Learn what's new in content writing to create better content and outperform your competitors. We are sharing the top five current trends to support you.
Learn what types of links you should take care of to reach higher positions on SERP in 2022.
We tell more about internal, outbound links, and backlinks.
In this e-book, you'll see over 50 predictions from thought leaders who share their views on brand strategy, organizational structure, emerging technology and platforms, and other big developments that may be on the horizon for content marketing.
2015 Online Marketing Statistics Real Estate Agents Should Know [Free Ebook]Placester
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Want to find out what digital marketing trends occurred in 2015 — and which you need to pay close attention to in 2016? In our free ebook, we provide dozens of the most revealing online marketing statistics from the past year, featuring data on everything from SEO and social media to email marketing and analytics. So use these content marketing stats to formulate your real estate marketing plan for the next year, and be sure to tweet out your favorite stats to your Twitter followers!
S.E.O and Search Marketing Strategy Guidepixelbuilders
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This is our most recent S.E.O and Search Marketing strategy guide complete with news of Google's most recent algorithm updates: Panda 4.0 and "Payday Loans" 2.0. Once again we are following the S.O.S.T.A.C planning system to guide you through from situation analysis to monitoring and data analysis.
Welcome to B2C Content Marketing 2019—Benchmarks, Budgets, and Trends. This report presents the results from the B2C marketers who took our ninth annual content marketing survey.
Our research has consistently shown that creating brand awareness is a top goal for B2C content marketing. However, many of this year’s survey respondents also reported strong concern for using content to solidify existing relationships (see page 13).
Content that can be effective at building loyalty takes many shapes and forms today, for example:
- Videos and social media stories that entertain
- In-person events that create a sense of community and belonging
- Podcasts that inspire
- Live or virtual experiences that evoke emotion
- Articles, guides, newsletters, etc., that provide information
Obviously, the list goes on. The point is, that while driving people to content is critical, giving them reasons to keep coming back will grow long-term success!
Learn what types of links you should take care of to reach higher positions on SERP in 2022.
We tell more about internal, outbound links, and backlinks.
In this e-book, you'll see over 50 predictions from thought leaders who share their views on brand strategy, organizational structure, emerging technology and platforms, and other big developments that may be on the horizon for content marketing.
2015 Online Marketing Statistics Real Estate Agents Should Know [Free Ebook]Placester
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Want to find out what digital marketing trends occurred in 2015 — and which you need to pay close attention to in 2016? In our free ebook, we provide dozens of the most revealing online marketing statistics from the past year, featuring data on everything from SEO and social media to email marketing and analytics. So use these content marketing stats to formulate your real estate marketing plan for the next year, and be sure to tweet out your favorite stats to your Twitter followers!
S.E.O and Search Marketing Strategy Guidepixelbuilders
Â
This is our most recent S.E.O and Search Marketing strategy guide complete with news of Google's most recent algorithm updates: Panda 4.0 and "Payday Loans" 2.0. Once again we are following the S.O.S.T.A.C planning system to guide you through from situation analysis to monitoring and data analysis.
Welcome to B2C Content Marketing 2019—Benchmarks, Budgets, and Trends. This report presents the results from the B2C marketers who took our ninth annual content marketing survey.
Our research has consistently shown that creating brand awareness is a top goal for B2C content marketing. However, many of this year’s survey respondents also reported strong concern for using content to solidify existing relationships (see page 13).
Content that can be effective at building loyalty takes many shapes and forms today, for example:
- Videos and social media stories that entertain
- In-person events that create a sense of community and belonging
- Podcasts that inspire
- Live or virtual experiences that evoke emotion
- Articles, guides, newsletters, etc., that provide information
Obviously, the list goes on. The point is, that while driving people to content is critical, giving them reasons to keep coming back will grow long-term success!
How Long Should a Blog Post be in 2022? Data-driven ResearchAdsy
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Would you like to know how your posts should look like to bring the most results in 2022? We talk about content length and how it can influence your positions on SERP and the number of social shares.
Hubspot's How to Enhance Your Internet Presence with Social MediaJacqueline Polanco
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Today, using social media to direct traffic to your website and generate new leads is an indispensable part of your marketing mix. That’s why we designed this ebook—to help you identify the key social media channels where you should be present and how to optimize them for lead generation. Enjoy the read!
Fran Griffin - Brighton SEO: Measuring Digital PRFran Griffin
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Links, links, links – we all know they’re important. But in Digital PR, top tier coverage isn’t always guaranteed to include one!
Here are my slides from Brighton SEO where I've discussed when and why to value a client name mention on a tier one website, despite no links – and how to explain this to SEO-focused clients.
Follow me on Twitter to continue the conversation - @FrannGriffin
Fran Griffin, Digital PR Manager at Digitaloft.
How to evaluate a site for “quality” is among the most misunderstood concepts in SEO.
