The document discusses the results of an internship evaluating the marketing efforts of Rise & Shine Mobile Creche. Key metrics like bounce rate, average session duration, and page rank on Google improved significantly over the 8 week internship. Returning visitors and new contracts from social media increased as well. However, most website visitors are from the UK rather than the local area in Dundee where services are provided. The intern was reluctant to leave and plans to start a blog to continue learning about online marketing and stay connected with the organization.

6. It was published and 100% finished and uploaded to the online blog on
Wednesday and nothing was more satisfying!

8. ↓
Link: http://mobilecrechedundee.org/faqs-5-min-information-guide-to-dundees-local-riseshine-
mobile-childcare/
Statistical Achievements
from Google Analytics using rise and shine mobile creche google account that is linked to
mobilecrechedundee.org/.
Internship Week Week 1 Week 8 Comments
Bounce Rate
(% of people browsing
home page and exiting
website)
69% 61% This is a great improvement and I’m
very happy about this achievement.
Although 61% is still a reasonably
high bounce rate, the case is specific to
Rise & Shine mobile crèche website
because a very large proportion of our
website and information is on the
home page. Nevertheless, we are still
attempting to decrease this bounce
rate in the long-term with increased
blogging, pricing information, Case
studies for clients to read and a “Get
your Free Quota today” page on the
website as well.
Average session
duration
00:30 mins 7:49 mins Parven and I almost jumped with joy
when we noticed this incredible
improvement on the average session
duration that has happened only
within the space of 8 weeks.
This improvement means that our
blogs and information we have added
to our website is interesting for clients
to read as well as it means that our
website is becoming more of use to
clients. Parven’s main questions for
this year was “What medium works
for marketing the mobile crèche?” And
I believe that these values show that
blogging, the use of infographics and
increased activity on the website is
definitely a medium that works to
target clients.

9. Contracts signed from
facebook
0 3 These values also show that facebook
as a form of online marketing is also
efficient in achieving clients as we
have gotten 3 direct bookings for
clients through facebook in the past 5
weeks.
Returning Visitors 22% 45.7% Great! Shows that our blogging and
website has captivated the public, that
people are coming back to see
potential updates, information, to
review pricing or contact details.
New visitors 54% Also good. Parven and I are satisfied
with this ratio of returning to new
visitors.
Visitor Geographics 65% UK
of which 39% in
England
This I have identified as an area of
improvement. The fact that 65% of
visitors are from the UK means that
only 65% of all visitors to the website
can actually book and make use of the
mobile crèche. Therefore, the fact that
a further 39% are in England, means
that yet another 39% cannot make use
of the service as we carry out the
service in Dundee only.
Therefore, an area for improvement
would be to make emphasis on using
key words such as “Dundee” or
“Scotland” to make the website more
targeting to inhabitants in Scotland.
Page no. on Google
search engine for
“mobile crèche
Scotland” 4 1
This means that together with Parven,
I have achieved the Rise and Shine
Mobile Crèche long-term marketing
goal … within 8 weeks!
However, I have identified one major
competitor on google search
called“Tinies” that is another mobile
crèche

10. ↓ ↓

11. This is not the end... What comes next?
Reluctant to leave...
I have buildt a good relationship with Parven and I will miss her positive attitude and energetic
presence in the work office.
I am also reluctant to leave due to the amount I have learned as a marketing intern. Marketing forums,
social media and local contact are forms of connection with clients that keep improving, changing and
developing and I am eager to keep learning about marketing mediums and working with them on a
weekly basis.
... How will I stay in touch?
I intend to stay in touch with Parven and DIWC in order to follow up on marketing progress with Rise
and Shine mobile Crèche. Parven offered me the opportunity to come back any time or to write a blog
at any time that I wish in order to keep working with Rise & Shine Mobile Crèche and DIWC. I'm
grateful to have the possibility to keep writing blogs for the website during summer.
In order to stay updated and in touch with marketing in the 21st century,I intend on creating my own
blog that I will carry through this summer 2016. I have 4 months of summer holidays so I should be
able to organise my time to keep a professionalblog.
The aim of the blog will be:
1. To firstly come up with a theme or idea for a blog. Some questions Iwill consider are:
 What interests me?
 Who interests me?
 Who inspires me?
 Picking a theme/idea that will enhance and relate to my professional career.
e.g. If I get an internship over the summer (I have applied for 6), I will write a blog about that.
 Possibly get in touch with my friend Marc Törper in Denmark that owns his own fitness
company called “FitYou” and do some marketing for his company?
 Who is my target audience / who am I writing to?
 Will I be able to continue this blog for 4 months?
 What will happen after the 4 months – will I still keep blogging?
2. familiarize myself even more with infographics, canva, Magisto, mailChimp, Anchor and
wordpress and utilize all the tools to my best ability – so overall to develop my online
marketing skills.
3. To develop and enhance my personalappearance online – it will be valuable for me in the
future to stay connected via online social media and for my name to appearon online searches
for key themes and key words I will use in my blog.
4. To work more with design and technology and hopefully gain further knowledge of whether
marketing is the career I want to pursue or not.
I do feel confused about what my next steps at university and in my career path are… However, I
am more knowledgeable in the sense that I know tthat I need to pursue more work experience
and internships within the field of marketing in other companies and industries in order to

12. compare the marketing position in a larger company in different industries with the marketing
position at DIWC.