Personalized emails combined with customized data are gathering utmost significance in this new-normal. The theme-based email approach infuses personalized templates in a way that it often stirs respective prospects to click on the CTA button.

1. The world is healing. Can the sales and marketing workflow for start-ups or enterprises be
the same, again? Maybe not. The socially-distanced new normal would obviously bring up a
completely new set of challenges. At this time of humongous drop in the global economy,
even communicating with your prospective targets and maintaining a healthy relationship
ought to be a difficult task.
But, what should be the key to unlock the ultimate course to restart the workflow and also
ensure business sustainability? Digital communication added with empathy. It was there
during the pandemic; it is present at the time when the world is regaining its momentum
and it would be the future for the B2B marketing domain. How to achieve this? Through
theme-based campaigns. Why So? Here goes the detailed explanation:
Better Outreach with Deeper Research of Your Target Profile
Businesses are reopening but they are equally fighting with the predictable and unforeseen
risk factors. For that, generic communication or bulk email is better to avoid. This time
highly calls for a theme-based email approach after ensuring transparent and updated
insights on your prospective customer’s challenges, requirements, budgetary planning, etc.
Such a course protects you from overdoing things. You can also represent your proficiency
and ability to support your target – wherever/whenever needed.

2. Data-Driven Iterative Approach
Do not expect similar kinds of investment ideas and decisions among your prospects like
before. At the same time, do expect comparatively longer sales-cycle given the economic
slowdown. So, the sales and marketing representatives should add extra attention to their
email messages and keep customising things, until the purpose is served. Your prospects
should get a clear picture about: why they should consider your solution/products, how you
would be the best-fit solution provider, etc. All these aspects demand proper research,
detailed analysis of click, open & bounce rates, regular follow-ups, re-designing campaigns
strategy whenever required but, without investing in any data, people, or tool. The focus is
to click the right note at the right time for faster sales closures. Sounds hectic? The process
is actually smarter if you get to choose befitting actionable sales intelligence solutions
providers. They’ll help you to acquire the best practices, templates & technology tools that
certainly ensure sustainable cost reduction while boosting ROI.
More Personalization
Personalized emails combined with customized data are gathering utmost significance in
this new-normal. The theme-based email approach infuses personalized templates in a way
that it often stirs respective prospects to click on the CTA button. If communication with
empathy has become the new trend, personalization has got an extra boost, too. With the
help of theme-based campaigns designed by sales intelligence experts, you need little effort
to master and implement this in your email marketing process.
CLICK HERE to know how BizKonnect is helping businesses to fight this new-normal through
digital communication & theme-based campaigns.