Getting this wrong can result in you leaving sites out of your outreach that can drive ranking or worse, including sites that will provide no value or potentially get you penalized.
Watch this sponsored webinar as Kevin Rowe, Founder and CEO at PureLinq, offers tips on how to scale up a high-impact link building program while lowering risks.
We will go through an in-depth analysis of what website elements need to be evaluated in order to determine “site quality” for link building.
In this presentation, you will learn:
How to analyze a site for quality.
What are the key areas of a site to review.
What is the difference between metrics vs. quality reviews.
White Hat SEO Team is here with complete optimum On-Page & Off-Page SEO Solutions, SEO services that can boost your business and get you top in search engines
Content marketing is about change. You know you need to do it, to measure it and to show ROI. In this presentation at #CMWorld, I show you how to build the business case for content marketing. How to find the budget. And how to show real marketing ROI to the executives who demand it.
Social Media Marketing Agency Referral Program Deck - Vulpine InteractiveDerric Haynie
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Do you know a lot of people that might benefit from social media marketing services?
Are you looking to help brands and companies further their digital presence, but can't do all the work yourself?
Then you might be a perfect fit for our referral program. We offer a 10% referral commission for each client closed for the first 1 year of service.
To apply to the referral program, please contact derric.haynie@gmail.com
How to create cornerstone content that drives traffic to your websiteTechmagnate
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Cornerstone content is the soul of your website. It can make a difference between success and failure as it determines whether a visitor is going to stay on your website or not. In this presentation you will find some useful tips to create cornerstone content for your website to maximize its SEO value and improve user-experience. Subscribe to our newsletter and get latest updates on digital marketing, SEO and content marketing delivered to your email inbox; visit http://bit.ly/1HG92Yz
Evolution of Content & Digital Marketing in 2014Kevin Gibbons
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How has digital marketing and content evolved? This presentation looks at what has changed over the last 12 months - from the #DigitalMarketingShow from November 2013 in London.
How to Use Social Media for Your Small BusinessPost Planner
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Want to use social media for your small business, but struggling to gain traction? We've got the pro tips you've been looking for!
In this presentation, learn how to:
Build a Credible Reputation on Social Media
Attract Potential Clients
Drive Traffic to Your Website or Blog
And MUCH MORE!
www.postplanner.com
Guys, hope for you a successful year.
We are so excited to gain new friends in 2017 through our different educational programs.
Pleased to share with our Digital Marketing Diploma which will Start in February.
The Most Misunderstood “Buzzword” of All Time: Content MarketingGhergich & Co.
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We break down what is wrong with Content Marketing and how to fix it. Don’t repeat the same mistakes Interruption Marketing made. Adopt a Consumer First Marketing approach to dramatically change your Content Marketing results for the better.
B2B and B2C Content Marketing Trends to Look for in 2023.pdfAdsy
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Do you want to execute a successful content marketing strategy for your company?
Then you need to know current content marketing data and predictive statistics for the next years.
We gathered the main data for B2B and B2C marketers based on the Statista's "Content Marketing Trends Report 2022."
2020 B2B Content Marketing Trends and BudgetsTheia Marketing
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Here are the top content marketing trends in the B2B space for 2020. We look at organic vs. paid distribution and content marketing budgets vs. ROI on content.
How Long Should a Blog Post be in 2022? Data-driven ResearchAdsy
Â
Would you like to know how your posts should look like to bring the most results in 2022? We talk about content length and how it can influence your positions on SERP and the number of social shares.
Hubspot's How to Enhance Your Internet Presence with Social MediaJacqueline Polanco
Â
Today, using social media to direct traffic to your website and generate new leads is an indispensable part of your marketing mix. That’s why we designed this ebook—to help you identify the key social media channels where you should be present and how to optimize them for lead generation. Enjoy the read!
Fran Griffin - Brighton SEO: Measuring Digital PRFran Griffin
Â
Links, links, links – we all know they’re important. But in Digital PR, top tier coverage isn’t always guaranteed to include one!
Here are my slides from Brighton SEO where I've discussed when and why to value a client name mention on a tier one website, despite no links – and how to explain this to SEO-focused clients.
Follow me on Twitter to continue the conversation - @FrannGriffin
Fran Griffin, Digital PR Manager at Digitaloft.
How to evaluate a site for “quality” is among the most misunderstood concepts in SEO.
Getting this wrong can result in you leaving sites out of your outreach that can drive ranking or worse, including sites that will provide no value or potentially get you penalized.
Watch this sponsored webinar as Kevin Rowe, Founder and CEO at PureLinq, offers tips on how to scale up a high-impact link building program while lowering risks.
We will go through an in-depth analysis of what website elements need to be evaluated in order to determine “site quality” for link building.
In this presentation, you will learn:
How to analyze a site for quality.
What are the key areas of a site to review.
What is the difference between metrics vs. quality reviews.
