Keeping the season alive with targeted Facebook Ads. Presented at the Maine HubSpot User Group April 23, 2015

1. Endless Summer
Keeping the season alive with targeted
Facebook Ads

2. The Nature of Seasonal Business

3. The Nature of Seasonal Business

4. The Problem
People have short memories.

5. The Opportunity
Our customers want summer back too.

6. What We’re Doing Now - Email
● Special Offers
● Exciting News
● Remembering Last Season
● Etc

7. The Problem(s) with Email
● People don’t open it.
● If it’s not timely, it feels irrelevant.
● They get annoyed and unsubscribe.
● And now...

9. Email is for Planning
Reminiscing and dreaming is where social
media shines.

10. Sweet! I post to Facebook.
Unfortunately, organic
reach on Facebook is
in sharp decline.
http://adage.com/article/digital/brand
s-organic-facebook-reach-crashed-
october/292004/

11. Why Sync My Data to Social?
Using Social Media, you can reach more of
your customers, in an appropriate context with
sponsored posts and tweets.

12. What does this mean for me?
Retargeting email opens results in a
22% increase in customer likelihood to
purchase.
http://www.exacttarget.com/blog/active-audiences-research/

13. Wait, but...
I’m already using email to get my message out
there—and it’s working.
Great! Now you can reach the customers who
aren’t opening your emails on social channels
to increase your results even more.

14. Big Results
Retargeting people not opening emails
across a secondary channel like
Facebook can increase the amount of
customers reached by 3x for business
to consumer companies.

15. Wait, but...
I’m more interested in getting new customers
than reaching existing ones.
Great! Create a lookalike audience based on
your best customers and reach up to 10 million
customers just like them.
TIP: You may want to refine targeting to big markets like Boston and New York.

16. Enter GoChime
This is where I’m going to pitch my startup,
GoChime.

17. GoChime in a Nutshell
GoChime exists as the secure, real-time data
bridge between clients’ first party data silos and
social.

21. What GoChime Does For You
GoChime brings Marketing Automation to
Facebook. We save you time, keep your data
secure, and get you going quickly and easily
with Facebook Ads and Custom Audiences.
With GoChime, you’ll have more time to handle
other urgent matters...

23. In Conclusion
Use new opportunities on social channels like
Facebook and Twitter in addition to existing
strategies to reach more customers and help
your business thrive all year long.