In his BlogWell DC presentation, the National Association of REALTORS' Director of Digital Engagement, Todd Carpenter, shares how they use social media to drive web traffic and engagement around their annual convention.
Social Media for Non Profits. Griffin Communications Group partnered with Amelia Woodbridge to present Social Media for Non-Profits at the Cocoa Beach Chamber of Commerce in 2011.
Sean Rose from Demosphere discusses updates to Facebook pages and best practices for using Facebook for business. He covers new page layout features, evolving post formats, insights and advertising options. Demosphere offers professional Facebook page design and support to help businesses maximize their Facebook presence.
You've got your Facebook page up, your Executive Director is blogging and your tweeting up a storm. This is a webinar that goes a bit beyond the basics of social media, and offers ten practical tips, tricks, and tactics to keep in mind as you navigate your way through the social media universe.
Takeaways:
1. A new framework to approach online communications opportunities
2. Why it's important to emphasize strategy over tools
3. Ways to connect social media with your website and other communications
Learn how to use Zoom to successfully work remotely in your business.
This presentation gives you remote working tips on how to prepare for meetings, look and sound professional and follow up for success.
We also go through the Zoom meeting dashboard so you know exactly how to run your first remote meeting with clients or referral partners!
#zoom #workingremote #mortgagemarketing #chrisjohnstone
BlogWell Seattle Case Study: Deluxe Corporation, presented by Nathan EideSocialMedia.org
In his BlogWell presentation, Deluxe Corporation's SEM and Social Media Manager, Nathan Eide, shares how they used social media to run a successful marketing contest for small businesses.
BlogWell Atlanta Case Study: Georgia-Pacific, presented by Meg FliggSocialMedia.org
In her BlogWell presentation, Georgia-Pacific's Director of Social Media, Meg Fligg, shares how they are using a slow and steady approach to social media and getting great results.
Motivations behind online and offline WOM: The DNA of talkable brands, presen...SocialMedia.org
In his Brands-Only Summit presentation, University of Rochester's Assistant Professor of Marketing, Mitch Lovett, provides insights into the DNA of "talkable" brands.
He uses a unique data set to measure online social media, offline WOM, and brand characteristics to demonstrate the fundamental consumer motivations for spreading the word about brands online and offline.
Social Media for Non Profits. Griffin Communications Group partnered with Amelia Woodbridge to present Social Media for Non-Profits at the Cocoa Beach Chamber of Commerce in 2011.
Sean Rose from Demosphere discusses updates to Facebook pages and best practices for using Facebook for business. He covers new page layout features, evolving post formats, insights and advertising options. Demosphere offers professional Facebook page design and support to help businesses maximize their Facebook presence.
You've got your Facebook page up, your Executive Director is blogging and your tweeting up a storm. This is a webinar that goes a bit beyond the basics of social media, and offers ten practical tips, tricks, and tactics to keep in mind as you navigate your way through the social media universe.
Takeaways:
1. A new framework to approach online communications opportunities
2. Why it's important to emphasize strategy over tools
3. Ways to connect social media with your website and other communications
Learn how to use Zoom to successfully work remotely in your business.
This presentation gives you remote working tips on how to prepare for meetings, look and sound professional and follow up for success.
We also go through the Zoom meeting dashboard so you know exactly how to run your first remote meeting with clients or referral partners!
#zoom #workingremote #mortgagemarketing #chrisjohnstone
BlogWell Seattle Case Study: Deluxe Corporation, presented by Nathan EideSocialMedia.org
In his BlogWell presentation, Deluxe Corporation's SEM and Social Media Manager, Nathan Eide, shares how they used social media to run a successful marketing contest for small businesses.
BlogWell Atlanta Case Study: Georgia-Pacific, presented by Meg FliggSocialMedia.org
In her BlogWell presentation, Georgia-Pacific's Director of Social Media, Meg Fligg, shares how they are using a slow and steady approach to social media and getting great results.
Motivations behind online and offline WOM: The DNA of talkable brands, presen...SocialMedia.org
In his Brands-Only Summit presentation, University of Rochester's Assistant Professor of Marketing, Mitch Lovett, provides insights into the DNA of "talkable" brands.
He uses a unique data set to measure online social media, offline WOM, and brand characteristics to demonstrate the fundamental consumer motivations for spreading the word about brands online and offline.
BlogWell Chicago Social Media Case Study: Chevron, presented by Robert RainesSocialMedia.org
In his BlogWell case study, "Chevron Pulse Report: The State of Online Conversation About Energy Issues," Chevron's Manager of Corporate Interactive Communications, Robert Raines, shared how they are taking social media monitoring to the next level to build awareness of energy issues.
