GreenLife cafe aims to promote organic and fair trade concepts through its food and beverage offerings in Tsim Sha Tsui East. It will target business professionals and younger customers. Marketing strategies will include competitive pricing using a break-even approach, promoting high quality coffee, food and wine options, and emphasizing excellent customer service. The cafe faces strong competition from Starbucks and McCafe locations in the area but aims to differentiate through its mission and range of products and services.
ANHEUSER-BUSCH BECK'S GREEN LEMON BEER
Research Methods for Global Marketing Communication & Advertising
Boston, MA was ranked as having the highest beer drinking per capita in the United States by CNN in 2013. Do you think it could use another imported beer to add to the roster? Our team did. One of my projects required that we choose a brand or product which has not yet been introduced to the United States market and determine if it is practical for the product to enter the Boston market at the time of research. My team used primary and secondary research to help up develop our recommendation including the following tools: SWOT analysis, Surveys, Focus Groups, SPSS, and Emerson College library databases including Euromoniter, CountryWatch, Mintel, and MRI+. Beck's Green Lemon Beer failed the action standard, therefore, we concluded that Beck's should avoid introducing this line the Boston beer market considering the unfavorable conditions at this time.
Eileen Louissaint, Hien Pham, Nele Rieve, & Edwin Stubbs
This category is developing and not fully grown in the market. The main reason for not growing is mainly of its high price, customers feel do they really benefit from drinking energy drink. The main sector who drinks is youth i.e. mainly who play sports frequently
ANHEUSER-BUSCH BECK'S GREEN LEMON BEER
Research Methods for Global Marketing Communication & Advertising
Boston, MA was ranked as having the highest beer drinking per capita in the United States by CNN in 2013. Do you think it could use another imported beer to add to the roster? Our team did. One of my projects required that we choose a brand or product which has not yet been introduced to the United States market and determine if it is practical for the product to enter the Boston market at the time of research. My team used primary and secondary research to help up develop our recommendation including the following tools: SWOT analysis, Surveys, Focus Groups, SPSS, and Emerson College library databases including Euromoniter, CountryWatch, Mintel, and MRI+. Beck's Green Lemon Beer failed the action standard, therefore, we concluded that Beck's should avoid introducing this line the Boston beer market considering the unfavorable conditions at this time.
Eileen Louissaint, Hien Pham, Nele Rieve, & Edwin Stubbs
This category is developing and not fully grown in the market. The main reason for not growing is mainly of its high price, customers feel do they really benefit from drinking energy drink. The main sector who drinks is youth i.e. mainly who play sports frequently
Sebastian Martin graduated with Masters Degrees in International Management (Scotland) and Global Entrepreneurship (France, China, USA), and has done extensive research into the subjects of social and environmental impact assessment, food certifications, and ethically responsible sourcing. He has organized coffee sourcing trips throughout Latin America (2012) and China (2013), and launched Cambio Coffee in Shanghai- an ‘organic’, ‘direct trade’ coffee company.
Develop a marketing campaign and plan to either take an existing product and make it more green, or create a new green product. We chose to alter the existing Red Bull to make it fit into the natural and organic product industry. Project completed for a Green Marketing class.
This research report pits Whole Foods against Trader Joe's. It details consumers' perceptions around the two grocers and the value proposition and how well they deliver on it. The report also takes a look at how consumers feel about the idea of Whole Foods new 365 stores.
Marketing Research for Metropolitan MarketJung Eun Kim
This is a presentation slide of my academic research project conducted at Emerson College in Fall 2011. It was part of the group assignment in the course 'Introduction to Research Methods' instructed by Seounmi H. Yoon. The purpose of this research is to identify the business opportunity in Great Boston Area by selecting the client. From the file, Metropolitan Market is a grocery store from Great Seattle Area.
Describe the Political and Macro environment impact on Cocacola. cover the macro factors that has direct impact on brand and describe the tools that exits to marketers to analyze and over come the same situation.
All aspect of strategic management of Stabucks.
If you would like to download these slides, send me via: nguyenpuyen91@gmail.com with your purpose of download.
