social Media Communications @ Nokia" Nokia's Molly Schonthal shares how Nokia uses internal communication and collaboration to improve their company's external social media competence.
Molly explained that collaboration among members of different departments and outside contributors helped Nokia achieve successful social media outreach during SXSW.
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BlogWell is the only conference where social media executives from big brands come together to share their case studies, offer practical how-to advice, and answer your questions.
To learn more about BlogWell, visit gaspedal.com/blogwell/
BlogWell is produced by GasPedal and the Social Media Business Council.
Learn More: gaspedal.com and socialmedia.org
BlogWell Dallas Social Media Case Study: BMC Software, presented by Eric T. TungSocialMedia.org
In his BlogWell Dallas presentation, BMC Software's Social Media Manager, Eric T. Tung, shares how they cultivate their influencer communities to help them sell more and faster.
He explains the qualities they look for, how they track them, and how they distinguish top influencers in their industry.
BlogWell Bay Area Social Media Case Study: Intel, presented by Jennifer LashuaSocialMedia.org
In her BlogWell Bay Area presentation, Intel's Manager of Global Social Communities, Jennifer Lashua, shares how the brand used social to reach smart, technology-driven consumers by "celebrating smart."
She shares how Intel leveraged Twitter, Instagram, and other platforms to combine education and entertainment into a new consumer experience.
BlogWell DC Social Media Case Study: USA TODAY, presented by Glenna DeRoySocialMedia.org
In her BlogWell DC presentation, USA TODAY's Social Media Analyst, Glenna DeRoy, shares how they made charity cooler than Justin Bieber with their Twitter campaign.
Using community management strategies to build relationships, support culture...SocialMedia.org
In his Brands-Only Summit presentation, Walgreens' Online Community Manager, Chris Catania, shares how they use their enterprise social network and community management strategies to connect people to the business and each other.
He explains their processes for building relationships, supporting culture change, and engaging employees.
BlogWell Seattle Social Media Case Study: ExOfficio presented by Kenny RoweSocialMedia.org
In his BlogWell Seattle case study presentation, "Content is King," ExOfficio's E-Commerce Manager, Kenny Rowe, explains how social media content can lead to quality customer engagement.
Kenny covers interesting links, corporate culture, product information, and giveaways as his four favorite types of social media content that drive engagement.
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BlogWell is the only conference where social media executives from big brands come together to share their case studies, offer practical how-to advice, and answer your questions.
To learn more about BlogWell, visit gaspedal.com/blogwell/
BlogWell is produced by GasPedal and the Social Media Business Council.
"The Passion Conversation" presented by Robbin PhillipsSocialMedia.org
In her Brands-Only Summit author discussion, Brains On Fire's President, Robbin Phillips, talks about her book, "The Passion Conversation: Understanding, Sparking, and Sustaining Word of Mouth Marketing."
She goes into detail about the social, emotional, and functional drivers that compel people to share.
BlogWell Social Media Case Study: The Home Depot, presented by Nick AyresSocialMedia.org
BlogWell is the only conference where social media executives from large companies come together to share their case studies, offer practical how-to advice and answer your questions.
To learn more about BlogWell, visit the event site here:
http://gaspedal.com/blogwell/
For $200, attendees spend the afternoon hearing case studies from companies like:
* Walmart
* The Home Depot
* Allstate
* H&R Block
* Mayo Clinic
* Sharpie
* Procter & Gamble
* UPS
* Cisco
* Kaiser Permanente
* US Coast Guard
* Graco
* Intel
Measuring ROI, managing teams, legal issues, B-to-B, working with agencies and creating great content are central themes at BlogWell. This is the best opportunity available for anyone looking to get started or improve their corporate social media efforts.
In his BlogWell San Jose presentation, "You Can Do It. We Can (Still) Help," Nick covers how The Home Depot got started in social media and how the company uses tools like Twitter to reach customers.
BlogWell Chicago Social Media Case Study: Sharpie, presented by Susan WasselSocialMedia.org
BlogWell is the only conference where social media executives from large companies come together to share their case studies, offer practical how-to advice, and answer your questions.
