Content Marketing Tips for 2021: Expert RoundupAdsy
Ā
Content marketing is changing. To keep up with trends, see several quotes from industry experts. They will help you understand what is vital and what marketing elements put first.
How Long Should a Blog Post be in 2022? Data-driven ResearchAdsy
Ā
Would you like to know how your posts should look like to bring the most results in 2022? We talk about content length and how it can influence your positions on SERP and the number of social shares.
Learn what types of links you should take care of to reach higher positions on SERP in 2022.
We tell more about internal, outbound links, and backlinks.
Do you know what content marketing is?
We'd like to tell you about 8 essential steps you need to take to scale your content marketing efforts.
Learn more - https://bit.ly/2H1E1Iz.
4 Content Marketing Challenges in 2016Katai Robert
Ā
2016 will be an interesting year for Content Marketing. Find an ideal balance between content and marketing through an editorial plan and a marketing budget.
We match marketers to their future customers. Through our large array of media products, Convince & Convert Media helps companies increase leads and generate sales by putting the right message in front of the perfect audience.
How can we help you generate more leads and sales? Or how can we help you create and manage your own digital media products? Contact Us and weāll be in touch immediately to set up a no obligations, pain-free conversation.
Content Marketing Tips for 2021: Expert RoundupAdsy
Ā
Content marketing is changing. To keep up with trends, see several quotes from industry experts. They will help you understand what is vital and what marketing elements put first.
How Long Should a Blog Post be in 2022? Data-driven ResearchAdsy
Ā
Would you like to know how your posts should look like to bring the most results in 2022? We talk about content length and how it can influence your positions on SERP and the number of social shares.
Learn what types of links you should take care of to reach higher positions on SERP in 2022.
We tell more about internal, outbound links, and backlinks.
Do you know what content marketing is?
We'd like to tell you about 8 essential steps you need to take to scale your content marketing efforts.
Learn more - https://bit.ly/2H1E1Iz.
4 Content Marketing Challenges in 2016Katai Robert
Ā
2016 will be an interesting year for Content Marketing. Find an ideal balance between content and marketing through an editorial plan and a marketing budget.
We match marketers to their future customers. Through our large array of media products, Convince & Convert Media helps companies increase leads and generate sales by putting the right message in front of the perfect audience.
How can we help you generate more leads and sales? Or how can we help you create and manage your own digital media products? Contact Us and weāll be in touch immediately to set up a no obligations, pain-free conversation.
When it comes to content marketing, itās important to stay ahead of the curve to ensure that your clients stay engaged and that youāre able to make the most out of your marketing campaigns. With that in mind, here are three content marketing developments to look out for in the next year, so that youāre always one step ahead of the trends.
https://www.tycoonstory.com/marketing/the-future-of-content-marketing/
The Best of the Best: Media and Publishing Newsletter EditionSailthru
Ā
53% of publishers have increased their email newsletter frequency. But, despite their efforts to ignite further engagement, clickthrough rates can be as low as 2%. Check out this Slideshare to learn how you can optimize your media newsletters to increase retention and engagement -- and a look at the brands who are getting it right.
Accelerating the Buyer's Journey: Reveal Intent With Content at the Point of ...Influence and Co.
Ā
On Thursday, Feb. 21, at 12 p.m. CST, Natalie Stezovsky partnered with David Fortino, SVP of Audience and Product at NetLine, for a two-part webinar on how to create and optimize content based on where leads are in the buyer's journey and how you can ultimately shorten the span of that journey.
This deck covers:
The importance of sales enablement content
Content creation best practices
How to use content at each stage of the buyerās journey
How to maximize opportunities that result from that content
How to accelerate the buyerās journey from a single campaign
This presentation was given to small business owners who needed to set a social media strategy and learn how to manage their social media presence efficiently.
Welcome to our annual B2B Content Marketing Benchmarks, Budgets, and TrendsāNorth America report. Weāre excited to present you with the findings from our latest content marketing survey.
