Related to Bindals Multi branded store

1. BindalsMarketing Strategy to increase the Visibility of the Retail store

2. Agenda Bindals Store Analysis Segmentation Visibility Campaigns Costing References

4. Experienced staff

5. Strategic Location

6. Good Suppliers

7. Loyal Customers

8. Collection for all ages

10. Majority youth and brand conscious

11. Loyal Customers

12. Collection for specific ageBindals Offerings

13. Analysis Bindals has a lot of loyal customers and most of them 30+ age Increase in competition from players who cater to the age group 15-28 Increase in outlets offering discounts and proponing sale of goods at huge discounts Bindals have to target youth in the age of 15-28. For that have to Implement its image as a reliable place. The Brand has to reach out to people from coming to Ghaziabad for trading purposes

14. Segmentation of Customers Life Style Gender Social Class Age Occupation Income

15. Targeting youth Youth Loyalty Cards: Permanent discount offers for college students SMS and Email marketing Competitions in schools and colleges

16. Ambient Advertising Advertising through stickers at the back of cars Bundling with restaurants like Bikanerwala Advertising near the ATMs, Banks, and Metro stations

17. Display Marketing

18. Media Radio spots Radio Mirchi campaign RJ mentions Advertising through Local cable operator

19. Viral Marketing + Lucky draw Getting the email Ids of customers In return adding their name in lucky draw Option of adding their friend’s name also for the lucky draw by providing their email Ids Gift can be only availed through a valid email Id And then sending the various discount offers and schemes through emails

20. Reaching the residents in Ghaziabad Advertising through Yellow Pages booklet: - Region specific Yellow pages booklet is distributed in many societies in Delhi free of cost. ‘Bindals’ can advertise and target the target consumers through it and increase the awareness about Bindals.

22. In Store Advertising – Billing Counter Impulsive Buying material (e.g. costume jewelry) on the counter Backside of the counter should have a Bindals logo Highly impactful messages should be displayed on the back side

23. Collaterals

24. Newspaper distributor Distributing the discount pamphlets or the advertisement brochures or the collaterals of Bindals with the newspapers

25. Festival oriented targeting Organizing some special events at some strategic locations Christmas New Year On ground activity: Organizing some kind of games or Flash mobs Crowd puller Source of publicity Source of free advertisement and PR

26. Store visibility and culture Bindals uniform for its sales force In store publicity Distributing freebies such as Pens, key chains, etc written Bindals over it on special occasions Will help in brand recall Will help in creating goodwill for Bindals In house Publicity: - Flex/Kiosk/Branding boards/Display boards, etc should be used in every Bindals store to advertise and promote the other branches

27. Using the vacant space for advertising about the Winter wear: Store front

28. Advertising at the strategic locations in the markets through Banners and posters

29. Banners

30. Banners

31. Shop Billboards

32. Direction boards

33. Eye-catchers

34. Branding Panels

35. Branding boards

36. Standies

37. Tie Ups CSR Activities- From Every Bill 1 rupee is used for child development Tie ups with MultiPlexes- Bindals should have promotional scheme card distributed inside multiplexes so that people know about the Bindals Brand Partnerships with Gift shops- Nielsen survey found nearly eight in 10 Indians (77%) selected Clothes as their preferred gifting item. Tie ups with the above kind business partners in cities located nearby- Modinagar, Muradnagar, Hapur, Bulandshaher Organising Baby competition around housings and kids competitions in schools with Freebies having Bindals logo.

39. Message like Happy New Year

41. Metro Advertising AnandVihar metro set to start in December Dilshad Garden already running The advertisement will help create Brand awareness

42. Miscellaneous – Kids Pictures Making a medium side board with a face of small child, asking parents to bring pictures of their kids & pasting the pictures on the board This campaign can be run for a period of 20-25 days. If we get huge response we can attempt to enter it into Limca book of records as a one of the biggest face with pictures

44. Posters/ Banners

45. TV/Print Ads

46. SMS Marketing

47. Multiplexes/ Colleges/ Restaurants/

48. Events in Schools

49. Events in Societies

50. Posters around ATMs/Banks.

51. Tie up with multiplexes/eateries

52. Ambient advertising

53. RWAs

54. Distribution of pamphlets around colleges/multi -plexes/ malls.

55. Banners & Posters

56. In Store changes

57. 4 Days of Unlimited Shopping

58. Lucky Draw

60. References Mr. ArpitBindal & Mr. Deepak at CP store Staff at Bindals, Ghaziabad AC Nielson report India Retail Growth, outlook

61. Thanks