To learn more about BlogWell, visit the event site: http://gaspedal.com/blogwell/
In her BlogWell Chicago case study presentation, "Social Media on a Shoestring: How Sharpie Engages and Grows Community in a Tight Economy," Susan Wassel talks about how tight budgets shouldn’t deter you from getting in the social media game. In fact, social media can be more important - and cost effective - than ever given cuts in traditional media spends. Learn how Sharpie ramped up its social media game plan on a shoestring budget, using passion and the power of social media as currency to meet brand objectives.
Measuring ROI, managing teams, legal issues, B-to-B, working with agencies and creating great content are central themes at BlogWell. This is the best opportunity available for anyone looking to get started or improve their corporate social media efforts. Learn more at http://gaspedal.com/blogwell
BlogWell Atlanta Case Study: Solo Cup Company, presented by Angie Gorman & Ma...SocialMedia.org
In their BlogWell presentation, Solo Cup's Director of Communications, Angie Gorman, and Manager of External Communications & Social Media, Mark Baxter, share how they are driving engagement on Facebook with their brand.
BlogWell Social Media Case Study: Walmart, presented by Jessica Fredrickson, ...SocialMedia.org
BlogWell is the only conference where social media executives from large companies come together to share their case studies, offer practical how-to advice and answer your questions.
To learn more about BlogWell, visit the event site here:
http://gaspedal.com/blogwell/
For $200, attendees spend the afternoon hearing case studies from companies like:
* Walmart
* The Home Depot
* Allstate
* H&R Block
* Mayo Clinic
* Sharpie
* Procter & Gamble
* UPS
* Cisco
* Kaiser Permanente
* US Coast Guard
* Graco
* Intel
Measuring ROI, managing teams, legal issues, B-to-B, working with agencies and creating great content are central themes at BlogWell. This is the best opportunity available for anyone looking to get started or improve their corporate social media efforts.
In this presentation, Jessica, Suraya and John describe Walmart's goals in social media and how they connect with their large base of customers.
How to lead a social media engagement strategy, presented by Christi McNeillSocialMedia.org
In her presentation, Southwest Airlines' Social and Public Relations Lead, Christi McNeill, teaches a class on building a scalable, effective plan to engage customers, fans, and critics in social conversations.
She explains the eight steps for engagement and how other brands can apply them to their own social engagement strategy.
Who "likes" ya, baby? Social influencers for corporate reputation, presented ...SocialMedia.org
In her Brands-Only Summit presentation, Johnson & Johnson’s Director of Corporate Communications – Social Media, Devon Eyer, shares how the company is developing an influencer strategy to drive corporate reputation.
She explains her process for finding the right influencers and the long-term strategy for turning them into brand advocates.
BlogWell Atlanta Case Study: Georgia-Pacific, presented by Meg FliggSocialMedia.org
In her BlogWell presentation, Georgia-Pacific's Director of Social Media, Meg Fligg, shares how they are using a slow and steady approach to social media and getting great results.
The final project for my Advertising class was to create a yearlong ad campaign for a company of our group's choosing. My teammates and I picked to represent Nutella. Attached is the full campaign book that I designed using Adobe Photoshop.
Nutella is the original Hazelnut spread. Ferrero Group, Nutella’s parent company, was established in 1946. The mission of this advertising campaign is to promote Nutella as a quick and tasty meal solution for families. Our big idea, “Delightfully simple. Irresistibly easy.”emphasizes that idea, which is important because we want to reach our primary target audience of mothers between the ages 6 to 16. Our agency, rAdvertising Group, utilized print, television, and online ads, in addition to a number of brand activation methods in order to appeal Nutella to the those target demographics.
In the 2019 fall semester, I was a student in Professor Scott Hamula's advertising class and was given the opportunity to rebrand any less known/advertised brand. The group that I was a part of chose to rebrand The Original Oatly. Attached below is our final project booklet about our new Advertising Campaign plan for Oatly. This project was a lot of fun and extremely thankful I got to have real life experiences in this class.
