Bizkonnect actionable sales intelligence solution - delivery model - isaac

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Bizkonnect Provides List of decision makers from companies using specific technologies in different verticals such as HR, Travel and Hospitality, eCommerce, CRM, Education/e-Learning, Advertising and Healthcare.

Business

1
BIZKONNECT
……………LEVERAGE YOUR
DYNAMIC ECOSYSTEM FOR SALES
GROWTH

Sales
Engagement model
2
Your Sales and Marketing team
Additional
Sales Marketing
Executive
Executive Executive
Marketing
Executive
Qualifie
d Leads
BANK
Reports
Actions
BizKonnec
t Platform
BizKonnect
Sales
Workbench
BizKonnect Program Manager
Team
BizKonnec
t Analytics
B
u
si
n
es
s
A
n
alyst

Business
Analyst
Web
Researc
her
Web
Researcher
Web
Researcher
BizKonn
ect
automat
ed
aggregat
ors

ISAAC – Delivery Model
Business Ecosystems
with Sales Intelligence
Initiate
Set UP
Cruise
Act
Accelerate

Initiate - Understand Your Business
Ecosystem
Management, Advisors,People
Ecosystem
Employee
Size Revenue
Locations
Key
Employees
Demography
Company
Customer
Domains
Problems Solved
Solutions provided
Technologies
Geography
Customers Decision
makers Case Studies

Domains,
Offering
s Technology,
Services &
Solutions Offered
Vision
Cultur
e
Aspirations
Culture
Communication Style

i
l
ti
i i
r itl
l
Create Business Connect Themes
Decision
Maker Titles
Business
Technology
Solution

You got it right when you got ….
8
The Right Theme
The Right Message
=> Resulting in Clicks
and Responses
( - Business Connect Themes,
- Add value – Give more than you take
- Contents relevant to the prospect )
Once you got it right , support it with….
The Right Volume and the
disciplined execution
( - 5 to 8 touches per prospect
- Nurture: Clicks with
different contents )

ISAAC – BizKonnect Delivery Model
9
Week 2 & 3 – Act and
Accelerate • Start Theme based email
campaign
• Get feedback and analyze responses
• Refine communication messages to the prospect
• Refine the strategy and refine volume and frequency
• Start Follow ups
• Get predictable Volume and Metrics

Nurture , Disciplined Follow ups
• Regular follow ups by sending contents relevant to the prospect
Week 0 Week1 Week 2 Week3
Email Email
1 & 2 3 & 4
Email Email
5 & 6 7 & 8
• Track the clicks •Move out the
ones who are not
interested
•Send new
content with each
email
•Send Personalized
emails to the ones
who click

On an average you need 5 follow ups before
you can expect a response !!

ISAAC – BizKonnect Delivery Model
12
Week 4 onwards - Cruise
• Prospect research, qualification and email campaigning at
full throttle with minimum guidance
• Daily alerts to show progress
• Weekly communication on account strategies
• Collaborate to refine account strategy, communication
style • Refine configurations as needed

Critical Dependencies to achieve results
13
Strong collaboration between your Sales / Marketing team and
Program Manager
Discuss the Budget, Authority, Need and Konnect indicators
Review the theme topic and indicators and give feedback
Timely feedback on the quality of emails and meetings

Bizkonnect actionable sales intelligence solution - delivery model - isaac

This document outlines BizKonnect's delivery model for leveraging a company's business ecosystem for sales growth. The model involves four phases: Initiate and Set Up (gathering data and configuring tools), Act (sending theme-based email campaigns and refining messages), Accelerate (increasing volume and follow-ups), and Cruise (full campaigning with reduced guidance). Key activities include defining business connection themes, sending personalized outreach, nurturing prospect engagement over multiple touches, and collaborating between sales/marketing and the BizKonnect team for strategy refinement. The model is designed to engage prospects through relevant content and establish a predictable sales process supported by data, tools, and regular communications.

Bizkonnect actionable sales intelligence solution - delivery model

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The proliferation of new technology has changed how marketing operates and accessing tech literacy has become important for marketing and sales teams. Businesses now use personalized and account-based marketing to target and close enterprise deals. The most relevant, time-tested and cost-efficient starting technology is a robust and actionable organizational chart of prospects built by sales intelligence experts. Such charts provide updated insights on key influences, help understand the right people and their roles and responsibilities at prospects to align offerings, and prevent irrelevant outreach by identifying the most relevant decision-makers. Organizational charts empower data-driven prospecting and help enhance long-term professional relationships.