Content marketing has changed a lot since we launched this research nearly a decade ago. We marketers are still focused on content creation, but our thinking about the audiences for whom we create that content has evolved. So, too, have the ways we distribute, measure, and improve upon our content marketing. Technology has played a big role, along with the knowledge weāve gained through our content marketing experiences.
As youāll see in this report, some organizations are more developed than others with their content marketing. But youāll also recognize your own practices reflected in many of the findings. Where does your company stand? What do you need to get to where you want to be? If you need help, let us know!
Welcome to B2C Content Marketing 2019āBenchmarks, Budgets, and Trends. This report presents the results from the B2C marketers who took our ninth annual content marketing survey.
Our research has consistently shown that creating brand awareness is a top goal for B2C content marketing. However, many of this yearās survey respondents also reported strong concern for using content to solidify existing relationships (see page 13).
Content that can be effective at building loyalty takes many shapes and forms today, for example:
- Videos and social media stories that entertain
- In-person events that create a sense of community and belonging
- Podcasts that inspire
- Live or virtual experiences that evoke emotion
- Articles, guides, newsletters, etc., that provide information
Obviously, the list goes on. The point is, that while driving people to content is critical, giving them reasons to keep coming back will grow long-term success!
How an Inbound Marketing Consultant Contributes to the Achievement of Your GoalsCRM Switch
Ā
An inbound marketing consultant becomes a member of your marketing team. The consultant produces and promotes content. The consultant also advises your team about how to stay current with inbound marketing trends to maximize the effectiveness of your digital marketing efforts.
Admit it; colleagues value your leadership and expertise, and as a connoisseur of your craft you relish the idea of contributing to your companyās blog and being apart of a strategic blogging process. But crafting purposeful posts on a regular basis can seem like a monumental undertaking for a busy business owner.
All You Need to Know About Content Marketingsangerarayal
Ā
As more and more marketers have begun to realize the power of digital marketing, content marketing has quickly become the name of the game.
While many may be under the mistaken impression that it all comes down to posting content on your business website, it is much more.
Start your stopwatch because youāre about to learn to create a content marketing plan in 60 seconds or less by filling in the blanks in this sentenceā¦
Ready?
On [DATE], [WRITER] will publish a [POST TYPE] using [VEHICLE] about [CATEGORY].
There are 5 elements you need to include in an effective content marketing plan...
1- Date
2- Author
3- Post Type (How-To Post, List Post, etc)
4- Vehicle (text, video, audio, image)
5- Category (The broad topic of the post)
The key to a healthy blog is to mix up the POST TYPE, VEHICLE, CATEGORY and even the WRITER to create a rich and interesting collection of content.
To learn more about the various POST TYPES available to you click the āPOST TYPESā tab in the Content Marketing Plan spreadsheet.
Once youāve filled in the blanks in this sentence, transfer it to the Content Marketing Plan Spreadsheet like this one...
Get Internet marketing tools - https://teknikforce.com/
SEO strategy must focus upon the goals and objectives of the campaign. Unlike, earlier times, SEO is concerned not only with top ranks but also other goals like brand awareness, generating traffic, sales or inflencing opinion. Each requires a difference approach to SEO. Moreover, the evolution of Google has made content value and quality as the centerpiece of all SEO.
- Planned and prepared an email marketing campaign which included creating email marketing content, creating a campaign calendar, drafting an email, using MailChimp to create the campaign, A/B testing, and conducting an evaluation of the email campaign results.
How do you make sense of content? By focusing on the research before the creation. Content creation is not a strategy. Creating a content strategy should be a data driven exercise robust in data.