Sebastian Martin graduated with Masters Degrees in International Management (Scotland) and Global Entrepreneurship (France, China, USA), and has done extensive research into the subjects of social and environmental impact assessment, food certifications, and ethically responsible sourcing. He has organized coffee sourcing trips throughout Latin America (2012) and China (2013), and launched Cambio Coffee in Shanghai- an ‘organic’, ‘direct trade’ coffee company.
Develop a marketing campaign and plan to either take an existing product and make it more green, or create a new green product. We chose to alter the existing Red Bull to make it fit into the natural and organic product industry. Project completed for a Green Marketing class.
This research report pits Whole Foods against Trader Joe's. It details consumers' perceptions around the two grocers and the value proposition and how well they deliver on it. The report also takes a look at how consumers feel about the idea of Whole Foods new 365 stores.
Marketing Research for Metropolitan MarketJung Eun Kim
This is a presentation slide of my academic research project conducted at Emerson College in Fall 2011. It was part of the group assignment in the course 'Introduction to Research Methods' instructed by Seounmi H. Yoon. The purpose of this research is to identify the business opportunity in Great Boston Area by selecting the client. From the file, Metropolitan Market is a grocery store from Great Seattle Area.
Describe the Political and Macro environment impact on Cocacola. cover the macro factors that has direct impact on brand and describe the tools that exits to marketers to analyze and over come the same situation.
All aspect of strategic management of Stabucks.
If you would like to download these slides, send me via: nguyenpuyen91@gmail.com with your purpose of download.
Over the past couple of years, McDonald’s has experienced challenges resulting in a decrease in revenue and profits. Reports show that the industry McDonald’s operates in, including its competitors, are seeing a change of demand, shifting toward a healthier segment of fast food. This report aims at analyzing and accounting for why McDonald’s is declining in revenue, both in their internal and external environment. It will account for McDonald’s on a global scale, where in specific sections, such as regarding corporate governance and when discussing the Herfindahl Index (pp. 18), it will instead focus on the U.S. market for a more precise analysis.
This paper starts by presenting the initial foundation of McDonald’s, as well as the liability of newness and application of Boeker’s imprinting and traditionalizing forces. From there, Mintzberg’s Configuration Theory and Greiner’s Life Cycle Model, with accounts of Penrose’ release of managerial resources, are discussed to show the structural change and the leadership crises McDonald’s has encountered. Also how there is a clear correlation between Mintzberg and Greiner. Furthermore, the horizontal and vertical boundaries are reviewed, together with Williamson’s Transaction Cost Economics. The last analysis section will focus on the industry lifecycle and Porter’s Five Forces, where also the resource-based view is explored, including the VRIN and SWOT models. Lastly, a discussion about the concluding findings will be provided.
Product Marketing plan - UCSC_MIT_BM Presentation
Marketing plan for Click and Grow (New innovative product for indoor gardening), Includes SWOT, PESTEL analysis.
6000 NY Restaurants Delivery ReservationSumeet Mayor
Mobile App and Web based platform covering 6000 New York Restaurants providing QSR services Menu Listing, Food Ordering & Delivery, Restaurant Reservations
Phase II Launch San Fransisco
Phase III Launch Texas
3.0 Project 2_ Developing My Brand Identity Kit.pptxtanyjahb
A personal brand exploration presentation summarizes an individual's unique qualities and goals, covering strengths, values, passions, and target audience. It helps individuals understand what makes them stand out, their desired image, and how they aim to achieve it.
Discover the innovative and creative projects that highlight my journey throu...dylandmeas
Discover the innovative and creative projects that highlight my journey through Full Sail University. Below, you’ll find a collection of my work showcasing my skills and expertise in digital marketing, event planning, and media production.
Business Valuation Principles for EntrepreneursBen Wann
This insightful presentation is designed to equip entrepreneurs with the essential knowledge and tools needed to accurately value their businesses. Understanding business valuation is crucial for making informed decisions, whether you're seeking investment, planning to sell, or simply want to gauge your company's worth.