White Hat SEO Team is here with complete optimum On-Page & Off-Page SEO Solutions, SEO services that can boost your business and get you top in search engines
Content marketing is about change. You know you need to do it, to measure it and to show ROI. In this presentation at #CMWorld, I show you how to build the business case for content marketing. How to find the budget. And how to show real marketing ROI to the executives who demand it.
Social Media Marketing Agency Referral Program Deck - Vulpine InteractiveDerric Haynie
Â
Do you know a lot of people that might benefit from social media marketing services?
Are you looking to help brands and companies further their digital presence, but can't do all the work yourself?
Then you might be a perfect fit for our referral program. We offer a 10% referral commission for each client closed for the first 1 year of service.
To apply to the referral program, please contact derric.haynie@gmail.com
How to create cornerstone content that drives traffic to your websiteTechmagnate
Â
Cornerstone content is the soul of your website. It can make a difference between success and failure as it determines whether a visitor is going to stay on your website or not. In this presentation you will find some useful tips to create cornerstone content for your website to maximize its SEO value and improve user-experience. Subscribe to our newsletter and get latest updates on digital marketing, SEO and content marketing delivered to your email inbox; visit http://bit.ly/1HG92Yz
Evolution of Content & Digital Marketing in 2014Kevin Gibbons
Â
How has digital marketing and content evolved? This presentation looks at what has changed over the last 12 months - from the #DigitalMarketingShow from November 2013 in London.
How to Use Social Media for Your Small BusinessPost Planner
Â
Want to use social media for your small business, but struggling to gain traction? We've got the pro tips you've been looking for!
In this presentation, learn how to:
Build a Credible Reputation on Social Media
Attract Potential Clients
Drive Traffic to Your Website or Blog
And MUCH MORE!
www.postplanner.com
Guys, hope for you a successful year.
We are so excited to gain new friends in 2017 through our different educational programs.
Pleased to share with our Digital Marketing Diploma which will Start in February.
The Most Misunderstood “Buzzword” of All Time: Content MarketingGhergich & Co.
Â
We break down what is wrong with Content Marketing and how to fix it. Don’t repeat the same mistakes Interruption Marketing made. Adopt a Consumer First Marketing approach to dramatically change your Content Marketing results for the better.
B2B and B2C Content Marketing Trends to Look for in 2023.pdfAdsy
Â
Do you want to execute a successful content marketing strategy for your company?
Then you need to know current content marketing data and predictive statistics for the next years.
We gathered the main data for B2B and B2C marketers based on the Statista's "Content Marketing Trends Report 2022."
2020 B2B Content Marketing Trends and BudgetsTheia Marketing
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Here are the top content marketing trends in the B2B space for 2020. We look at organic vs. paid distribution and content marketing budgets vs. ROI on content.
How to Create Content that is Engaging, Shareable and Delivers ROIInfluence and Co.
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Learn all the secrets regarding how to create shareable, engaging content, as well as some compelling stats from our report "The State of Digital Media 2018" and NetLine's 2018 "State of B2B Content Consumption & Demand Report."
Content Marketing 2021- Trends & 6 Step Plan WriteDesign
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Do you know 86% of B2C companies regularly use content (SEO, social media creatives, blogs, video and email marketing) as part of their marketing? 91% of B2B companies have already implemented content marketing in their strategy. In Asia, up to 83 % of new business owners and entrepreneurs do not invest in content marketing regularly. Content marketing is not just content. It is much deeper than plain writings on a website. It focuses on customers, anticipates their interests/queries, and builds a plan of action around addressing those concerns. Content marketing is an asset. It brings tangible results for a business. Various channels reach, engage, and convert audiences into brand loyalists.
Welcome to our annual B2C Content Marketing Benchmarks, Budgets, and Trends report. Here we present the results from B2C marketers who replied to our 11th Annual Content Marketing Survey. The events of 2020 have certainly reshaped how organizations conduct their marketing. At the time of this survey, content marketers were still reeling from the events that took place during the first half of 2020. As we usher in 2021, we are still facing constant change and uncertainty.
Many B2C marketers reported adjusting quickly when the pandemic hit; perhaps their companies were doubling down on digital, heavily engaging in virtual events, or trying to keep on top of rapidly changing analytics resulting from more people being at home and online. All these scenarios created the need for new content, formats, and strategies.
As we move into 2021 in a world where most gatherings are still limited, direct-to-consumer will continue to drive B2C. Successful B2C marketers will focus on creating content experiences and building relationships in the digital world.
B2B Enterprise Content Marketing: 2013 Benchmarks, Budgets, and Trends—North ...Content Marketing Institute
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Research shows that marketers from large companies (1,000 employees) use more content marketing tactics and outsource content creation more frequently than their peers do. Learn more about how enterprise marketers approach content marketing.