---
BlogWell is the only conference where social media executives from big brands come together to share their case studies, offer practical how-to advice, and answer your questions.
To learn more about BlogWell, visit gaspedal.com/blogwell/
BlogWell is produced by GasPedal and the Social Media Business Council.
Learn More: gaspedal.com and socialmedia.org
BlogWell Dallas Social Media Case Study: BMW, presented by Kate AliniSocialMedia.org
In her BlogWell Dallas presentation, BMW's Social Media & Emerging Technologies Manager, Kate Alini, talks about how they engage and reward fans through Ultimate experiences.
She shares examples of how they engaged super fans of their brand, and gives the results and key takeaways from their #Un4gettable Weekend social media campaign.
How to run a social media listening program, presented by Keith McArthurSocialMedia.org
In his presentation, Rogers Communications' VP of Social Media, Keith McArthur, teaches a class on how to develop and maintain an enterprise social media listening program.
He talks about how to listen, monitor, and track social media conversations and apply those insights to your social media strategy.
How to decide between outsourcing and internal, presented by Adam BrownSocialMedia.org
In his presentation, Salesforce.com's Executive Strategist, Adam Brown, teaches a class on how to determine which functions are essential for your in-house team and what you should outsource to external agencies.
He shares 10 important things to think about when it comes to outsourcing your social media efforts.
BlogWell Philadelphia Social Media Case Study: The Hershey Company, presented...SocialMedia.org
In her BlogWell Philadelphia presentation, "S'mores 'Snacktivity' Suite," The Hershey Company's Public Relations Manager, Anna Lingeris, shares how Hershey's engaged bloggers in the S'mores experience through conference sponsorship and seasonal outreach.
The science of social: From social metrics to ROI, presented by Michael WuSocialMedia.org
In his Brands-Only Summit presentation, Lithium Technologies' Michael Wu shares the latest research on the ins and outs of the new social customer.
He goes into detail about the "whys" and "hows" your social strategy must adapt to the new world order -- or risk getting left behind.
Social media measurement standards: How to demonstrate social media's value t...SocialMedia.org
In her presentation, CEO of Paine Publishing, Katie Paine, discusses what it really means to measure social.
She offers some important numbers to keep in mind when thinking about reach and six tips on what you really should be looking at when measuring your social content.
Social data intelligence, presented by Susan EtlingerSocialMedia.org
In her Brands-Only Summit presentation, Altimeter Group's Industry Analyst, Susan Etlinger, talks about how leading organizations are deriving actionable intelligence from a holistic view of social enterprise data.
She discusses the challenges, opportunities, and the criteria required to achieve social intelligence maturity.
BlogWell DC Social Media Case Study: U.S. Navy, presented by David WernerSocialMedia.org
In his BlogWell DC presentation, the U.S. Navy's Captain, Director-Defense Media Activity Anacostia, David Werner, shares how they approached several recent, high-profile episodes where public debate manifested itself on Navy social media properties.
BlogWell Atlanta Case Study: UPS, presented by Debbie Curtis-MagleySocialMedia.org
In her BlogWell presentation, UPS' Corporate Public Communications Manager, Debbie Curtis-Magley, shares their lessons from social media customer service.
BlogWell Chicago Social Media Case Study: Humana, presented by Chuck StephensSocialMedia.org
In his BlogWell Chicago presentation, Humana's Social Media Marketing Consultant, Chuck Stephens, explains how they brought their newly launched brand positioning to life through an inspiring social media campaign.
He goes into detail about how they rolled out the campaign by engaging their internal community of employees first, and then promoting it on to their Facebook page to customers.
BlogWell Philadelphia Social Media Case Study: Discovery Communications, pres...SocialMedia.org
In their BlogWell Philadelphia presentation, "Using Social Media to Supercharge Discovery Channel's Shark Week," Discovery Communications' Amber Harris and Gayle Weiswasser share how Discovery Channel used social media to turn up the volume and engagement for its intense fans during its annual Shark Week event.
Quantifying the impact of social media, presented by John LovettSocialMedia.org
In his Brands-Only Summit presentation, Web Analytics Demystified's Senior Partner, John Lovett, discusses the challenges of quantifying social marketing's financial and non-financial ROI.
He shares how businesses are employing strategic measurements that reveal dividends beyond the bottom line.
