The Black Arts Movement of the 1960s-1970s aimed to develop a body of artistic works that would change perceptions of African American identity and provide empowerment. Key figures included Amiri Baraka, who founded the movement in Harlem and wrote influential works like Dutchman that addressed racial oppression. Audre Lorde and Nikki Giovanni also produced impactful poetry exploring themes of black pride, oppression, and personal survival. Meanwhile, leaders like Martin Luther King Jr. and Malcolm X advocated for black freedom and rights through non-violent and more militant approaches respectively.