Kseniya Leshchenko: Shared development support service model as the way to ma...Lviv Startup Club
Kseniya Leshchenko: Shared development support service model as the way to make small projects with small budgets profitable for the company (UA)
Kyiv PMDay 2024 Summer
Website – www.pmday.org
Youtube – https://www.youtube.com/startuplviv
FB – https://www.facebook.com/pmdayconference
Improving profitability for small businessBen Wann
In this comprehensive presentation, we will explore strategies and practical tips for enhancing profitability in small businesses. Tailored to meet the unique challenges faced by small enterprises, this session covers various aspects that directly impact the bottom line. Attendees will learn how to optimize operational efficiency, manage expenses, and increase revenue through innovative marketing and customer engagement techniques.
Unveiling the Secrets How Does Generative AI Work.pdfSam H
At its core, generative artificial intelligence relies on the concept of generative models, which serve as engines that churn out entirely new data resembling their training data. It is like a sculptor who has studied so many forms found in nature and then uses this knowledge to create sculptures from his imagination that have never been seen before anywhere else. If taken to cyberspace, gans work almost the same way.
Falcon stands out as a top-tier P2P Invoice Discounting platform in India, bridging esteemed blue-chip companies and eager investors. Our goal is to transform the investment landscape in India by establishing a comprehensive destination for borrowers and investors with diverse profiles and needs, all while minimizing risk. What sets Falcon apart is the elimination of intermediaries such as commercial banks and depository institutions, allowing investors to enjoy higher yields.
Buy Verified PayPal Account | Buy Google 5 Star Reviewsusawebmarket
Buy Verified PayPal Account
Looking to buy verified PayPal accounts? Discover 7 expert tips for safely purchasing a verified PayPal account in 2024. Ensure security and reliability for your transactions.
PayPal Services Features-
🟢 Email Access
🟢 Bank Added
🟢 Card Verified
🟢 Full SSN Provided
🟢 Phone Number Access
🟢 Driving License Copy
🟢 Fasted Delivery
Client Satisfaction is Our First priority. Our services is very appropriate to buy. We assume that the first-rate way to purchase our offerings is to order on the website. If you have any worry in our cooperation usually You can order us on Skype or Telegram.
24/7 Hours Reply/Please Contact
usawebmarketEmail: support@usawebmarket.com
Skype: usawebmarket
Telegram: @usawebmarket
WhatsApp: +1(218) 203-5951
USA WEB MARKET is the Best Verified PayPal, Payoneer, Cash App, Skrill, Neteller, Stripe Account and SEO, SMM Service provider.100%Satisfection granted.100% replacement Granted.
Attending a job Interview for B1 and B2 Englsih learnersErika906060
It is a sample of an interview for a business english class for pre-intermediate and intermediate english students with emphasis on the speking ability.
Cracking the Workplace Discipline Code Main.pptxWorkforce Group
Cultivating and maintaining discipline within teams is a critical differentiator for successful organisations.
Forward-thinking leaders and business managers understand the impact that discipline has on organisational success. A disciplined workforce operates with clarity, focus, and a shared understanding of expectations, ultimately driving better results, optimising productivity, and facilitating seamless collaboration.
Although discipline is not a one-size-fits-all approach, it can help create a work environment that encourages personal growth and accountability rather than solely relying on punitive measures.
In this deck, you will learn the significance of workplace discipline for organisational success. You’ll also learn
• Four (4) workplace discipline methods you should consider
• The best and most practical approach to implementing workplace discipline.
• Three (3) key tips to maintain a disciplined workplace.
RMD24 | Debunking the non-endemic revenue myth Marvin Vacquier Droop | First ...BBPMedia1
Marvin neemt je in deze presentatie mee in de voordelen van non-endemic advertising op retail media netwerken. Hij brengt ook de uitdagingen in beeld die de markt op dit moment heeft op het gebied van retail media voor niet-leveranciers.
Retail media wordt gezien als het nieuwe advertising-medium en ook mediabureaus richten massaal retail media-afdelingen op. Merken die niet in de betreffende winkel liggen staan ook nog niet in de rij om op de retail media netwerken te adverteren. Marvin belicht de uitdagingen die er zijn om echt aansluiting te vinden op die markt van non-endemic advertising.