Content Marketing 2021- Trends & 6 Step Plan WriteDesign
Ā
Do you know 86% of B2C companies regularly use content (SEO, social media creatives, blogs, video and email marketing) as part of their marketing? 91% of B2B companies have already implemented content marketing in their strategy. In Asia, up to 83 % of new business owners and entrepreneurs do not invest in content marketing regularly. Content marketing is not just content. It is much deeper than plain writings on a website. It focuses on customers, anticipates their interests/queries, and builds a plan of action around addressing those concerns. Content marketing is an asset. It brings tangible results for a business. Various channels reach, engage, and convert audiences into brand loyalists.
10 Content Marketing Mistakes that can be easily avoided Impulse Digital
Ā
Content marketing is a part of bigger digital marketing strategy for any brand. However, equal amount of planning and precision is needed to yield the best results. Here are 10 mistakes to avoid while implementing a content marketing strategy.
When it comes to content marketing, itās important to stay ahead of the curve to ensure that your clients stay engaged and that youāre able to make the most out of your marketing campaigns. With that in mind, here are three content marketing developments to look out for in the next year, so that youāre always one step ahead of the trends.
https://www.tycoonstory.com/marketing/the-future-of-content-marketing/
The Best of the Best: Media and Publishing Newsletter EditionSailthru
Ā
53% of publishers have increased their email newsletter frequency. But, despite their efforts to ignite further engagement, clickthrough rates can be as low as 2%. Check out this Slideshare to learn how you can optimize your media newsletters to increase retention and engagement -- and a look at the brands who are getting it right.
Accelerating the Buyer's Journey: Reveal Intent With Content at the Point of ...Influence and Co.
Ā
On Thursday, Feb. 21, at 12 p.m. CST, Natalie Stezovsky partnered with David Fortino, SVP of Audience and Product at NetLine, for a two-part webinar on how to create and optimize content based on where leads are in the buyer's journey and how you can ultimately shorten the span of that journey.
This deck covers:
The importance of sales enablement content
Content creation best practices
How to use content at each stage of the buyerās journey
How to maximize opportunities that result from that content
How to accelerate the buyerās journey from a single campaign
This presentation was given to small business owners who needed to set a social media strategy and learn how to manage their social media presence efficiently.
Welcome to our annual B2B Content Marketing Benchmarks, Budgets, and TrendsāNorth America report. Weāre excited to present you with the findings from our latest content marketing survey.
Content marketing has changed a lot since we launched this research nearly a decade ago. We marketers are still focused on content creation, but our thinking about the audiences for whom we create that content has evolved. So, too, have the ways we distribute, measure, and improve upon our content marketing. Technology has played a big role, along with the knowledge weāve gained through our content marketing experiences.
As youāll see in this report, some organizations are more developed than others with their content marketing. But youāll also recognize your own practices reflected in many of the findings. Where does your company stand? What do you need to get to where you want to be? If you need help, let us know!
Welcome to B2C Content Marketing 2019āBenchmarks, Budgets, and Trends. This report presents the results from the B2C marketers who took our ninth annual content marketing survey.
Our research has consistently shown that creating brand awareness is a top goal for B2C content marketing. However, many of this yearās survey respondents also reported strong concern for using content to solidify existing relationships (see page 13).
Content that can be effective at building loyalty takes many shapes and forms today, for example:
- Videos and social media stories that entertain
- In-person events that create a sense of community and belonging
- Podcasts that inspire
- Live or virtual experiences that evoke emotion
- Articles, guides, newsletters, etc., that provide information
Obviously, the list goes on. The point is, that while driving people to content is critical, giving them reasons to keep coming back will grow long-term success!
How an Inbound Marketing Consultant Contributes to the Achievement of Your GoalsCRM Switch
Ā
An inbound marketing consultant becomes a member of your marketing team. The consultant produces and promotes content. The consultant also advises your team about how to stay current with inbound marketing trends to maximize the effectiveness of your digital marketing efforts.
Admit it; colleagues value your leadership and expertise, and as a connoisseur of your craft you relish the idea of contributing to your companyās blog and being apart of a strategic blogging process. But crafting purposeful posts on a regular basis can seem like a monumental undertaking for a busy business owner.