Are You Sending Targeted Marketing Campaigns or Bad Poetry? INFOGRAPHIC | Zoo...ZoomInfo
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Have you recently sent out a cringe-worthy email? Are decision makers ignoring your most recent whitepaper? Check out the infographic put together by ZoomInfo to ensure you’re sending targeted marketing campaigns to your contacts and not bad poetry.
Slack's 11 B2B Marketing Predictions & Trends for 2015 Slack and Company
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2015 is already here, and it’s coming in full-force. Holiday festivities and our
intermission from work seem so far away. Everyone is hastily getting back into the swing
of things, and it’s business as usual.
We’ve learned a lot over the past year through our client and internal campaigns and
projects – all the while keeping a close eye on what other B2B marketers are
experiencing and on trends and events that are impacting the world of B2B marketing.
What are the new challenges that we face this year (e.g. what’s inevitable and
unavoidable?) What changes are we seeing come out of 2014 and into the new year that
will affect how we plan and execute our clients’ strategies? As always, we approach
digital marketing not from a “Gee-whiz, that’s neat!” perspective, but from a “What real
changes are going to provide opportunities and challenges for our clients?” perspective.
From mobile to marketing automation to B2B e-commerce to social and content
marketing, we covered the bases with trends we feel will have the most impact on your
business. Whether you’re a financial services firm or a specialty chemicals manufacturer,
what we’ve proposed is relevant to any brand that is looking to influence the various
decision makers along the buyer journey.
Our predictions and trends highlight:
ď‚· What are the business drivers causing the trends
ď‚· What you can reasonably expect to achieve by adopting them
ď‚· The business consequences of not adopting them
We’ve peppered in compelling research and insights from third party sources (e.g.
studies, charts, infographics) to deliver our proof points. We’re here to empower and
educate our clients to make some of the most important decisions to meet their business
goals and objectives. And, it would make our day to know that you learned something
new from what we’re so passionate about doing everyday.
What are your thoughts on our 11 B2B marketing predictions and trends for 2015? Have
any others of your own to add? We’d love to hear your thoughts in the comments below.
The 2017 State of B2B Digital Marketing ReportDemandWave
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Get a sneak peek of our sixth annual State of B2B Digital Marketing Report where nearly 200 B2B marketing leaders weighed in on the top goals and challenges of 2017.
Copywriting changes just like any other industry. Apply these copywriting trends and you will experience a boost in ROI, engagement, and campaign performance.
Read the original blog post: https://carminemastropierro.com/copywriting-trends
Admit it; colleagues value your leadership and expertise, and as a connoisseur of your craft you relish the idea of contributing to your company’s blog and being apart of a strategic blogging process. But crafting purposeful posts on a regular basis can seem like a monumental undertaking for a busy business owner.
2021 for content marketing will be different. But some trends will stay the same. Would you like to know which ones? Then check the article - https://bit.ly/3k7fTBI!
The team at Venngage collaborated with Marketing guru, Barry Feldman of Feldman Creative to put together this infographic and slideshare on the various types of content you can create.
Visit www.venngage.com to make your own templates with ease
Visit www.feldmancreative.com for plenty of marketing insights.
The current digital space is inundated with a multitude of content, from the mundane to the relevant, all wanting to grab the attention of online audiences, whatever background or milieu they originated from. This is made even more complex with the deluge of user-generated content, adding to the din and cacophony of information digital marketers are struggling to overcome with daily. Read more about our presentation on the current B2B content marketing trends this 2020.
Check out our original blog post here: https://digitalmarketingphilippines.com/b2b-content-marketing-trends-in-2020-infographic/
2019 B2C Content Marketing Benchmarks, Budgets, and Trends - North America.MarketingProfs
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Our annual content marketing research, providing new information and insights on the state of content marketing in 2019. This report focuses on business-to-consumer (B2C) marketers and their content marketing benchmarks, budgets, and trends.
Welcome to the B2C Content Marketing Benchmarks, Budgets, and Trends: Insights for 2022 report. This report looks back on the last 12 months and includes expectations for 2022.
Our research suggested that, due to work-from-home requirements, content marketing piqued the interest of many who were previously unaware of its power. With more people than ever spending time online, content marketing presented a prime opportunity for businesses to get and stay in front of audiences. Some B2C marketers discovered new audiences altogether.
Short articles and videos were big over the last 12 months with the B2C marketers we surveyed. In addition, expect a lot of B2C investment in video in 2022: 72% forecast investment in this area. Paid media came in a distant second.
Although most B2C marketers reported success with content marketing in the last 12 months, there are still challenges. Respondents said their top two content marketing challenges were creating content that appeals to multi-level roles within the target audience (42%) and internal communication between teams/silos (41%).
If B2C marketers can overcome these challenges, they’ll improve their odds of achieving greater content marketing success in 2022.