What is the TDS Return Filing Due Date for FY 2024-25.pdfseoforlegalpillers
It is crucial for the taxpayers to understand about the TDS Return Filing Due Date, so that they can fulfill your TDS obligations efficiently. Taxpayers can avoid penalties by sticking to the deadlines and by accurate filing of TDS. Timely filing of TDS will make sure about the availability of tax credits. You can also seek the professional guidance of experts like Legal Pillers for timely filing of the TDS Return.
RMD24 | Retail media: hoe zet je dit in als je geen AH of Unilever bent? Heid...BBPMedia1
Grote partijen zijn al een tijdje onderweg met retail media. Ondertussen worden in dit domein ook de kansen zichtbaar voor andere spelers in de markt. Maar met die kansen ontstaan ook vragen: Zelf retail media worden of erop adverteren? In welke fase van de funnel past het en hoe integreer je het in een mediaplan? Wat is nu precies het verschil met marketplaces en Programmatic ads? In dit half uur beslechten we de dilemma's en krijg je antwoorden op wanneer het voor jou tijd is om de volgende stap te zetten.
1. HTM 2121
TOURISM AND HOSPITALITY MARKETING
GROUP PROEJCT
Project Title :F & B Operation in Tsui Sha Tsui East
Names: LAM KA YEE, Iris, 11225906D
LEE CHO YIN, Kristy, 11025186D
LEE KA YU, Jason, 11370913D
KWOK WING TUNG, Kylie, 11205003D
1
3. Name and Logo
GreenLife:
Environment and life cannot be separated
Logo:
Orange - cooperate with Fair Trade
Brown (words) - coffee
Green (leaf) - organic products
3
4. Mission
High quality of Food & beverages &
customer services
Promote organic and fair trade‘s concepts
and products
Break-even
4
8. Ecological trends
Opportunities:
Fair Trade products
promote equity, sustainable development and
organic farming etc.
Gaining environmentalist support
Promoting some values
8
9. TECHNOLOGICAL TRENDS
• Opportunities
Marketing planning and mixes more focused on Internet
Nowadays, global internet users >20 billion
Global use of mobile devices to access internet ↑
accounted for total internet users : 4.3% in January 2011
8.5% in January 2012
Customers : obtain products and services information
online, shopping online
↑ Distribution channel
↑ Promotion channel 9
10. Suppliers and distributors :
(1) provide online service
(e.g. homepage which contains product and services’ categories with
order and delivery services)
(2) ↑ focused on Internet promotion
(e.g. Facebook page and Apps )
F&B operation
computerized system :
( e.g. POS system and Management system run the operation and keep
records such as inventory.)
↑systematic , ↑effective ,↑efficiency 10
11. POLITICAL-LEGAL
According to the Public Health and Municipal Services
Ordinance (Cap. 132) and other relevant legislation
F&B operation : apply corresponding licenses
match numbers of requirements
Two licenses for our operation
1)Restaurant licence (from FEHD)
sell any kind of food for consumption on the premises
2) Liquor licence (from Liquor Licensing Board)
Sell any kinds of Liquor on the premises
11
12. POLITICAL-LEGAL
Requirements
fire-fighting equipment (from HK Fire Services Department)
ensure the health and hygiene conditions (form FEHD)
ensure buildings safety (from Buildings Department)
Certified no unauthorized building
+ compliance with Government lease conditions
(from The Land Registry)
Statutory Plan Restrictions (from Town Planning Board)
12
13. THREATS
Costs ↑
Application fee and annual fee of the licenses :