All You Need to Know About Content Marketingsangerarayal
Ā
As more and more marketers have begun to realize the power of digital marketing, content marketing has quickly become the name of the game.
While many may be under the mistaken impression that it all comes down to posting content on your business website, it is much more.
Start your stopwatch because youāre about to learn to create a content marketing plan in 60 seconds or less by filling in the blanks in this sentenceā¦
Ready?
On [DATE], [WRITER] will publish a [POST TYPE] using [VEHICLE] about [CATEGORY].
There are 5 elements you need to include in an effective content marketing plan...
1- Date
2- Author
3- Post Type (How-To Post, List Post, etc)
4- Vehicle (text, video, audio, image)
5- Category (The broad topic of the post)
The key to a healthy blog is to mix up the POST TYPE, VEHICLE, CATEGORY and even the WRITER to create a rich and interesting collection of content.
To learn more about the various POST TYPES available to you click the āPOST TYPESā tab in the Content Marketing Plan spreadsheet.
Once youāve filled in the blanks in this sentence, transfer it to the Content Marketing Plan Spreadsheet like this one...
Get Internet marketing tools - https://teknikforce.com/
SEO strategy must focus upon the goals and objectives of the campaign. Unlike, earlier times, SEO is concerned not only with top ranks but also other goals like brand awareness, generating traffic, sales or inflencing opinion. Each requires a difference approach to SEO. Moreover, the evolution of Google has made content value and quality as the centerpiece of all SEO.
- Planned and prepared an email marketing campaign which included creating email marketing content, creating a campaign calendar, drafting an email, using MailChimp to create the campaign, A/B testing, and conducting an evaluation of the email campaign results.
How do you make sense of content? By focusing on the research before the creation. Content creation is not a strategy. Creating a content strategy should be a data driven exercise robust in data.
Content Marketing 2021- Trends & 6 Step Plan WriteDesign
Ā
Do you know 86% of B2C companies regularly use content (SEO, social media creatives, blogs, video and email marketing) as part of their marketing? 91% of B2B companies have already implemented content marketing in their strategy. In Asia, up to 83 % of new business owners and entrepreneurs do not invest in content marketing regularly. Content marketing is not just content. It is much deeper than plain writings on a website. It focuses on customers, anticipates their interests/queries, and builds a plan of action around addressing those concerns. Content marketing is an asset. It brings tangible results for a business. Various channels reach, engage, and convert audiences into brand loyalists.
10 Content Marketing Mistakes that can be easily avoided Impulse Digital
Ā
Content marketing is a part of bigger digital marketing strategy for any brand. However, equal amount of planning and precision is needed to yield the best results. Here are 10 mistakes to avoid while implementing a content marketing strategy.
Would you like to know all the main aspects of guest posting?
Then this guide is definitely for you!
Learn what goals guest blogging helps you reach. Get to know seven essential benefits guest posting has to offer.
Moreover, learn how to make the guest posting process easy, fast, and smooth.
Do you struggle to create engaging content that converts leads? Or perhaps you have no idea what content marketing is. Well, look no further.
As a certified content marketer, Iāve written a comprehensive guide to help you communicate with your audience.
Whether youāre a director, designer, account manager or simply somebody whoās suffering from writerās block, understanding content marketing is important, as to businesses as itās classed as the foundation of inbound marketing strategies.
The guide includes information on what content marketing is, how to refine your writing, generate ideas, build a content marketing framework and lots more to help grow your business and career.
Content Writing Is Sexy And How To Get Some SugarLawrence Tam
Ā
Content writing is sexy. It drives traffic, builds authority, increases your brand awareness... plus even increases your sales conversions.
Content writing is a great way to connect with your audience and building a rapport without being on the phone.
How can you plan your content marketing initiatives? What types of content are most effective for B2B companies? And importantly, how can you actually measure the result of your content marketing?