Similar to 5 Top Trends in Content Writing in 2022 (20)
How Will AI Influence SEO in 2024. Explained by 19 Experts.Adsy
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The rise of AI usage is evident. 76% of marketers use generative AI for creating content and drafting compelling copy. 27% of US citizens trust in AI-powered search results. Google shared that it works on the all-new search engine Magi and develops some AI tools.
So, we decided to ask 19 SEO experts, marketers, and business owners from all over the world how AI or AI-generated content will influence search and SEO in 2024 and beyond.
The Future of AI in Digital Marketing Transforming Customer Experiences.pdfAdsy
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Can AI help marketers understand users better?
That's what we want to figure out in this presentation.
Firstly, let's see how AI can help with personalization. Also, let's see how artificial intelligence can help with user engagement.
Sure thing, we will talk about ethical concerns regarding AI.
But overall, you need to know that more and more companies use AI in their daily activities.
15 AI-Based Tools for Effective Content Marketing.pdfAdsy
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AI tools can make our lives better. If you know right services you can fine-tune your content marketing.
From more optimal content writing to email automation and more precise audit of target audience - learn what AI tools can help your content marketing be more effective.
5 Examples of Creative Marketing Campaigns by Brands.pdfAdsy
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Would you like to get inspired by the top creative marketing campaigns from renowned brands?
We gathered five examples of jaw-drapping campaigns that will help you with ideas and directions you can take to promote your company.
35 Mind-Blowing AI Statistics for 2023 & Future.pdfAdsy
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Would you like to know how the AI landscape is changing? Then you'll like these slides.
We've picked the freshest data regarding AI marketing size, budgets, and growth. You will also know how people refer to artificial intelligence and how it is used in various industries and countries.
Get the full list of statistics at https://bit.ly/3o5BX85.
How Marketing Uses AI Top Data & Insights to Know.pdfAdsy
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AI-powered tools become more and more popular. They help professionals from various industries by saving time and optimizing different processes.
And marketing is no exception.
Check how marketing departments use AI, how it helps, and what main concerns marketers have.
Gen Z will soon be the biggest cohort in the US. Yet, the global trend is alike with more young adults becoming a focus audience of many companies.
In this presentation, you will learn about the centennials (aka Gen Zers, iGens). We've gathered some data from reputable sources to let you understand this generation better, know it shopping habits, and attitude to marketing.
Check the full article at https://adsy.com/how-to-market-generation-z.
GPT-4 What It Is, What It Does, How It Deals with Content.pdfAdsy
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GPT-4 is a new big hit from OpenAI. This large multimodal model is capable of doing many things - from writing screenplays to turning sketches into real sites.
We decided to share the main GPT-4 parameters, see what the developers have improved, and how users can employ it in terms of content.
Can ChatGPT or AI Writing Tools Replace Content Writers.pdfAdsy
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Is it possible for AI-based tools like ChatGPT to replace human content writers?
Generative AI becomes a hot topic right now so we decided to study its usage in detail. We have found 3 crucial advantages and 3 main limitations AI writing tools have.
Check this presentation to learn if smart models can give people the sack.
ChatGPT What It Is and How Writers Can Use It.pdfAdsy
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Have you heard of ChatGPT? This smart model seems to change the way we work in the content marketing field.
We've investigated what this AI tool can do regarding content writing and ready to share the results.
Check this presentation to learn how this chatbot can assist you with content creation.
45 Instagram Growth Tips for Business Owners.pdfAdsy
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Instagram is the seventh most visited site on the Internet. That makes it an incredibly essential marketing tool for business owners.
Do you want your company to shine on this social media? Then check these 45 from the Instagram expert Brock Johns that our team has hand-picked for you.
5 Instagram Marketing Trends for Businesses to Know in 2023.pdfAdsy
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Learn where Instagram in 2023 will go. What trends and tendencies should you be aware of?
Know the major five things that will define Instagram this year. Also, check how different brands make the most of these trends.
Getting high ranks on SERP is a wish of any site owner.
And link building is one of the approaches that help to grow positions and make a website visible to more people. There are so many tactics to choose from. Yet, you need to know the ones you should definitely avoid.
Here is a list of seven link building tactics you should get rid of. Don't use them if you don't want to fall under the search engine's penalties.
Would you like to know all the main aspects of guest posting?
Then this guide is definitely for you!
Learn what goals guest blogging helps you reach. Get to know seven essential benefits guest posting has to offer.
Moreover, learn how to make the guest posting process easy, fast, and smooth.
11 Ways How Content Writing Helps Business.pdfAdsy
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Do you want your business to stand out from the competition, rank higher on SERP, and be recognized by customers?
Then you need to take time for content creation.
Content is your ultimate helper when it comes to brand awareness growth, customer acquisition, and overall business growth.
Check eleven main perks content creation can offer your company.
How to rank higher than your competitors in 5 steps.pdfAdsy
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Is there a way to outperform your competitors?
Well, it's possible, and you are going to learn how after checking this presentation.
We are giving out five working strategies that will help your business more effective, strong, and visible.