Our store : 100-150 sq.m $3140 (annual fee )
maintenance costs match the reqirements
Time costs :
obtain the licences from FEHD
provisional food business licence
maintain these standards for 6 months full licence
13
14. Social cultural trends
• Opportunities
E-commerce
Use of smartphone &WIFI-service↑
(According to PayPal, more than 8,000 mobile payments were processed on average
per day in Hong Kong in 2011 & 106 million active PayPal users in 190 markets
worldwide buy products from thousands of Hong Kong-based PayPal merchants)
14
15. Social cultural trends
• Opportunities
Coffee and tea culture
strong in Asia
(According to the Synovate survey, among the 501 respondents, about one third of residents now
purchase ready-to-drink coffee from outside)
(coffee is imported from 50 different countries world while in China)
Tea culture customs of China
15
16. Social cultural factor
Opportunities
Healthy eating
Sales ↑ in the past few decades
The choice expands to over 2000 items
(Park N’ Shop and Wellcome & CitySuper, and Jusco, have set up separate organic food sections
or allocated retail space to organic products)
16
18. COMPETITORS ANALYSIS
Current Competitors :Coffee shops and café in
TST East
46 coffee shops : 13 large chain stores
33 non-chain stores
13 large chain stores : 9 Starbucks
3 Pacific Coffee
1 Mc Cafe
18
19. MAJOR COMPETITOR
Starbucks
Products :
beverages (various kinds with hot and iced)
Fresh food & Snacks (e.g. breakfast, lunch, tea, salads
and cakes)
Services:
Computer with web cam
Free Wi-fi services
Sofas and chairs with magazines and newspapers 19
20. SERVICE
Relaxing environment with soft music
Official website and facebook page interact with
customers
(obtain the latest information ,history of starbucks )
Online registration system member receive special
promotion
Delivery services (a minimum of HK$300 per order
,except 12 noon -2pm) 20
21. COMPETITOR’S PRICE RANGE
Price range ( different categories)
Breakfast $8-22
Lunch $19-38
Snacks and Salad $8-38
Beverages (3 different sizes in order)
Tall $22
Grande $34
Venti $42
Overall price range :$8-42
21
22. A STARBUCKS’ STORE IN TST EAST
Location
Located at : Avenue of Stars ,Tsim Sha Tsui Promenade
✔facing victoria habour
✔having trees and flowers nearby
✔footpaths in front of the shop no cars
✔sunlight and sea breeze
Environment : relaxing , peaceful and comfortable✔
✔ fresh air
22
23. STARBUCK’S PROMOTION
Promotion
✔ Press releases
✔ Internet : Official website ,Facebook,Email
Close to the market trends and nowadays’ technology
23
24. SWOT ANALYSIS
Starbucks
Strengthens & Opportunities
World’s brand name company
Highest percentage of share of mind
High percentage of market share
Positive Image : social responsibilities✔
Enormous amount of capital ↑products and services’
quality
High bargaining powers among suppliers and customers
↑ selling price ↑revenue
24
25. SWOT ANALYSIS
Weaknesses & threats
(1) Certain extent of over-expansion
(9 stores in Tst East may weaken its own turnovers)
(2)Only focus on western food (lack of variety)
People don’t like western food culture consume✕
E.g. many elder in HK will go tea restaurant rather
than Starbucks
25
26. MAJOR COMPETITOR
26
MC Cafe
Products
Beverage (Espresso, hot and iced drinks)
Frappes and extras
Services
Free WiFi service
Sofa and chairs
Official website and facebook page interact with customers
27. MAJOR COMPETITOR
27
MC Cafe
Price ranges
The overall price ranges are between $8 and $26.