A Guide to Modern B2B Content Marketing from Modern Marketing Partners will answer those questions and take you through the content marketing process; including planning, implementation, and measurement. Download at http://www.modernmarketingpartners.com/Download-Whitepaper-Guide-To-Modern-B2B-Content-Marketing.cfm
How could a blog boost your profile and win you work?Douglas McPherson
Ā
In this special report we explain the benefits lawyers and accountants will see if they start blogging. And to help get you started, we also look at where you can get your ideas, how to structure your blogs and how to get the maximum exposure once you start promoting them.
Similar to 6 Types of Content That Inevitably Fail (20)
How Will AI Influence SEO in 2024. Explained by 19 Experts.Adsy
Ā
The rise of AI usage is evident. 76% of marketers use generative AI for creating content and drafting compelling copy. 27% of US citizens trust in AI-powered search results. Google shared that it works on the all-new search engine Magi and develops some AI tools.
So, we decided to ask 19 SEO experts, marketers, and business owners from all over the world how AI or AI-generated content will influence search and SEO in 2024 and beyond.
The Future of AI in Digital Marketing Transforming Customer Experiences.pdfAdsy
Ā
Can AI help marketers understand users better?
That's what we want to figure out in this presentation.
Firstly, let's see how AI can help with personalization. Also, let's see how artificial intelligence can help with user engagement.
Sure thing, we will talk about ethical concerns regarding AI.
But overall, you need to know that more and more companies use AI in their daily activities.
15 AI-Based Tools for Effective Content Marketing.pdfAdsy
Ā
AI tools can make our lives better. If you know right services you can fine-tune your content marketing.
From more optimal content writing to email automation and more precise audit of target audience - learn what AI tools can help your content marketing be more effective.
5 Examples of Creative Marketing Campaigns by Brands.pdfAdsy
Ā
Would you like to get inspired by the top creative marketing campaigns from renowned brands?
We gathered five examples of jaw-drapping campaigns that will help you with ideas and directions you can take to promote your company.
35 Mind-Blowing AI Statistics for 2023 & Future.pdfAdsy
Ā
Would you like to know how the AI landscape is changing? Then you'll like these slides.
We've picked the freshest data regarding AI marketing size, budgets, and growth. You will also know how people refer to artificial intelligence and how it is used in various industries and countries.
Get the full list of statistics at https://bit.ly/3o5BX85.
How Marketing Uses AI Top Data & Insights to Know.pdfAdsy
Ā
AI-powered tools become more and more popular. They help professionals from various industries by saving time and optimizing different processes.
And marketing is no exception.
Check how marketing departments use AI, how it helps, and what main concerns marketers have.
Gen Z will soon be the biggest cohort in the US. Yet, the global trend is alike with more young adults becoming a focus audience of many companies.
In this presentation, you will learn about the centennials (aka Gen Zers, iGens). We've gathered some data from reputable sources to let you understand this generation better, know it shopping habits, and attitude to marketing.
Check the full article at https://adsy.com/how-to-market-generation-z.
B2B and B2C Content Marketing Trends to Look for in 2023.pdfAdsy
Ā
Do you want to execute a successful content marketing strategy for your company?
Then you need to know current content marketing data and predictive statistics for the next years.
We gathered the main data for B2B and B2C marketers based on the Statista's "Content Marketing Trends Report 2022."
GPT-4 What It Is, What It Does, How It Deals with Content.pdfAdsy
Ā
GPT-4 is a new big hit from OpenAI. This large multimodal model is capable of doing many things - from writing screenplays to turning sketches into real sites.
We decided to share the main GPT-4 parameters, see what the developers have improved, and how users can employ it in terms of content.
Can ChatGPT or AI Writing Tools Replace Content Writers.pdfAdsy
Ā
Is it possible for AI-based tools like ChatGPT to replace human content writers?
Generative AI becomes a hot topic right now so we decided to study its usage in detail. We have found 3 crucial advantages and 3 main limitations AI writing tools have.
