3 Brilliant Ways Proven To Get Your Online Courses To The Top Of Google
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This session will show you exactly how to get your courses to the top of Google’s search results, without having to break the bank paying for advertising spots, even if you know absolutely nothing about digital marketing! Watch Now!
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3 Brilliant Ways Proven To Get Your Online Courses To The Top Of Google
- 1. 3 Brilliant Ways Proven To Get Your Online Courses To The Top Of Google Presented by: Ryan Pirzek & Stewart Rogers
- 2. Presenters Stewart Rogers - Presenter Ryan Pirzek - Presenter
- 3. 3 Agenda ● What is SEO ● Tools ● Major Rank Factors ○ Relevance ○ Backlinking ○ Usability ● Lambda Suite Demo (Stewart)
- 4. What is SEO and why should I care 4
- 5. • Google's objective • Why it matters 5 SEO: Search Engine Optimization What is SEO https://backlinko.com/google-ctr-stats https://www.google.com/search/howsearchworks/algorithms/
- 6. • 6 The sad truth about your content What is SEO https://ahrefs.com/blog/search-traffic-study/
- 7. Tools used in this presentation 7
- 8. • An SEO Tool – • https://ahrefs.com/ – • • • Google Sheets • Answer the Public https://answerthepublic.com/ 8 A list of tools used in this presentation Tools https://ahrefs.com/blog/search-traffic-study/
- 9. Major SEO Rank Factors Relevance, PageRank, and Usability 9
- 10. • – – – – 10 This is how Google tells what topics are contained within your content Relevance https://ahrefs.com/blog/search-traffic-study/
- 11. • • • • • 11 This is how Google tells how high quality your content is. Quality / PageRank
- 12. • – – – – 12 These are a suite of metrics that tell Google users find your content useful and usable. Usability https://blog.stackpath.com/improve-google-ranking-cdn/
- 13. Tactics for demonstrating to search engines Relevance 13
- 14. • root topic subtopics – • • • • • 14 A way to think about and organize content to make it easy for search engines The Content Clustering Model https://blog.stackpath.com/improve-google-ranking-cdn/
- 15. Content clusters have: 15 It’s made up of….. well, different kinds of content. The Content Clustering Model https://blog.stackpath.com/improve-google-ranking-cdn/ And most importantly:
- 16. 16 The Content Clustering Model https://blog.stackpath.com/improve-google-ranking-cdn/ Anchor Blog Blog Webinar White paper Infographic The course you’re selling Kinda looks like
- 17. 1. - 2. 17 Selecting keywords that range from low traffic / high buying intent to high traffic / broad topic is the key. Keyword Selection https://blog.stackpath.com/improve-google-ranking-cdn/
- 18. 1. 2. 3. - 4 - 6 - 10 - 15 - 1 - 3 - 50+ 18 Things to consider Keyword Selection https://blog.stackpath.com/improve-google-ranking-cdn/
- 19. Quality according to Google's Algorithm 19
- 20. 20 Back to this: PageRank ● ● BUT ● But how important are links and how do I get them?
- 21. 21 If your content is awesome, people will link to it. But here are the hacks: Build High Quality Linkable Assets ● ● ● https://marketing.buzzsumo.com/link-study/ https://www.orbitmedia.com/team/andy-crestodina/
- 22. 22 If it has a number attached, it can be used as research. If you layer time passed onto that, it’s a trend. Research is Easier Than You Think Primary Secondary
- 24. 24 There are many other tactics around capturing backlinks that are a little more technical. Other Tactics ● 404 hunting ● Poor quality ● Listing pages ● Link auditing
- 25. Usability Is it a pleasure to use your site 25
- 26. 26 Do they matter Dwell Metrics ● Bounce rate ● Time on page ● Session duration ● Pages per session ● Sessions per user ● CTR
- 27. 27 Do they matter Dwell Metrics - Tactics ● Images ● Embedded video ● UX ● Linking ○ ○ ○ ● Relevancy
- 28. 28 Page Speed The lighthouse is your friend
- 29. 29 Technical SEO It’s okay. I know how to fix this!
- 30. Lambda Suite Demo with Stewart Rogers 30
- 31. 31 Definitions ● Site Map ● URL Key ● Meta Title ● Meta Keywords ● Meta Description
- 32. Q&A 32
- 33. Date: Time: Registration Link: https://www.lambdasolutions.net/resources/webinars/build-track-bl ockbuster-interactive-video-in-moodle-and-totara-learn 33 Build & Track Blockbuster Interactive Video in Moodle and Totara Learn What’s Next?
- 34. 34 Thank You!