Location
Most of the stores are located at the ground floor convenient
Promotion
Coupons or punch cards
Slogans
Advertisements
Apps
Newspaper
30. Supplier
Opportunities
Cooperation with Fair Trade
provide organic food
(According to a recent statistics accounts for 1 to 2% of total food sales worldwide)
Abundant suppliers of certain foods
↑ chance to find out the lowest possible food cost
(420manufacturers supplying sauce and seasoning)
30
31. Threats
Some food fewer food supplies
Meat dominated by big supplier
(Spaghetti only22and15 manufacturers in Hong Kong)
bargaining power ↓ relatively
Supplier
31
32. Marketing intermediaries
Opportunities:
Newspaper and magazines
e.g. Daily Economics, Times and Asia Finance
Direct mail house
Mail an advertisement to business firms in Tsim Sha
Tsui East (by café’s staff)
(match with the target group of customers)
Threats:
•Increase costs 32
33. Publics
Opportunities
Support from citizen-action publics
Environmental groups may be attracted by our fair trade
products
(For example, the Environmental Working Group which recommending consumers should look for
organically produced products so as to lead a healthy life be attracted to our business)
Support from media groups
Environmental groups may be attracted by our concept of
healthy eating habits 33
35. Target customers
Business people
Tsim Sha Tsui is one of the Central Business District
Younger age groups
Majority of buyers in Hong Kong of Western foods tend to be females, who do
more food shopping than males, with younger age groups
Middle class income group
Demand for high-value food and beverage is mainly among the 2.3 million
middle class consumers
Behavior: Business customers are willing to pay in purchasing
price is not the main factor to decide purchasing
35
41. PRODUCTS- FOOD
(1)Spaghetti and rice (main dishes)
(Salmon, meat sauce, bacon & mushroom and
vegetable)
(2)Snacks
chicken wings
Sandwiches (egg, cheese, tuna, tomato for mix and match)
fruit salad (fresh organic vegetables and fruit)
(3)Cakes (blueberry cheesecake, chocolate cheese cake
and cup cakes) 41
42. EXPLANATION OF FOOD
PRODUCTS
✔From light main dishes
Not only for tea time
✔breakfast , lunch ,dinner (normal meal)
✔healthy and fresh ( use organic products)
good refreshment for business people
Tailor-made for business people
42
43. PRODUCTS- BEVERAGES
(1)Coffee
Cappuccino, Mocha, Latte and Espresso
(most of the coffee beans organic and fair trade products)
(2)Alcoholic drinks
Red wine
(e.g. Chateau des Leotins 2008 )
White wine
(e.g. Trebbiano d'Abruzzo Badia Frasca,D.O.C. 1998 )
Champagne
(e.g. (A.O.C.) Brut, Pascal Fleury )
(3) Non-alcoholic drinks
Milk, chocolate, milk tea and lemon tea in terms of hot and iced.
Special drinks :
Tea (both British tea and Chinese tea)
Fresh fruit juice (apple ,orange & pineapple)
Fruit punch
43
44. EXPLANATION OF
BEVERAGES PRODUCTS
✔ variety of beverages different people’s taste
Refresh help to think & brainstorm ideas ↑
Unique beverages among coffee shop and café
★ Alcoholic drinks
Various kinds (red, white wine and champagne)
Red wine for meetings
champagne for celebrations
44
45. SERVICES
Customer service:
provision of service to customer before, during and after
a purchase
(1) First stage (before purchasing)
Customer can make reservation ( through reservation
system online or by phone call)
Research information (through company’s homepage
,Facebook page ,email , phone call & Fax)
45
46. SERVICE
(2) Consumption phase
Core product : Food and beverages
Facilitating products :
customer services- taking order of food , handling guests’
requires
Augmented products : (atmosphere) (target customer’s needs)
quiet and relaxing environment
Tables, computers, projector, stationery, free wi-fi
VIP room (private area)
✔ conference table designated for meetings 46
47. SERVICE
(3) Detachment phase
ask for feedback satisfied or not
✔ service recovery chance create satisfaction to
unsatisfied guests
create a guests profile (visited 5 times)≧
Records find out preference and spending patterns
Keep paid bottle wine for next visit
Quality of service ↑
47
50. Reasons for choosing break-even pricing
1. Predicting the change of sales when price changes
2. Preventing losses
3. When the business starts generating a positive return
50
55. Pricing strategy-Market skimming
Reasons for choosing:
1. Target customers are price insensitive towards our products
(According to Journal of Business Research, business customers are willing to spend large amounts
of money in their purchase of goods and services, while keeping loyal business customers can
give greater revenue for a supplier or a service provider)
55
56. Pricing strategy-Market skimming
Reasons for choosing:
2. a high quality image of GreenLife can be created
by charging a higher initial price