Would you like to make your company noticeable?
Then building a brand is your top priority.
In this presentation, we will tell you about six elements that help your business stand out and attract more clients.
5 Steps to Social Media for Small Businesses + Monetization Tips.pdfAdsy
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🤯 Social media gets 13.5 new users every second. And now stretch it to minutes, hours, and days!
As you understand, you and your small business have a great opportunity to reach potential customers.
Adsy shares 5 steps on how to fine-tune social media accounts for your company and how to monetize them.
Digital tools are an indivisible part of every successful business nowadays. Thanks to these tools business owners can achieve impressive results in various spheres of their activities.
Learn what perks you can get after using digital tools.
Implement digital strategies to grow your business and outperform competitors. Become one of 85% of SMB owners who have felt an increase in the company's performance.
11 Email Marketing Benefits Every Company Should Know.pdfAdsy
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Do you know why the email marketing channel is so beneficial? Well, there are quite a few reasons for this and we can't wait to share them!
Check this presentation to learn about the 11 perks email marketing has to offer.
Most small businesses struggle to see marketing results. In this session, we will eliminate any confusion about what to do next, solving your marketing problems so your business can thrive. You’ll learn how to create a foundational marketing OS (operating system) based on neuroscience and backed by real-world results. You’ll be taught how to develop deep customer connections, and how to have your CRM dynamically segment and sell at any stage in the customer’s journey. By the end of the session, you’ll remove confusion and chaos and replace it with clarity and confidence for long-term marketing success.
Key Takeaways:
• Uncover the power of a foundational marketing system that dynamically communicates with prospects and customers on autopilot.
• Harness neuroscience and Tribal Alignment to transform your communication strategies, turning potential clients into fans and those fans into loyal customers.
• Discover the art of automated segmentation, pinpointing your most lucrative customers and identifying the optimal moments for successful conversions.
• Streamline your business with a content production plan that eliminates guesswork, wasted time, and money.
Mastering Multi-Touchpoint Content Strategy: Navigate Fragmented User JourneysSearch Engine Journal
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Digital platforms are constantly multiplying, and with that, user engagement is becoming more intricate and fragmented.
So how do you effectively navigate distributing and tailoring your content across these various touchpoints?
Watch this webinar as we dive into the evolving landscape of content strategy tailored for today's fragmented user journeys. Understanding how to deliver your content to your users is more crucial than ever, and we’ll provide actionable tips for navigating these intricate challenges.
You’ll learn:
- How today’s users engage with content across various channels and devices.
- The latest methodologies for identifying and addressing content gaps to keep your content strategy proactive and relevant.
- What digital shelf space is and how your content strategy needs to pivot.
With Wayne Cichanski, we’ll explore innovative strategies to map out and meet the diverse needs of your audience, ensuring every piece of content resonates and connects, regardless of where or how it is consumed.
Come learn how YOU can Animate and Illuminate the World with Generative AI's Explosive Power. Come sit in the driver's seat and learn to harness this great technology.
The Secret to Engaging Modern Consumers: Journey Mapping and Personalization
In today's digital landscape, understanding the customer's journey and delivering personalized experiences are paramount. This masterclass delves into the art of consumer journey mapping, a powerful technique that visualizes the entire customer experience across touchpoints. Attendees will learn how to create detailed journey maps, identify pain points, and uncover opportunities for optimization. The presentation also explores personalization strategies that leverage data and technology to tailor content, products, and experiences to individual customers. From real-time personalization to predictive analytics, attendees will gain insights into cutting-edge approaches that drive engagement and loyalty.
Key Takeaways:
Current consumer landscape; Steps to mapping an effective consumer journey; Understanding the value of personalization; Integrating mapping and personalization for success; Brands that are getting It right!; Best Practices; Future Trends
The What, Why & How of 3D and AR in Digital CommercePushON Ltd
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Vladimir Mulhem has over 20 years of experience in commercialising cutting edge creative technology across construction, marketing and retail.
Previously the founder and Tech and Innovation Director of Creative Content Works working with the likes of Next, John Lewis and JD Sport, he now helps retailers, brands and agencies solve challenges of applying the emerging technologies 3D, AR, VR and Gen AI to real-world problems.
In this webinar, Vladimir will be covering the following topics:
Applications of 3D and AR in Digital Commerce,
Benefits of 3D and AR,
Tools to create, manage and publish 3D and AR in Digital Commerce.
The Forgotten Secret Weapon of Digital Marketing: Email
Digital marketing is a rapidly changing, ever evolving industry--Influencers, Threads, X, AI, etc. But one of the most effective digital marketing tools is also one of the oldest: Email. Find out from two Houston-based digital experts how to maximize your results from email.