BlogWell Dallas Social Media Case Study: Shell, presented by Maria AmezagaSocialMedia.org
In her BlogWell Dallas presentation, Shell's Global Social Media Advisor, Maria Amezaga, shares how they are integrating the social, mobile, and marketing worlds.
Watch the video of this presentation here: https://vimeo.com/38219081
BlogWell Atlanta Social Media Case Study: Turner Broadcasting System, present...SocialMedia.org
In his BlogWell Atlanta case study presentation, "A Thriving Media Company in the Social Media Era," Turner Broadcasting System's Digital Marketing Director, Seth Miller, explained how -- as a largely traditional media company -- Turner is finding success by embracing social media.
Seth's presentation covers how they've supported fans who've posted creative spins on their content on YouTube, how they've reached out to existing fan communities, and how they've used social media to collaborate with fans.
---
BlogWell is the only conference where social media executives from large companies come together to share their case studies, offer practical how-to advice, and answer your questions.
To learn more about BlogWell, visit gaspedal.com/blogwell/
BlogWell is produced by GasPedal and the Social Media Business Council.
Learn More: http://gaspedal.com and http://socialmedia.org
BlogWell Social Media Case Study: The Home Depot, presented by Nick AyresSocialMedia.org
BlogWell is the only conference where social media executives from large companies come together to share their case studies, offer practical how-to advice and answer your questions.
To learn more about BlogWell, visit the event site here:
http://gaspedal.com/blogwell/
For $200, attendees spend the afternoon hearing case studies from companies like:
* Walmart
* The Home Depot
* Allstate
* H&R Block
* Mayo Clinic
* Sharpie
* Procter & Gamble
* UPS
* Cisco
* Kaiser Permanente
* US Coast Guard
* Graco
* Intel
Measuring ROI, managing teams, legal issues, B-to-B, working with agencies and creating great content are central themes at BlogWell. This is the best opportunity available for anyone looking to get started or improve their corporate social media efforts.
In his BlogWell San Jose presentation, "You Can Do It. We Can (Still) Help," Nick covers how The Home Depot got started in social media and how the company uses tools like Twitter to reach customers.
BlogWell Philadelphia Social Media Case Study: Pfizer, presented by Kate BirdSocialMedia.org
In her BlogWell Philadelphia presentation, "Pfizer Social Media Playbook: Practical Guidance for Colleagues," Pfizer's Director of Digital Communications Strategy, Kate Bird, shares how Pfizer is communicating via social media with a well-developed and implemented social media policy.
BlogWell Austin Social Media Case Study: Dell, presented by Adam BrownSocialMedia.org
Dell's Director, Social Media, Adam Brown shares how Dell is harnessing the power of social media to connect with customers, build relationships, and be a valued partner.
The document provides an overview of online marketing strategies and services presented by Hinduja Interactive including social media marketing, search engine optimization, viral marketing, social media optimization, analytics and reporting. Specific case studies are presented including increasing online visibility for Watch India TV and The Leela hotel, promoting music workshops for Tabularasa Music and the movie Teen Patti.
Word Camp Toronto 2010 presentation on How to win an Election using WordPress and Social Media, presented by Duncan of Digital Deceptions and Glenn McKnight of Global Catalysts Consulting Services.
BlogWell Chicago Social Media Case Study: Chevron, presented by Robert RainesSocialMedia.org
In his BlogWell case study, "Chevron Pulse Report: The State of Online Conversation About Energy Issues," Chevron's Manager of Corporate Interactive Communications, Robert Raines, shared how they are taking social media monitoring to the next level to build awareness of energy issues.
---
BlogWell is the only conference where social media executives from big brands come together to share their case studies, offer practical how-to advice, and answer your questions.
To learn more about BlogWell, visit gaspedal.com/blogwell/
BlogWell is produced by GasPedal and the Social Media Business Council.
Learn More: gaspedal.com and socialmedia.org
BlogWell Dallas Social Media Case Study: BMW, presented by Kate AliniSocialMedia.org
In her BlogWell Dallas presentation, BMW's Social Media & Emerging Technologies Manager, Kate Alini, talks about how they engage and reward fans through Ultimate experiences.
She shares examples of how they engaged super fans of their brand, and gives the results and key takeaways from their #Un4gettable Weekend social media campaign.
How to run a social media listening program, presented by Keith McArthurSocialMedia.org
In his presentation, Rogers Communications' VP of Social Media, Keith McArthur, teaches a class on how to develop and maintain an enterprise social media listening program.
He talks about how to listen, monitor, and track social media conversations and apply those insights to your social media strategy.