first cafe selling organic products in TST Easr
high chancegrabbing the early adopters
56
58. Place
Shop 44B, G/F, Harbour Crystal Center, 100 Granville
Road, Tsim Sha Tsui East in Kowloon
Near to the Hung Hom and Tsim Sha Tsui MTR Station
Ground floor High accessibility and convenient
58
59. Distribution channel : Internet
Create website and facebook
Upload Coupon
76.4% of all households in Hong Kong have PC at home
and able to access the Internet (according to Thematic Household Survey Report -
Report No. 48)
Facebook is the most influential social networking site
in Hong Kong
Hong Kong users have has grown to 3,700,320 users3,700,320 users
59
61. Promotion
Promotion policy and advertising
• Promotion cards on tables
• Large poster on the window of café
Public relations and sales promotion
• Products tasting event
• Membership scheme
• Different festivals promotions
• Issue online coupon
• Design an app
• Giving sample
61
62. Products tasting event
Knowing which products can be main or are most
popular products
Held periodically
3 to 5 new products or improved products to be tested
62
63. A membership scheme
Establish good relationship with customers
gain support and loyalty
Invite them to join events
giving them discount and sample, and using special equipment in
café without extra charge
A-one-year membership
spending $400 or above at once or spending $800 within 2 months
Permanent member
meet other standards to get the membership card
i.e. purchase the coupons or to spend more
63
65. Issuing online coupon
• Cooperate with online restaurant guide websites
Open rice Facebook
Customers • Rate GreenLife
• Download the coupons
of GreenLife issued
• always catch up with
GreenLife
GreenLife • Easy to know the
comments of GreenLife
• Improve our products
and services
• Promote GreenLife
65
66. Design an app
Trend of using smart phones
Design app for download
make reservations
book the facilities (Projector)
download the code of coupon and use it in GreenLife,
members can have a special chat room or corner
66
67. Giving sample
Let others know GreenLife will be launched
soon
How good our products are or our products
do match with their taste
67
69. Marketing budget- projected sales
69
The time period of the sales projection is one year and the figures are
presented in a monthly basis.
We need to have three hundred and thirty-nine thousand dollars in order to
open a cafe in our chosen destination
After half year of operation, we can cover our cost.
Months Expected revenue Expected cost
January 309,210 339,230
February 315,394 342,622
March 321,702 346,048
April 328,136 346,013
May 341,391 342,553
June 348,218 339,128
July 351,700 335,737
August 355,217 332,380
September 358,769 329,057
October 362,357 325,767
November 365,980 322,510
December 373,300 328,960
69
70. Marketing budget- marketing expense
Including fixed costs, variable costs which include the promotional expense and
food costs
Fixed costs$96,093 per month, Variable costs$7,225 per month which
includes $9,000/12 = $900 average monthly promotional fees. Here is the list
about the details of our promotional fees.
All food costs are $235,887 in the first month. As we have eight types of
products and thus the food costs for each type product is $982 every day.
Name of promotional programs Date Budget
Pre-promotion Mid May – June $2500
Opening ceremony 1st
June $3000
Member recruiting - $200
Product tasting event Mid Nov. $800
Printing cost - $500
Decoration fee Christmas, New Year and
Valentine’s date
$2000
Total - $9000
70
72. Program
name
Person
responsible
Date Budget Explanation Budget
1.Sales
evaluation
Accountant
and
Managers
Monthly N/A 1) Find out whether
the actual sales=the
expected sales
target
2) Adjusting the
strategies to ↑the
sales revenue
Expected revenue:
Jan-June: ↑2% monthly
Jul-Nov: ↑1% per month
Dec: ↑2%.
Expected cost:
Jan-Mar controlling cost:
↑ 1% Apr-Nov cutting
cost by1%
Dec controlling cost: ↑2%
Marketing control
72
73. Marketing control
Program
name
Person
responsible
Date Budget Explanation Budget
2.Progress
check
All Quarterl
y
N/A To evaluate how the
business goes meet
the objectives
i.e. break even and
customer retention
the price-adjustment
strategies
Expected Revenue:
1) First quarter : evaluate whether the
revenue and cost of these 3
months=monthly target.
2) Second quarter: three months
revenue7%, cost-2%
3) Third quarter: three months,
revenue4%, cost-2%
Fourth quarter: three months
revenue3%, cost6%
73
74. Program
name
Person
responsible
Date Budget Explanation Budget
3.Annual
evaluation
All 31st
May
N/A To evaluate how the
business goes
meet the
objectives
i.e. break even and
customer retention
the price-
adjustment strategies
Expected revenue: $4,131,374
Expected Cost: $4,030,005
Earn $101,369 at the
end of a year
Marketing control
74