Check this presentation to learn if smart models can give people the sack.
ChatGPT What It Is and How Writers Can Use It.pdfAdsy
Ā
Have you heard of ChatGPT? This smart model seems to change the way we work in the content marketing field.
We've investigated what this AI tool can do regarding content writing and ready to share the results.
Check this presentation to learn how this chatbot can assist you with content creation.
45 Instagram Growth Tips for Business Owners.pdfAdsy
Ā
Instagram is the seventh most visited site on the Internet. That makes it an incredibly essential marketing tool for business owners.
Do you want your company to shine on this social media? Then check these 45 from the Instagram expert Brock Johns that our team has hand-picked for you.
5 Instagram Marketing Trends for Businesses to Know in 2023.pdfAdsy
Ā
Learn where Instagram in 2023 will go. What trends and tendencies should you be aware of?
Know the major five things that will define Instagram this year. Also, check how different brands make the most of these trends.
Getting high ranks on SERP is a wish of any site owner.
And link building is one of the approaches that help to grow positions and make a website visible to more people. There are so many tactics to choose from. Yet, you need to know the ones you should definitely avoid.
Here is a list of seven link building tactics you should get rid of. Don't use them if you don't want to fall under the search engine's penalties.
11 Ways How Content Writing Helps Business.pdfAdsy
Ā
Do you want your business to stand out from the competition, rank higher on SERP, and be recognized by customers?
Then you need to take time for content creation.
Content is your ultimate helper when it comes to brand awareness growth, customer acquisition, and overall business growth.
Check eleven main perks content creation can offer your company.
How to rank higher than your competitors in 5 steps.pdfAdsy
Ā
Is there a way to outperform your competitors?
Well, it's possible, and you are going to learn how after checking this presentation.
We are giving out five working strategies that will help your business more effective, strong, and visible.
Would you like to make your company noticeable?
Then building a brand is your top priority.
In this presentation, we will tell you about six elements that help your business stand out and attract more clients.
5 Steps to Social Media for Small Businesses + Monetization Tips.pdfAdsy
Ā
š¤Æ Social media gets 13.5 new users every second. And now stretch it to minutes, hours, and days!
As you understand, you and your small business have a great opportunity to reach potential customers.
Adsy shares 5 steps on how to fine-tune social media accounts for your company and how to monetize them.
Digital tools are an indivisible part of every successful business nowadays. Thanks to these tools business owners can achieve impressive results in various spheres of their activities.
Learn what perks you can get after using digital tools.
Implement digital strategies to grow your business and outperform competitors. Become one of 85% of SMB owners who have felt an increase in the company's performance.
11 Email Marketing Benefits Every Company Should Know.pdfAdsy
Ā
Do you know why the email marketing channel is so beneficial? Well, there are quite a few reasons for this and we can't wait to share them!
Check this presentation to learn about the 11 perks email marketing has to offer.
SMM Cheap - No. 1 SMM panel in the worldsmmpanel567
Ā
Boost your social media marketing with our SMM Panel services offering SMM Cheap services! Get cost-effective services for your business and increase followers, likes, and engagement across all social media platforms. Get affordable services perfect for businesses and influencers looking to increase their social proof. See how cheap SMM strategies can help improve your social media presence and be a pro at the social media game.
The Forgotten Secret Weapon of Digital Marketing: Email
Digital marketing is a rapidly changing, ever evolving industry--Influencers, Threads, X, AI, etc. But one of the most effective digital marketing tools is also one of the oldest: Email. Find out from two Houston-based digital experts how to maximize your results from email.
Key Takeaways:
Email has the best ROI of any digital tactic
It can be used at any stage of the customer journey
It is increasingly important as the cookie-less future gets closer and closer
10 Video Ideas Any Business Can Make RIGHT NOW!
You'll never draw a blank again on what kind of video to make for your business. Go beyond the basic categories and truly reimagine a brand new advanced way to brainstorm video content creation. During this masterclass you'll be challenged to think creatively and outside of the box and view your videos through lenses you may have never thought of previously. It's guaranteed that you'll leave with more than 10 video ideas, but I like to under-promise and over-deliver. Don't miss this session.
