The document provides a company update and year-end review for 2017. It summarizes Tony's sales review and forecast, development achievements including 2400 changes and 15 releases, marketing's focus on lead generation and new directions for products, customer success implementing 5 new customers this month, and thanks all employees for their work over the past year.

1. Company update 15 December 2017

2. End of the Year 2017
• Tony | Sales Review & Forecast
• Richard/Lauren/Khash | Development
• Jay | Marketing
• Daniel | Weduc
• Paul | Connect
• Tim | Customer Success
• Alex | Closing
• Award | Best Xmas Outfit Award
• Giving | Secret Santa
• Teamwork | Celebratory Drinks and Quiz

3. 2017 – New Logos

4. To March 2017 …

5. To March 2017 …
2017 EMEA Technology Fast 500 winner 276/500

6. To March 2018

7. 3 Year Plan

8. How will we do this?

9. Richard/Lauren/Khash
• We have helped candidates from most of the
globe

10. Number of Applicants
• This year more than 1.45 million applications
will be started on the vacancy filler system!

11. Number of Adverts
• 35500 Adverts so far this year

12. Automated Job postings
• ~37000 automated job postings so far ( That’s
more than one per advert on average!) We’re
automating tasks to help scale the system.

13. Data throughput
• This year we’ve handled 5TB of data so far.
That’s the equivalent of a 40ft stack of CDs!

14. What has VF development
achieved in 2017
• We’re on track to deliver 2400 changes, tasks,
enhancements and bug-fixes by year end.
• Average of 200 requests per month coming
into dev. These levels are pretty much
constant and fixed at the rate they come in.
• We’ve done over 15 releases as well as
supporting other company departments, our
clients and candidates.

15. What have we actually
worked on?
• Security improvements
• Reporting improvements
• Application form process improvements
• New API for pdf generation (for
scalability)
• Custom fields for adverts and RTR
• New send email with previews and
delays
• APIs to grocer jobs, Indeed/apply with
indeed enhancements, Gumtree
• Download and forward overhaul
• Cost to hire improvements
• System Status page
• Notifications on login (Used extensively
around releases)
• Help Centre – with Knowledge base,
update details and customer feedback
areas
• New support module options
• More configurable application process
• Location Manager
• Enhanced request references
• Smartfeed for groups of companies (Educator
Solutions)
• Posting dashboards for support
• Ability to report on advert and job offer data against
a candidate
• New permissions model
• New export data module
• Infrastructure to handle bounced emails
• Browser side of video interview
• Integration to New Relic
• GDPR work
• Integration with Connect

16. High Impact Changes
• Reporting improvements
• System Status page
• Notifications on login (Used extensively around
releases)
• Help Centre – with Knowledge base, update details and
customer feedback areas
• Smartfeed for groups of companies (Educator solutions)
• Posting dashboards for support
• New permissions model
• New export data module
• Integration to New Relic

17. NewRelic
• We invested in this infrastructure
monitoring. It’s enabled us to make huge
performance gains in the software. On the
same hardware VF is much faster for the
user.
• It shows us slow requests, gives us alarms
and alerts when performance drops and
gives us a lot of debug options which would
be otherwise unavailable.
• Mean’s we have the information we need
to make VF even more performant.

18. Why do we need a
Roadmap Strategy
• In 2017 as a company we went through the phase of
building the product on an ad-hoc basis which
resulted in spreading the development team too
thinly and us not achieving the output we wanted. We
lost focus as were fighting on too many fronts which
lead to lots of unhappy customers.
• Towards the end of 2017 we corrected this situation
and we were able to deliver the intended features in
the promised timeframe to our customers.
• We have approached 2018 differently – we have a
vision for product growth, a strategy and have
developed a roadmap to guide us there.