Transparency and Choice: Winning With Today's ConsumersBrandSquare
Mintel's 2018 Global Food & Drink Trends are the result of collaboration between 60 of Mintel’s expert analysts in more than a dozen countries around the world. In this webinar, we’ll look at two of the five consumer-led trends that are influencing food and drink product development in 2018, and are predicted to have a big impact going forward.
In this webinar you’ll learn:
How the Full Disclosure trend is satisfying consumer demands for total transparency
How the Self-Fulfilling Practices trend is encouraging more consumers to adopt truly flexible, balanced diets
How these trends empower consumers with trust in a post-truth reality and self-care in a world that’s becoming more hectic and stressful
Worked in a team of five to design an advertising campaign for Bare Snacks. Conducted primary and secondary research to develop a big idea for our campaign based off our marketing objectives and goals. Designed creative executions for print advertisements and adaptations for television, Internet, social media, and out-of-home.
Our team project required us to create a product for FMCG company Unilever, keeping in mind the company's existing brand portfolio and product range. We created a product for children aged two and above, under a brand name 'Captain Kefir'. The product's USP was Kefir grains and Bee Pollen, focusing on the health of the child's gut. International Marketing Strategy is outlined in this presentation.
The Once Upon a Farm Brand and Millennial ParentsSamuelHeavens
A theoretical media plan for organic baby food and applesauce company 'Once Upon a Farm'. Note: This paper was created for educational practice and purpose.
Ready-to-drink (RTD) milk based beverages are popular in India, where consumers choose to have them as a snack
between meals, as a meal replacer at breakfast/lunch, or as a nutritional supplement with a main meal. Over the last few
years, there has been an increased number of new launches in the value added milk category. Ice cream manufacturers
and non-dairy companies are recognizing the growing opportunity in the flavored milk category and have subsequently launched many new products. The DuPont Nutrition & Health survey found that consumers in India have a high association of health and nutrition with milk products and therefore, pick up RTD milk beverage over a carbonated
drink or a juice.
5 strategies to market sustainable foods to the millennial generation, focusing on trust and experience. Presented at the organic food masterclass 2019
Worked in a team of six to design an advertising campaign for Naked Juice. Conducted primary and secondary research to strategize a big idea for our campaign. Helped write advertising copy and design creative ideas for print advertisements and adapt to Internet, social media, TV, and Out of Home.
This is our advertising campaign for Tazo Tea. As a group of five people we created an ad campaign by developing the tagline "We've got your blend". As well as creating a situation analysis, competitor analysis, and developing a target market.
Final Project for Principles of Advertising at Ithaca College
Created an advertising plan in response to a mock RFP from Boomchickapop Popcorn, complete with research, creative, media strategy and brand activations.
Professor Scott Hamula
Team Members: Emma Behrens, Natasha Brower, Mollie Wiener, Taylor Rao, Maria Buitrago
Similar to BlogWell Seattle Case Study: Cargill, presented by Chris Obray (20)
Timberland: Social media case study, presented by Frank HwangSocialMedia.org
In his SocialMedia.org case study presentation, Timberland's Senior Manager of Digital and Paid Media, Frank Hwang, talks about how they engaged with fans using UGC to drive a 360-campaign around their heritage product.
Scholastic: Facebook Live video: How streaming video options altered Scholast...SocialMedia.org
In her SocialMedia.org case study presentation, Scholastic's VP of Social Media and Internal Communications, Morgan Baden, talks about how Scholastic used new streaming video options to refresh their approach to content and engaged more fans in the process.
Red Lobster: Mapping the journey to Crabfest, presented by Carl AllenSocialMedia.org
In his SocialMedia.org case study presentation, Red Lobster's Brand Manager of Digital Marketing, Carl Allen, talks about how they partnered with "Deadliest Catch" to promote their quality sourcing message in social media during Crabfest.