Key Takeaways:
How to use the Video Matrix
How to use additional "Lenses"
Where to source original video ideas
Short video marketing has sweeped the nation and is the fastest way to build an online brand on social media in 2024. In this session you will learn:- What is short video marketing- Which platforms work best for your business- Content strategies that are on brand for your business- How to sell organically without paying for ads.
The Secret to Engaging Modern Consumers: Journey Mapping and Personalization
In today's digital landscape, understanding the customer's journey and delivering personalized experiences are paramount. This masterclass delves into the art of consumer journey mapping, a powerful technique that visualizes the entire customer experience across touchpoints. Attendees will learn how to create detailed journey maps, identify pain points, and uncover opportunities for optimization. The presentation also explores personalization strategies that leverage data and technology to tailor content, products, and experiences to individual customers. From real-time personalization to predictive analytics, attendees will gain insights into cutting-edge approaches that drive engagement and loyalty.
Key Takeaways:
Current consumer landscape; Steps to mapping an effective consumer journey; Understanding the value of personalization; Integrating mapping and personalization for success; Brands that are getting It right!; Best Practices; Future Trends
Come learn how YOU can Animate and Illuminate the World with Generative AI's Explosive Power. Come sit in the driver's seat and learn to harness this great technology.
The session includes a brief history of the evolution of search before diving into the roles technology, content, and links play in developing a powerful SEO strategy in a world of Generative AI and social search. Discover how to optimize for TikTok searches, Google's Gemini, and Search Generative Experience while developing a powerful arsenal of tools and templates to help maximize the effectiveness of your SEO initiatives.
Key Takeaways:
Understand how search engines work
Be able to find out where your users search
Know what is required for each discipline of SEO
Feel confident creating an SEO Plan
Confidently measure SEO performance
The What, Why & How of 3D and AR in Digital CommercePushON Ltd
Ā
Vladimir Mulhem has over 20 years of experience in commercialising cutting edge creative technology across construction, marketing and retail.
Previously the founder and Tech and Innovation Director of Creative Content Works working with the likes of Next, John Lewis and JD Sport, he now helps retailers, brands and agencies solve challenges of applying the emerging technologies 3D, AR, VR and Gen AI to real-world problems.
In this webinar, Vladimir will be covering the following topics:
Applications of 3D and AR in Digital Commerce,
Benefits of 3D and AR,
Tools to create, manage and publish 3D and AR in Digital Commerce.
Monthly Social Media News Update May 2024Andy Lambert
Ā
TL;DR. These are the three themes that stood out to us over the course of last month.
1ļøā£ Social media is becoming increasingly significant for brand discovery. Marketers are now understanding the impact of social and budgets are shifting accordingly.
2ļøā£ Instagramās new algorithm and latest guidance will help us maintain organic growth. Instagram continues to evolve, but Reels remains the most crucial tool for growth.
3ļøā£ Collaboration will help us unlock growth. Who we work with will define how fast we grow. Meta continues to evolve their Creator Marketplace and now TikTok are beginning to push ācollabsā more too.
A.I. (artificial intelligence) platforms are popping up all the time, and many of them can and should be used to help grow your brand, increase your sales and decrease your marketing costs.In this presentation:We will review some of the best AI platforms that are available for you to use.We will interact with some of the platforms in real-time, so attendees can see how they work.We will also look at some current brands that are using AI to help them create marketing messages, saving them time and money in the process. Lastly, we will discuss the pros and cons of using AI in marketing & branding and have a lively conversation that includes comments from the audience.
