The document discusses how Facebook ads can effectively drive sales by reaching a target audience that utilizes the platform daily. It emphasizes the advantages of demographic and location targeting for businesses, allowing them to increase brand awareness and generate leads at a relatively low cost. Additionally, it highlights the importance of engagement and calls to action to enhance ad effectiveness.

1. How Facebook Ads Drive Sales

2. Marketing to your customers online can seem daunting or
potentially useless, however, if done correctly your will be
looking at more sales than you currently have.
That is because there is a great chance that your target audience
are using Facebook daily.

3. Marketing to Facebook users is different than other types of marketing. You
are able to reach people that you might find using other marketing methods.
Gain A Larger Reach
Social media is known for
allowing people to stay in touch
when they do not live in close
areas. The internet has allowed
people to find products and
services quicker and easier.
Facebook combines these things.
Your business will have access to
a larger pool of people who need
you.
These people do not have to search for your business, you can target them
based on many different things.

4. There are millions of users in any given age range. Even the 65+ age group
has over 5 million users. These are people you could reach by having your ad
show on their timeline.
Looking At A Certain Age Range or Location?
You can do this by using their demographic
targeting. Not only do they have
demographic targeting, they also have
interest, location, and more! For local
business, the location targeting will be
perfect. You can set it to the area you want
so you will not be wasting money on showing
ads in unwanted areas.

5. These ads allow you to show a picture talk about your service, product, or
business. This will increase your brand awareness and generate leads and
sales. For example, if you are a service based company, you can show a
picture of your friendly staff and then talk about your company culture and
what you will do for your customers. These simple posts will attract people
who can use your service.
Showcase Your Product Or Service

6. Whether you want all the traffic to go
directly to your Facebook page or to
give them a chance to view your
website, your ads will allow you to do
that. Just like any Facebook post, you
can include links and pictures. Having a
strong call to action will really help
potential customers to go where you
want them to. Therefore, if you want
them to click on the link in your ad, tell
them to.
Drive Traffic To The Places You Want

7. With organic search results dwindling on search engines, marketers are
looking for ways to get their company out there without overspending.
Thankfully, Facebook has a relatively low cost. The cost will depend on how
you chose to market your ads.
One thing is for sure, if used correctly, you
will make more than you spend easily.
Low Cost

8. The more engagement on your Facebook page the more likely customers
who have never heard about you will trust you. This leads to more sales. You
basically get to double dip here.
Increases Engagement On Your Page

9. You can chose from a variety of ways to get your ads out there. Depending
on what you are selling, you can pick the right ad type for you.
Different Types Of Ads

10. You can chose from a variety of ways to get your ads out there. Depending
on what you are selling, you can pick the right ad type for you.
Different Types Of Ads