This document discusses using social media for business purposes. It emphasizes becoming a "remarkable brand" by focusing on relationships, giving customers a choice, driving conversations, and providing value. It recommends analyzing your top competitor's social relationships and convening conversations around helpful content like videos, pictures and presentations. The document also stresses treating customers, employees and suppliers well so they have positive things to say about your business.

1. Social Business Bret L. Simmons, Ph.D. www.bretlsimmons.com @drbret

2. Do you know everyone in the room?

3. SocialAllied with Friends

4. MediaMeans of communicating Scott McKain, 1/14/11

5. Social Media for Business Means of communicating with those friends with whom you are allied to continuously improve and grow your business

6. Remarkable Business What is the single most important thing you need to do on a daily basis if you want to grow your business?

7. Loyal customers Remarkable products/services Remarkable operations Remarkable employees You

8. Are you remarkable?

9. This isn’t just business, it’s personal Mitch Joel

11. Brand The set of expectations, memories, stories and relationships that, taken together, account for a consumer’s decision to choose one product or service over another. If the consumer doesn’t pay a premium, make a selection or spread the word, then no brand value exists for that consumer (Seth Godin)

12. Remarkable Brand Relationships Choice Talk Value

13. Action #1: Your Top Competitor Good or bad relationships with customers, employees, community? Why do people choose them? What do people say about them? How does their value differ from yours?

14. If I were your competitor

15. People are talking

16. Customers

17. Employees

18. Suppliers

19. People are talking You earned everything they say about you

20. Customers Employees Suppliers

21. What’s new?

22. Speed, reach, and impact of good and bad news about your business

23. How are you responding?

24. Business as usual?

25. Something new

26. You and your employees

28. Social Objects Documents Video Audio Pictures Presentations

29. Video, Audio, Presentations Your Website

30. Content(helpful social objects)Conversation Influence

31. Engagement Matrix: Tom Webster

32. Social Customers Convene – not control – the conversation Help them find you, and when they do, make sure they have a reason to say good things

47. Action #2: Social Objects How do you create social objects? How do you convene conversation around those objects? Join the conversation: By the end of the week, write a review on Yelp or leave a comment on a blog

48. Social Employees You are outnumbered Remarkable leadership Reasonable openness Sandbox covenant Hire digital citizens

57. Reasonable Openness Respect that your customers and employees have power Share constantly to build trust Nurture curiosity and humility Hold openness accountable Forgive failure Charlene Li (2010)

58. Sandbox Covenant Sandbox: clearly defined boundaries where it is safe to operate Covenants: promises with shared accountability Structured openness Charlene Li (2010)

59. Digital Citizens Hire employees with a demonstrated track record of being professionally personal with the tools your business needs to use (e.g. blog, Facebook, Twitter)

60. Action #3: Recommendation What do your employees say about you to their friends and family? How do you know? By the end of the week, join LinkedIn and write a recommendation for a former employee or employer

61. Strategic opportunity Operational excellence Give everyone that touches your business something good to say Convene the conversation Become a valuable social object factory Key Points

62. Customers Employees Suppliers

63. Questions?

64. Social Business Bret L. Simmons, Ph.D. www.bretlsimmons.com @drbret