This document provides information about Domino's Pizza, the largest pizza chain in the world. It details Domino's 19% share of the US pizza delivery market and $4 billion in annual revenue. While Domino's international sales are growing, domestic same-store sales are lagging. The document also outlines Tom Monaghan's founding of Domino's in 1960 and its growth to over 5,000 locations by the 1980s through franchising and innovative marketing. It discusses leadership changes and challenges faced by Domino's over the years.

1. DominosCase Study Presentation

2. Pizza Industry & Dominos share$30 Billion sales per yearHighly fragmented with 61000 outlets94% of the population of the U.S. eats pizza.Dominos with 8000 stores has a revenue of $4 billionAbout 90% of the company's 5,155 domestic stores are franchised.

3. Domino's holds a 19% share of U.S. pizza deliveriesDomino's domestic and international salesDomino's domestic same store sales have lagged while international stores continue to outperformDomino's domestic and international store count

4. The rise of DominosStarted with a $500 by Tom Monaghan and his brother in 1960 as Dominick’s in Michigan.1965:Name changed to Dominos and first franchise opened in Ypsilanti.Product differentiationHot pie in 30 minutes or lessFranchises opened in college towns and military bases.Introduced Dough trays, corrugated pizza box, insulated bags.Dominos passed 200 locations by the late 1970’s

5. The rise of Dominos1980’s: More than 5000 locations & $2 billion in sales.Innovative advertising techniques such as purchase of Detroit tigers.Involvement in various philanthropic activities.Recognized the need to adapt to local cultures.Hurdles Faced:1968: Company headquarters were destroyed in the fire.1976: Amstar corp., maker of Domino sugar filed trademark infringement lawsuit. 1993: Firm discontinued 30 minutes or less campaign keeping driver safety into concern.Replaced it with total satisfaction gaurantee.

6. The rise of Dominos1998: Significant portion of ownership to Bain Capital Inc.David Brandon takes over the reins of the company.Pizza today honored the company for outstanding sales and strong leadership, innovation and customer satisfaction.

7. Tom Monaghan David Brandon Character Similarities VisionaryCustomer Centric ApproachLeading from the front in the turbulent times

8. Tom Monaghan David Brandon Character DifferencesTom No Prior Experience in the fieldRisk Taker Strong stand on his Intuition David Brandon Diverse Experience and knew about the functioning of corporate worldCalculated player Worked in constraints of market economy

9. Why Tom Choose to Get out of DominosInterest in Philanthropic activity and religious pursuitsFound it unreasonable and not in best interest of company to be involved in day-day activityHeart somewhere else Dominos be lead by someone with professional and Zeal

10. What are pizza parlors doing differently to differentiate their products? Pizza Type

11. Customizing according to local needs

12. Innovative Pizza variant offerings

13. Product Diversification