How to decide between outsourcing and internal, presented by Adam BrownSocialMedia.org
In his presentation, Salesforce.com's Executive Strategist, Adam Brown, teaches a class on how to determine which functions are essential for your in-house team and what you should outsource to external agencies.
He shares 10 important things to think about when it comes to outsourcing your social media efforts.
BlogWell Philadelphia Social Media Case Study: The Hershey Company, presented...SocialMedia.org
In her BlogWell Philadelphia presentation, "S'mores 'Snacktivity' Suite," The Hershey Company's Public Relations Manager, Anna Lingeris, shares how Hershey's engaged bloggers in the S'mores experience through conference sponsorship and seasonal outreach.
The science of social: From social metrics to ROI, presented by Michael WuSocialMedia.org
In his Brands-Only Summit presentation, Lithium Technologies' Michael Wu shares the latest research on the ins and outs of the new social customer.
He goes into detail about the "whys" and "hows" your social strategy must adapt to the new world order -- or risk getting left behind.
Social media measurement standards: How to demonstrate social media's value t...SocialMedia.org
In her presentation, CEO of Paine Publishing, Katie Paine, discusses what it really means to measure social.
She offers some important numbers to keep in mind when thinking about reach and six tips on what you really should be looking at when measuring your social content.
Social data intelligence, presented by Susan EtlingerSocialMedia.org
In her Brands-Only Summit presentation, Altimeter Group's Industry Analyst, Susan Etlinger, talks about how leading organizations are deriving actionable intelligence from a holistic view of social enterprise data.
She discusses the challenges, opportunities, and the criteria required to achieve social intelligence maturity.
BlogWell DC Social Media Case Study: U.S. Navy, presented by David WernerSocialMedia.org
In his BlogWell DC presentation, the U.S. Navy's Captain, Director-Defense Media Activity Anacostia, David Werner, shares how they approached several recent, high-profile episodes where public debate manifested itself on Navy social media properties.
BlogWell Atlanta Case Study: UPS, presented by Debbie Curtis-MagleySocialMedia.org
In her BlogWell presentation, UPS' Corporate Public Communications Manager, Debbie Curtis-Magley, shares their lessons from social media customer service.
BlogWell Chicago Social Media Case Study: Humana, presented by Chuck StephensSocialMedia.org
In his BlogWell Chicago presentation, Humana's Social Media Marketing Consultant, Chuck Stephens, explains how they brought their newly launched brand positioning to life through an inspiring social media campaign.
He goes into detail about how they rolled out the campaign by engaging their internal community of employees first, and then promoting it on to their Facebook page to customers.
BlogWell Philadelphia Social Media Case Study: Discovery Communications, pres...SocialMedia.org
In their BlogWell Philadelphia presentation, "Using Social Media to Supercharge Discovery Channel's Shark Week," Discovery Communications' Amber Harris and Gayle Weiswasser share how Discovery Channel used social media to turn up the volume and engagement for its intense fans during its annual Shark Week event.
Quantifying the impact of social media, presented by John LovettSocialMedia.org
In his Brands-Only Summit presentation, Web Analytics Demystified's Senior Partner, John Lovett, discusses the challenges of quantifying social marketing's financial and non-financial ROI.
He shares how businesses are employing strategic measurements that reveal dividends beyond the bottom line.
BlogWell Dallas Social Media Case Study: Shell, presented by Maria AmezagaSocialMedia.org
In her BlogWell Dallas presentation, Shell's Global Social Media Advisor, Maria Amezaga, shares how they are integrating the social, mobile, and marketing worlds.
Watch the video of this presentation here: https://vimeo.com/38219081
BlogWell Atlanta Social Media Case Study: Turner Broadcasting System, present...SocialMedia.org
In his BlogWell Atlanta case study presentation, "A Thriving Media Company in the Social Media Era," Turner Broadcasting System's Digital Marketing Director, Seth Miller, explained how -- as a largely traditional media company -- Turner is finding success by embracing social media.
Seth's presentation covers how they've supported fans who've posted creative spins on their content on YouTube, how they've reached out to existing fan communities, and how they've used social media to collaborate with fans.
---
BlogWell is the only conference where social media executives from large companies come together to share their case studies, offer practical how-to advice, and answer your questions.
To learn more about BlogWell, visit gaspedal.com/blogwell/
BlogWell is produced by GasPedal and the Social Media Business Council.