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Bizkonnect actionable sales intelligence solution - delivery model - isaac

1. 1 BIZKONNECT ……………LEVERAGE YOUR DYNAMIC ECOSYSTEM FOR SALES GROWTH

2. 6/19/2018

3. Sales Engagement model 2 Your Sales and Marketing team Additional Sales Marketing Executive Executive Executive Marketing Executive Qualifie d Leads BANK Reports Actions BizKonnec t Platform BizKonnect Sales Workbench BizKonnect Program Manager Team BizKonnec t Analytics B u si n es s A n alyst

4. Business Analyst Web Researc her Web Researcher Web Researcher BizKonn ect automat ed aggregat ors

5. ISAAC – Delivery Model Business Ecosystems with Sales Intelligence Initiate Set UP Cruise Act Accelerate

6. ISAAC – BizKonnect Delivery Model 4 Week 1 – Initiate and Set Up • Gather data for the ecosystem • Understand and define the Business Connect Themes • Derive target profile • Understand and configure the account lifecycle stage • Set up communication protocol – daily and weekly calls, agenda etc. • Team ramp up • Set up Email Account • Captureand define communication templates • Pull up the data from the BizKonnect database for the given target profile

7. 6/19/2018

8. Initiate - Understand Your Business Ecosystem Management, Advisors,People Ecosystem Employee Size Revenue Locations Key Employees Demography Company Customer Domains Problems Solved Solutions provided Technologies Geography Customers Decision makers Case Studies

9. Domains, Offering s Technology, Services & Solutions Offered Vision Cultur e Aspirations Culture Communication Style

10. i l ti i i r itl l Create Business Connect Themes Decision Maker Titles Business Technology Solution

11. r , i , I t r Geography, Size, Industry

12. Act-Iterative Theme based campaign cycle Iterate till you get it right ! . Create Theme Create Theme -Create Theme, Get Target Profile, -Pull up data from database, Theme based templates & casestudies -Send Theme based click campaign -Nurture using case studies and track the clicks -Send personalized emails to clicks -Analyze volume, message & refine Click Campaign Personalized Campaign Personalized Campaign Click Campaign

13. You got it right when you got …. 8 The Right Theme The Right Message => Resulting in Clicks and Responses ( - Business Connect Themes, - Add value – Give more than you take - Contents relevant to the prospect ) Once you got it right , support it with…. The Right Volume and the disciplined execution ( - 5 to 8 touches per prospect - Nurture: Clicks with different contents )

14. 08/12/17

15. ISAAC – BizKonnect Delivery Model 9 Week 2 & 3 – Act and Accelerate • Start Theme based email campaign • Get feedback and analyze responses • Refine communication messages to the prospect • Refine the strategy and refine volume and frequency • Start Follow ups • Get predictable Volume and Metrics

16. 6/19/2018

17. Accelerate & Cruise

18. Nurture , Disciplined Follow ups • Regular follow ups by sending contents relevant to the prospect Week 0 Week1 Week 2 Week3 Email Email 1 & 2 3 & 4 Email Email 5 & 6 7 & 8 • Track the clicks •Move out the ones who are not interested •Send new content with each email •Send Personalized emails to the ones who click

19. On an average you need 5 follow ups before you can expect a response !!

20. ISAAC – BizKonnect Delivery Model 12 Week 4 onwards - Cruise • Prospect research, qualification and email campaigning at full throttle with minimum guidance • Daily alerts to show progress • Weekly communication on account strategies • Collaborate to refine account strategy, communication style • Refine configurations as needed

21. 6/19/2018

22. Critical Dependencies to achieve results 13 Strong collaboration between your Sales / Marketing team and Program Manager Discuss the Budget, Authority, Need and Konnect indicators Review the theme topic and indicators and give feedback Timely feedback on the quality of emails and meetings

23. 6/19/2018

24. 14 THANK YOU 6/19/2018

Bizkonnect actionable sales intelligence solution - delivery model - isaac

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