Logitech: Managing social media for a global brand, presented by Reagan FreyerSocialMedia.org
In her SocialMedia.org case study presentation, Logitech's Head of Global Social Media, Reagan Freyer, talks about how they're managing a global social media presence.
Johnson & Johnson: Elevating employee advocacy: A case study, presented by De...SocialMedia.org
In her SocialMedia.org case study presentation, Johnson & Johnson's Workforce Engagement and Advocacy Leader, Devon Eyer, talks about how they designed and launched a channel and content strategy to change the way they engage with employees.
Bristol-Myers Squibb: Making social content meaningful for patients, presente...SocialMedia.org
In her SocialMedia.org case study presentation, Bristol-Myers Squibb's Corporate Digital and Social Media Strategy Lead, Alison Woo, talks about how they focused on what matters to patients and key audiences in social media to create meaningful experiences.
Subaru: How Subaru shares the love from its loyal fans and uses UGC to maximi...SocialMedia.org
In her SocialMedia.org case study presentation, Subaru's Lauren Papasidero explains how they integrate user-generated content into their social media strategy.
Intuit: #SelfEmployed awareness campaign, presented by Geoff MorganSocialMedia.org
In his SocialMedia.org case study presentation, Intuit's Geoff Morgan shares how they used customer insights to build a social-led program and reach a new audience for QuickBooks.
Dole: How we brought social in-house, presented by Amy SummersSocialMedia.org
In her SocialMedia.org case study presentation, Dole's Amy Summers discusses how they transitioned from an agency-managed social program to an in-house operation.
DICK'S Sporting Goods: How the DICK'S social media team evolved and elevated ...SocialMedia.org
In her SocialMedia.org case study presentation, DICK'S Sporting Goods' Mary Holahan shares the process how their social media team evolved and elevated the role of social internally.
Cambia Health Solutions: HIPAA is not a reason to ignore people, presented by...SocialMedia.org
In his SocialMedia.org case study presentation, Cambia Health Solutions' Jeremy Solly explains how they launched a social customer care program in a regulated industry.
UPS: Proactive social listening, presented by Vincent WashingtonSocialMedia.org
In his SocialMedia.org Member Meeting case study presentation, UPS' Vincent Washington explains how they're adopting proactive social listening.
He shares examples of how UPS is using social listening to surface business opportunities, increase engagement with their content, and improve employee perception.
Rackspace Hosting: How to address the "what if's" when starting a social enab...SocialMedia.org
In her SocialMedia.org Member Meeting case study presentation, Rackspace Hosting's Elizabeth Jurewicz talks about how they overcame the "what if's" to drive successful employee engagement on LinkedIn.
She discusses the evolution of their social enablement program in terms of employee training, time management, risk mitigation, and reputation management.
Monsanto: Getting social to the crisis communication table, presented by Heat...SocialMedia.org
In their SocialMedia.org Member Meeting case study presentation, Monsanto's Heather McClurg and Nick Weber talk about how social media plays a role in crisis communications.
They share three examples of how Monsanto developed internal processes with different departments to best handle crises online and in social media.
The Hershey Company: Developing a social media presence for a 122-year-old co...SocialMedia.org
In her SocialMedia.org Member Meeting case study presentation, The Hershey Company's Sarah Dull explains how the 122-year-old company, a house of over 80 brands, developed a company social media presence.
She talks about how they re-established the brand, updated their website, renamed all their social profiles, and created a plan to launch a customer service channel at @AskHershey.
Social media disclosure and ethics for big brands, presented by Andy SernovitzSocialMedia.org
In his presentation, SocialMedia.org CEO Andy Sernovitz shares his recommendations on how to stay safe and ethical in social media.
Andy covers the latest FTC updates, the fundamentals of proper disclosure, and how to make sure your agencies and vendors comply with your standards.
Dunkin' Brands: Dunkin' and influencers, presented by Melanie CohnSocialMedia.org
In her SocialMedia.org Member Meeting case study presentation, Dunkin' Brands' Melanie Cohn explains how they work with influencers to produce beautiful content, test new innovations, drive loyalty, and achieve scalable reach.
