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Bizkonnect actionable sales intelligence solution
- 1. 1 BIZKONNECT ……………LEVERAGE YOUR DYNAMIC ECOSYSTEM FOR SALES GROWTH 6/19/2018
- 2. Engagement model 2 Your Sales and Marketing team Additional Sales Marketing Executive Executive Executive Marketing Executive Qualified Leads BANK Report s Actions BizKonnect Platform BizKonnect Sales Workbench BizKonnect Program Manager Team BizKonnect Analytics Business Analyst Business Analyst Web Researcher Web Researcher Web Researcher
- 3. BizKonnect automat ed aggregator s
- 4. ISAAC – Delivery Model Busin ess Ecosystems with Sales Intelligence Initiate Set UP Cruise Act Accelerate
- 6. ISAAC – BizKonnect Delivery Model 4 Week 1 – Initiate and Set Up • Gather data for the ecosystem • Understand and define the Business Connect Themes • Derive target profile • Understand and configure the account lifecycle stage • Set up communication protocol – daily and weekly calls, agenda etc. • Team ramp up • Set up Email Account • Capture and define communication templates • Pull up the data from the BizKonnect database for the given target profile 6/19/2018
- 7. Initiate - Understand Your Business Ecosystem Management, Advisors,People Ecosystem Employee Size Revenue Locations Key Employees Demography Company Customer Domains Problems Solved Solutions provided Technologies Geography Customers Decision makers Case Studies Domains, Offerings Technology, Services & Solutions Offered Vision Culture Aspirations Culture Communication Style
- 8. Create Business Connect Themes Decision Maker Titles Business Technology Solution Geography, Size, Industry
- 9. Act-Iterative Theme based campaign cycle Iterate till you get it right ! . Create Theme Create Theme Click Campaign Personalized Campaign
- 11. You got it right when you got …. 8 The Right Theme The Right Message => Resulting in Clicks and Responses ( - Business Connect Themes, - Add value – Give more than you take - Contents relevant to the prospect ) Once you got it right , support it with…. The Right Volume and the disciplined execution ( - 5 to 8 touches per prospect - Nurture: Clicks with different contents ) 08/12/17
- 12. ISAAC – BizKonnect Delivery Model 9 Week 2 & 3 – Act and Accelerate • Start Theme based email campaign • Get feedback and analyze responses • Refine communication messages to the prospect • Refine the strategy and refine volume and frequency • Start Follow ups • Get predictable Volume and Metrics 6/19/2018
- 17. Nurture , Disciplined Follow ups • Regular follow ups by sending contents relevant to the prospect Week 0 Email Email 1 & 2 3 & 4 Email Email 5 & 6 7 & 8 • Track the clicks •Move out the ones who are not interested •Send new content with each email •Send Personalized emails to the ones who click On an average you need 5 follow ups before you can expect a
- 18. response !!
- 19. ISAAC – BizKonnect Delivery Model 12 Week 4 onwards - Cruise • Prospect research, qualification and email campaigning at full throttle with minimum guidance • Daily alerts to show progress • Weekly communication on account strategies • Collaborate to refine account strategy, communication style • Refine configurations as needed 6/19/2018
- 20. Critical Dependencies to achieve results 13 ØStrong collaboration between your Sales / Marketing team and Program Manager ØDiscuss the Budget, Authority, Need and Konnect indicators ØReview the theme topic and indicators and give feedback ØTimely feedback on the quality of emails and meetings 6/19/2018