Key Takeaways:
Email has the best ROI of any digital tactic
It can be used at any stage of the customer journey
It is increasingly important as the cookie-less future gets closer and closer
Everyone knows the power of stories, but when asked to come up with them, we struggle. Either we second guess ourselves as to the story's relevance, or we just come up blank and can't think of any. Unlocking Everyday Narratives: The Power of Storytelling in Marketing will teach you how to recognize stories in the moment and to recall forgotten moments that your audience needs to hear.
Key Takeaways:
Understand Why Personal Stories Connect Better
How To Remember Forgotten Stories
How To Use Customer Experiences As Stories For Your Brand
Core Web Vitals SEO Workshop - improve your performance [pdf]Peter Mead
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Core Web Vitals to improve your website performance for better SEO results with CWV.
CWV Topics include:
- Understanding the latest Core Web Vitals including the significance of LCP, INP and CLS + their impact on SEO
- Optimisation techniques from our experts on how to improve your CWV on platforms like WordPress and WP Engine
- The impact of user experience and SEO
Is AI-Generated Content the Future of Content Creation?Cut-the-SaaS
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Discover the transformative power of AI in content creation with our presentation, "Is AI-Generated Content the Future of Content Creation?" by Puran Parsani, CEO & Editor of Cut-The-SaaS. Learn how AI-generated content is revolutionizing marketing, publishing, education, healthcare, and finance by offering unprecedented efficiency, creativity, and scalability.
Understanding
AI-Generated Content:
AI-generated content includes text, images, videos, and audio produced by AI without direct human involvement. This technology leverages large datasets to create contextually relevant and coherent material, streamlining content production.
Key Benefits:
Content Creation: Rapidly generate high-quality content for blogs, articles, and social media.
Brainstorming: AI simulates conversations to inspire creative ideas.
Research Assistance: Efficiently summarize and research information.
Market Insights:
The content marketing industry is projected to grow to $17.6 billion by 2032, with AI-generated content expected to dominate over 55% of the market.
Case Study: CNET’s AI Content Controversy:
CNET’s use of AI for news articles led to public scrutiny due to factual inaccuracies, highlighting the need for transparency and human oversight.
Benefits Across Industries:
Marketing: Personalize content at scale and optimize engagement with predictive analytics.
Publishing: Automate content creation for faster publication cycles.
Education: Efficiently generate educational materials.
Healthcare: Create accurate content for patients and professionals.
Finance: Produce timely financial content for decision-making.
Challenges and Ethical Considerations:
Transparency: Disclose AI use to maintain trust.
Bias: Address potential AI biases with diverse datasets.
SEO: Ensure AI content meets SEO standards.
Quality: Maintain high standards to prevent misinformation.
Conclusion:
AI-generated content offers significant benefits in efficiency, personalization, and scalability. However, ethical considerations and quality assurance are crucial for responsible use. Explore the future of content creation with us and see how AI is transforming various industries.
Connect with Us:
Follow Cut-The-SaaS on LinkedIn, Instagram, YouTube, Twitter, and Medium. Visit cut-the-saas.com for more insights and resources.
Financial curveballs sent many American families reeling in 2023. Household budgets were squeezed by rising interest rates, surging prices on everyday goods, and a stagnating housing market. Consumers were feeling strapped. That sentiment, however, appears to be waning. The question is, to what extent?
To take the pulse of consumers’ feelings about their financial well-being ahead of a highly anticipated election, ThinkNow conducted a nationally representative quantitative survey. The survey highlights consumers’ hopes and anxieties as we move into 2024. Let's unpack the key findings to gain insights about where we stand.
It's another new era of digital and marketers are faced with making big bets on their digital strategy. If you are looking at modernizing your tech stack to support your digital evolution, there are a few can't miss (often overlooked) areas that should be part of every conversation. We'll cover setting your vision, avoiding siloes, adding a democratized approach to data strategy, localization, creating critical governance requirements and more. Attendees will walk away with actions they can take into initiatives they are running today and consider for the future.
Most small businesses struggle to see marketing results. In this session, we will eliminate any confusion about what to do next, solving your marketing problems so your business can thrive. You’ll learn how to create a foundational marketing OS (operating system) based on neuroscience and backed by real-world results. You’ll be taught how to develop deep customer connections, and how to have your CRM dynamically segment and sell at any stage in the customer’s journey. By the end of the session, you’ll remove confusion and chaos and replace it with clarity and confidence for long-term marketing success.
Key Takeaways:
• Uncover the power of a foundational marketing system that dynamically communicates with prospects and customers on autopilot.
• Harness neuroscience and Tribal Alignment to transform your communication strategies, turning potential clients into fans and those fans into loyal customers.
• Discover the art of automated segmentation, pinpointing your most lucrative customers and identifying the optimal moments for successful conversions.
• Streamline your business with a content production plan that eliminates guesswork, wasted time, and money.
