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The 21st Century Social
Enterprise, Starring You:
Building a Modern Personal Brand
Thanks to our Sponsor….
Join the Conversation…
Speaker Twitter Handles: @PorterGale @Britopian @MartinJonesAZ @RobinCarey
Our Speakers
Michael Brito is a Senior Vice President of Social Business Strategy at Edelman Digital. He provides
strategic counsel to several of Edelman’s top global accounts and is responsible for delivering social
business and content strategy, community management operations and scaling programs globally.
Previously, Michael worked for major brands in Silicon Valley to include Hewlett Packard, Yahoo! and
Intel Corporation. @britoplan
Porter Gale is a marketing expert with over 20 years of experience working in branding, social
media, advertising and filmmaking. She is public speaker, start-up advisor, social media lover and the
author of Your Network Is Your Net Worth. From 2007 to 2011, Ms. Gale was the Vice President of
Marketing at Virgin America. @portergale
Martin Jones is a Social Media - Content Marketing Manager with the corporate Cox Communications
social media team where he assists in leading strategy, campaign ideation and marketing execution
across each of the company’s social media platforms. He is also the editor of BLUE, a Cox Business
website that provides business owners and leaders with real-time resources and information on how
to grow and drive their business. @martinjonesaz
Robin Fray Carey founded Social Media Today LLC, a media company which brings together many of
the world’s best thinkers about business and policy topics, in 2007. Prior to that, she ran her own
media consulting company for 16 years, and worked with Time Inc, Newsweek, BusinessWeek and
Ziff-Davis. She leads a team that curates web-based content about social media and other
topics, speaks frequently about social media and business. @RobinCarey
Assess the barriers that are holding you back1.
Today, networking isn’t
about “who you know”
it’s about
“who you’re
becoming” as a
person.
Take the
Funnel Test
to define your
roadmap.
Define your core passions with The Funnel Test2.
Define your core passions with The Funnel Test2.
Accelerate your connections with technology3.
Technology has increased virtual intimacy and reduced the
degree of separation between connections.
1 VIRGIN AMERICA
Create content, products or services to share your purp4.
Are you a producer or a consumer?
P R O D U C E R C O N S U M E R
The future of corporate branding is personal, but….
When representing a brand, personal or corporate, it should
never be about you, it’s always about your customer - even
when it’s about you. People can tell when you’re self serving
and that's not beneficial to your personal or corporate brand.
Martin Jones – Editor/CoxBLUE.com
Managing Your Brand Through A Failed Idea
• Stay focused on the positive
• Look for the learning opportunity in the failure and apply what
you've learned
• Take responsibility and don’t blame others
• Make learning from your failures a part of your personal brand - It
makes a good story, humanizes you and your brand, and
underlines future successes
Martin Jones – Editor/CoxBLUE.com
Join us for our next webinar…
#smtlive
03
SEPT
Mobile, Social and Best Customer Experiences: How to Spread the Love
http://socialmediatoday.com/mobile-social-customer-service
Liked our webinar? Join us IN PERSON
We're super excited about our first-ever conference, The Social Shake-
Up...and that's due in no small part to the fact that we can't wait to meet
our SMT community (that's you!) face to face. Join us in Atlanta as we
bring together major thought leaders, many of our bloggers, and
community members to find out what they are doing and how it can
impact your business.
http://socialmediatoday.com/event
#socialshakeup

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The 21st Century Social Enterprise, Starring You: Building a Modern Personal Brand

  • 1. Brought to you by The 21st Century Social Enterprise, Starring You: Building a Modern Personal Brand
  • 2. Thanks to our Sponsor….
  • 3. Join the Conversation… Speaker Twitter Handles: @PorterGale @Britopian @MartinJonesAZ @RobinCarey
  • 4. Our Speakers Michael Brito is a Senior Vice President of Social Business Strategy at Edelman Digital. He provides strategic counsel to several of Edelman’s top global accounts and is responsible for delivering social business and content strategy, community management operations and scaling programs globally. Previously, Michael worked for major brands in Silicon Valley to include Hewlett Packard, Yahoo! and Intel Corporation. @britoplan Porter Gale is a marketing expert with over 20 years of experience working in branding, social media, advertising and filmmaking. She is public speaker, start-up advisor, social media lover and the author of Your Network Is Your Net Worth. From 2007 to 2011, Ms. Gale was the Vice President of Marketing at Virgin America. @portergale Martin Jones is a Social Media - Content Marketing Manager with the corporate Cox Communications social media team where he assists in leading strategy, campaign ideation and marketing execution across each of the company’s social media platforms. He is also the editor of BLUE, a Cox Business website that provides business owners and leaders with real-time resources and information on how to grow and drive their business. @martinjonesaz Robin Fray Carey founded Social Media Today LLC, a media company which brings together many of the world’s best thinkers about business and policy topics, in 2007. Prior to that, she ran her own media consulting company for 16 years, and worked with Time Inc, Newsweek, BusinessWeek and Ziff-Davis. She leads a team that curates web-based content about social media and other topics, speaks frequently about social media and business. @RobinCarey
  • 5.
  • 6. Assess the barriers that are holding you back1. Today, networking isn’t about “who you know” it’s about “who you’re becoming” as a person.
  • 7. Take the Funnel Test to define your roadmap. Define your core passions with The Funnel Test2.
  • 8. Define your core passions with The Funnel Test2.
  • 9. Accelerate your connections with technology3. Technology has increased virtual intimacy and reduced the degree of separation between connections.
  • 11. Create content, products or services to share your purp4. Are you a producer or a consumer? P R O D U C E R C O N S U M E R
  • 12. The future of corporate branding is personal, but…. When representing a brand, personal or corporate, it should never be about you, it’s always about your customer - even when it’s about you. People can tell when you’re self serving and that's not beneficial to your personal or corporate brand. Martin Jones – Editor/CoxBLUE.com
  • 13. Managing Your Brand Through A Failed Idea • Stay focused on the positive • Look for the learning opportunity in the failure and apply what you've learned • Take responsibility and don’t blame others • Make learning from your failures a part of your personal brand - It makes a good story, humanizes you and your brand, and underlines future successes Martin Jones – Editor/CoxBLUE.com
  • 14. Join us for our next webinar… #smtlive 03 SEPT Mobile, Social and Best Customer Experiences: How to Spread the Love http://socialmediatoday.com/mobile-social-customer-service
  • 15. Liked our webinar? Join us IN PERSON We're super excited about our first-ever conference, The Social Shake- Up...and that's due in no small part to the fact that we can't wait to meet our SMT community (that's you!) face to face. Join us in Atlanta as we bring together major thought leaders, many of our bloggers, and community members to find out what they are doing and how it can impact your business. http://socialmediatoday.com/event #socialshakeup