Learn More: http://gaspedal.com and http://socialmedia.org
BlogWell Social Media Case Study: The Home Depot, presented by Nick AyresSocialMedia.org
BlogWell is the only conference where social media executives from large companies come together to share their case studies, offer practical how-to advice and answer your questions.
To learn more about BlogWell, visit the event site here:
http://gaspedal.com/blogwell/
For $200, attendees spend the afternoon hearing case studies from companies like:
* Walmart
* The Home Depot
* Allstate
* H&R Block
* Mayo Clinic
* Sharpie
* Procter & Gamble
* UPS
* Cisco
* Kaiser Permanente
* US Coast Guard
* Graco
* Intel
Measuring ROI, managing teams, legal issues, B-to-B, working with agencies and creating great content are central themes at BlogWell. This is the best opportunity available for anyone looking to get started or improve their corporate social media efforts.
In his BlogWell San Jose presentation, "You Can Do It. We Can (Still) Help," Nick covers how The Home Depot got started in social media and how the company uses tools like Twitter to reach customers.
BlogWell Philadelphia Social Media Case Study: Pfizer, presented by Kate BirdSocialMedia.org
In her BlogWell Philadelphia presentation, "Pfizer Social Media Playbook: Practical Guidance for Colleagues," Pfizer's Director of Digital Communications Strategy, Kate Bird, shares how Pfizer is communicating via social media with a well-developed and implemented social media policy.
BlogWell Austin Social Media Case Study: Dell, presented by Adam BrownSocialMedia.org
Dell's Director, Social Media, Adam Brown shares how Dell is harnessing the power of social media to connect with customers, build relationships, and be a valued partner.
The document provides an overview of online marketing strategies and services presented by Hinduja Interactive including social media marketing, search engine optimization, viral marketing, social media optimization, analytics and reporting. Specific case studies are presented including increasing online visibility for Watch India TV and The Leela hotel, promoting music workshops for Tabularasa Music and the movie Teen Patti.
Word Camp Toronto 2010 presentation on How to win an Election using WordPress and Social Media, presented by Duncan of Digital Deceptions and Glenn McKnight of Global Catalysts Consulting Services.
This document provides copy for promoting live streaming of events. It outlines the benefits of live streaming such as reaching a wider audience who cannot attend in person, increasing followers and subscribers over time, and creating an archive of the event. It also details the different camera setup options - single, double, or triple camera - and how each provides a different viewer experience. The document encourages contacting the company for a free consultation and quote to handle the live streaming.
The document discusses the importance of social media marketing and its integration with online and in-store strategies. It provides examples of using platforms like Facebook, YouTube, and Twitter to engage customers, share content, and promote businesses. The goal is to create loyal customers and drive revenue through building relationships online and strengthening the in-person customer experience.
Real Estate Crowdfunding: Latest Trends and Developments LIVE WebcastThomas LaPointe
In the year 2015, according to a research and advisory firm, crowdfunding platforms in real estate investment have generated about $34.4 billion and is conservatively expected to greatly increase this year. The rapid growth has been spurred by a number of regulatory amendments made by SEC, thus, allowing companies to offer and sell securities through crowdfunding. The recent approval of the JOBS Act's Title III rules is expected to generate new activity for real estate crowdfunding.
In this LIVE Webcast, a seasoned panel of thought leaders and professionals brought together by The Knowledge Group will provide the audience with an in-depth discussion of the fundamentals as well as recent developments in Real Estate Crowdfunding.
Key topics include:
Real Estate Crowdfunding Platform
Recent Trends and Developments in Real Estate Crowdfunding
Five Key Areas of Commercial Real Estate
Restrictions on Real Estate Crowdfunding
Scope and Limitation
To view the webcast go to this link: https://youtu.be/8IqGese6OMg
To learn more about the webcast please visit our website: http://theknowledgegroup.org
The document discusses using social media to engage attendees before, during, and after events. It recommends incorporating social media into daily routines as social media is now a key part of online activity and competition. Several social media tools are mentioned that can help build attendee value by identifying and engaging prospects earlier, personalizing the event experience, and empowering attendees. Metrics from a past event demonstrate the reach that various social media platforms can provide.
The document discusses enter:new media (ENM), a leading social media agency that helps entertainment, fashion, and retail brands increase their value on social media. ENM offers end-to-end social media capabilities across various areas like strategy, outreach, content, analytics, and media. Founded in 2004 and based in New York City, ENM helps clients across maturity levels from launch to optimization on social media platforms like Facebook, Twitter, and blogs.
