How to decide between outsourcing and internal, presented by Adam Brown

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In his presentation, Salesforce.com's Executive Strategist, Adam Brown, teaches a class on how to determine which functions are essential for your in-house team and what you should outsource to external agencies. He shares 10 important things to think about when it comes to outsourcing your social media efforts.

Marketing Business Education

How to decide between
outsourcing and internal
ADAM BROWN
SALESFORCE.COM

DECEMBER 9–11, 2013

ORLANDO

SOCIALMEDIA.ORG/SUMMIT

How to Decide Between
Outsourcing & Internal

Adam Brown
Executive Strategist
adam.brown@salesforce.com
@adamcb
in/adamcb

1

What’s your philosophy
on engagement?

2

Writing social media
content vs. publishing
content? Which does
your agency do?

3

Do your social media
management tools
allow agency/internal
collaboration and
content queuing?

5
Budget vs Headcount –
which do you have
more of?

6
How important is
measurement and ROI?
Do your agency folks
measure success in the
same way as you?

7

What does your
approval queue look
like for content? How
fast can you engage
within the constraints
of your process?

8

How involved is your
agency in other nonsocial activities? Can
you leverage their
other work with other
teams?

10
If your agency went
away, would you be
totally screwed?

Adam Brown
Executive Strategist
adam.brown@salesforce.com
@adamcb

in/adamcb

Learn more about past and
upcoming events
SOCIALMEDIA.ORG/EVENTS

DECEMBER 9–11, 2013

ORLANDO

SOCIALMEDIA.ORG/SUMMIT

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