Key Takeaways:
Attendees will learn about LLM platforms, like ChatGPT, and how they work, with preset examples and real time interactions with the platform. Attendees will learn about other AI platforms that are creating graphic design elements at the push of a button...pre-set examples and real-time interactions.Attendees will discuss the pros & cons of AI in marketing + branding and share their perspectives with one another. Attendees will learn about the cost savings and the time savings associated with using AI, should they choose to.
In this presentation, Danny Leibrandt explains the impact of AI on SEO and what Google has been doing about it. Learn how to take your SEO game to the next level and win over Google with his new strategy anyone can use. Get actionable steps to rank your name, your business, and your clients on Google - the right way.
Key Takeaways:
1. Real content is king
2. Find ways to show EEAT
3. Repurpose across all platforms
Mastering Local SEO for Service Businesses in the AI Era is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.
2. Content is an essential part of your
marketing strategy. It can help you
reach higher positions on SERP, attract
new customers, and grow loyalty
among existing ones.
But sometimes, content can be a total
failure.
Almost 50% of all marketers
plan to use content to reach
their customers.
(Optinmonster)
3. 60% of marketers find it hard to
produce content consistently.
And 65% of marketers say itās
hard to create engaging content.
Yet, you donāt need to create
content for the sake of content.
We will give you 6 content types
that inevitably fail.
So, make sure you are not using
those types. Content should work
to benefit your business!
4. What point do you want to make with
your content?
Do you really demonstrate this point
in every paragraph?
Do you have enough examples, real-
life stories to support your idea?
Sometimes you torture yourself when
writing an article. And then you end up
with a boring and hard-to-understand
article.
Can you change this? Of course! Just
keep this list of questions close at hand
while youāre working:
Boring content
5. Unsuitable size and
format of content
use headings (H2, H3),
make numbered/bullet-point lists,
add visuals (infographics, images, videos, GIFs).
Imagine you have a lot to say and simply share your
thoughts with this world. Unfortunately, thatās not
how content writing works.
You can be smart and witty and cover a trendy
topic. Yet, you see people leave your article. Thatās
because you didnāt format it right or made it way
too long.
But you can change this and ensure your article
magnetizes users:
6. Too salesy, company-
oriented content
write for people, yet include a call to action in the end
(to check a product, subscribe to a newsletter, etc.),
you can write promotional articles, yet mark them so
that people know it straight ahead.
Sure thing you need to promote your company. Yet, you
always need to keep the golden mean.
First of all, your content should be customer-oriented. You
need to solve their problems or offer solutions. The core is
what people are interested in, not you.
So, how can you come up with a perfect solution?
7. Content for wrong
buyer persona
Once again, writing content just to have some is not an option. You should understand for whom you are
writing. That will define your tone of voice, format, length, complicity, and other aspects.
This way, you should define your companyās buyer persona. In fact, Hubspot reports that sites that
consider their buyer persona are 2-3 times more effective.
8. Content for search
engines only
Itās a tricky section. Of course, you need to follow
search enginesā recommendations for content.
Bots have to see certain elements when they
crawl your pages.
Nevertheless, stop writing content solely for
search engines! Donāt use keywords if they feel
odd in the sentence. It wonāt bring you any results.
Once again, find the happy mean. Combine
elements that pass for both search engines and
real readers.
9. Content without
proofs
Nowadays, itās not enough to express
your thoughts only (exception - if you
are an industry renowned expert). So,
your content should be supported
with some facts.
Readers enjoy trustworthy and
credible content. So, donāt miss a
chance to offer one.
For this, you may use data and
information from authoritative
sources. But will this be enough? Not
yet. Donāt forget to state the origin by
mentioning the siteās/authorās name
or adding a link.
10. Here were several reasons why your
content may fail. We advise you to
avoid those mistakes to have
palpably better chances for content
success.
In fact, everything depends on how
you approach the content creation
process. With these tips, you can
easily improve it.
11. Order high-quality
content for your
site or blog from
Adsy to wow your
readers.
Email
support@adsy.com
LinkedIn
@Adsy - Guest Posting
Service
Website
adsy.com
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