Marketing Calendar Overview and Demo - Brian Glover
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Brian Glover, Sr. Product Marketing Manager at Marketo, talks about how to use Marketo's Marketing Calendar to increase your team's productivity and gives an overview of the tool's features.
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Marketing Calendar Overview and Demo - Brian Glover
- 1. © 2014 Marketo, Inc. Marketo Proprietary and Confidential Marketing Calendar Overview and Demo Brian Glover Senior Product Marketing Manager December 17, 2014
- 2. Page 2 © 2012 Marketo, Inc. Marketo Proprietary and Confidential Marketo’s Engagement Marketing Platform Engage people in a meaningful & personalized way across channels • Marketing Automation • Consumer Engagement • Web / Mobile Personalization Convert customers and drive repeat purchases • Sales Insight CUSTOMER Plan & coordinate activities across teams • Marketing calendar Generate awareness and ensure potential customers can find you • Web / Mobile Personalization • SEO • Social Marketing Measure & maximize impact of investments across channels • Revenue Cycle Analytics
- 3. Page 3 © 2012 Marketo, Inc. Marketo Proprietary and Confidential Calendar Best Practices Good Better Best
- 4. Page 4 © 2012 Marketo, Inc. Marketo Proprietary and Confidential Challenge: Delivering Coordinated Customer Experiences Email PRSocial EMEA APACEvents Content
- 5. Page 5 © 2012 Marketo, Inc. Marketo Proprietary and Confidential Marketo Marketing Calendar: Coordinate Teams and Wow Customers
- 6. Page 6 © 2012 Marketo, Inc. Marketo Proprietary and Confidential Marketo Marketing Calendar Instantly View Campaigns & Details 1 Direct Mail Sponsored Email Content Track Any Activity 1 Create views unique to marketers Marketing & Stakeholders 2 Build & modify campaigns 3 1 Unified 2 Specialized 3 Actionable
- 7. © 2014 Marketo, Inc. Marketo Proprietary and Confidential Challenge • No global view of when emails are going out • Overlapping communications degrade results • Sales and exec leadership misalignment Solution – Marketing Calendar • Custom views for team members, sales and executive leadership Benefits • Visibility to coordinate teams and manage workloads • Better alignment with sales • Proactive reporting to exec leadership Melissa Davies, Marketing Operations Intelligent search provider for Internet retailers “The ability to streamline the sharing of information is invaluable!”
- 8. © 2014 Marketo, Inc. Marketo Proprietary and Confidential Demo
- 9. © 2014 Marketo, Inc. Marketo Proprietary and Confidential Thank You Brian Glover Sr. Product Marketing Manager bglover@marketo.com
- 10. © 2014 Marketo, Inc. Marketo Proprietary and Confidential Unified See everything in one calendar “Marketo’s Marketing Calendar gives everyone on the team the visibility they need to plan coordinated campaigns from the start.” -Amanda Wolff, Executive Manager, Digital Marketing at Elsevier Education
- 11. © 2014 Marketo, Inc. Marketo Proprietary and Confidential Specialized Views built for marketers “Marketing Calendar lets me proactively share marketing plans by tailoring the views for peers, sales and executive leadership.” -Melissa Davies, global marketing operations at SLI Systems
- 12. © 2014 Marketo, Inc. Marketo Proprietary and Confidential Actionable Build and modify campaigns directly in Calendar “With Marketing Calendar, we can avoid scheduling conflicts and create a well- orchestrated experience for our customers” -Amanda Wolff, Executive Manager, Digital Marketing at Elsevier Education
Editor's Notes
- It’s hard to deliver coordinated customer experiences across channels -you need to coordinate across functional areas and sometimes regions -some of the functional areas, like social and content, didn’t even exist 5-10 years ago -and so roles and responsibilities are evolving as digital marketing technologies and techniques continue to evolve This often leaves the individual marketer often focusing on their own world – often because they don’t fully understand the world of their peers, don’t have visibility into it or are just overwhelmed keeping their own juggling act going To stay coordinated, we rely on our marketing calendars, but for most of us, these are disconnected, rudimentary tools that are designed to track meetings and holidays.
- -everyone works from the same up-to-date view -teams see all the emails, events and more scheduled in Marketo -planning ahead is easy and you know what’s committed vs. tentative -team members cross check their plans to avoid conflicts -marketing shares its plans with sales/support and other stakeholders
- Marketo Marketing Calendar changes all of this by bringing your calendar to life and keeping teams coordinated, so they can be more productive and avoid costly mistakes. Unlike other calendar solutions, Marketing Calendar is built on the overall Customer Engagement Platform, so it instantly displays all of your emails, events and more. You can add other marketing activities to your calendar, like content assets, press releases and blog posts, to create a single source of truth for marketing activities. Marketing Calendar provides personalized views to everyone on the team and empowers them to find and resolve scheduling conflicts and gaps, and to avoid them altogether. With Marketing Calendar, marketing teams can more easily plan, coordinate and communicate everything marketing is doing.
- SLI – Intelligent search provider for Internet retailers 250 people Global marketing operations (UK, Japan, Australia, NZ Brazil and San Jose) Cyclical business with “big spikes” in demand gen