The document provides information about a presentation on social recruiting strategies. It discusses developing a social media presence to share information about a company and engage employees. A three phase approach is outlined: 1) Build a social media presence, 2) Involve employees, and 3) Leverage the employee network. Key aspects included creating content, measuring engagement, and overcoming challenges through communication and training.
The document discusses challenges with traditional small business retention programs and presents a case study of an alternative approach used in Maricopa, Arizona. The city created a program called "Business Beat" featuring short videos promoting local businesses that were aired on public television and online. Business owners saw benefits, with 60% reporting new customers and 100% sharing their video online. The program was easily duplicated by other communities and helped maintain local business support.
Creative Strategies Using Facebook For Your Career Centerssylvestre
Creative Strategies using Facebook for Your Career Center
Agenda:
Overview of groups vs pages and strategies for improving student attendance at career center events. Heather DiFranco
GECD Facebook page and tips for engaging followers. Heather Law
The process of Facebook advertising. Gary Miller
How employers use Facebook and how to use Facebook as an employer outreach tool. Ignacio Gallardo
What's So Important About Search Engine Optimization (SEO)B Line Marketing
75% of Americans use search engines on a regular basis.
* Achieve top search engine rankings. Boost credibility.
* Qualified traffic and leads. Customers FIND YOU when they are ready.
* Increase click thru rate. Increase leads.
* Build advocates. Engage community.
* Uncover new niches. Appear as leader.
* Take market share from bigger competitors.
And more…
What's So Important About Search Engine Optimization (SEO)?B Line Marketing
This presentation outlines the benefits of investing in search engine optimization. For more information please contact B Line Marketing at 800-356-4319.
Conferences.io is a web-based audience engagement system that allows attendees to interact with presenters in real-time, right from their mobile device. Our features include audience polling, Social Q&A, and Session Evaluations.
How to Host Effective Webinars to Generate Leads for Your Advisory BusinessSamantha Russell
Watch the full video replay: https://youtu.be/2yrqgSnIank
Webinars can be one of the most powerful and high-value tactics to directly connect with your audience. Not only are webinars an effective marketing tool but they're also an effective sales tool.
According to InsideSales.com, 73% of marketing and sales leaders say webinars are one of the best ways to generate quality leads.
After 3 years and over 75 webinars given, our marketing team has learned what to do (and what NOT to do) to prepare, promote and run effective webinars.
This presentation covers:
- The Logistics - tools for hosting and recording
- Choosing your webinar topics/content
- Proper promotion for high registration rates
- Helpful webinar tools
- Preparing an engaging presentation
- How to keep attendees involved and engaged during your webinars
From Simmer to Sensational Webinar Slide DeckSuzanne Carawan
Slide deck from September 22, 2010 webinar "From Simmer to Sensational: Creating Exhibitor and Sponsor Programs that Delight" with speakers Michael Hatch, Fantail Consulting & Technologies and Eric Hatch, P.O.P. Event Marketing
Computer Assisted Social Interactions: Social Media 101, Building A Presenc...Benjamin Weisman
All Media by Nature is Social.
What we have begun to refer to as Social Media is better described as:
Computer Assisted Social Interactions.
This Presentation provides an overview into the need to practice Planning as a discipline and the ways that Magazines and publishing can leverage such thinking. This was presented to the City and Regional Magazine Association (CRMA) at their annual conference.
This document provides information on using social media effectively for business purposes. It begins by explaining the benefits of social media for businesses, such as spending time rather than money, directly connecting with customers, and networking. It then discusses common mistakes marketers make, such as underestimating the time investment required. Specific social media platforms like Twitter, blogs, LinkedIn, Facebook, and YouTube are explained. Steps are provided for developing a social media strategy and allocating time and resources. The document emphasizes developing a plan and monitoring results.
Fresh ID, LLC, with offices in Kansas City, MO and Dallas, TX, is dedicated to improving and socializing the brand experience across all types of online & offline channels. We do this with a mix of design, development, social media savvy, user experience flow and a sense of humor.
Events 2.0 And Digital Marketing Presentation V3Martin Walsh
This document discusses moving events from a monologue to a dialogue by expanding engagement and reach through digital marketing and social media. It proposes facilitating conversations before, during, and after events to increase participation of both physical and online audiences. Key aspects include generating interest in session topics prior to events, integrating live feedback and questions during presentations, and continuing discussions after through sharing content and resources online. The goal is to inspire more engagement and dialogue across channels to better leverage events.
