Inhouse seo Fredrik Åhlén

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Inhouse SEO involves several key steps: conducting keyword research to identify relevant phrases and competition; creating a social media strategy to listen, prepare and engage; getting links by reaching out to bloggers and creating linkbait; optimizing websites through titles, meta descriptions, internal linking and sitemaps; producing unique, keyword-focused content; monitoring competitors' optimization and links; and setting goals and measuring metrics like traffic, conversion rates, and keyword rankings over time. While inhouse SEO allows control and brand knowledge, it also requires resources and experience. The solution is to use SEO tools to reduce manual work and consult experts when needed.

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Does your content strategy support ranking well for keywords that drive traffic to your site? The function of a search engine is to deliver relevant results to their users (your potential readers & customers). Each time a user searches on Google, they have the potential to click through to hundreds of thousands of answers to their query. That’s a lot of competition. Keyword mapping helps define which search queries your site answers best. We’ll begin with an overview of the keyword mapping process, then discuss how apply a keyword map in WordPress to create a framework for your content strategy. Presented at: WordCamp Minneapolis April 2015

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