This document discusses using social media for business purposes. It emphasizes becoming a "remarkable brand" by focusing on relationships, giving customers a choice, driving conversations, and providing value. It recommends analyzing your top competitor's social relationships and convening conversations around helpful content like videos, pictures and presentations. The document also stresses treating customers, employees and suppliers well so they have positive things to say about your business.

1. Social BusinessBret L. Simmons, Ph.D.www.bretlsimmons.com@drbret

2. Do you know everyone in the room?

3. SocialAllied with Friends

4. MediaMeans of communicatingScott McKain, 1/14/11

5. Social Media for BusinessMeans of communicating with those friends with whom you are allied to continuously improve and grow your business

6. Remarkable BusinessWhat is the single most important thing you need to do on a daily basis if you want to grow your business?

7. Loyal customersRemarkable products/servicesRemarkable operationsRemarkable employeesYou

8. Are you remarkable?

9. This isn’t just business, it’s personalMitch Joel

11. BrandThe set of expectations, memories, stories and relationships that, taken together, account for a consumer’s decision to choose one product or service over another. If the consumer doesn’t pay a premium, make a selection or spread the word, then no brand value exists for that consumer(Seth Godin)

12. Remarkable BrandRelationshipsChoiceTalkValue

13. Action #1: Your Top CompetitorGood or bad relationships with customers, employees, community?Why do people choose them?What do people say about them?How does their value differ from yours?

14. If I were your competitor

15. People are talking

16. Customers

17. Employees

18. Suppliers

19. People are talkingYou earned everything they say about you

20. CustomersEmployeesSuppliers

21. What’s new?

22. Speed, reach, and impact of good and bad news about your business

23. How are you responding?

24. Business as usual?

25. Something new

26. You and your employees

28. Social ObjectsDocumentsVideoAudioPicturesPresentations

29. Video, Audio, PresentationsYour Website

30. Content(helpful social objects)ConversationInfluence

31. Engagement Matrix: Tom Webster

32. Social CustomersConvene – not control – the conversationHelp them find you, and when they do, make sure they have a reason to say good things

47. Action #2: Social ObjectsHow do you create social objects?How do you convene conversation around those objects?Join the conversation: By the end of the week, write a review on Yelp or leave a comment on a blog

48. Social EmployeesYou are outnumberedRemarkable leadershipReasonable openness Sandbox covenantHire digital citizens

57. Reasonable OpennessRespect that your customers and employees have powerShare constantly to build trustNurture curiosity and humilityHold openness accountableForgive failureCharlene Li (2010)

58. Sandbox CovenantSandbox: clearly defined boundaries where it is safe to operate Covenants: promises with shared accountabilityStructured openness Charlene Li (2010)

59. Digital CitizensHire employees with a demonstrated track record of being professionally personal with the tools your business needs to use (e.g. blog, Facebook, Twitter)

60. Action #3: RecommendationWhat do your employees say about you to their friends and family?How do you know?By the end of the week, join LinkedIn and write a recommendation for a former employee or employer

61. Strategic opportunityOperational excellenceGive everyone that touches your business something good to sayConvene the conversationBecome a valuable social object factoryKey Points

62. CustomersEmployeesSuppliers

63. Questions?

64. Social BusinessBret L. Simmons, Ph.D.www.bretlsimmons.com@drbret