Building your own online community. Social media in travel conferenceDigital Visitor
To build or not to build....your own online community
There is much debate about whether an organisation should build their own online community to engage with their customers on their website OR to engage with their customers on already established social networks such as Facebook, Twitter, YouTube, blogs and forums etc. Of course, there is a place for both of these, and Digital Visitor have been at the forefront of creating social media strategies for travel organisations all over the globe that include both onsite and offsite solutions.
This session looked at some exciting projects the Digital Visitor team are working on and highlighted the benefits of building your own community and how to use offsite social sites to grow your own loyal community.
Similar to BlogWell DC Social Media Case Study: National Association of REALTORS, presented by Todd Carpenter (20)
Timberland: Social media case study, presented by Frank HwangSocialMedia.org
In his SocialMedia.org case study presentation, Timberland's Senior Manager of Digital and Paid Media, Frank Hwang, talks about how they engaged with fans using UGC to drive a 360-campaign around their heritage product.
Scholastic: Facebook Live video: How streaming video options altered Scholast...SocialMedia.org
In her SocialMedia.org case study presentation, Scholastic's VP of Social Media and Internal Communications, Morgan Baden, talks about how Scholastic used new streaming video options to refresh their approach to content and engaged more fans in the process.
Red Lobster: Mapping the journey to Crabfest, presented by Carl AllenSocialMedia.org
Red Lobster's marketing team developed a campaign to promote its limited-time Crabfest menu. The campaign told the story of crab from sea to plate using various channels. It included a contest with prompts from the TV show Deadliest Catch's Captain Sig Hansen. The campaign generated more contest entries and social media engagement than previous campaigns. It also increased purchase intent and recommendation likelihood. The cross-channel storytelling approach and celebrity partnership helped make the campaign a success.
Logitech: Managing social media for a global brand, presented by Reagan FreyerSocialMedia.org
In her SocialMedia.org case study presentation, Logitech's Head of Global Social Media, Reagan Freyer, talks about how they're managing a global social media presence.
Johnson & Johnson: Elevating employee advocacy: A case study, presented by De...SocialMedia.org
In her SocialMedia.org case study presentation, Johnson & Johnson's Workforce Engagement and Advocacy Leader, Devon Eyer, talks about how they designed and launched a channel and content strategy to change the way they engage with employees.
Bristol-Myers Squibb: Making social content meaningful for patients, presente...SocialMedia.org
Alison Woo from Bristol-Myers Squibb presented at the Member Meeting 41 in New York City on making social content meaningful for patients. She discussed how BMS works to understand what patients and caregivers want from social media engagement, such as sharing medical advances and family-focused content. Woo also presented on BMS's WTFP campaign to increase awareness of its mission as a patient-first organization through employee stories on social media and growing its reputation for compassion.
Subaru: How Subaru shares the love from its loyal fans and uses UGC to maximi...SocialMedia.org
In her SocialMedia.org case study presentation, Subaru's Lauren Papasidero explains how they integrate user-generated content into their social media strategy.
Intuit: #SelfEmployed awareness campaign, presented by Geoff MorganSocialMedia.org
In his SocialMedia.org case study presentation, Intuit's Geoff Morgan shares how they used customer insights to build a social-led program and reach a new audience for QuickBooks.
Dole: How we brought social in-house, presented by Amy SummersSocialMedia.org
In her SocialMedia.org case study presentation, Dole's Amy Summers discusses how they transitioned from an agency-managed social program to an in-house operation.
DICK'S Sporting Goods: How the DICK'S social media team evolved and elevated ...SocialMedia.org
In her SocialMedia.org case study presentation, DICK'S Sporting Goods' Mary Holahan shares the process how their social media team evolved and elevated the role of social internally.
Cambia Health Solutions: HIPAA is not a reason to ignore people, presented by...SocialMedia.org
In his SocialMedia.org case study presentation, Cambia Health Solutions' Jeremy Solly explains how they launched a social customer care program in a regulated industry.
UPS: Proactive social listening, presented by Vincent WashingtonSocialMedia.org
In his SocialMedia.org Member Meeting case study presentation, UPS' Vincent Washington explains how they're adopting proactive social listening.
He shares examples of how UPS is using social listening to surface business opportunities, increase engagement with their content, and improve employee perception.
Rackspace Hosting: How to address the "what if's" when starting a social enab...SocialMedia.org
In her SocialMedia.org Member Meeting case study presentation, Rackspace Hosting's Elizabeth Jurewicz talks about how they overcame the "what if's" to drive successful employee engagement on LinkedIn.