SEO as the Backbone of Digital MarketingFelipe Bazon
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In this talk Felipe Bazon will share how him and his team at Hedgehog Digital share our journey of making C-Levels alike, specially CMOS realize that SEO is the backbone of digital marketing by showing how SEO can contribute to brand awareness, reputation and authority and above all how to use SEO to create more robust global marketing strategies.
Short video marketing has sweeped the nation and is the fastest way to build an online brand on social media in 2024. In this session you will learn:- What is short video marketing- Which platforms work best for your business- Content strategies that are on brand for your business- How to sell organically without paying for ads.
10 Video Ideas Any Business Can Make RIGHT NOW!
You'll never draw a blank again on what kind of video to make for your business. Go beyond the basic categories and truly reimagine a brand new advanced way to brainstorm video content creation. During this masterclass you'll be challenged to think creatively and outside of the box and view your videos through lenses you may have never thought of previously. It's guaranteed that you'll leave with more than 10 video ideas, but I like to under-promise and over-deliver. Don't miss this session.
Key Takeaways:
How to use the Video Matrix
How to use additional "Lenses"
Where to source original video ideas
Videos are more engaging, more memorable, and more popular than any other type of content out there. That’s why it’s estimated that 82% of consumer traffic will come from videos by 2025.
And with videos evolving from landscape to portrait and experts promoting shorter clips, one thing remains constant – our brains LOVE videos.
So is there science behind what makes people absolutely irresistible on camera?
The answer: definitely yes.
In this jam-packed session with Stephanie Garcia, you’ll get your hands on a steal-worthy guide that uncovers the art and science to being irresistible on camera. From body language to words that convert, she’ll show you how to captivate on command so that viewers are excited and ready to take action.
Coca Cola Branding Strategy and strategic marketing plan
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5 Top Trends in Content Writing in 2022
1. 5 Top Trends in
Content Writing
in 2022
ADSY - GUEST POSTING SERVICE
2. Content has long been an
important part of doing
business online. Often,
exactly content defines
your success, number of
customers, and positions
on SERP.
Today we will discuss the
best content writing
practices for 2022.
3. How did content writing
change in 2022?
Everything is changing and content writing too.
It evolves to fit the current needs and
challenges.
The last couple of years have proved that
content marketing is an essential part of doing
business. In 2021, 60% of firms increased their
content marketing budgets according to
Statista Content Marketing Report.
4. 50
40
30
20
10
0
B2B in 2020
B2C in 2020
B2B in 2021
B2C in 2021
Also, the current trend is to publish
content more than once time per
week. 39% of B2B and 46% of B2C
companies published content
several times a week in 2021.
What’s vital, firms continue to favor
written content. 78% of B2B and 70%
of B2C companies actively use texts
in their content marketing strategy.
Every day Several times a week Once a week Less frequently
5. Of course, the changes caused by the
pandemic cannot go unnoticed.
55% of B2B and 46% of B2C companies have
fastened digital transformation processes as
the main response to the pandemic.
Moreover, companies are more empathetic,
compassionate, and restrained. That’s the way
to win users’ hearts now.
Besides these changes, you need to take into
account these 5 content writing tactics.
6. Users are your #1
priority
According to Content Marketing Insitute, the most
successful firms prioritize the informational needs of
their audiences.
That means you need to put your clients first and
remember they are real people.
Concentrate on providing helpful and relevant content to
your audience. You can create a buyer persona to
understand your users’ needs better.
7. Use SEO
content
writing best
practices
Users should always be your priority. Yet, you
should not forget about search engines. And
SEO copywriting will help you combine
these two elements perfectly.
Optimize your keywords
Get creative with the title tag
Take care of meta descriptions
Use headers
Mind content quality
Add visual content
Put internal links
SEO content writing principles
8. 87% of users surveyed shared that personalized content
positively influences how they feel about a brand.
Also, ​
​
42% of B2B and 38% of B2C companies assume
personalized content distribution throughout the
customer’s journey is highly important.
Providing a personal approach to customers can stand
you out from your competitors. So, segment your
audience to provide fitting content.
Personalize content
9. Diversify
your
content
Make various content types out
of your blog articles. That allows
you to cover more channels and
reach a wider audience.
For example, you can turn an
article into a podcast or a video.
Also, you can take some pieces
to create an email or a post on
social media.
10. Written
content
still rocks
48% of B2B marketers use whitepapers,
20% of B2C marketers use whitepapers,
36% of B2B marketers use studies,
21% of B2C marketers use studies.
On the previous slide, we’ve mentioned that most
companies still favor written content.
Besides texts, they actively use whitepapers and
case studies.
Moreover, thanks to articles you can explain
complex topics. Also, qualitative texts positively
influence SEO.
11. Content writing is
evolving and changing
based on trends and
situations in the world.
If we define content
writing in 2022, it will go
around personalization,
pandemic influence, and
putting your customers
first.
12. Improve your SEO and positions on SERP with Adsy.
Hit us up via:
EMAIL
support@adsy.com
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adsy.com
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