She talks specifically about influencer campaigns connected with pumpkin season, Valentine's Day, and their own loyalty program.
Canon USA: Real-time photo tips, presented by Betty GiossiSocialMedia.org
In her SocialMedia.org Member Meeting case study presentation, Canon USA's Betty Giossi shares how they used social listening to react in real time to social media using the hashtag #RealtimeTips.
She goes into detail about how the campaign leveraged key influencers, multiple social platforms, targeted social listening, UGC, and more.
American Eagle Outfitters: How the launch of #AerieREAL built and connected t...SocialMedia.org
In her SocialMedia.org Member Meeting case study presentation, American Eagle Outfitters' Stephanie Campbell talks bout how their Aerie brand built community and resonated emotional connections with their fans using #AerieREAL.
She breaks down the #AerieREAL body-positive campaign from start to finish and shares their results.
Personal Brand Statement:
As an Army veteran dedicated to lifelong learning, I bring a disciplined, strategic mindset to my pursuits. I am constantly expanding my knowledge to innovate and lead effectively. My journey is driven by a commitment to excellence, and to make a meaningful impact in the world.
buy old yahoo accounts buy yahoo accountsSusan Laney
As a business owner, I understand the importance of having a strong online presence and leveraging various digital platforms to reach and engage with your target audience. One often overlooked yet highly valuable asset in this regard is the humble Yahoo account. While many may perceive Yahoo as a relic of the past, the truth is that these accounts still hold immense potential for businesses of all sizes.
Premium MEAN Stack Development Solutions for Modern BusinessesSynapseIndia
Stay ahead of the curve with our premium MEAN Stack Development Solutions. Our expert developers utilize MongoDB, Express.js, AngularJS, and Node.js to create modern and responsive web applications. Trust us for cutting-edge solutions that drive your business growth and success.
Know more: https://www.synapseindia.com/technology/mean-stack-development-company.html
An introduction to the cryptocurrency investment platform Binance Savings.Any kyc Account
Learn how to use Binance Savings to expand your bitcoin holdings. Discover how to maximize your earnings on one of the most reliable cryptocurrency exchange platforms, as well as how to earn interest on your cryptocurrency holdings and the various savings choices available.
Navigating the world of forex trading can be challenging, especially for beginners. To help you make an informed decision, we have comprehensively compared the best forex brokers in India for 2024. This article, reviewed by Top Forex Brokers Review, will cover featured award winners, the best forex brokers, featured offers, the best copy trading platforms, the best forex brokers for beginners, the best MetaTrader brokers, and recently updated reviews. We will focus on FP Markets, Black Bull, EightCap, IC Markets, and Octa.
At Techbox Square, in Singapore, we're not just creative web designers and developers, we're the driving force behind your brand identity. Contact us today.
Implicitly or explicitly all competing businesses employ a strategy to select a mix
of marketing resources. Formulating such competitive strategies fundamentally
involves recognizing relationships between elements of the marketing mix (e.g.,
price and product quality), as well as assessing competitive and market conditions
(i.e., industry structure in the language of economics).
Building Your Employer Brand with Social MediaLuanWise
Presented at The Global HR Summit, 6th June 2024
In this keynote, Luan Wise will provide invaluable insights to elevate your employer brand on social media platforms including LinkedIn, Facebook, Instagram, X (formerly Twitter) and TikTok. You'll learn how compelling content can authentically showcase your company culture, values, and employee experiences to support your talent acquisition and retention objectives. Additionally, you'll understand the power of employee advocacy to amplify reach and engagement – helping to position your organization as an employer of choice in today's competitive talent landscape.
FIA officials brutally tortured innocent and snatched 200 Bitcoins of worth 4...jamalseoexpert1978
Farman Ayaz Khattak and Ehtesham Matloob are government officials in CTW Counter terrorism wing Islamabad, in Federal Investigation Agency FIA Headquarters. CTW and FIA kidnapped crypto currency owner from Islamabad and snatched 200 Bitcoins those worth of 4 billion rupees in Pakistan currency. There is not Cryptocurrency Regulations in Pakistan & CTW is official dacoit and stealing digital assets from the innocent crypto holders and making fake cases of terrorism to keep them silent.