She discusses the evolution of their social enablement program in terms of employee training, time management, risk mitigation, and reputation management.
Monsanto: Getting social to the crisis communication table, presented by Heat...SocialMedia.org
Monsanto representatives Heather McClurg and Nick Weber presented on how Monsanto improved its crisis communication process to better incorporate social media. Previously, crisis responses were inefficient and caused frustration as many stakeholders were involved. Monsanto now takes a more streamlined approach with a dedicated digital newsroom that meets daily to discuss trends, content calendar and potential issues. They provided examples of how this new process worked for celebrity promotions of false information, responding to rumors before they spread, and addressing opportunities like articles from satirical news sites.
The Hershey Company: Developing a social media presence for a 122-year-old co...SocialMedia.org
In her SocialMedia.org Member Meeting case study presentation, The Hershey Company's Sarah Dull explains how the 122-year-old company, a house of over 80 brands, developed a company social media presence.
She talks about how they re-established the brand, updated their website, renamed all their social profiles, and created a plan to launch a customer service channel at @AskHershey.
Social media disclosure and ethics for big brands, presented by Andy SernovitzSocialMedia.org
In his presentation, SocialMedia.org CEO Andy Sernovitz shares his recommendations on how to stay safe and ethical in social media.
Andy covers the latest FTC updates, the fundamentals of proper disclosure, and how to make sure your agencies and vendors comply with your standards.
Dunkin' Brands: Dunkin' and influencers, presented by Melanie CohnSocialMedia.org
In her SocialMedia.org Member Meeting case study presentation, Dunkin' Brands' Melanie Cohn explains how they work with influencers to produce beautiful content, test new innovations, drive loyalty, and achieve scalable reach.
She talks specifically about influencer campaigns connected with pumpkin season, Valentine's Day, and their own loyalty program.
Canon USA: Real-time photo tips, presented by Betty GiossiSocialMedia.org
In her SocialMedia.org Member Meeting case study presentation, Canon USA's Betty Giossi shares how they used social listening to react in real time to social media using the hashtag #RealtimeTips.
She goes into detail about how the campaign leveraged key influencers, multiple social platforms, targeted social listening, UGC, and more.
American Eagle Outfitters: How the launch of #AerieREAL built and connected t...SocialMedia.org
In her SocialMedia.org Member Meeting case study presentation, American Eagle Outfitters' Stephanie Campbell talks bout how their Aerie brand built community and resonated emotional connections with their fans using #AerieREAL.
She breaks down the #AerieREAL body-positive campaign from start to finish and shares their results.
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Business analysis - Prescriptive analytics Introduction to Prescriptive analytics
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Enhancing Adoption of AI in Agri-food: IntroductionCor Verdouw
Introduction to the Panel on: Pathways and Challenges: AI-Driven Technology in Agri-Food, AI4Food, University of Guelph
“Enhancing Adoption of AI in Agri-food: a Path Forward”, 18 June 2024
NIMA2024 | De toegevoegde waarde van DEI en ESG in campagnes | Nathalie Lam |...BBPMedia1
Nathalie zal delen hoe DEI en ESG een fundamentele rol kunnen spelen in je merkstrategie en je de juiste aansluiting kan creëren met je doelgroep. Door middel van voorbeelden en simpele handvatten toont ze hoe dit in jouw organisatie toegepast kan worden.
During the budget session of 2024-25, the finance minister, Nirmala Sitharaman, introduced the “solar Rooftop scheme,” also known as “PM Surya Ghar Muft Bijli Yojana.” It is a subsidy offered to those who wish to put up solar panels in their homes using domestic power systems. Additionally, adopting photovoltaic technology at home allows you to lower your monthly electricity expenses. Today in this blog we will talk all about what is the PM Surya Ghar Muft Bijli Yojana. How does it work? Who is eligible for this yojana and all the other things related to this scheme?
The Role of White Label Bookkeeping Services in Supporting the Growth and Sca...YourLegal Accounting
Effective financial management is important for expansion and scalability in the ever-changing US business environment. White Label Bookkeeping services is an innovative solution that is becoming more and more popular among businesses. These services provide a special method for managing financial duties effectively, freeing up companies to concentrate on their main operations and growth plans. We’ll look at how White Label Bookkeeping can help US firms expand and develop in this blog.
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Ellen Burstyn: From Detroit Dreamer to Hollywood Legend | CIO Women MagazineCIOWomenMagazine
In this article, we will dive into the extraordinary life of Ellen Burstyn, where the curtains rise on a story that's far more attractive than any script.
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