20. What does that mean?
User Centred Design Better UX/UI screens / Dashboard
Customisation New Smartfeed
Designing Careers page or Site
Data Analytics Reporting phase 0 and onwards, Early warning
System(KPI for Customer Success Department)
Self Service Allow customers to manage their own environments
e.g. On boarding templates in toolkit, Export data
Reduce Technical Debt Merging current windows services into 1 or few / Reduce the footprint of ASPX
pages as we go along
Automation Broadbean upgrade, CV Import
Product Enhancement Candidate Portal, Smartfeed, Events
Security & Compliance Regular Pen tests compared to annual.GDPR compliant

21. Vacancy Filler User Group

22. User-Centred Design
• Data-informed user-centred decision makers
• User Experience design is
• Outcome over Output
• “Build – Measure – Learn” culture
CollaborativeIterative Measurable

24. User-Centred Design
All these companies are

25. Aldi - Headlines
• They’ve invested £590k in the system in
2017
• 1.3M applications started this year
• 16k applications in-flight of which 568 are at
Job Offer
• 5k people employed in 2017, 15k over the
last 3 years
• 739 Active Users

26. Aldi - Features
Major Feature Additions:
• Requirements
• Register Your Interest
• Reasonable Adjustments
• Job Adverts
• Location Management
• Bulk Change Location
• Email History
• Emails “sleep” during unsociable
hours
• Support Tool retired
• New Region “Sheppey”
• HM “Trial” for Screening allowing
the removal of Penna from the
screening process
Infrastructure changes:
• Migrated the Database to RDS for
much improved performance
• Data Deletion implemented – 75% of
applications bulk deleted, now being
“Nibbled” on a rolling basis
• “Redis” data and session cache
implemented
• Data Layer added in preparation for
iZenda 7 integration and Encryption
• Encryption using DynamoDB in test
for deployment in January
• Integration with New Relic

27. Recruitment Services
2016 | 292 Roles - £145,846 – Av. CPC £499
2017 | 340 Roles - £173,460 – Av. CPC £510
Nov | 56 New Positions (RECORD!!!)
Jul 16’/17’ | 40 New Positions (Old Record)
Matt | 100% Fill Rate - £4k (Bridgewater College)
Andy | 100% Fill Rate – 4 Positions – 2 Vehicle Techs
Rachel | 83% Fill Rate - 141 Positions Filled - £91,880

28. Jay Staniforth | Marketing
2017 | NEW DIRECTION FOR ALL PRODUCTS
WEDUC LAUNCH – Communication & Engagement
Platform
CONNECT LAUNCH– Part of Vacancy Filler as Induction
Module
RE-LAUNCH VACANCY FILLER – Defined offering and ideal
customer
| ALIGNMENT OF COLLATERAL
Datasheets – New datasheets for VF
VF Site – Rewritten & V1 Design
Weduc Site – In process of being rewritten & designed

29. Jay Staniforth | Marketing

30. Jay Staniforth | Marketing
2018 | THE YEAR OF LEAD GENERATION
Automation is KEY | Drip campaigns
- Prospects – Nurture (Awareness – Consideration – Decision)
- Booking – Sell benefits of working with VF
- New Customer – Onboarding info (Zendesk)
- Customer – Connect/ Onboarding Upsell
• Paid Advertising to Support Organic Growth

31. • Development are creating;
– a “Register”
– a “Report an Attendance” feature
– “Automated messages” & “Mailbox Sharing”
ALL BASED ON CUSTOMER FEEDBACK!!!!!
• Marketing are creating;
– A new website for our new message
– Targeted LOCAL campaigns e.g. “Snow day”
– Customer Testimonials
– A New Customer Weduc Video

32. • Customer Success are;
– Implementing our Customers
5 new customers just this month alone
– Focus groups
– Making customers Evangelists
• Sales are;
– Working on New Customer and Rev Targets
– Local Events and Referral Events
– Growing (New Sales Director in January)
– Working with Partners / Resellers
– Preparing for

34. • 3 customers already using it
– One who purchased the Custom App
• 8 more in the pipeline
• Invite to Connect now a live feature in ATS
• We’re finding it can solve all kinds of
business problems!
– Resolve non-compliant processes
– Engage a talent pool of 2000 nursery nurses
– Staff Intranet, including internal careers page
– Better engagement BEFORE Job Offer

35. Customer Success Dept
• Redefining the role
– At the heart of the business
– Integrated with all depts
• Vital to:
– Customer retention
– Business Health
– Growth
Customer
Success
Sales
Marketing
Dev
Accounts

36. Customer Success Dept.
– Combines distinct
departments into
shared resource
– New benchmarks for:
• Accountability
• Governance
• Performance
Development
Customer Success
Sales &
Marketing
Executive
Back Office
Acc Mgt
Support
Implementation
Analytics

37. Thank-you all for your work
over the last 12 months