3. Things to know about Truvia® Natural Sweetener Truvia (pronounced Tru-VEE-a) is the brand name for the first great-tasting, natural, zero-calorie sweetener made from rebiana, the best-tasting part of the stevia leaf Cargill sells Truvia ® natural sweetener as both an ingredient for food and beverages as well as a consumer product Launched in 2008, Truvia® natural sweetener has already become the #2 sugar substitute in retail sales
4. 8/18/2011 Timeline of the sugar substitute category 1982- Equal (Aspartame) introduced. Bulletin Board Systems trending (if you were fortunate enough to own a 1,200 bit/s modem) 1957-Sweet’n Low (Saccharin) introduced. Tupperware parties are all the rage, an early example of a brand leveraging personal networks to build awareness and move product 1999- Splenda®(Sucralose) introduced to the US; Napster is released to the delight of a pre-Facebook college student body 2006- Cargill begins development of a stevia based sweetener. Classmates.com sees an emerging threat from Facebook
5. New brand, new product, new sweetness and new marketing Stage 1: Learning about Truvia® natural sweetener Stage 2: Deciding to try Truvia® natural sweetener Stage 3: Making Truvia® natural sweetener a household item All natural sweetener? Meet the family Tastes Great Awareness Trial Repurchase
6.
7. I count calories and feel guilty when I eat sweets
21. I take steps to limit the sugar intake in my family
22. I will purchase a low calorie sweetener as a safe substitute for sugar (quite often, Splenda)6 Source: Universal McCann Media in Mind 2008 (Simmons 2008)
23. Social Media in “Yoga Momma’s” path to purchase Awareness Consideration Honestly Sweet® e-club Post Purchase Trial
24. Case Study: How the Truvia® brand uses digital media to drive trial with a new target audience Cargill Restricted and Confidential Awareness Consideration Post Purchase Trial
25.
26. 40% of younger coffee drinkers (18-34) are much more likely to prefer sweetened coffee drinks (40% vs. 25% 55-64s and 21% of 65+) (Mintel)
27.
28. Barnes & Nobles bookstore sampling Free samples of Truvia® natural sweetener and posters/tabletents to be displayed at B&N College Bookstores throughout the US Sorority sampling with Truvia® Natural Sweetener 1,200 Sororities nationwide get a chance to sample Truvia® natural sweetener
29. Aspretto/SodexoHonestly Sweet®sweepstakes 175 selected Aspretto/Sodexo College Café locations across the country In Café marketing materials highlightingthe product attributes of Truvia® natural sweetener Text-to-win sweepstakes Freshëns yogurt and smoothies sweetened with Truvia®rebiana Largest frozen yogurt and smoothie company in the US Dedication to natural ingredients, while highlighting the better-for-you nutritional changes to their loyal customer base, which primarily consists of 18-24 year olds living on college campuses
31. The most important thing about these impressions is that they were unsolicited from college students to college students Cargill Restricted and Confidential
32. On-campus with HerCampus Truvia® Naturally Sweetened photo contest: Best photo taken at the Barnes & Nobles Café sampling location are entered into local and national giveaways of cosmetics, gift cards, etc… Her Campus giveaway: Anyone who tweets with the hash tag #TruviaHC is automatically entered into a Her Campus drawing Her Campus Social Media Inclusion: Cooperative and promotions Her Campus Web and E-mail spotlight:Use of Her Campus school specific newsletters and microsites highlighting various on-campus sampling opportunities
33. Truvia® brand social media “bread and butter” Cargill Restricted and Confidential
34. Questions? Chris Obray Internet Marketing Manager- Truvia® 952.742.1099 chris_obray@cargill.com Truvia.com, cargill.com @truvia, @cargill