The marketing plan proposes introducing an organic fruit smoothie called the McSmoothie to McDonald's menus. It would use organic fruit from local farmers and organic yogurt to appeal to health-conscious customers of all ages. The plan outlines test marketing the McSmoothie in select areas in early 2009 before rolling it out nationally by late 2009. Advertising would feature celebrities to promote the new product and position McDonald's as more socially responsible. Market research supports that customers would purchase an organic smoothie option at McDonald's.

1. Marketing Plan Team Wildfruit Ashley, Angela, Dan, and Steve

13. Print advertising meet the McSmoothie. This organic fruit smoothie is as healthy as it is delicious. Blended with Stoney Field organic yogurt and freshly picked fruit, in all of your favorite flavors. Your taste buds will thank us. Come into your favorite McDonalds restaurant and try our healthiest new menu item.