It’s not that you’ll have to deal with new information about your target account every other day. The necessity of data accuracy and recency arises at the point when your target decision-maker changes their job, role, contact details, and other critical aspects.

1. It’s not that you’ll have to deal with new information about your target account every other
day. The necessity of data accuracy and recency arises at the point when your target
decision-maker changes their job, role, contact details, and other critical aspects. So, your
data bank should be updated, refreshed, and enriched as soon as such changes take place.
If you are planning to experience enhanced ROI through a well-analyzed campaign, then this
data recency factor is of utmost importance.
Significance of Data Recency with Context toYour Target Influencers
Remember, the jobs and responsibilities of your prospect company’s influencers and
stakeholders might get changed at some interval or other. Obviously, you’ll receive the new
insights and news coming which should be leveraged immediately. In such a scenario, the
set of old contact data becomes irrelevant. In other instances, you might come across a
situation where your prospect company is investing in an area where you should be the first
to approach. Data recency would be one of the major weapons to attract them with your
offerings.

2. Who Can be At Your Rescue?
Keeping all these aforesaid circumstances in mind and considering the current competitive
business scenario, you’ll have to constantly and continuously keep your data bank updated.
If your question is - how to get things done without wasting much of your time, budget, and
resources? Well, sales intelligence experts and tools, reputed for helping mature start-ups
and enterprises with 100% quality guaranteed and business-oriented data can be your
answer. As they focus on providing you with the most recent data inputs so that you can
concentrate on other critical parts of your business units. Not only the data, but you will
also be equipped with the most actionable org charts and account maps of your prospect
company. The aim is to enable you to implement the most successful ABMand campaign
strategy.
“At BizKonnect, we have an actionable sales intelligence platform with the global database
of more than 20 million companies and their decision-maker contacts like HR Heads, Payroll
Managers, C-Level decision makers etc. We use web crawlers and semantic search
technologies to get insights around the data such as Recent projects, funding, Technology
used, job openings for a company etc. This data gets refreshed daily and is manually verified
to ensure 100% data quality and recency.” CLICK HERE to explore us.