This document outlines BizKonnect's delivery model for leveraging a company's business ecosystem for sales growth. The model involves four phases: Initiate and Set Up (gathering data and configuring tools), Act (sending theme-based email campaigns and refining messages), Accelerate (increasing volume and follow-ups), and Cruise (full campaigning with reduced guidance). Key activities include defining business connection themes, sending personalized outreach, nurturing prospect engagement over multiple touches, and collaborating between sales/marketing and the BizKonnect team for strategy refinement. The model is designed to engage prospects through relevant content and establish a predictable sales process supported by data, tools, and regular communications.

1. BIZKONNECT
……………LEVERAGE YOUR
DYNAMIC ECOSYSTEM FOR SALES
GROWTH
1
6/19/2018

2. Engagement model
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2
Marketing
Executive
Additional
Sales
Executive
Program Manager
Business
Analyst
Business
Analyst
Web
Researcher
Web
Researcher
Web
Researcher
BizKonnect
Team
Your Sales and Marketing team BizKonnect
Platform
BizKonnect
Sales
Workbench
BizKonnect
Analytics
BizKonnect
automated
aggregators
Marketing
Executive
Sales
Executive
BANK
Reports
Actions
Qualified
Leads

3. ISAAC – Delivery Model
Cruise
Initiate
Set UP
Act
Accelerate
Business Ecosystems
with Sales Intelligence

4. ISAAC – BizKonnect Delivery Model
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Week 1 – Initiate and Set Up
• Gather data for the ecosystem
• Understand and define the Business Connect Themes
• Derive target profile
• Understand and configure the account lifecycle stage
• Set up communication protocol – daily and weekly calls, agenda etc.
• Team ramp up
• Set up Email Account
• Capture and define communication templates
• Pull up the data from the BizKonnect database for the given target
profile

5. Initiate - Understand Your Business
Ecosystem
Employee Size
Revenue
Locations
Domains,
Technology,
Services &
Solutions Offered
Management, Advisors,People
Ecosystem
Customer Domains
Problems Solved
Solutions provided
Technologies
Geography
Decision makers
Case Studies
Aspirations
Culture
Communication Style
Key Employees
Demography Customers
Vision
Culture
Company
Offerings

6. Create Business Connect Themes
Business
Solution
Decision
Maker Titles
Technology
Geography,
Size,
Industry

7. Act-Iterative Theme based campaign cycle
Create
Theme
Click
Campaign
Personalized
Campaign
-Create Theme, Get Target Profile,
-Pull up data from database, Theme
based templates & case studies
-Send Theme based click campaign
-Nurture using case studies and
track the clicks
-Send personalized emails to clicks
-Analyze volume, message & refine
Create
Theme
Personalized
Campaign
Click
Campaign
.
Iterate till you get it right !

8. You got it right when you got ….
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The Right Theme
The Right Message
=> Resulting in Clicks
and Responses
( - 5 to 8 touches per prospect
- Nurture: Clicks with
different contents )
The Right Volume and the
disciplined execution
( - Business Connect Themes,
- Add value – Give more than you take
- Contents relevant to the prospect )
Once you got it right , support it with….

9. ISAAC – BizKonnect Delivery Model
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Week 2 & 3 – Act and Accelerate
• Start Theme based email campaign
• Get feedback and analyze responses
• Refine communication messages to the
prospect
• Refine the strategy and refine volume and
frequency
• Start Follow ups
• Get predictable Volume and Metrics

10. Accelerate & Cruise

11. Week1Week 0 Week 2 Week3
Email
1 & 2
Email
3 & 4
• Track the clicks
• Regular follow ups by sending contents relevant to the prospect
Nurture , Disciplined Follow ups
Email
5 & 6
Email
7 & 8
•Send
Personalized
emails to the
ones who click
•Send new
content with each
email
•Move out the
ones who are not
interested
On an average you need 5 follow ups
before you can expect a response !!

12. ISAAC – BizKonnect Delivery Model
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Week 4 onwards - Cruise
• Prospect research, qualification and email
campaigning at full throttle with minimum guidance
• Daily alerts to show progress
• Weekly communication on account strategies
• Collaborate to refine account strategy,
communication style
• Refine configurations as needed

13. Critical Dependencies to achieve results
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Strong collaboration between your Sales / Marketing team and
Program Manager
Discuss the Budget, Authority, Need and Konnect indicators
Review the theme topic and indicators and give feedback
Timely feedback on the quality of emails and meetings

14. THANK YOU
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