BlogWell San Francisco Case Study: Farmers Insurance Group, presented by Ryon Harms
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In his presentation, Farmers Insurance Group's Director of Social Media, Ryon Harms, shares how they measure ROI in the social media space. Ryon talks about how they are increasing revenue by leading with their local insurance agents on Facebook instead of their logo. Watch the video of this presentation here: https://vimeo.com/42228478
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BlogWell San Francisco Case Study: Farmers Insurance Group, presented by Ryon Harms
- 1. SocialMedia.org Video Case Studies SocialMedia.org This video is from Case Studies BlogWell San Francisco June 20, 2011 This presentation is from socialmedia.org/blogwell BlogWell Ryon Harms San Francisco March 27, 2012 Journey to Social Media ROI socialmedia.org/blogwell
- 2. Journey to Social Media ROI Ryon Harms, Director of Social Media Farmers Insurance Group #blogwell
- 3. #blogwell
- 4. Joel McKinnon, OH โI use Facebook to show people who I am, not to talk about what I sell.โ #blogwell
- 5. What if? Your marketing efforts focused more on the people who deliver your product and less on the product itself. #blogwell
- 6. #blogwell
- 7. #blogwell
- 8. #blogwell
- 9. #blogwell
- 10. Fish for them or teach them how to fish? 9
- 11. Checking In With Agents #blogwell
- 12. James Peregrino, CA โI sold over 200 policies from my marketing efforts on Facebook.โ #blogwell
- 13. What if? Instead of marketing the features and benefits of your products, you focused on why your company exists? #blogwell
- 14. #blogwell
- 15. #blogwell
- 16. #blogwell
- 17. #blogwell
- 18. #blogwell
- 19. To Achieve ROI: โข Move towards a human-centric brand message โข Find the answers inside the people at the edges of your org โข Open up the lines of communications โข Provide them with the tools to scale โข Let go a little bit! #blogwell
- 20. Renee Corwin-Rey, WA โI encourage my staff to be on Facebook throughout the day.โ #blogwell
- 21. What if? Social media could help you scale the reach of your marketing by 100, 1,000, or 10,000 fold. #blogwell
- 22. Commodity | Agents| Community #blogwell
- 23. Farmers Insurance Mass Early Adoption Adopters Agents Best Helping Practices Agents #blogwell
- 24. #blogwell
- 25. Lessons Learned โข Donโt give up on using social media to generate revenues โข Do reach out to your stakeholders, especially out in the field โข Donโt be afraid of your own people, let them show you the way โข To achieve social media ROI, lead with people, not your logos โข Donโt get stuck on what the marketing department thinks #blogwell
- 26. Mike Schmisek, CO โIโve never lost a customer that was also a Fan of my Facebook Page.โ #blogwell
- 27. Ryon Harms Director of Social Media Farmers Insurance @thesocialexec
- 28. SocialMedia.org This video is from Case Studies Learn more about past and BlogWell San Francisco June 20, 2011 upcoming BlogWells This presentation is from socialmedia.org/blogwell BlogWell socialmedia.org/blogwell San Fracisco March 27, 2012 socialmedia.org/blogwell